LADY GAGA TO WEAR CUSTOM-DESIGNED GIORGIO ARMANI FOR ‘BORN THIS WAY BALL’ ASIAN TOUR

Cliché April 27, 2012 0
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LADY GAGA TO WEAR A SELECTION OF CUSTOM-DESIGNED
GIORGIO ARMANI LOOKS FOR BORN THIS WAY BALL ASIAN TOUR

Milan,  April 19, 2012 – Giorgio Armani is pleased to be collaborating
once again with Lady Gaga. The designer has created a select number of
looks  for  the  artist’s  Born This Way Ball tour, which kicks off in
Seoul on April 27th .  The Asian tour will then move to Hong Kong (May
2nd  ,  3rd, 4th and 5th), Tokyo (May 10th), and Singapore (May 28th).
The  tour  will  culminate  with  performances  in  Australia  and New
Zealand.

The   custom   Giorgio  Armani  wardrobe  created  for  Lady  Gaga  is
characterized  by  extreme  forms  and  futuristic  materials – latex,
metal,  studs, PVC – crafted with couture savoir-faire. Each outfit is
completed with detailed, other-worldly accessories.

The  first design includes a black bodice made of tubular PVC elements
connected  with  metal  studs, with mirrored metal inserts to define a
curvaceous   design.   The  ensemble  is  highlighted  by  a  matching
headpiece,  robotic thigh-high boots, and exaggerated gloves ending in
mirrored nails.

Another  look  is  created via a shiny black grid-patterned PVC bodice
with  matching  headpiece  and  embroidered  ankle  boots.  Highlights
include  shoulders outlined by a play of sharp spikes, black Swarovski
jet crystals and flowing fringe, creating a moving architecture.

On  the  third black bodice, transparent Plexiglas, black crystals and
luminous  studs  create  a Cubist composition of abstract guitars. The
matching  headpiece  follows in the shape of a keyboard; the boots are
black vinyl.

The  final  design  is  a long tunic with leg-o-mutton sleeves made of
skin-toned  latex.  Luminous  PVC elements create flashes of synthetic
light  inside  the garment.  The same avant-garde lighting is featured
on  the  triangle  decorating  the chest, on the headpiece, and on the
platform of the matching latex ankle boots.

“Collaborating with Lady Gaga is always an exciting experience for me.
I  admire  the way she uses fashion as a scenic element and as a means
to  build a character,” says Giorgio Armani. “She is an artist of many
talents  and great intelligence.  Creating stage costumes for her is a
stimulating and creative exercise.”

Giorgio  Armani began his collaboration with Lady Gaga on the occasion
of  the  2010 Grammy Awards ceremony, when the artist wore a series of
outfits  specially  designed  for her. Subsequently, he dressed her in
select  looks  for  the  Monster  Ball  tour in 2010, as well as for a
number of red carpet events and other special occasions.

For  further  information: Giorgio Armani Corp.
Bojan Kostic / Christian Langbein
clangbein@giorgioarmani.com
Tel. 212.209.3677

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