What Goes Into a Successful Online Fashion Business?


Today we want to provide some tips on what goes into a successful online fashion business. Are you passionate about the world of fashion? Do you regularly search the Internet for the latest offers and in order to keep ahead of the latest trends? If so, why not combine these two interests and create a standalone e-commerce site? Many entrepreneurs have migrated into the digital fashion community in order to connect with a massive online audience. Whether this represents a part-time venture or a full-time employment opportunity, success could very well be closer than you think. The only issue is that it can be tough to know where to begin. Let’s take a look at a handful of sure-fire marketing tips to employ sooner as opposed to later.

Become Familiar with Foreign Marketplaces

Iphone 6 on black table

Photo by Drew Williams on Pexels

The fashion industry is no longer defined by traditional geographic borders. Well-known designers cater to the global community and it pays to think in such “broad strokes”. This is why it is important to establish your target audience as well as in which countries they are located.

Just as a foreign fashion designer will take into account the needs of different audiences and trends, you should also make it a point to create different web pages for specific languages. This is important for two reasons. First, visitors who speak a foreign dialect will still appreciate what it is that you have to offer. Secondly, Google looks favorably upon websites which contain pages devoted to specific languages. You can therefore enjoy higher search engine results page rankings.

One the other side of the coin, perhaps your firm is based out of Spain, Italy or France. In this case, it pays to appreciate whether or not content written in English is correct. Let’s also remember that there may be times when you are required to speak with customers from English-speaking portions of the world. An excellent option would be to leverage the talents of a professional online English tutor. He or she can correct any mistakes that may be present and perhaps more importantly, you can learn about industry-specific words that are applicable within the fashion sector.

Choose the Right Keywords

Keywords are one of the core tenets of search engine optimisation (SEO) and they are crucial if you hope to attract attention. Not only should these words be related to fashion in general, but they must resonate with a specific product. Here are some examples of keywords and phrases that can be used when describing a line of summer dresses:

  • Summer
  • Dresses
  • Cotton summer dresses
  • Breathable fabric
  • Summer dresses for women

Of course, useful tools such as Google Analytics will allow you to appreciate which words are the most popular in relation to a specific garment or accessory. As this is a free utility, be sure to make the most out of what it has to offer.

Invest in Quality Website Design

As many experts note, website design will have a profound impact upon how fashion products are perceived. This is why the layout of your pages is extremely important.

Clear navigation menus, comprehensive product descriptions, high-quality images, and a mobile-friendly architecture should all be present.

Furthermore, unique ways to present fashion accessories such as clickable images and the use of augmented reality will both serve to further enhance the overall end-user experience. Those who choose to interact with the elements found throughout your website are much more likely to become paying customers.

The online fashion sector continues to grow at a frenetic pace. This is why understanding what steps need to be taken to enjoy a substantial presence is essential. With a bit of time and effort, you could very well find yourself strutting down the (digital) red carpet.

Read more fashion articles at Cliché
Images provided by Flickr, Unsplash, Pexels, Pixabay & Creative Commons

The Technical Designer Behind Adam Selman’s Creations : Tatiane Moribe


Today, let’s talk about that specific talent, essential to all the greatest fashion designers : the technical designer. Tatiane Moribe is one of the busiest women in the field, so let’s discover her work and contribution to the creations of Adam Selman.

Tatiane MoribeAll the way from Brazil, Tatiane Moribe achieved international success in a few years. Now based in New York city, she is known in the business, as the key talent to giving birth to the most prestigious creative designs, up to the stores and red carpets.

You may recognize projects that she’s worked on, with the most famous stylists in the world, in publications such as Vogue or Vanity Fair and in stores like Urban Outfitter. After working with renowned brands and designers in Brazil, Tatiane was quickly noticed internationally and settled in New York City.

First recruited by Priscavera NY she was then hired by Adam Selman. She’s worked with him since the New York Fashion Week show in 2018. Meeting Adam Selman was life-changing in the career of Tatiane Moribe, especially since he hired her himself. He flew her all the way from Brazil and together, they collaborated closely on several collections.

“  We worked together on collections, he directed me on what he wanted or would show me an idea and I would be responsible for making that come to life, by making technical sketches of a few different ways of that idea and we would work on that until we got to the final product. After that I would do colorways, sometimes we would also work on some prints together.” — says Tatiane

At Adam Selman Tatiane Moribe saw the creations she had been the lead technical designer of, being worn by celebrities like Rihanna, Celine Dion, Katy Perry, Ariana Grande, and many more.

Tatiane Moribe

After years of collaborations, Tatiane Moribe learnt so much from Adam Selman. She has great memories of their work together, and gained an invaluable experience at the top of the chain.

“He is truly the sweetest man alive and super creative, which made work with him fun and easy.

