Gwyneth Paltrow’s New Makeup Line with Juice Beauty

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We predict that 2016 will be a year of natural makeup looks and natural beauty products; after all, this year’s Chinese Zodiac sign is the monkey, which signifies intelligence in career and wealth. Within the past year, the beauty industry has created more and more eco- and animal-friendly products (think Kat Von D’s vegan beauty line revamp), and now, Creative Director Gwyneth Paltrow’s new makeup line with Juice Beauty is a brand that’s unafraid and looking to change the beauty game for the better.

Paltrow_JuiceBeauty

It’s no lie that the beauty industry has a bad rep for diluting their products by adding water or using petroleum, which have potentially harmful chemicals. Juice Beauty’s motto? “We go beyond ‘natural,’ ‘transparent,’ and ‘conventional’ … all the way to certified organic ingredients.”  Some of these Ingredients are an organic botanical juice base instead of water and nutrients from antioxidant-rich fruits and vegetables rather than chemicals in their skincare, haircare, and makeup. These products are created without using fillers such as parabens, pesticides, sulfates, or silicones, which are just some of the many chemicals used in the industry.

Clean Beauty Challenge Juice Beauty #GoCleanIn2016

To kick off the New Year, Juice Beauty has started the Clean Beauty Challenge, or #GoCleanIn2016. The challenge asks you to check out products at home that might have harmful chemicals and encourages you to check out Juice Beauty’s website. Some of their best-sellers include: STEM CELLULAR CC Cream ($39), GREEN APPLE Peel Full Strength ($45), Antioxidant Serum ($45), STEM CELLULAR Anti-Wrinkle Moisturizer ($65), and Cleansing Milk ($22). If you sign up for their newsletter today, you receive 15% off your first purchase.

Juice Beauty is not only encouraging you to educate yourself about their brand, but to think about the healthiness and happiness of yourself and the planet. Take time to do the research because it’s worth it in the end. You’ll be thanking yourself later for the safer, healthier products, for your money well spent, and more importantly, for saving the planet. Cheers to a clean 2016!

For more Beauty articles, visit ClicheMag.com

Photos Courtesy of Juice Beauty and Forbes

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