ELECTION 2020: Black America's Vote

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Published 11 hours ago

New Black Voter Outreach Initiative Will Target 12 States, Run digital PSAs and Ads.

Sept. 17, 2020

A new major outreach initiative to get African American and other marginalized communities to the polls has been launched as the 2020 presidential election approaches.

The Black Voters Matter Fund says on its website that its intention is to increase voter registration, advocate for policies to expand voter access, develop election staff, candidates and training, and occasionally fund activities related to elections. 

This latest effort is aimed at getting voters engaged in 12 different states in the south and midwest through radio ads, digital PSAs and voter caravans.

“With just seven weeks until Election Day, it is more important than ever that voters remain active, informed, and engaged,” said LaTosha Brown, BVMF co-founder in a statement. “We are in the midst of a historic election year, one where Americans — particularly Black Americans — face the compounding crises of a global pandemic, record-high unemployment, police brutality, and rampant voter suppression. 

“But with the power of our votes,” she continued, “we can hold leaders accountable and create a path toward change in our communities. Today, we are launching this initiative to continue building that power and to help Black voters use the power of the polls this November.”

The ads began on Monday (Sept. 14), and will air until the day before the election, Nov. 2. The caravans will be led by 15-passenger vans and will drive around metropolitan areas in key states including Alabama, Florida, Georgia, Kentucky, Louisiana, Michigan, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, and Tennessee.

The BVMF announced last week its partnership with BET and the National Urban League for National Black Voter Day on Friday (Sept.

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