French fashion house Lanvin has launched a viral video campaign to promote their Fall 2011 collection. We’ve definitely seen this forward-thinking approach to integrating social media as a leader in marketing brands like H&M, Ralph Lauren and Alexander McQueen; and it’s undeniable that the response rate is successful.
Lanvin got a little creative by imitating a Just Dance (for Wii) commercial with models dancing to Pitbull’s I Know You Want Me. The video features models Karen Elson and Racquel Zimmerman, as well as artistic director Alber Elbaz.
Check it out below and let us know what you think.