Tag Archives Beauty brands

7 Female-Run Beauty Brands You Should Know About


In the wake of the Women’s March, A Day Without A Woman, and International Women’s Day, there’s no time like the present to profile some of the female-run big names in beauty. These major players in the beauty industry are headed up by some badass women and make products that I love. They emphasize and complement natural beauty, and you definitely need to know about them! From skincare to makeup to hair care, these brilliant babes have you covered.

1. Glossier

Founded (as a result of the uber-successful beauty blog Into The Gloss) by CEO Emily Weiss, this beauty brand emphasizes the natural beauty every woman possesses (hell yeah) and steers customers toward a natural, dewy look. They’re self-professed beauty geeks who have developed their line as a result of tireless sampling, experimenting, and interviewing everyone and anyone about beauty products, and they’ve nailed creating products that work for all women in all shades and colors. One word? LOVE.

Highlights: Their Cloud Paint ($18, available in 4 colors) and Boy Brow ($16, available in 4 colors)
2. Ouai

Hair stylist to the stars Jen Atkin started this haircare brand with real women in mind. Her products range from shampoos and conditioners to hair sprays to repairing masks and oils. All of the products are sulfate-free and include ingredients that will repair, strengthen, and beautify your tresses. And, honestly, if Chrissy Teigen trusts her, so do I.

Highlights: Her hair oil and repairing masks can do wonders for damaged, dried-out locks. If you’ve foiled up one too many times or deal with out-of-control baby hairs, these are for you.
3. Honest Beauty

Photo Courtesy of Instagram @Honest_Beauty

It’s no secret that super-beauty Jessica Alba is a co-founder of The Honest Company, a company that emphasizes the importance of non-toxic products, and home of Honest Beauty. “Clean. Conscious. Confident.” is the brand’s mantra, and their all-natural beauty products fall right in line. If using these products will get us Jessica Alba’s glowing olive skin and youthful glow, we’ll take one of everything.

Highlights: Their “Enhance” skincare products. From primers to facial oils to de-puffing gels, their line of skincare products leaves your skin looking and feeling incredible, and works well on all different skin types and colors!
4. Soko Glam

Founded by Charlotte Cho, Soko Glam is your one-stop Korean beauty shop housing all of the best and newest in South Korean beauty. This Cali-native moved to South Korea when she graduated from college and observed and grew to love the South Korean approach to beauty: skin first! She launched Soko Glam to bring these beauty principles to the Western world, and we all owe her endless thanks.
Highlights: South Korean skincare products, particularly moisturizers and masks.
5. Juice Beauty

Founded by wellness entrepreneur Karen Behnke, a California native who noticed major changes in her skin as a result of hormonal changes after becoming pregnant with her first child at 40, Juice Beauty creates organic beauty products that perform as well as industry-standard products. Behnke’s line of Juice skin care is rich in antioxidants and vitamins, and are praised by a slew of magazines and celebrity skin-gurus like Gwyneth Paltrow (who literally hasn’t aged in 20 years, so let’s follow her lead).

Highlights: The Phyto-Pigments Makeup Collection, a collaboration with Gwyneth Paltrow herself, is a makeup line made with all certified-organic ingredients.
6. RMS Beauty

Created by makeup artist Rose-Marie Swift (a major player in the industry for over 35 years!), RMS Beauty delivers natural beauty products made with all-organic ingredients. After experiencing health issues that were a result of toxic chemicals in cosmetics she’d been using as a makeup artist she wanted to help other women find healthy beauty products, and alas, RMS was born.

Highlights: Her creamy luminizers and bronzers look super natural and super beautiful. Having that youthful, dewy glow without looking shiny or overly-contoured is a careful balance, and these products can get you there!
7. Birchbox

Birchbox has changed the way we approach new products. Instead of standing at a counter at the mall testing product after product and having a pushy saleslady try and sell you things you don’t want, you get a curated box of beauty products each month and the option to buy them at a discount if you like them. This massive convenience is owed to
co-founders Hayley Barna and Katia Beauchamp, who founded the company after meeting at Harvard Business School when they realized how difficult it was for women to try new beauty products without committing to expensive products they weren’t sure they loved. Beauty and brains? We love it.
Highlight: Getting decent-sized samples of products. Unlike samples that come in magazines, samples from Birchbox are actually big enough to last for a few tries, giving you a much more accurate read on them!
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7 Female-Run Beauty Brands You Should Know About. 

