LADY GAGA TO WEAR A SELECTION OF CUSTOM-DESIGNED
GIORGIO ARMANI LOOKS FOR BORN THIS WAY BALL ASIAN TOUR
Milan, April 19, 2012 – Giorgio Armani is pleased to be collaborating
once again with Lady Gaga. The designer has created a select number of
looks for the artist’s Born This Way Ball tour, which kicks off in
Seoul on April 27th . The Asian tour will then move to Hong Kong (May
2nd , 3rd, 4th and 5th), Tokyo (May 10th), and Singapore (May 28th).
The tour will culminate with performances in Australia and New
Zealand.
The custom Giorgio Armani wardrobe created for Lady Gaga is
characterized by extreme forms and futuristic materials – latex,
metal, studs, PVC – crafted with couture savoir-faire. Each outfit is
completed with detailed, other-worldly accessories.
The first design includes a black bodice made of tubular PVC elements
connected with metal studs, with mirrored metal inserts to define a
curvaceous design. The ensemble is highlighted by a matching
headpiece, robotic thigh-high boots, and exaggerated gloves ending in
mirrored nails.
Another look is created via a shiny black grid-patterned PVC bodice
with matching headpiece and embroidered ankle boots. Highlights
include shoulders outlined by a play of sharp spikes, black Swarovski
jet crystals and flowing fringe, creating a moving architecture.
On the third black bodice, transparent Plexiglas, black crystals and
luminous studs create a Cubist composition of abstract guitars. The
matching headpiece follows in the shape of a keyboard; the boots are
black vinyl.
The final design is a long tunic with leg-o-mutton sleeves made of
skin-toned latex. Luminous PVC elements create flashes of synthetic
light inside the garment. The same avant-garde lighting is featured
on the triangle decorating the chest, on the headpiece, and on the
platform of the matching latex ankle boots.
“Collaborating with Lady Gaga is always an exciting experience for me.
I admire the way she uses fashion as a scenic element and as a means
to build a character,” says Giorgio Armani. “She is an artist of many
talents and great intelligence. Creating stage costumes for her is a
stimulating and creative exercise.”
Giorgio Armani began his collaboration with Lady Gaga on the occasion
of the 2010 Grammy Awards ceremony, when the artist wore a series of
outfits specially designed for her. Subsequently, he dressed her in
select looks for the Monster Ball tour in 2010, as well as for a
number of red carpet events and other special occasions.
For further information: Giorgio Armani Corp.
Bojan Kostic / Christian Langbein
clangbein@giorgioarmani.com
Tel. 212.209.3677





















