When SoundCloud was founded in 2007, it was not necessarily the first streaming service of its kind. Before, there was YouTube and Napster, but what made SoundCloud different was its devotion to creativity. In its initial form, not only was streaming completely free, but also entirely user-friendly. Laissez-faire copyright laws made it easy for unsigned artists (specifically DJs) to post original remixes of popular tracks, which allowed listeners to fall for the romantic notion that maybe music can be free. Now, after a decade, the Berlin-based streaming service has taken quite a few blows—a few of which have steered it away from this original idea of free creativity. However, a closer look at its original values shows why we still need SoundCloud.