Przman: The Grooming Guru

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Pirooz 2 christopher robbins photo

© Christopher Robbins

“Hey, man…what kind of nose clippers do I use?”

“Dude, my girlfriend is ticking off at me ‘cause I’m not paying enough attention to her; what do I do?”

“Thanks, guy! That shaving cream is fantastic. Feel my face!”

“Tried that hair conditioner and it did the trick. Cool!” Knuckle bump.

Too embarrassed yourself to ask just anyone about those personal grooming questions like “man-scaping” or urinal etiquette? How about everyday routines like shaving? What do you and countless others have in common?  You’re looking for the source to get not just solid information, but helpful tips that actually work. Where would you find what you need all in one spot?
PRZMAN.COM. Yep, we’re talking about men’s grooming and lifestyle expert, Pirooz Sarshar, otherwise known as the “Martha Stewart of Men’s Lifestyle.” He’s the GGT—“guys go to” and wingman. A guru of sorts in the man’s world, he has the answers to what men seek with a straightforward, honest approach, flair, a sense of humor, and a tad of irreverence.

His status didn’t happen overnight. Sarshar, who became an expert on men unintentionally, earned his trusted reputation built on years of experience from the ground up. All the years of researching products and training he received from a variety of jobs started in Washington, D.C. with his mother, who used Sarshar as a guinea pig for testing various haircuts and colors.

“I’d always get suckered into things. Like my mom would say she was having a class on perms, but didn’t have model. ‘Let’s throw him in’… ya know?” He laughs, “It got to a point where I’d shave my head because I was embarrassed. A lot of abuse went on!”

“I’d always ask questions like, ‘Why do guys have to wear their hair like this or have a part like that?’” says Sarshar, but it’s the product and technical side that attracted him to the profession. His grandmother created various products they used in the family salons, and Sarshar fell in love with the concept of making his own as well. His fascination turned to a passion for it all. He soon took up the art at age 14, learned barbering from a man who worked at one of his mother’s salons. Sarshar became a talented practitioner himself after moving to NY, working with the top salons and hair stylists of the day.

“In general, men are embarrassed to talk about their nails or what shampoo they use or styling products and skin care. More and more men are starting to bypass the stigma and talk about such subjects.” Under the PRZ label, he’s created a line of hot-selling shaving products that contain the best ingredients (including organic) and use secrets of the world’s best barbers.

“I spent two years creating a content formula, grooming, cooking, lifestyle, and implementing the specialized formulas.” What he found was curious. People from press functions who gave Sarshar flack and criticism for what he was doing were secretly confiding and consulting with him!  “Evidently it was sort of a macho thing where the men didn’t want their male friends to know they were insecure about their grooming habits or needed advice on other things.”

The new PRZMAN.com website has all new products and services. There’s entertaining info like strategizing tips on things like how to get the best reservation in a restaurant to what’s a great gift for your girlfriend, to fitness, nutrition, recipes and even, whoa …vices! Check. It. Out!

“It’s the place you come to where you can learn anything from cleaning your kitchen floor to grooming. Whether he’s using mascara, a shampoo, conditioner or whatever, men don’t want to share their information. They want to keep it private, but more and more men are spending money on more and more grooming products because they are embarrassed to talk about it. It’s just a guy thing.”

Sarshar stresses that it’s important to be very raw and direct when giving advice and information. “The goal is to give a guy help. If he walks away learning one thing, then I think we’ve done our job.”

“I’m a great guy to take shopping,” says Sarshar. Since an early age, he admits to reading magazines such as Vogue. He is not only up to speed with fashion, but comfortable reading women’s publications. This lifestyle connoisseur consistently keeps up with fresh ideas, different approaches to grooming, and how it might translate into the men’s arena. “It’s turned me into an expert on men without realizing it.”

Influencing millions of men, Sarshar admits he is good with teaching the male population for the simple reason he knows the right way to reach his audience. “There’s a way to go about it, a language that goes with it” that makes them feel good and confident about themselves. “There’s a way to help men get motivated and stay motivated and not feel freakish about what they are doing to achieve that happiness and contentment.” There’s a certain amount of just plain common sense used, too. “Some of the most intelligent men are insecure and make things too complicated.” PRZMan streamlines it all for them into “Basic 101.”

M ANDERSON _cesare bonazza photog

© Cesare Bonazza

Branching out into guesting seminars, public speaking as well as continuing private consultations and appearances in the media, this pioneer in the grooming market leads the way with the newest finds and how-to’s. The content of his soon-to-be finished book is timeless. What he does and talks about has nothing to do with trend.

“The book will be addressing a comprehensive list of categories that give step-by-step advice and instruction from grooming to cleaning the bathroom. Not all men are taught the basics of every day routines—how to do laundry, cook, clean, organize…” Sarshar says. Also, “Men should embrace what makes them different and unique.”

You may think this is all just for guys, but, well, guess again! I found myself reading about the proper way to trim a moustache (even women wonder about these things) and trying out a couple of the yummy recipes. OK, I peeked at the vices section, too!

What’s his goal? To provide exceptional grooming products and living advice to men of all backgrounds and skin types. “To get men feeling good about themselves and motivated,” he says.

And he’s doing just that. One guy at a time. —Visit marinaanderson.net for more information on contributing entertainment columnist Marina Anderson

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