8 All-Natural Beauty Brands You Need to Try


As someone who dealt with skin issues and a plethora of allergies throughout my teens and earlier twenties, I’ve been around the makeup block. Turning totally to all-natural makeup brands was a huge challenge a few years ago, but so many organic, all-natural, cruelty-free, you-name-it brands have cropped up throughout the beauty world over the past couple of years that it’s easy as pie to make the switch nowadays. These brands will not only emphasize that natural beauty you’ve already got, but they actually work, while still treating your skin right. Win-win-win! 

RMS Beauty (Need to Try: Buriti Bronzer, $28)
Founded by a beauty industry veteran and 35-year makeup artist, this company’s mission is to provide women with toxin-free makeup and all-natural options. You know who you can trust for makeup advice? A makeup artist. Their Buriti Bronzer gives you the post-sun glow you want (but struggle to achieve) and looks uber natural (because it is!).

Photo courtesy of Sephora

Glossier (Need to Try: Boy Brow, $16, Cloud Paint, $18)
Founded by the bloggers behind Into the Gloss, this beauty brand focuses on all-natural products that bring out your all-natural beauty. If I was forced onto a desert island with just two makeup products, they’d without-a-doubt be my Glossier Boy Brow & Cloud Paint, hand to god.

bareMinerals (Need to Try: Mineral Veil, $22)
Now, unless you’re a makeup rookie, you’re probably familiar with Bare Minerals because they’re a total staple in the au-naturale beauty world. What you may not know is that their line has expanded massively over the past few years, and they now tote eye makeup, lip colors, and a full range of face makeup. The mineral veil is an awesome light, finishing touch to any look.

Photo courtesy of Sephora


ILIA (Need to try: All of Me Multistick, $34)

With products chock full of vitamin E, avocado oil, cocoa and shea butters, and so much more, they’re all on double-duty: making you look beautiful and making your skin healthy. Need I say more? The ILIA All of Me Multistick is one of my personal faves and a staple in my makeup bag. It can go on your cheeks and lips and gives you a fresh-out-of-the sun glow (even if it IS winter in Minnesota).

Photo courtesy of Sephora

Lush (Need to try: Lip Scrub, $11)
You may know them just for their bath bombs (which I recommend, always), but LUSH has so much more than bath products. One of my favorites is their all-natural lip scrubs that leave my lips soft and perfectly primed for color!

Photo courtesy of Lush Cosmetics

Tarte (Need to Try: Amazonian Clay 12-Hour Foundation SPF 15, $39)
Tarte specializes in cruelty-free and eco-friendly makeup products that help enhance your natural beauty while protecting and nourishing your skin. Their Amazonian Clay foundation gives you incredible coverage while keeping its beautiful, natural finish all day long.

Photo courtesy of Sephora

Erborian (Need to try: BB Cream, $39)
This beauty brand combines two coveted beauty cultures: South Korean beauty and French skin care. Their BB Cream is somehow light and airy while giving amazing coverage. It’ll even out your complexion, moisturize your skin, and protect you from the sun with SPF 20.

Photo courtesy of Sephora

Afterglow Cosmetics (Need to try: Perfecting Undereye Concealer, $31)
Afterglow uses all-natural, organic, all-skin-type-friendly, anti-aging ingredients in their products, and they are one of the few mineral-based brands that doesn’t load up their products with parabens and chemicals. Their Perfecting Undereye Concealer covers those pesky dark circles without risking irritation to your eyes or that sensitive under-eye skin!

Photo courtesy of Afterglow Cosmetics

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8 All-Natural Beauty Brands You Need to Try. Photo courtesy of Glossier/Pinterest.

