What’s better than lipstick that makes you feel beautiful? Wearing lipstick that gives back to women, of course! Beautiful Rights is a new beauty brand that donates 20 percent of all sales to organizations of your choice, ranging from Emily’s List to Planned Parenthood. Founder Kristen Leonard chose 20 percent to represent the fact that women in the U.S. are paid 20 percent less than men for the same work. Beautiful Rights is taking beauty back by supporting, empowering, and believing in women.