And I learnt so much! First, I had the opportunity to see how the American fashion market works. And second, the way that he does his research and constantly finds new ideas is definitely inspiring to me. I love that he can turn garments that are somewhat boring, like workout clothes into fun and fashion statements pieces. I also became a crystal expert after working with him, the man loves crystals! “ — she says.

As technical designer, Tatiane takes a design and creates the information necessary to produce that garment. This includes sewing instructions, button sizes, colors, thread colors, packaging information, patternmaking, specs, grading, fit, and production.

« I make technical sketches, and 3D sketches that contain all of the information you will need to produce a garment. On the 3D software specifically, you can test the fitting and fabrics too. Both sketches are used in the creative process, when a collection is being made, so we create boards and can see how the collection will look like, in a more realistic way, rather than fashion sketches, before making protos or samples. It is also used when the garment in being produced, to communicate with factories in higher details. »

Tatiane’s role is the bridge between the creative process and the production.

« I love that in my role I get to be very creative and also have to really think about how things are going to be produced, it’s like a fun puzzle. It’s harder than some people think, but it is also extremely rewarding to see people wearing your designs. Plus I obviously love clothes, fabrics, trims and everything about it. »

Discover Tatiane Moribe’s work :

Read more fashion and design articles at Cliché
Images provided by Creative Commons, Flickr, Unsplash, Pexels & Pixabay

What Education is Needed to Become a Fashion Designer?


Today we want to talk about what education is needed to become a fashion designer.   Many people are fond of fashion and want to be trendy. For other people wearing luxury and stylish closing isn’t enough. They want to create models of their own design and so, many youngsters dream to become fashion designers. Of course, brilliant ideas are important but you should prove your qualification. Accordingly, you must study. Many students wonder what education is needed to be a fashion designer.

AdvancedWriters essay writing company and its proficient experts know what is required to become a fashion designer. “You should know the general and specific requirements, find a good college, have strong basic skills, and a true desire to become a fashion designer” – Joan Young says in her blog post. Joan Young is an aspiring journalist and copywriter with a deep interest in sociology, inventions, technological progress as well as the fashion industry. In spare time from traveling, she provides online tutoring sessions to international students and finds immense pleasure in witnessing their writing progress. Some of her insights can be found in her author’s column on its blog.

We’ll highlight these recommendations in greater detail.

Understand the General Requirements

what education is needed to become a fashion designer
You should begin by figuring out the general demands of art and design students. The U.S. Bureau of Labor Statistics or briefly BLS claims that there’s nothing extraordinary for students who intend to become designers. Commonly, they should acquire an associate’s or bachelor’s degree in art or other fields (design, fashion merchandising, etc.). The main recommendation is to study at a post-secondary institution, which has accreditation of the National Association of Schools of Art and Design. Fortunately, the choice is very large because the Association has accredited over 300 education institutions in the USA.

Areas of Study

what education is needed to become a fashion designerIt’s necessary to define the study areas for fashion designers. Firstly, you’ll require a strong background in basic visual art and design. Secondly, you should master textiles and fabrics, understand the principles of clothing production and distribution in the modern world. Thirdly, you’ll have to deal with other related subjects. Perhaps some of them will be unexpected for you. For example, you’re supposed to plainly understand cultural traditions, know history, and be a kind of psychologist.

There are different nations and ethnic groups with their own customs and it’s necessary to know about their cultural preferences to design clothing for them. Besides, you should understand how to reach the targeted audience and what psychological methods will work. As you’ll deal with the selling, it’s vital to have some knowledge of marketing, advertising, and other business-related subjects.

Key Skills

Undoubtedly, you’ll require certain skills that will help to become a true master. You may be aware of certain skills, which are basic and obligatorily. We offer an extended version of the most important key skills for fashion designers:

  • Creativity
  • Drawing and computer drafting skills
  • Knowledge of textiles
  • Sewing and construction experience
  • Enhanced communication abilities
  • Advanced collaborative skills

Common Topics to Master

Different art schools and colleges offer various classes. Accordingly, it’s impossible to give a list of typical topics you’ll have to study and be sure it’ll fit. Nevertheless, we can provide you with topics that are included in whatever institution and specialty on designing you choose. These are as follows:

  • 2-D and 3-D fashion design
  • Art and fashion history
  • Fashion drawing
  • Fashion color
  • Sewing techniques
  • Fashion draping
  • Textiles

Other Vital Facts to Know

what education is needed to become a fashion designer

AhmadArdity / Pixabay

There are also some other requirements and tips to learn about. You may not know about some of them and so, risk missing a great opportunity. Take a look at the following list:

