When you think about Christmas movies, a film about a mysterious creature on a killing spree shouldn’t be the first that comes to mind. But yet, that’s the exact film that people spent their Christmas holiday watching, thanks to Netflix and Sandra Bullock! Here’s how Bird Box became the official Christmas movie of 2018!
Bird Box premiered on Netflix on December 21st. It’s no surprise that many people off from work stumbled upon this film while looking to unwind and jumpstart their vacations. By Christmas day, if you happened to scroll through social media it seems as though everyone was simultaneously watching Bird Box and posting about it. The release of Bird Box was ideal timing. Within seven days of its release, Netflix announced that 45 million people streamed the film during the holiday week. It quickly became the most successful film Netflix has launched. Every successful film needs an eager audience and Netflix’s audience was already indoors looking for some entertainment. Whether you were extremely bored or excited to watch anything with your family, Bird Box became Netflix’s Christmas gift to you!
One simply cannot talk about Bird Box without mentioning the memes that took over social media after it’s release. Almost overnight, you could not scroll through Instagram, Twitter or Facebook without a meme referencing it. And if you didn’t catch Bird Box by the time the first wave of memes hit (like me!) you definitely put it on your to-do list after seeing them.
Combined, the ideal timing and memes had us flocking to press play. But there was one more component that worked in Netflix’s favor: The FOMO. The “Fear Of Missing Out” drove us all too quickly to watch the film during our holiday break. We wanted to: A) be able to laugh at the memes along with everyone else and B) join the world in posting our own thoughts about the film. The era of social media and the new unorthodox way of watching films online make it effortless for us to insert ourselves into the conversations about “what’s trending?” in one simple click.
How Netflix’s Bird Box Became A Holiday Hit: Featured Image Credit: @BirdBoxMovie on Instagram.