Nights are getting shorter, notebooks and pencils dominate the aisles of your local Target, and suddenly conversation has turned from pool parties to schedules. This can only mean one thing: school is, unfortunately, back in session. Whether you’re finishing out your senior year at university or starting your freshman year of high school, personal style is never more important than it is at the beginning of the year.
We’ve come a long way since the days of exclusive fashion; that is, clothes made only for girls of a certain body type. Body positivity movements have demanded that the fashion industry make a change for the better, and fast fashion megastores and exclusive designers alike are listening. While clothes are finally beginning to change in size and shape, there is still a major market being overlooked: petite sizes. Petite girls are often totally overlooked and finding the perfect fit can seem an insurmountable task. Far too often, clothes are too long, too baggy, or cut way below a petite gal’s actual waistline.
That’s where NYC-based clothing brand Petite Studio comes in. Founder Jenny Howell knew from personal experience how difficult it could be to find clothes that fit a small frame, and in 2015, she set off to cater to an underserved market by offering clothes that provided petite girls with pieces to help them look and feel their best.
“Us petites really need to be thoughtful about what we wear to flatter our best attributes,” Howell said. “We can’t just wear anything off the rack because most of the time there is something about the piece that just doesn’t really fit.”
Petite Studio’s focus is in the name—petite—but that doesn’t mean the brand sacrifices style in the name of fit. Each design is unique and fashion-forward, and Howell pulls inspiration from coffee shops, galleries, shows—even the people walking the streets of New York. The brand seeks to empower young professionals, and they serve the career-driven, petite, NYC girl.
“The New York spirit is at the core of everything we do,” Howell said. “We’re trying to empower petite girls living in a city atmosphere to look great during the workweek but also be able to let their hair down and have some fun on the weekend.”
Serving such a specific market allows Petite Studio to do more than design cute clothes for small girls; they emphasize quality in a big way. Each design is overseen by Howell herself and every single item is high-quality in terms of material, structure, and design. They seek to give petite girls an option to find items that feel good and fit well.
“We’re not trying to be everything to everyone,” Howell said. “Our focus is really on developing our brand to cater to petite girls and provide them the type of thoughtful wardrobe pieces that they can’t find anywhere else. Our plan is to continue making a small number of high-quality pieces that the petite girls’ community can really be excited about.”
The perfect example of Petite Studio’s distinct designs, their Summer 2017 collection, is quintessential to every petite fashionista’s wardrobe. Be sure to check out petitestudionyc.com or visit Tictail Market in NYC to see (and drool over) the rest of the line.
Slimming, chic, and wearable; does an outfit get any better? This ‘70s era pantsuit set is right on trend, and the vertical stripes are sure to make your legs look miles long. Perfect for a late summer picnic or a gallery party, your wardrobe isn’t complete without the Dianella set.
Salvia Dress, $169, petitestudio.com
Sorry Stacy London, but we are so wearing white after Labor Day. This gorgeous cream frock is delicately detailed to perfection and no matter where you wear this dress, you’re sure to be the classiest gal in the room. Excuse us while we daydream about the shoes we could pair with it!
Fuschia Pants in Green, $159, petitestudio.com
If there is one thing every petite girl needs in her wardrobe, it’s a pair of culottes. This army green pair adds length by cropping at the ankle and a waistline with an oversized bow. Trendy, fun, and work-appropriate, the Fuschia Pants are a must-have.
Angelonia Mustard Top, $89, and Angelonia Mustard Shorts, $79, petitestudio.com
We are positively swooning over this gorgeous mustard dress and the print has us fantasizing about summer days spent underneath swaying palm trees. Flattering, unique, and oh-so-trendy (ahem—yellow!), this wrap dress leaves nothing to be desired—except maybe another vacation.
Click here to read more articles from our Aug/Sept 2017 issue
Read more Fashion news on ClicheMag.com
Petite Studio Summer 2017 Collection: Photographer: Maya Luo, Model: Liv Young, Stylist: Raffles Tau, MUA: Mo Sha
Frequent dance breaks in front of the mirrored closet in her home office are vital to Megan Batoon’s sanity. This daily “dance dose” is what keeps the actress, choreographer, content creator, and Target-enthusiast running on days when she is neck-deep editing a video or in and out of meetings. But dance isn’t the 26-year-old’s only passion. From starring in Step Up Revolution to producing cooking videos, Megan Batoon is a true entertainer.
The 4th of July has come and gone, signifying that summer is in full swing. The sun has never seemed brighter, which is perfect for catching some rays at the beach, but not so perfect when you’re stuck squinting across the water. If you’re anything like the thousands of beachgoers that lose their sunglasses to the tide every year, a good pair of sunglasses would likely come in handy. (Maybe even a pair so cute that you virtually can’t lose them).
Festival season is upon us and whether you’re going to Bonnaroo, Panorama, or Summerfest, you’ll need the right accessories to make sure you’re raving in style. While I’m a huge fan of fringe and floppy hats, sometimes it’s the subtle accessories that pull an outfit together. My personal style leans towards the simpler side of the spectrum, so jewelry is my best friend when I need to amp up an outfit.
Summer style generally consists of bold patterns, bright colors, and sheer fabrics, but this season it’s time to take it back to the basics. Neutrals and unique textures are in, and it’s time for you (instead of your clothes) to do the talking. Simplicity is key, and womenswear brand Betina Lou offers clothing that is timeless and simple.
American-made, ethically sourced, and high quality; could you ask for anything more from a clothing brand? Womenswear company Emily VS Bear delivers all of this and more. With each purchase made, the company donates 20% of your purchase to a charity of your choice. It may sound too good to be true, but Emily VS Bear is propelled by their dedication to environmental, social, and political justice.
Smells of charcoal and hamburgers waft through the air, the weather is hot and humid, and kids run around neighborhoods freely on a Monday afternoon. All of this can only mean one thing—it’s Memorial Day. Whether you’re spending the day poolside with your gal pals or wading through a swarm of kids at your neighbor’s BBQ bash, the national holiday is a chance to set the bar for your summer wardrobe. With these unique BBQ ready pieces, you’re sure to be the talk of the grill out.
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With the minimalist trend catching on like wildfire, marble has made a huge comeback and I am all for it. Simple, beautiful, and unique, marble print (or real marble) is the perfect way to spruce up your home, wardrobe, or workspace. If I can cover something in marble, I’ll do it. My laptop cover is marble, my phone case and wallpaper are marble, I have a marble lamp, and that’s just the beginning.
Spring has officially sprung, and that means it’s time to update your wardrobe with punchy colors, patterns, and new textures. A closet overhaul is every fashionista’s favorite part of Spring, but what if the money you’re spending on a cute new bag could go to a Guatemalan artisan who is trying to send her child to school?
Flowers are blooming, the weather is warming, and Target’s $1 section is filled with colorful eggs and rabbit figurines, which can only mean one thing: Easter is fast approaching. With all the excitement of buying candy and making plans with family, picking the perfect outfit can be a little overwhelming. You want to dress nice, but be comfortable; wear something cute but modest; and just when you think you’ve found the perfect dress–it’s sold out.