  • Educational requirements for design firm owners. Many fashion designers don’t want to only create clothes. They also want to owe the brand and sell it throughout the globe. Consequently, they should master a combined degree, which may be marketing, business, etc. You’ll surely find the accredited design and art schools and colleges to meet this vital condition.
  • Curriculum. The standard curriculum for the specialty of a fashion designer is planned for two years. Therefore, it won’t take long to get into the profession. This period is enough to reveal and teach the fundamentals of designing, as well as tailoring, sewing, and work with computers and various technical devices, apps, programs, etc. You’ll have to master basic theories and history of the industry.
  • Internship. Remember that internship matters! Although some people are lucky to receive a great job with a high salary and bright perspectives without it, you’d better not risk. Internships are vital at firms, as well as at retail businesses. It’s your professional experience and competence. The more you have the better chances you enjoy. Therefore, find a good internship program to increase your chances.
  • Additional qualifications. You’ll require some additional knacks. These may be knacks for working with color, textile, and something of the kind. Besides, the modern world cannot be imagined without technology. A lot of projecting and modeling of the future apparel concepts are drafted via computers. Therefore, you are expected to possess great technical skills in technological design and computer management.
  • Anticipated salary. Finally, you should understand the possibilities to earn money. According to the BLS, the average salary of fashion designers starts from $72,720. During the time frame of 2018-2028, this sum will increase by 1% annually. Of course, your salary may differ according to your education, professional skills, and the capacity of your firm. Therefore, make sure this sum suits you and you have the necessary skills to become a great expert.

Memorize our article because it contains general and specific facts on how to become a fashion designer. Using our data and making things flow properly, you’ll find the right path to make your dreams come true. In several years, you’ll become a certified expert with genius projects of your imagination to impress other people.

Read more fashion articles at Cliché
Images provided Flickr, Unsplash, Pexels & Pixabay

How To Make Your Fashion Business More Accessible


You have a fashion business and it’s becoming increasingly popular but you want to know how to make your fashion business more accessible.  To gain success in the fashion world, you need to make sure that you are able to reach the largest audience possible. Now, there are plenty of different ways to do this. But one of the best is to ensure that your business is accessible to a wider group of people. By taking this step you can ensure that you are not going to miss out on a fantastic level of potential, simply because a large group of individuals were unable to gain access to your company and the services or solutions that you provided. 

how to make your fashion business more accessible

Free-Photos (CC0), Pixabay

By achieving a high level of accessibility, you will be able to ensure that everyone can buy from your business. This could include people who have a disability or require a particular option for making a purchase. So, let’s explore the different options that you can present to your customers when you are boosting levels of accessibility. 

Accessible On An International Level

You may want to start by thinking about how you can appeal to a larger audience from different locations around the world. To do this, you need to think about key details like different languages. This should be a focus when you are creating content. Video captioning services will allow you to make sure that each piece of video content you create is going to be accessible to people who may not be native English speakers. Don’t forget, there could be a vast number of people in your country who do not speak English as their first language. It is always going to be beneficial if you are able to reach these individuals through your marketing campaigns. 

Think about setting up a region-specific marketing campaign too. You need to have individual landing pages for different locations that you are targeting, either within your home country or further afield. By doing this, you can control and manage who discovers your business online. 

money transfer, mobile banking, business

mohamed_hassan (CC0), Pixabay

Different Buying Options

It’s a well-known fact that if you provide more options for how customers can buy, you are going to reach a larger audience. Ideally, you should be providing all the purchase options imaginable from credit cards to virtual payments. If you do this, then you will be removing one more roadblock that could be stopping them from committing to a purchase. As such, this is going to be a huge benefit to you and them. It’s the perfect example of a win-win scenario and it is certainly worth considering. 

Where you are setting up different payment options for your customers, you do need to make sure that each one is providing the same level of security. It’s no use providing various possibilities if some are going to be more secure for customers than others. Remember, as the threat of hacks and cyber theft continue to grow more customers than ever are getting weary about buying from a business that is not looking after their interests in this area. 

You also want to make sure that payments are as easy as possible for customers. So, you need to keep the process secure but not have customers need to spend nearly half an hour proceeding through a purchase. This is definitely a balancing act and unfortunately, customers want the best of both worlds here. They will expect you to take care of both issues, which you will be able to do. The trick is to make sure that you are keeping a check on the latest laws related to compliance in this area and focusing on new technology. 

Although the threat of a hack is certainly derived from new tech on the market, this is also your greatest option for preventing any issues here. If you take the right step, you will be able to make sure that you can deliver exactly what your customers need without any trouble at all and protect your business at the same time. 

how to make your fashion business more accessible

27707 (CC0), Pixabay

Different Sources

It’s important to understand that the way people interact with websites and other resources has changed completely. Customers are no longer interested or accepting or business providing them with one solution. They want all of them and this includes, apps, the website and mobile responsive websites. That last one is particularly important as a large number of customers and a big percentage of traffic will be coming from mobile. That’s why it makes sense to invest in a mobile responsive design. Your marketing solution should be able to offer this possibility to you and ensure that your site is set up the right way. 

