HE RACE TO POWER HUMAN PERFORMANCE CONTINUES IN SAN FRANCISCO
~ Celliant Announces Sponsorship of the City’s 35th Annual Marathon ~
Celliant, the leading innovative, responsive textile technology for apparel, is proud to announce its sponsorship of The Wipro San Francisco Marathon (TSFM). Celebrating its 35th anniversary, the event will take place Sunday, July 29, where Full and Half Marathon participants will receive Celliant shirts, specifically designed to optimize performance and recovery.
Drawing over 25,000 participants each year, the race is commonly referred to as the “tech marathon.” TSFM offers cutting edge technology resources to participants, including runner and spectator mapping and tracking, as well as virtual couponing and high tech apparel, making it the perfect venue to showcase Celliant’s benefits.
Comprised of a unique blend of optically responsive materials and embedded into the core of fibers, Celliant technology harnesses the body’s energy and re-emits it into the body to improve overall health and wellness. Effects range from increased oxygen levels in the tissue, to balanced temperature, quicker recovery and healing, and heightened strength and athletic performance.
“We’re thrilled to sponsor The Wipro San Francisco Marathon this year,” says Seth Casden, CEO of Celliant. “This is an amazing opportunity to power some of the nation’s, and even the world’s, best runners, as well as highlight the capabilities of our technology.”
Celliant will also exhibit at the pre-race Expo on Friday, July 27 and Saturday, July 28. The booth will hold a number of interactive elements, including an infrared camera and monitor displaying the body’s thermal energy emissions. Race shirts and Saucony gear featuring the technology will be available for purchase. Additionally, the Company plans to capture runners’ feedback via social media pre- and post-race to provide a real-time consumer experience.
About Celliant®
Celliant is a revolutionary, patented technology that harnesses and recycles the body’s natural energy through the medium of fibers. Celliant’s applied science utilizes a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Use of products containing this technology has been clinically proven to enhance tissue oxygen levels, improving athletic performance, sleep quality, health and wellness. Fibers, yarns and fabrics with Celliant technology can be found in some of the world’s most recognized name brands, including Adidas, Saucony, and Ironman T3. For more information, visit www.celliant.com.
About Hologenix, LLC
Founded in 2003, Hologenix, LLC, maker of Celliant technology, is committed to creating, developing and bringing to market products that enhance people’s lives through new materials. They strive to deliver the future of healthy innovation through a variety of consumer categories. The Company continues to explore new territories and is currently running FDA-focused, clinical trials to expand into the medical product arena.
About The Wipro San Francisco Marathon
The Wipro San Franciso Marathon is a USATF certified course and a Boston Marathon qualifying race. Events include a Full Marathon, two Half Marathons, 5K/Progressive Marathon, and the third annual Munchkin Kids Run. The Wipro San Francisco Marathon has been held annually since 1977. It is the only race that runs along the roadbed of the Golden Gate Bridge. For more information, visit www.thesfmarathon.com.
