Tag Archives Activewear

When & Why Did Athleisure and Sportswear Become Such A Trend?

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When & Why Did Athleisure and Sportswear Become Such A Trend?  Contrary to popular belief, activewear has been trending since mid-1970’s! Bruce Lee made matching tracksuits infamous and made sportswear an appropriate dress code for even the most unathletic of activities.

grailify / Pixabay

That being said, it does seem that recent years have put gym wear on the pages of Vogue and made yoga pants about as go-to as a pair of blue denim Levis. So when did this all happen? When exactly did it become appropriate, much less trendy, to turn up to brunch in a Lulu Lemon matching set and pristine white Nikes.

FYI, we know you’re not rocking up to lunch post-pilates – you’re not fooling anyone.  Nevertheless, this is the world we live in.  Gym bunny or not, the expectation is that one has a section of their wardrobe dedicated to activewear. But why?

If it looks good, it looks good.

Perhaps first and foremost, sometimes activewear is just great fashion. The iconic names of athleisure are taking up more and more space on our fashion-house websites, and pretty much all brands now have their own take on an activewear collection. These clothes are built to flatter, and how can we say no?

Plus, everybody’s doing it. When Kim K rocked bicycle shorts for the first time, brands all over the world followed suit. And can we blame them?  Don’t forget about the shoes! Don’t even get me started on the shoes.  Anyone who says they haven’t scoured the internet for a good Nike discount code is probably lying, or a fool for paying full price.

Shoes Sport Shoe Colorful For You  - NickyPe / Pixabay

NickyPe / Pixabay

I’ll admit my wardrobe has a section dedicated purely to white trainers, and I’m no runner let me tell you.  Apart from the fact that they go with everything, perhaps part of the reason this trend has come about is due to a search for motivation.  I’ll be the first to say that I feel more inclined to go to the gym if I’ve got the threads for it.

Dress for the job lifestyle you want.

You’ve heard it before: dress for the job you want. Well, this is true for the lifestyle you want also.  In fact, a recent study tested this theory by putting participants in doctors coats and asking them to take a quiz.

Those in the doctor’s coats were found to have higher and prolonged concentration and better quiz results than those who remained in casual dress.  Now, I’m not saying that fashion is everything but it absolutely has an influence on how you feel.  If you want to become a world-class Yogi, having the right leggings is half the battle… right?

Perhaps one reason for this growth in the activewear trend is that we’re all trying to be healthier.  Put on some gym wear and you might just find yourself in the gym! But what about those of us who don’t end up in the gym? And what about those of us who never even intended to?   Well, activewear is also very comfortable.

Comfort, comfort, comfort.

Sweatpants Legs Fashion Young  - Engin_Akyurt / Pixabay

Engin_Akyurt / Pixabay

I have a theory that fashion is a little like nature, it’s survival of the fittest.  When it comes to clothes, the fittest is often the comfiest.  Oversized. High-waisted. Stretchy. Comfy.  All of the above are at the forefront of my mind when I’m shopping for new garms. And, all of the above can be found in the activewear section.

At some point in the not so distant past, there was a shift. A shift from what looked good to what felt good.  I know corsets were abolished many moons ago but some elements of modern fashion were still designed without even a nod to the comfort of those who would be wearing it. But now, comfort is everything.

The majority of fashion brands are promoting loungewear (which is pretty much activewear but just a fleecy version) with sweat pants taking over from tailored trousers and oversized t-shirts taking the place of button-down shirts.

So are you for or against?

While for some, the growth of sportswear is a dream come true, for others it lacks couth and should be worn for its primary purpose only.  Personally, the fact that athleisure and sportswear are trending hard isn’t something I’m mad about.

Let’s face it, between the fact that it looks good, it feels good and it might potentially almost motivate us to break into a light jog now and then, it seems like a pretty good thing to me.

Read more lifestyle articles at ClichéMag.com
Images provided by Flickr, Unsplash, Pexels & Pixabay

Fabletics Capsule Collection Created by Kate Hudson and Goldie Hawn

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If you haven’t purchased anything from the activewear and lifestyle brand Fabletics yet, you might want to start now. Fabletics was founded in 2013, with Kate Hudson as a co-founder. The brand creates affordable, stylish activewear that suits all types. But this is the first time that Hudson has collaborated with her mother, Goldie Hawn, on a Fabletics collection. The Fabletics Capsule Collection created by Kate Hudson and Goldie Hawn is a limited-edition line that supports Hawn’s children’s charity, MindUP.

