Tag Archives 1960s

Desertion of the Feminine: How Rudi Gernreich Reshaped 1960s Womenswear

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Peggy Moffitt in Gernreich's Monokini, WWD, 1964. Photo credits: https://wwd.com/fashion-news/fashion-scoops/peggy-moffitt-venturing-into-licensing-1203226028/ When readers flipped through their issues of ​Women’s Wear Daily​ on June 3, 1964, they were shocked to find images of model Peggy Moffitt in a topless swimsuit. Austrian-American anti-establishment designer Rudi Gernreich had designed this waist-high bikini bottom with suspenders running between Moffitt’s breasts. ...