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Must-Have Pieces From Betina Lou’s Winter 2017 Collection


A Montreal-inspired brand created by designer Marie-Eve Emond, Betina Lou embodies the classic, feminine look women are craving this winter season. This brand places an emphasis on easy-to-wear fashion with French heritage. Inspired by men’s uniform and clothing pieces, Betina Lou adds a feminine flair to each style by incorporating delicate cuts and fits to provide women with a simple, versatile look while also remaining stylish. With sustainability increasing in popularity in the fashion realm, Betina Lou prides itself by operating under an ethical and sustainable code. Natural fibers such as cotton, silk, and wool are used to compose each garment of clothing and promise a long-lasting wear.


Centered around neutral shades of blacks and greys, the Betina Lou Winter 2017 Collection appeals to a wide-range of audiences. Whether the consumer is searching for an elegant piece or something suited for comfort, the Winter 2017 Line includes it all. The black Tessa t-shirt dress is perfect for a casual outing or class, while the black Elysa high collar dress is more suitable for a fancy dinner or a date. Those who are more interested in pants or casual sweaters will be impressed with the simple selection of pieces, too. Betina Lou also incorporates a pair of black pants and the grey Viviane sweater for those in search of an effortless, comfortable look.


For those in search of bolder options, Betina Lou has you covered. Aside from neutral shades, pops of color do appear within the line. The Esther dress in Indigo offers an alternative deep blue shade to the classic black, while the Fred pants incorporate a gorgeous rust color as an alternative to black pants or classic pants. One of the most unique pieces included in the Winter 2017 line, the rust color, will make a solid white or black shirt pop when paired together. The Catherine, a classic long-sleeved striped tee, presents consumers with a stylish piece to dress up a classic skirt or pair of pants for any occasion. To fully embody the classic uniform theme, a plaid skirt, the Marianne, pairs together beautifully with the emerald green Denise sweater.

Besides for timeless clothing pieces, the Winter 2017 Collection includes accessories and outerwear for the fashion-forward consumer, too. The collection features two peacoats in both black and grey complete with button detailing, which are perfect for winter’s frigid temperatures. A variety of chunky sneakers, loafers, slip-on shoes, and dress shoes are offered to either dress up or dress down any of the clothing articles shown in the line. Since simplicity is the goal of this line, statement jewelry is not necessary.

While all of Betina Lou’s collections are necessities, the Winter 2017 line offers the perfect combination of casual, comfortable, and stylish for this upcoming season. By combining fashion and warmth, the potential for style while layering classic winter pieces of clothing together is guaranteed. With this collection, there are endless possibilities for trendy and elegant combinations.

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Must-Have Pieces From Betina Lou’s Winter 2017 Collection: Images courtesy of Betina Lou

4 Must-Have Pieces from Betina Lou’s SS17 Collection


Summer style generally consists of bold patterns, bright colors, and sheer fabrics, but this season it’s time to take it back to the basics. Neutrals and unique textures are in, and it’s time for you (instead of your clothes) to do the talking. Simplicity is key, and womenswear brand Betina Lou offers clothing that is timeless and simple.

Designer Marie-Eve Edmond had a vision in mind when creating the Betina Lou brand and draws inspiration from men’s clothing and uniforms while incorporating feminine elements. Boxy cuts, thick materials, and a sense of utilitarianism dominates Betina Lou’s look, but delicate stitching elements and feminine patterns balance out the collection.
The Montreal-based company offers luxury clothing that is designed for everyday wear. The materials are designed to last, and their “slow-wear” ideology is both eco and budget-friendly. Even the packaging has a purpose, as items are shipped in biodegradable bags and boxes, or in envelopes made with recycled newsprint.
While all of Betina Lou’s collections are trendy and timeless, we are especially obsessed with their 2017 Spring/Summer collection. The brand embraces nautical vibes with striped dresses and tops, and incorporates the “in” color this season: yellow. Every item in the collection is a must-have, but we have compiled our favorite looks that are sure to keep you feeling cool and confident all summer long. Click through the list to see our favorites!

Betina Lou Designer Marie-Eve Emond Chats the FW 2016 Collection


When it comes to timeless, feminine apparel and pin-worthy looks, the Montreal-based brand Betina Lou has got you covered. It has been that way since their launch in 2009 and it continues with their new Fall/Winter collection. Designer Marie-Eve Emond set her sights on more minimalistic silhouettes than ever with this collection, and what she created has us reaching for corduroy overalls, shirt dresses, and pullovers to last us through the winter.

“With comfort in mind and a vision for easy-to-match capsule wardrobes, we wanted to create looks that would be both classic and modern,” explains Emond.
It is this combination of comfort and style that drew us to this collection. While creating the pieces, Emond says she had her customers in mind. “[We are inspired by] the girls and women who wear our clothes, firstly and mainly—the day-one clients and the new ones,” says Emond. “We listen to what they need, what they like, what they dislike, and what they feel comfortable in.”
Emond says her team feels privileged to meet her customers every day at Betina Lou’s new La Petite-Patrie store. After getting to know them better, Emond has discovered many wonderful traits about them. “They’re smart, funny, creative…and the best inspiration a designer could wish for!” she says.

