A new slap-stick humor campaign titled Touching Ourselves! Today marks the launch of the first of several Funny or Die videos that will air over the next month, all endeavoring to change the way we view (and treat) the importance of self-exams. Funny or Die has teamed up with Fuck Cancer to educate people about early cancer detection in an unconventional fashion.
Here’s the link:
Background on Touching Ourselves!
Touching Ourselves! is an early detection video contest that will change the way you see self-exams (and self-love). The contest calls for budding comedians and early detection ambassadors to leverage their edgy, provocative, and sometimes awkward humor to teach people how to look for cancer instead of just find it. The campaign challenges participants to create scripts or video entries that showcase outrageous, racy, and absurd self-exam situations that also teach people how to ‘check yourself before you wreck yourself’.
Background on Fuck Cancer
Mission: Activate Gen Y to engage with their parents about early detection.
About FCancer: At FCancer, our objective is to put an end to late stage cancer diagnosis by educating people about early detection. Our ongoing mission has an ambitious, strong and clear call to action; empower Generation Y (Gen Y, also known as Millennials) to make a difference in fighting cancer. This action starts right at home with today’s youth talking to their parents about early detection. Part of our mission is to teach them how to get that conversation started.
With around of 90 per cent of cancers being curable if caught in stage one, this movement invites Gen Y to be a voice in the fight against cancer.
For as long as cancer has been around, we’ve been looking for a cure. At FCancer, we value the “now.” We’re not saying forget the research. We’re saying let’s fight this disease as effectively as possible until there’s a cure. We teach people how to look for cancer instead of just finding it, but they can’t start looking for cancer unless they know what they’re looking for, and they can’t know what to look for until we all start talking about cancer. With your help, we’re changing the way people talk about and fight cancer.
Founder, President & CEO, FCancer
Yael Cohen is the founder, president, and CFO of FCancer, a non-profit organization dedicated to spreading the word about the importance of early detection.
Yael is a young woman on a mission to change the face of cancer, giving families and friends a new mantra: FCancer. Yael founded FCancer in 2009 after her mother was diagnosed with breast cancer. Determined to have strength for her mom, Yael decided to use the “F word” to fight the “C word” by creating a charitable organization that does things very differently.
In less than two years FCancer has attracted thousands of Gen Y Millenials, including a host of A-list celebrities that have willingly participated in the movement and are using their influence to bring awareness through impactful endorsements.
Since the launch of FCancer, Yael has grown into an influential player in the not- for-profit world. She has attracted a host of A-list celebrities that are lined up to participate in the movement and use their influence to help garner support from the public.
Yael has also earned the attention of some very influential groups for her work with FCancer. She was invited to be part of the Summit Series in Washington DC, Miami, and Tahoe, and has participated in and/or spoken at the Next Generation Leadership discussions at the White House, the Clinton Global Initiative, TEDx Vancouver, TED Women, TEDMED, and the UN Nexus conference. This past year, she was named as one of 12 “people who are transforming philanthropy” by The Globe and Mail, among the likes of Bill Gates and Bono. She was also recently listed as one of Chatelaine Magazine’s hot 20 under 30 for her influence in the non-profit sector.
Yael was named one of twelve people who are transforming philanthropy by The Globe and Mail (amongst the likes of Bill Gates and Bono), listed as one of Chatelaine Magazine’s ‘Hot 20 Under 30′ for her influence in the non-profit sector, as well as being named one of Fast Company’s Most Creative People in Business for 2012, and one of eleven women in Elle’s Genius Awards Power List 2012. As Yael continues to influence various circles about this important discussion, she hopes our global community will spread FCancer’s message of the importance of early detection.
For more information, please visit FCancer here.