Just when you thought Gwyneth Paltrow was already doing it all, she’s doing more. We’re super psyched to announce that she’s teaming up with—consciously, we might add—celebrity hairstylist David Babaii and Blo Blow Dry Bar for a fabulous partnership in the name of beautiful hair everywhere. With Gwyneth and David’s creative input, the world-famous Blo Blow Dry Bar, North America’s original blow dry bar, is ready to take their products and customer service experience to the next level. Blo, known for their no-cuts, no-color services (fabulous blowouts only), will be amping up their usual blow-dry experience with the help of both Gwyneth’s brand development and David’s vast experience with the stars and unique techniques in the salon.
We had the pleasure of being pampered at the Blo Chelsea location in NYC, where we enjoyed flipping through the blowout menu (super fun) while sipping on a cool champagne cocktail (the perfect touch). We ended up selecting the classic blowout style (think subtle red-carpet volume with to-die-for smoothness), but we can’t wait to go back and try the Pillow Talk style (sultry and tousled to the max), along with a slew of other Blo menu choices. Check out their website to browse the menu and find the Blo location nearest to you so you can book your blowout today! We promise, this is fabulousness you have to see to believe!