Kate Hudson on the Collaboration With Her Mother

Kate Hudson spoke about the collection in a recent press release:

This is the first time my mom and I have worked together, and this partnership between Fabletics and MindUP is an exciting one to start with because the cause is near and dear to both of our hearts. My mom is incredibly passionate about the welfare of children, which is what led her to start MindUP … My mom is also the embodiment of the Fabletics ethos. She meditates, trampolines every morning, runs, lifts weights and even rides a mountain bike — it’s literally hard to keep up with her! Through her example, she’s taught me that the body and mind are always connected in a constant flow.

What the Limited Fabletics Collection Will Contribute to

Fabletics Capsule Collection

The new Fabletics collection will donate half of the proceeds to Goldie Hawn’s MindUP™ foundation. The program promotes mindfulness, social and emotional well-being in children. Photo Credit: Fabletics

If you like the idea of purchasing something that is useful and contributes to an important charity, this collaboration from Hudson and Hawn will fit the bill. When you purchase activewear from this Fabletics collection, Fabletics will donate half of the proceeds to Goldie Hawn’s program MindUP. MindUP, founded by Hawn in 2013, serves to help educate children in mindfulness. “The MindUP curriculum helps children understand and manage their emotions through the workings of their brain, which will ultimately raise a generation of kids who have the power to create their own happiness and thrive in today’s world,” said Hudson. According to the organization, the program has helped over 6 million youth across 12 countries, which is no small feat. This mother-daughter team represents overall wellness. Kate, as a fitness and health-minded individual, and Goldie, with her dedication to the well-being of mind and body.

You can find the Fabletics Capsule Collection created by Kate Hudson and Goldie Hawn on Fabletics.com

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Fabletics Capsule Collection Created by Kate Hudson and Goldie Hawn. Featured Photo Credit: Fabletics.

Activewear: All in the Family With Mira Rae

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Workout and activewear have become a growing need for women all over, but finding stylish pieces is a bit more difficult than we would like to think. Having an activewear collection that focuses on overall design, beauty, and movement while incorporating various cultures is quite hard to find. Local designer and former Project Runway competitor Althea Harper and her partners have been working on creating a unique, one-of-a-kind collection that fits all of your activewear needs.


Inspired by the femininity, colors, and history of India, the founders and designers behind the new family activewear company, Mira Rae, bring you a new kind of style that definitely stands out from all the rest.


Harper, the lead designer for Mira Rae, expressed how special this collection was by outlining their brand’s principal foundations: ancient inspiration and modern style.


“India is home to yoga and so much beautiful architecture and art,” Harper says. “In addition, Indian clothing has so much movement, femininity, and color. We wanted to create clothing that would incorporate this beauty and history behind it. Also, we wanted it to be functional to wear to the gym and stylish enough to run errands or do daily activities.”

Mira Rae’s unique fabrics and designs make them different from any other activewear brand out there, and their use of drapes and Indian high-fashion pieces are to thank for that.
“We also use high-end fabrics for the best quality of athletic clothes,” Harper explains. “This enables us to achieve the drape and feel of a designer garment in an activewear piece.”


Harper also spoke about how her experience in design has aided in making the brand’s collection diverse.

“With my background in upscale clothing, the quality and attention to details is much more apparent than in other activewear brands,” Harper says. “We are more stylish and incorporate more drape to our silhouettes that you normally do not find in athletic wear.”

But it isn’t just their design that stands out. The designers behind Mira Rae have also taken a stand on incorporating family values into their collection. In doing so, they have created a women’s, girls’, and toddler activewear line that is complete with a “mommy and me” collection, which allows mothers and daughters to match while they are together.

“Family, community, and the idea that yoga brings us together are very important to us,” Harper says. “The ‘mommy and me’ matching pieces are something that have been missing from athletic wear.”
The collection features a wide variety of sizes ranging from toddler 2T to women’s large, which is exactly the type of diversifying factor that has been missing from the market.


“These are the unique elements that we wanted to shape the company and we have been able to implement all of them,” Harper says. “I have a 2-year-old daughter and I love to run around with her in matching looks.”

Harper let us in on their new fall collection that they are working on, which will feature tons of new Indian colors, designs, and textures.


“We have some silhouettes that are new to athletic wear, but are functional and work beautifully, in addition to some unique quality fabrics that are both so luxe and comfortable,” Harper says.


