Key Pieces From WhoWhatWear’s Target Fall Collection


Restyling our wardrobes is always an exciting time for us to not only reclaim our personal style, but to take a chance and experiment. It’s a moment to reach outside our closet’s comfort zones for that eclectic print we’ve been doubting, a color we’re not used to, or a trend we never thought we would have the nerve to try. Now, when it comes to tossing out the old and making room for the new, choosing what we want to add into our closet palettes can be a thoughtful process.

There are your must-have essentials to take into account: statement pieces that you may only indulge in a couple times, the quality of the items you’re buying, and, of course, the budget you are willing to spend. Thankfully, we can turn to a line that we know will take care of both our style and wallet needs. The Who What Wear collection for Target, co-founded by Hillary Kerr and Katherine Power, is designed to help the modern-day woman showcase her style in the most versatile of ways without her having to splurge on one piece, but instead shop while on a budget. Regardless of Who What Wear’s price point, these items are anything but cheap. Sporting classic silhouettes, feminine prints, and fun accessories all created from high-quality fabrics and textures, you won’t ever feel guilty when purchasing any of the pieces from this collection.

Check out some of our must-have fall favorites that we’ve had our eyes on—and have added to our very own closets! You can purchase items from the Who What Wear collection at select Target stores and on


Let’s face it; we’ll never be too cool to not rock black leather in any form it is made in.

Ribbed Elbow-Sleeve Crew in Dark Heather Gray, $22.99.
Faux Leather Birdcage Skirt in Ebony, $32.99.
Faux Suede Moto Jacket in Olive, $49.99.
Oversized Color Blocked Square Scarf in Pomegranate Puzzle, $22.99.


Print on print can feel intimidating at first, but when paired with neutral tones, like a white tee or evergreen jacket, you’ll be able to conquer it in no time.

Ribbed Elbow-Sleeve Crew in Dark Heather Gray, $22.99.
Faux Leather Birdcage Skirt in Ebony, $32.99.
Faux Suede Moto Jacket in Olive, $49.99.
Oversized Color Blocked Square Scarf in Pomegranate Puzzle, $22.99.


No matter how many times fall comes upon us, a trench coat can never let you down.

Faux Suede Sleeveless Trench Vest in Olive, $49.99.
Tank Dress With Lace Trim in Ebony, $29.99.
Neckerchief in Cream/Ebony Polka Dot, $14.99.


Florals for fall? Maybe not groundbreaking, but always a favorite, especially when paired against rich hues like mustard or oxblood.

Crop Flare in Ebony (Plus), $32.99.
Ruffle-Neck Shell in Dijon Pansy (Plus), $24.99.
Frayed Edge Denim Jacket (Plus), $39.99.
Mini Faux Crop Top-Handle Bag in Brown, $29.99.


Take a structured tote or printed clutch with you wherever you go for a sophisticated, yet modern spin.  

Color-Block Zip Clutch in Cream/Ebony, $22.99


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“On a Budget: WhoWhatWear for Target” originally appeared in Cliché Magazine’s Oct/Nov 2016 issue. Photographs courtesy of What What Wear and Target.

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