Spanish fashion retail giant Zara, one of the last holdouts from the American digital shopping sphere, has just launched an online store. The label, which has stores in 73 countries and is famous for its conspicuous lack of advertisements, has exploded in popularity in the past few years. Zara shoes and jeans have become favorites amongst the style set, and it seems like the stores are packed with new and shiny things on the weekly.
The site has just gone live, and not only is it clean and super easy to navigate but its ordering process and putting-stuff-in-the-shopping-bag situation seem remarkably kink-free so far. I’ve already put in my first order, (because it is my duty to test these things out for you guys and make sure they’re safe and all): these beautiful babies and this shirt of one of the best covers of my favorite magazines ever. It’s like a band tee for reading snobs! Unlike a lot of sites, whose “Wear It With This Really Expensive Thing!” suggestions are best left unheeded, Zara’s are pretty spot on. Best of all, according to their free (FREE!) standard shipping, they’ll be in my arms in a couple of days. You can also go pick up your order in store if you please.
And in honor of the launch, Zara has commissioned photos of each of the 50 states to celebrate the good ol’ US of A (aww!), and they’re all beautiful enough to blow up and plaster your bedroom walls with.
I’m also unduly excited for the sale section of the site to go up, if it ever is to go up, because Zara’s sales are really reliable joy bringers in the lives of many.
Zara’s new online presence will surely boost sales, but it makes me wonder–now that H&M is the only kid left out of the digital sandbox, how long will it be before it hops in?