Among their current collection, however, Harper says her favorite pieces are the Riya Jumpsuit and Raina Jogger. While the jumpsuit’s silhouette design creates a more flattering and forgiving everyday look compared to most jumpsuits, the Raina Jogger is a close second due to its mobility that is perfect for working out in.

“I love the jumpsuit because it is so comfortable and stylish,” Harper says. “I wear this multiple times a week! The jogger’s fabric is very light and breathes well so you do not get too hot in the gym. It’s a stylish alternative to leggings!”


Harper and the other designers at Mira Rae are going to continue building their girls’ line, as well as adding to their unique textures and styles with more Indian influences. Check out their entire collection at mirarae.com.

Read more Fashion articles on ClicheMag.com

Activewear: All in the Family With Mira Rae. Photo by cincychic.com

What Girlfriend Collective is All About

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How many times have you gotten frustrated over a pair of leggings that don’t fit right, are made of poor material, or are just plain unflattering? It’s happened to all of us and, to make matters worse, most fitness brands sell their leggings for up to $100! Ellie Dinh, together with her husband, Quang, plans to launch Girlfriend Collective in just a few months to combat the need for affordable, quality athletic wear. Starting with leggings, the duo hope to revolutionize the idea that luxury clothing means a high price point while also bringing accountability into the fashion industry. Dinh explains how Girlfriend Collective will embody values such as ethical manufacturing and respect for the earth.

For a company that hasn’t even had their official launch yet, Girlfriend Collective is generating a lot of buzz. For a limited time, you can get free leggings on their website (minus the cost of shipping ) by giving your Facebook or email. The leggings are shipping out in waves with the next batch coming this summer all the way from Vietnam. The one question on our minds is “what makes these leggings so special?” For one, they won’t break your wallet when you purchase them. They are also made from recycled water bottles as well as a special weave that eliminates shearing. The leggings’ pattern takes over 9 months to develop and has been engineered to flatter every possible figure.

We’re pretty excited for the September launch of Girlfriend Collective and while you still can head over to their website girlfriend.com to snag your free leggings.

Read more Fashion features on ClicheMag.com

What Girlfriend Collective is All About: Photos courtesy of Girlfriend Collective

Wear Me Out Activewear Company on the Rise

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“Sweat to live. Live to play,” is a motto active businesswoman, 24-year-old Michelle Marshall, takes very seriously. In fact, it is the basis of her family’s business. Wear Me Out, an active lifestyle apparel line, was started originally by Marshall’s mother and aunt in 1994 as a retail store.

“They were really involved with Tae Bo and the Billy Blank craze that was basically the 90’s,” Marshall said of her mother and aunt. “So they just thought, ‘What a really great idea! We will open a store!’”

At the time, the two sisters owned the store and sold various designers’ clothing lines.  It didn’t take long, though, for the two to take their passion for fitness and clothing to a whole new level.

“Then they thought, ‘Why are we selling other people’s clothes?’” Marshall said of the two. “We know what we like, so we might as well make our own line!”

WearMeOutPink

Wear Me Out Activewear Company on the Rise

Thus, Wear Me Out was created and the duo began selling it in their store. Although the company only began selling wholesale in the last couple of years, they have already established a large fan base, with over 1,500 likes on Facebook and over 1,500 followers on Twitter.

“Comfort, style, and affordability,” Marshall said. “It’s these three things that work together and really speak to our customers.”

As Wear Me Out’s Director of Sales, Marshall takes her job very seriously and works hard to ensure that the line offers products of only the highest quality.

“We really try to offer the best quality at a universal price,” she said. “We want to cater to that ‘throw-and-go’ lifestyle that is that active lifestyle.”

The clothing line uses that purpose to target its key audience: women leading a busy and active lifestyle.

“We like to try to build a cohesive mix of items that can be mixed and matched and worn together,” Marshall said. “We want our design to not only be comfortable, but flattering, so you can throw on capris to go to yoga, to pick up the kids, to go to the market.”

Wear Me Out offers a variety of items, from capris to leggings, hoodies to tunics, and sports bras to tanks. The line provides a wide range of pantone created colors—from sweet pink to cobalt blue—to compliment any skin tone.

“When you purchase Wear Me Out items, you are purchasing the whole outfit,” Marshall said. “We really try to merchandise it for you. We match our French Terry and casual lifestyle wear to our yoga wear.”

