The Brand You Need to Know: Di Blasi

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I had the pleasure of chatting with the Girl Boss of all Girl Bosses: Tatiana Puglisi. There is nothing and no one that will stand in her way because, as you will soon see, this woman is a woman of strength, determination, and persistence. Join in on the fun of discovering this beautiful and enlightened woman and why it is 100% worth your while to check out her brand: Di Blasi Cosmetics.We have a feeling she will (and okay, I may be slightly prejudiced because I’m Italian, but that’s beside the point!) exceed your expectations like she did ours.

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The lovely Tatiana Puglisi herself!

Cliché: Please share with us a little about your brand’s name. I understand that it is your mother’s maiden name. What an honor this must be for her!
Tatiana Puglisi: I have always liked my mother’s maiden name, but I chose it because I unwittingly laid the foundations of the brand while she was undergoing treatment for cancer, which thankfully was effective. This traumatic event changed my point of view first on food and then on cosmetics. I began an in-depth study into problems connected w ith diet and personal care ingredients. Now, my mother supports me in this business because she is very creative!

Your main ingredients come from Sicily. Why Sicily and not Italy?
I want to sustain local production and promote Sicilian raw materials in the world. These ingredients are new on the market and have many benefits for the skin, but they are unknown. For example, Manna is produced only in two small villages near Palermo and has been recognized by Slow Food. It does not mean that I will not use some ingredients from other parts of Italy in the future!

It appears that having all the characteristics of “Made In Italy” have been an important factor in your creation of Di Blasi, and it also plays an important role in the ingredients of the products you’ve created. To you, what does “Made In Italy” symbolize?
The “brand” Made in Italy represents my country and most Italians. In Italy, there are many small
companies that work hard and produce amazing products, often handmade, with care, passion, and creativity. They are “Made in Italy” for me.

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In the beauty industry, it has become quite popular to use natural ingredients. How are you making your products stand out from the sea of cosmetic brands?
I know it is not easy. My brand has a strong personal side, and I follow every product from the start. I do not like being like others, and as I am a creative person, I try to do something different; for example, in every order I make a flower or plant arrangement and wrap the box with a luxurious wrapping paper. In addition, I use little-known ingredients, or handmade packaging, such as the rose cotton pochette for the Manna and Prickly Pear Cream Travel Kit. When I formulated the Multitasking Butter Makeup Remover, I knew that it would be a new product category in Italy because oil-based cleansing is not so common. I always try to combine the quality of the formula and the ingredients with something creative and original, and I hope the customers will understand and appreciate it.

If you could pick one product from your line that you feel represents you and your line, what would it be?
The soap because of the contrast. It combines a local raw material – lava – with an elegant crochet box.

Is there something about your brand that you would like to share that no one knows about?
The rose cotton pochette is hand-sewn by my mother!

Read more Beauty articles on ClicheMag.com

The Brand You Need to Know: Di Blasi: Photos & Featured Image Courtesy of Di Blasi Cosmetics

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