Wear Me Out Activewear Company on the Rise

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“Sweat to live. Live to play,” is a motto active businesswoman, 24-year-old Michelle Marshall, takes very seriously. In fact, it is the basis of her family’s business. Wear Me Out, an active lifestyle apparel line, was started originally by Marshall’s mother and aunt in 1994 as a retail store.

“They were really involved with Tae Bo and the Billy Blank craze that was basically the 90’s,” Marshall said of her mother and aunt. “So they just thought, ‘What a really great idea! We will open a store!’”

At the time, the two sisters owned the store and sold various designers’ clothing lines.  It didn’t take long, though, for the two to take their passion for fitness and clothing to a whole new level.

“Then they thought, ‘Why are we selling other people’s clothes?’” Marshall said of the two. “We know what we like, so we might as well make our own line!”

WearMeOutPink

Wear Me Out Activewear Company on the Rise

Thus, Wear Me Out was created and the duo began selling it in their store. Although the company only began selling wholesale in the last couple of years, they have already established a large fan base, with over 1,500 likes on Facebook and over 1,500 followers on Twitter.

“Comfort, style, and affordability,” Marshall said. “It’s these three things that work together and really speak to our customers.”

As Wear Me Out’s Director of Sales, Marshall takes her job very seriously and works hard to ensure that the line offers products of only the highest quality.

“We really try to offer the best quality at a universal price,” she said. “We want to cater to that ‘throw-and-go’ lifestyle that is that active lifestyle.”

The clothing line uses that purpose to target its key audience: women leading a busy and active lifestyle.

“We like to try to build a cohesive mix of items that can be mixed and matched and worn together,” Marshall said. “We want our design to not only be comfortable, but flattering, so you can throw on capris to go to yoga, to pick up the kids, to go to the market.”

Wear Me Out offers a variety of items, from capris to leggings, hoodies to tunics, and sports bras to tanks. The line provides a wide range of pantone created colors—from sweet pink to cobalt blue—to compliment any skin tone.

“When you purchase Wear Me Out items, you are purchasing the whole outfit,” Marshall said. “We really try to merchandise it for you. We match our French Terry and casual lifestyle wear to our yoga wear.”

WearMeOutTeal

Perhaps the company is so successful because of the people behind it and their genuine passion for what the clothing line represents. The motto, “Sweat to live. Live to play,” carries literal meaning to Marshall and her family, who are avid health enthusiasts as well as entrepreneurs.

“We all work out,” Marshall explained. “My mom, my dad, and me. A lot of us who work in the company are trainers as well. It’s actually kind of an unwritten rule that we wear the clothing line to the office. It’s just super comfortable. Everyone who puts it on their body falls in love with it.”

With new holiday colors—sundried tomato, acai, turbulence, and sweet lilac—and a new addition to the line in the making, Wear Me Out is sure to gain even more attention from its fans and potential clients.

“We just finalized a development with a contemporary sports line that will be underneath Wear Me Out,” Marshall disclosed. “It’s very inspired by the California lifestyle. And it is very cohesive to our brand and what we represent. It features lots of maxi skirts, tank tops and soft vests.”

As for Marshall, she is excited to see just what exactly is in store for her family’s business.

“We are getting nationally recognized now,” she said. “In five years, I hope we are global.”

Wear Me Out: Activewear Company on the Rise

“Sweat to live. Live to play,” is a motto active businesswoman, 24-year-old Michelle Marshall, takes very seriously. In fact, it is the basis of her family’s business. Wear Me Out, an active lifestyle apparel line, was started originally by Marshall’s mother and aunt in 1994 as a retail store.

“They were really involved with Tae Bo and the Billy Blank craze that was basically the 90’s,” Marshall said of her mother and aunt. “So they just thought, ‘What a really great idea! We will open a store!’”

At the time, the two sisters owned the store and sold various designers’ clothing lines.  It didn’t take long, though, for the two to take their passion for fitness and clothing to a whole new level.

“Then they thought, ‘Why are we selling other people’s clothes?’” Marshall said of the two. “We know what we like, so we might as well make our own line!”

Thus, Wear Me Out was created and the duo began selling it in their store. Although the company only began selling wholesale in the last couple of years, they have already established a large fan base, with over 1,500 likes on Facebook and over 1,500 followers on Twitter.

“Comfort, style, and affordability,” Marshall said. “It’s these three things that work together and really speak to our customers.”

As Wear Me Out’s Director of Sales, Marshall takes her job very seriously and works hard to ensure that the line offers products of only the highest quality.

“We really try to offer the best quality at a universal price,” she said. “We want to cater to that ‘throw-and-go’ lifestyle that is that active lifestyle.”

The clothing line uses that purpose to target its key audience: women leading a busy and active lifestyle.

“We like to try to build a cohesive mix of items that can be mixed and matched and worn together,” Marshall said. “We want our design to not only be comfortable, but flattering, so you can throw on capris to go to yoga, to pick up the kids, to go to the market.”

Wear Me Out offers a variety of items, from capris to leggings, hoodies to tunics, and sports bras to tanks. The line provides a wide range of pantone created colors—from sweet pink to cobalt blue—to compliment any skin tone.

“When you purchase Wear Me Out items, you are purchasing the whole outfit,” Marshall said. “We really try to merchandise it for you. We match our French Terry and casual lifestyle wear to our yoga wear.”

Perhaps the company is so successful because of the people behind it and their genuine passion for what the clothing line represents. The motto, “Sweat to live. Live to play,” carries literal meaning to Marshall and her family, who are avid health enthusiasts as well as entrepreneurs.

“We all work out,” Marshall explained. “My mom, my dad, and me. A lot of us who work in the company are trainers as well. It’s actually kind of an unwritten rule that we wear the clothing line to the office. It’s just super comfortable. Everyone who puts it on their body falls in love with it.”

With new holiday colors—sundried tomato, acai, turbulence, and sweet lilac—and a new addition to the line in the making, Wear Me Out is sure to gain even more attention from its fans and potential clients.

“We just finalized a development with a contemporary sports line that will be underneath Wear Me Out,” Marshall disclosed. “It’s very inspired by the California lifestyle. And it is very cohesive to our brand and what we represent. It features lots of maxi skirts, tank tops and soft vests.”

As for Marshall, she is excited to see just what exactly is in store for her family’s business.

“We are getting nationally recognized now,” she said. “In five years, I hope we are global.”

 

 

If you want more information on the line, visit www.wearmeoutclothing.com, find them on Facebook, and be sure to follow them on Twitter/Instagram @wmoclothing!

 


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