GIORGIO ARMANI, AUTUMN WINTER COLLECTION 2012/13, A PLAY ON FABRIC

Cliché January 17, 2012 1

HAVING  A  SENSE  OF  TIME,  OF THE CONTEMPORARY, LOOKING TO THE FUTURE YET

RETAINING  A STRONG CONNECTION WITH THE PAST – A “SENSE OF TRADITION”: THIS

IS  A  VALUE  GIORGIO  ARMANI  HAS ALWAYS HELD ON TO WITH DETERMINATION AND

CONSISTENCY.

TO  THIS  END, THIS SEASON’S GIORGIO ARMANI COLLECTION FOR MEN REINTERPRETS

THE  CLASSIC  PATTERNS  OF MEN’S FABRICS WITH A TOUCH OF IRONY, EMPHASISING

VOLUME,  FOR  EXAMPLE  TWEED, IN A RANGE OF DOLOMITE-INSPIRED COLOURS, LIKE

INCREDIBLY  LIGHT  BLUES AND CYAN BLUES, WITH DOTS OF RUST RED AND OXIDIZED

BROWN.

THIS  “DOLOMITE”  LOOK IS ALSO EXPRESSED IN THE HERMETICALLY-SEALED ZIPPERS

ON  THE  SHIRTS  AND MATCHING WAISTCOATS, THEIR MINIMALISM GIVING A SIMPLE,

CLEAN CUT APPEARANCE.

IT  IS  A  LOOK  THAT  REAPPEARS  IN  THE  VELVET  AND WIDE-RIBBED CORDUROY

TROUSERS,  AS WELL AS IN THE CASHMERE SWEATERS THAT FEATURE PRINTS ON LIGHT

BACKGROUNDS FOR A STRONG, PLEASING CONTRAST.

THE  ICONIC  DOUBLE-BREASTED  COAT  IS IN KNITTED WOOL. THE FITTED, SHORTER

JACKETS WITH DECONSTRUCTED SHOULDERS ARE MATCHED WITH 4-DART PANTS.

THE  COLLECTION  DEMONSTRATES  THE NEW ARMANI SILHOUETTE, FEATURING STRETCH

FABRICS THROUGHOUT, EMPHASISING THE CONCEPT OF ELASTICITY AND COMFORT.

Artemis Azima
Coordinator
Public Relations

Giorgio Armani Corporation
114 Fifth Avenue, 17th Floor
New York, NY 10011

T 212 209 3659
F 212 209 4259
aazima@giorgioarmani.com

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