5 Small Beauty Brands You’ll Love


You know that when it comes to seeking out the latest in the ever-evolving beauty world, I am all about it. However, between the newest goodies that make their daily debuts on social media networks and the products flashing ‘New’ labels every time I enter a store, it can be quite the mission. So, instead of sharing the current “hottest” products, which can easily change within a week, I’m introducing beauty brands—five small New York companies, to be exact, that create products that pack a punch. Leave the stress of needing to keep up with every must-have beauty product out there and reign it in with a small business, one that not only produces high-quality goods that are made with tons of love, but one that provides so much goodness in each package that you’re sure to add them to the top of your holy grail list. Spread the love; share and shop these 5 small beauty brands you’ll love.
Natural E
Created by Elaine, who was born and raised in Manhattan, NY, Natural E brings you au naturale goodness right from the big city. Inspired by the raw nature found in the countryside when she was a child, Elaine wanted to bring the natural components she found there into her products. After educating herself on holistic medicine, as well as working with its practitioners, Elaine began her own journey in creating the Natural E Bath and Beauty collection. Made from pure, herbal ingredients without any artificial fragrances or parabens, Elaine brings forth products that will relax and enhance her customer’s body, mind, and spirit. Shop Natural E via its Etsy shop: etsy.com/shop/naturale.

Mullein & Sparrow
Founded by Anit Hora, who was born in India and raised in New York City, Mullein & Sparrow formed from Hora’s personal journey. Hora grew up following the ancient Indian system of traditional medicine, Ayurveda. Her belief in the positive elements of plant-based healing was solidified during a backpacking trip around South America—a path that led her to connecting with the world in a natural way again. Once she returned to New York, Hora sought out knowledge of apothecary, herbalism, yoga, and skincare, which led her to not only become a successful holistic herbalist and esthetician, but allowed her to bring her own apothecary line of Mullein & Sparrow to life in Brooklyn, New York. Her line provides products that nourish with holistic, cruelty-free, vegan, and authentic ingredients to everyone who indulges in them. Visit mulleinandsparrow.com and check out their social media networks via @mulleinandsparrow.

RAAW in a jar
When Trice Christiansen moved to New York, she lived a healthy, organic style in all aspects of her life—well, except beauty. She realized that the beauty products she used on a daily basis from high-end brands she trusted were not giving her body the gentle care and love it needed. After a troublesome reaction from a beauty product she loved, she swore off from using/buying any merchandise that had ingredients she did not recognize. With that, she started to study herbal medicine from traditional Chinese and Western cultures, and she then began to create products that not only were made from raw ingredients, but had healing properties as well. Christiansen’s first product, “Miracle Oil,” successfully treated her eczema, and from then on, RAAW became what it is today. RAAW in a jar offers 100% natural, cruelty-free, certified-organic, and non-toxic goods for your body to soak up, helping you create a clean lifestyle, inside and out without any chemicals, unnatural preservatives, etc. Shop RAAW in a jar at raawinajar.com and stay connected on their social media via @raawinajar.

MAKE brings forth not only paraben-free and cruelty-free beauty products from New York City, but a message to its customers that there are no rules to beauty. It’s all about coloring outside the lines with MAKE products and doing whatever your heart desires—whether that’s glittery eyes all year round or a bright, colorful lip any time of the day. When using MAKE, it’s all about being true to you, trying something different every now and then, and making a life you aren’t afraid to live. Each beauty product from MAKE has rich formulations that include a versatile range of shades, finishes, and textures that make any look possible. Ten percent of sales from this wonderful company is donated to the We See Beauty Foundation—a foundation that supports women-led and worker-owned cooperative companies around the Americas. Purchase beauty products from MAKE that won’t only allow you to create whatever you want, but help companies flourish as well, at makebeauty.com. Stay in touch with them on Twitter @makebeauty and Instagram @makebeautyofficial.

LURK brings fragrances into the air from essential oils to create luxury perfumes that smell simply divine. The oils used are 100% natural with no synthetics, additives, fixatives, compounds, GMOs, parabens, or phthalates. Each one-of-a-kind scent is developed from hard work, dedication, and the want to make eco-friendly and sustainable products that are kind to the world around it. Douse yourself with something that not only looks and smells good, but is made to be good. Visit lurkmade.com and stay up to date on the latest creations from LURK as well via their social media at @lurkbeauty.

Photographs courtesy of etsy.com/naturale, mulleinandsparrow.com, raawinajar.com, makebeauty.com, and lurkmade.com.
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Featured image courtesy of MAKE Beauty