Following the 57th Grammys back in February, Kanye West voiced his opinion that today’s music industry does not respect artists or their work enough. Just over one month later on March 30, Jay-Z launched his new music streaming service, TIDAL, which aims to give the power back and “to create a better service and experience for fans and artists.”
The kickoff of TIDAL brought together musicians from all genres towards one common goal: “to re-establish the value of music.” Along with Jay-Z, Alicia Keys, Win Butler and Régine Chassagne (Arcade Fire), Beyoncé, Calvin Harris, Chris Martin (Coldplay), Daft Punk, Jack White, Jason Aldean, J. Cole, Kanye West, Deadmau5, Madonna, Nicki Minaj, Rihanna, and Usher collectively own the streaming service, which is available on the web or as an app on iPhone and Android.
Many of you are likely wondering what sets TIDAL apart from the other music-streaming services, other than the fact that it’s owned by these musicians. On the TIDAL website, the owners explain that there is a clear quality difference between the compressed mp3 files that we hear in most digital music and the lossless, unreduced sound that can be heard on CDs and vinyl records. TIDAL offers to provide the latter in digital form, allowing you to hear the music the way the artists want it to be heard. TIDAL offers us a chance to hear music in the highest quality, profit from tailor-made playlists, and receive recommendations from their editorial team.
TIDAL offers two subscription packages: TIDAL Premium and TIDAL HiFi. TIDAL Premium is $9.99 per month and includes “standard sound quality, high definition music videos, and expertly curated editorial.” For $19.99 per month, TIDAL HiFi offers almost the same experience as its Premium package, except it replaces standard sound quality with “lossless high fidelity sound quality.” The service is ad-free with either package and free 30-day trials are available now.
What do you think? Will you be abandoning your current method of consuming music to subscribe to TIDAL?
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TIDAL: Making Waves in Streaming Music: Photo courtesy of Tidal.com