WearMeOutTeal

Perhaps the company is so successful because of the people behind it and their genuine passion for what the clothing line represents. The motto, “Sweat to live. Live to play,” carries literal meaning to Marshall and her family, who are avid health enthusiasts as well as entrepreneurs.

“We all work out,” Marshall explained. “My mom, my dad, and me. A lot of us who work in the company are trainers as well. It’s actually kind of an unwritten rule that we wear the clothing line to the office. It’s just super comfortable. Everyone who puts it on their body falls in love with it.”

With new holiday colors—sundried tomato, acai, turbulence, and sweet lilac—and a new addition to the line in the making, Wear Me Out is sure to gain even more attention from its fans and potential clients.

“We just finalized a development with a contemporary sports line that will be underneath Wear Me Out,” Marshall disclosed. “It’s very inspired by the California lifestyle. And it is very cohesive to our brand and what we represent. It features lots of maxi skirts, tank tops and soft vests.”

As for Marshall, she is excited to see just what exactly is in store for her family’s business.

“We are getting nationally recognized now,” she said. “In five years, I hope we are global.”

Wear Me Out: Activewear Company on the Rise

“Sweat to live. Live to play,” is a motto active businesswoman, 24-year-old Michelle Marshall, takes very seriously. In fact, it is the basis of her family’s business. Wear Me Out, an active lifestyle apparel line, was started originally by Marshall’s mother and aunt in 1994 as a retail store.

“They were really involved with Tae Bo and the Billy Blank craze that was basically the 90’s,” Marshall said of her mother and aunt. “So they just thought, ‘What a really great idea! We will open a store!’”

At the time, the two sisters owned the store and sold various designers’ clothing lines.  It didn’t take long, though, for the two to take their passion for fitness and clothing to a whole new level.

“Then they thought, ‘Why are we selling other people’s clothes?’” Marshall said of the two. “We know what we like, so we might as well make our own line!”

Thus, Wear Me Out was created and the duo began selling it in their store. Although the company only began selling wholesale in the last couple of years, they have already established a large fan base, with over 1,500 likes on Facebook and over 1,500 followers on Twitter.

“Comfort, style, and affordability,” Marshall said. “It’s these three things that work together and really speak to our customers.”

As Wear Me Out’s Director of Sales, Marshall takes her job very seriously and works hard to ensure that the line offers products of only the highest quality.

“We really try to offer the best quality at a universal price,” she said. “We want to cater to that ‘throw-and-go’ lifestyle that is that active lifestyle.”

The clothing line uses that purpose to target its key audience: women leading a busy and active lifestyle.

“We like to try to build a cohesive mix of items that can be mixed and matched and worn together,” Marshall said. “We want our design to not only be comfortable, but flattering, so you can throw on capris to go to yoga, to pick up the kids, to go to the market.”

Wear Me Out offers a variety of items, from capris to leggings, hoodies to tunics, and sports bras to tanks. The line provides a wide range of pantone created colors—from sweet pink to cobalt blue—to compliment any skin tone.

“When you purchase Wear Me Out items, you are purchasing the whole outfit,” Marshall said. “We really try to merchandise it for you. We match our French Terry and casual lifestyle wear to our yoga wear.”

Perhaps the company is so successful because of the people behind it and their genuine passion for what the clothing line represents. The motto, “Sweat to live. Live to play,” carries literal meaning to Marshall and her family, who are avid health enthusiasts as well as entrepreneurs.

“We all work out,” Marshall explained. “My mom, my dad, and me. A lot of us who work in the company are trainers as well. It’s actually kind of an unwritten rule that we wear the clothing line to the office. It’s just super comfortable. Everyone who puts it on their body falls in love with it.”

With new holiday colors—sundried tomato, acai, turbulence, and sweet lilac—and a new addition to the line in the making, Wear Me Out is sure to gain even more attention from its fans and potential clients.

“We just finalized a development with a contemporary sports line that will be underneath Wear Me Out,” Marshall disclosed. “It’s very inspired by the California lifestyle. And it is very cohesive to our brand and what we represent. It features lots of maxi skirts, tank tops and soft vests.”

As for Marshall, she is excited to see just what exactly is in store for her family’s business.

“We are getting nationally recognized now,” she said. “In five years, I hope we are global.”

 

 

If you want more information on the line, visit www.wearmeoutclothing.com, find them on Facebook, and be sure to follow them on Twitter/Instagram @wmoclothing!