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Introducing Birchbox LOC

Birchbox has become every beauty lover’s dream. A New York City-based online monthly subscription, Birchbox mails its subscribers a box of four to five makeup and/or beauty samples every month for $10.00, but recently, Birchbox has stepped up its beauty game with its first makeup brand known as Love of Color (LOC). LOC shares the latest color trends with fantastic pigmentation and color arrangement. The first collection for the fall and winter season was created by YouTube beauty guru and star Tati Westbrook, and our beauty department at Cliché is anxious to get our hands on it. Check out Birchbox’s Love of Color, and be careful—it might just be on your Christmas list this year, if you haven’t already given in! 
LOC Complete Collection for Lips:
LOC Complete Collection for Lips
The collection for lips consists of LOC Vibrant Matte Lipsticks: the “pink beige” First Kiss, “cool red” Wildest Dreams, and “berry plum” Glam Life. Referred to as “paraben-free,” “cruelty-free,” and having a “pillow-soft formula,” these lipsticks help you stay up-to-date with a variety of chic and fashionable colors. The entire collection retails for $18.00; however, each lipstick can be purchased separately for $8.00.
LOC Complete Collection for Eyes: 
LOC Complete Collection for Eyes
These high-pigmented shadow sticks come in highly anticipated and desired colors for the season. Be prepared to create some serious eye-catching looks for the holidays with these paraben-free, creaseless, and waterproof colors in the “silver taupe” On Point, “warm copper” Day Trip, “deep rose gold” Impress Me, “metallic steel” Smoke Screen, and “deep plum” Nite Owl. These five shadows will blend beautifully together for a sultry fall eye or a glamorous, nude look for the winter. The complete collection retails for $36.00, the individual shadows for $10.00, and the trio sets, which include LOC Lights Out (On Point, Smoke Screen, and Nite Owl) and LOC Rise & Shine (On Point, Day Trip, and Impress Me), for $25.00.
If you’ve fallen in love with all of Love of Color’s first collection, Birchbox has the LOC Ultimate Collection for you, which retails for $46.00. At Cliché, we’re psyched for this collection and excited to see what Birchbox has in store for future Love of Color collections.
LOC Ultimate Collection
Introducing Birchbox LOC: Photos Courtesy of Birchbox
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About Author

Katelyn is the Senior Beauty Writer for Cliché Magazine, and if you get her started on anything beauty-related, beware! In her spare time, she can be found in a makeup store or catching up on her favorite YouTubers, such as Claire Marshall, Jaclyn Hill, and Victoria from In The Frow. To check up on the latest with Katelyn, you can find her via Twitter @HerLoveofBeauty.