Lanvin Fall 2011 Viral Fashion Video Campaign (Video)

Jeremy Fall August 31, 2011 0

French fashion house Lanvin has launched a viral video campaign to promote their Fall 2011 collection. We’ve definitely seen this forward-thinking approach to integrating social media as a leader in marketing brands like H&M, Ralph Lauren and Alexander McQueen; and it’s undeniable that the response rate is successful.

Lanvin got a little creative by imitating a Just Dance (for Wii) commercial with models dancing to Pitbull’s I Know You Want Me. The video features models Karen Elson and Racquel Zimmerman, as well as artistic director Alber Elbaz.

Check it out below and let us know what you think.

TAGS » 2011, collection, fall, fashion, lanvin, marketing, runway, social media, video, viral

POSTED IN » Fashion, Radar, Tech

About the author: Jeremy Fall View all posts by Jeremy Fall

I'm an ex-event producer turned magazine editor in this big world that we like to call the interwebz. I have a passion for the digital age, an obsession with raw fish, and carry myself through a pair of skinnies and a mean scruff. I think that you're a beautiful person and adore every single inch of your mind that led you to exploring our creation. But what should I scream for? This is my theme park.