EA7 – The Sense of Being Video Manifesto
Milan, 12th of April 2012 - EA7 Emporio Armani is the sponsor and
Official Outfitter of the Italian Team that will be participating in the
London Olympics and Paralympics. We are delighted to reveal the new EA7
video manifesto - The Sense of Being. The iconic film is online from
today on the website thesenseofbeing.com and Facebook.
A commitment that comes from passion and is nurtured by determination
lies at the heart of EA7, Emporio Armani’s complete line dedicated to
sport and performance. The manifesto video, shot in timeless black and
white, is a montage of powerful images and inspiring words.
It summarizes the line’s values: endeavor, courage, teamwork, drive to
participate. Values that everyone can identify with, not just athletes:
the manifesto is, in fact, a celebration of sport with the soul,
practiced with passion and determination.
Focused and insistent, the video, starring athletes, is shot with
movements culminating with the central message: being there is the goal.
The manifesto celebrates timeless values in a simple, heartfelt and
effective way: direct images, words that touch the heart. Taking part is
more important than winning, and to take part one must give one’s all,
bringing personal values to the field.
This is The Sense of Being.
For further information please contact:
Bojan Kostic/Christian Langbein
Giorgio Armani Corp.