The days before the creation of the CD became huge, and the internet became accessible to everyone (in theory), being an independent artist was nothing to scoff at. It still isn’t, if you think about it. One of the many purposes of any record label, are to produce, distribute, and protect the musician’s work to an audience. Being signed to a label, again, in theory, ensures that the artist has the major tenants handled, while it is their job to produce sellable content.
It was midnight on Jan. 6 and fans were buzzing: “Tinashe is dropping a music video!” After releasing her album “Nightride” to positive reviews, the spotlight on the ‘Tinashe sound’ kept strong. “Company,” originally released on Sept. 16, 2016, also features on “Nightride.” “Nightride” is the yin to Tinashe’s yang that is the long-awaited “Joyride”, her sophomore album that keeps getting pushed back due to personal reflection on its sound, and differing opinions from label RCA.