Blogger, mom, and fashion enthusiast Tanesha Awasthi focuses on being body positive and having self acceptance. She is influential to women worldwide and a strong supporter of the women’s empowerment movement. A UC Berkeley Alum (go Bears!), Awasthi originally built a career in technology before getting involved in the fashion world, and we’re so thankful she did. Stay up to date with Awasthi on her blog, Instagram, and YouTube Channel!
Cliché: What is your typical day like?
Tanesha Awasthi: I typically wake up around 7:30 am, feed Kingston (my 4-year-old English Bulldog furbaby), wake Narayan up (my 2-year-old human baby) and get him ready to go to grandma’s house. After the boys are taken care of, I tackle a morning social media post and important emails on the way to the gym with my hubby/business partner, or do a quick workout at home. After that’s out of the way, we eat breakfast over a meeting discussing urgent matters of the day and start work around 10 am, planning the week ahead and tackling the day’s tasks in order of priority. Our official workday ends at 5 when Narayan gets home, but social media and research never stops!
What’s your number one tip to feeling good in what you’re wearing?
Wear what you love, no matter what fashion rules or anyone says you should or shouldn’t wear. Feeling amazing is about feeling good in what you’re wearing.
Where does your inspiration stem from? What first got you started in the fashion industry?
I always wanted to attend fashion school and become a designer, but I took the traditional education route and got a degree in English from UC Berkeley, as well as a license in Esthetics, instead. After building a career in technology, I became frustrated and unfulfilled, and my hubby recommended I start a blog. At the time, I had no idea there were people sharing personal style online.
What’s your favorite accessory to dress up or down an outfit, depending on the occasion?
I wear my go-to double pearl earrings or gold Tory Burch studs daily, along with gold bangles and simple rings. For dressier occasions, I dig into my antique jewelry drawer for unique earrings and statement necklaces.
How do you pick out your outfit for the day?
It depends on my mood. I start forming an outfit with whatever piece speaks to me that particular morning. It could be a new pair of shoes, a top I haven’t yet worn, or a dress I have to shoot for a brand campaign later that day.
Describe the perfect, comfortable shoes for a woman on the go.
Flats! I used to live in heels, but after having my son especially, I’ve embraced the agility and chicness of a simple pointy toe flat.
What do you think is the biggest trend this summer season?
Right now, I’m loving all things nautical inspired: striped and navy, from light linen blazers, skirts, and sundresses.
Do you have a favorite designer for summer clothing?
ASOS is my favorite brand for summer pieces that range from casual everyday to special occasion and it’s extremely budget-friendly.
What is your favorite part about blogging?
It feels amazing to be able to do what I love for a living, but most of all, what keeps me going is knowing I’m helping women and making a difference in the world.
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All photographs courtesy of ©Tanesha Awasthi