There are numerous paths to take when making sure that your site is mobile responsive. Make sure that you explore all the different options and find the one that matches your needs. Some will be more expensive than others but will be worth it to provide a better user experience. 

how to make your fashion business more accessible

kreatikar (CC0), Pixabay

Access For People With Disabilities

A business website is expected to match a certain standard to ensure that it is accessible for those with disabilities and other conditions. Essentially, anyone should be able to find the information they need when viewing your website. As with the other options in this article, there are numerous steps you can take here. 

One of the most important aspects is to consider the design of your site. A lot of people will favor a more flashy and vibrant design which is fantastic in terms of marketing. However, you also need to make sure that the key information is clear and easy to comprehend. You need to check levels of readability too and guarantee that you are not making it impossible for certain people to view your website. 

It is worth using a specialist marketer here. They will be able to create content that matches the requirements of a specific target audience. 

We hope you see now how important it is to make your fashion business more accessible and how you can achieve this in your company model. There are lots of different options here so it’s worth exploring the market and finding the right fit for your business. 

Read more fashion articles at Cliché
Images provided by Flickr, Unsplash, Pexels & Pixabay

Branding Tips for Your Fashion Business


Starting your own fashion business can be incredibly exciting so we decided to bring you some branding tips for your fashion business. Fashion is a massive portion of the economy, with worldwide revenue for eCommerce fashion in 2018 reported to be around $481.2 billion in 2018. But, while a strong industry and market make it possible for new businesses to start, it also means that there is a lot of competition and that many new businesses in the fashion industry struggle, or even fail within the first year or two. 

tips for your fashion business

Free-Photos (CC0), Pixabay

If you want to make your fashion business work, there is plenty that you need to do. You’ll want to identify a gap in the market, create a business and marketing plan, and spend time seeking out your target market. You’ll certainly want to commit time to creating quality products that people are happy to spend money on. You’ll want to choose between an online store and a brick and mortar shop, or you might consider opening both. You are bound to spend plenty of time before you launch thinking about product lines, pricing strategies, suppliers, and materials, as well as working on specific designs. But, one area that you can’t afford to neglect is branding. 

Your branding will be what gets you noticed and remembered. It will help people to take you seriously and help you to make an emotional connection with your customers. So, let’s take a look at some branding tips to help you. 

Cliche Magazine Fashion Logo

©2019 Cliche Magazine

Create a Memorable Logo

Your logo is a crucial part of your branding. People will know it as well as they know your company name. It might be displayed on your products. It will be on your social media feeds, websites, emails, business cards, signage, and even invoices. 

Often, the best logos are the simplest. Think of the logos that you love. They are rarely complicated. It should be easy on the eye, nice to look at and appealing. It’s worth taking your time to get your logo right, as other branding decisions will depend on it. 

Focus on Your Message

Your branding should reflect your message. What are the core values behind your business? Write these down, they will be vital as you grow, and you might need the occasional reminder. Think about why you want to start your own business, what you would like to change about the industry, what you’d like to do differently. Think about what makes your brand different from all of the others, and how you want to make people feel. Good branding isn’t just recognizable. It should also make people feel. It should help you to build relationships with your customers, creating emotional connections.

Develop a Brand Story

Take this message and your company values and use them to create a brand story. This can be an essential part of your branding development, as many of your customers will be keen to learn more about you and your company. 

Write your story down in an about me page on your website. Write about who you are, why you want a business, how you plan to help people, and why. Write about where you see your brand in the future, and who your customers are. Parts of your story could also be featured on your products, packaging, and marketing materials. 

Stick to a Color Scheme

You don’t need a color scheme. Just because your logo is primarily one color, doesn’t mean that everything else needs to be that color. But, it can help to make your brand more recognizable, which is especially important in the early days of your business, when you need to get noticed. 

Try to avoid trends. When they stop being trendy, you might be stuck with them. Keep things simple, using a few colors that work well together, but are subtle and don’t overwhelm. Use these on your logo and headers on your social media profiles, offline materials, and the accents on your websites. You might even want to use them in your office decor. 

tips for your fashion business

geralt / Pixabay

Make Sure it’s Versatile and Scalable

Businesses today don’t just have a logo on their business cards and products. It will be on your website, your social media profiles, your email header. It might be in your office and on your offline marketing materials. So, it needs to be versatile and scalable. You’ll need to be able to make it bigger and smaller, and change its shape, without losing meaning or quality. Keeping things simple can help. 

Consider Your Target Market

Your branding needs to appeal to your target market. So, you need to know who and where they are. Commit time to market research before making branding decisions.

Read more fashion business articles at Cliché
Images provided by Flickr, Unsplash, Pexels & Pixabay