With so many timeless pieces in the collection, we wondered which garments were Emond’s favorites—both to design and to wear.
“It’s always so hard to [pick just one],” Emond says. While she admits to wearing the Pauline sweater almost every morning, there are other key pieces from the collection that have her heart.
“The Simone shirt dress was the one I couldn’t wait to grab for myself,” she says. “I consider it a no-brainer outfit that you can dress up or down.”

[We are inspired by] the girls and women who wear our clothes, firstly and mainly—the day-one clients and the new ones.

We, too, feel in love with the Simone shirt dress—available in both indigo and black—at first sight. Its small collar, short cuffed sleeves, and button placket are simplistic, yet flattering, and can easily be paired with a number of different outwear options this season.
Emond also adores the Jacqueline dress. According to her, she designed this A-line piece because she needed a basic black dress to wear to after-work gatherings, like events and launches. “The fact that you can wear it alone or over a shirt or sweater makes it a very versatile piece,” she explains. Also available in houndstooth, it is tailored to perfection with side pockets, a flattering neckline, and rib hem.

Of course, Emond also couldn’t forget to mention Lio, the brand’s iconic corduroy jumper, available in black and indigo. “It was a unanimous favorite even before its release,” Emond explains. “It’s comfortable, it’s fun, and you can layer it over almost any top you own. What’s not to like?”
Now with fall receding behind us and the dead of winter approaching, I ask Emond which trends she is looking forward to embracing the most. While she admits that she loves fall and winter for their “inevitable layering madness,” she’s most excited about “the major shift for straight lines and clean, refined silhouettes.”
“I adore that comfort is part of that trend,” she says. And we are so glad, too.
Browse the whole collection, out now, at betinalou.com.

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Betina Lou FW 2015-16 Collection


The Montreal-based fashion label Betina Lou is bringing its signature warm colors back again this August with its Fall/Winter 2015-16 Collection, and it’s everything we could have hoped for. From button-down tops and dresses in solids and plaids, high-waisted skinny jeans in stretch corduroy, and a hooded forest duffle coat that could pretty much go with anything, there is so much to love.
“For me, the ideal garment is a perfect balance between practicality and aesthetics,” explains Marie-Eve Emond, the label’s founder and designer. “What I like best about this collection is that it’s very wearable—wardrobe staples with a touch of sophistication.” We have never been more excited for cooler weather.
See some of our favorite looks from the new collection below!
Betina Lou Autumn Winter 15/16 Look Book Betina Lou Autumn Winter 15/16 Look Book Betina Lou Autumn Winter 15/16 Look Book Betina Lou Autumn Winter 15/16 Look Book Betina Lou Autumn Winter 15/16 Look Book Betina Lou Autumn Winter 15/16 Look Book
For more information or to browse the collection, visit betinalou.com.
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Betina Lou FW 2015-16 Collection: Images courtesy of Betina Lou

Betina Lou SS15 Collection


This winter has been a rough one. There was snow for days on end, wind chills that made me never want to get out of bed, and dirty slushy snow that ruined my favorite shoes on a regular basis. I’ve been dreaming of a great spring and summer, with amazing clothes to match. Needless to say, I found exactly that in the new Betina Lou Spring/Summer collection.
The brand, famous for their easy, breezy fabrics, classic design and feminine touches to women’s clothing, drew inspiration from the ocean and walks by the sea. Marie-Eve Edmond, founder and designer of the fashion brand, discusses inspiration behind the looks, stating, “I love the nautical feel of the patterns and cuts we worked with this season. These pieces make you feel like you’re on holiday without having to leave the city.” With practical pieces for breezy spring days like waterproof lightweight coat and high waisted short with sailor button details for the blazing hot summer, Betina Lou nails it with mixing classic flare and trendy for the every girl.
Betina Lou SS15_Irene Black_Ivory_Low Betina Lou SS15_Zooey Ivory_Low Res
Along with classic favorites with a nautical twist, Edmond introduces long dresses and skirts into the mix, inspired by the movement of them.  “I was inspired to create really comfortable long dresses that had beautiful movement to them,” explains Emond. “I think they’ll become an essential part of most wardrobes this season.”
We think so too, Ms. Edmond. We think so, too.
Betina Lou SS15_Thelma Salmon and Andy Navy_Low Res Betina Lou SS15_Fiona Black:Ivory_Low Res Betina Lou SS15_Andrea Navy:Red and Clodelle Navy_Low Res Betina Lou SS15_Alex Chambray_Navy Dots and Clodelle Sand_Low Res
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Betina Lou SS15 Collection: Photographs courtesy of Betina Lou

Betina Lou SS 2014 Collection Video


The Montreal-based clothing line Betina Lou is pretty much known for its classic, ultra feminine apparel, and its Spring/Summer 2014 collection is no different. Favoring neutral palettes, subtle detailing, and elegant patterns, the collection includes everything from light, collared button-downs to breezy, playful dresses and shorts. And to promote this darling new collection, the company teamed up with director Hervé Demers to film the short lookbook video, Betina Lou in the Countryside.
“Marie-Eve’s Spring/Summer 2014 collection features soft, subtle tones,” says director Hervé Demers. “To show it in its best light, I decided to create a minimalist white visual world in which the props and set virtually blend into the background.”
Watch the short lookbook film below, and visit betinalou.com for prices and more information.

Join the conversation! Use #BetinaLouSS14 on social media platforms to share your thoughts about the collection.
Betina Lou SS 2014 Collection Video: Images courtesy of Betina Lou