There is nothing more exciting for me than spotting my first snow flurry of the season. For me, winter holds many warm memories of time spent huddling around a fireplace with my sister, sipping coffee with friends I haven’t seen in a while, and that magical first snow. Unpopular opinion, I know, but winter is absolutely my favorite season. Even if you can’t get on board with the cold, everyone with a fashionista inside of her knows that cold-weather fashion can’t be beat.
Most fashion labels aren’t born out of a garage, and if they are, they probably don’t make it out of the garage door; but when Jane Lu has a vision, she stops at nothing to reach it. The CEO of Showpo, an affordable fashion brand that carries everything from trendy shoes to off-the-runway style clothing, Lu is determined, spirited, and passionate. Bored of her life as an analyst, the fashion guru took a trip to Europe and came back inspired. Here, she chats with us about where it all started, gives us some insight into the Winter 2017 collection, and shares some style tips.
Whether you are a fan of cold weather or not, it’s safe to say most people love the appeal of getting cozy. That means fuzzy socks, a hot drink, a big plush blanket, and best of all, a warm, oversized sweater. However, that doesn’t mean you necessarily have to sacrifice cute for comfort. You can look cute while you’re relaxing, too. Whether you’re snuggled up in bed watching Netflix on a snowy day or having some friends over to just relax, here are some of the sweaters that will keep you cozy and cute this winter.
Now that we’re officially in December, the holiday season is quickly approaching. Now is the time to gather together the perfect gift ideas! For the fashionista, the holidays are the ideal time of year to add new pieces of clothing and accessories to one’s existing wardrobe. From sporty styles to trendy looks, we’ve got you covered this holiday season as you begin shopping for your posh family and friends.
For the girls who have often struggled to find clothing to suit their small frames, Petite Studio offers clothing items catered to the shorter fashionistas. A New York City-based clothing brand founded in 2015, Petite Studio is the only fully-functional online clothing brand made specifically for petite girls by fellow petite girls who have similar body types and height ranges. After experiencing neglect from other name-brand companies, the founders of Petite Studio began the company with the hopes of presenting petite women with more clothing options and the fashion attention they deserve.
We’ve come a long way since the days of exclusive fashion; that is, clothes made only for girls of a certain body type. Body positivity movements have demanded that the fashion industry make a change for the better, and fast fashion megastores and exclusive designers alike are listening. While clothes are finally beginning to change in size and shape, there is still a major market being overlooked: petite sizes. Petite girls are often totally overlooked and finding the perfect fit can seem an insurmountable task. Far too often, clothes are too long, too baggy, or cut way below a petite gal’s actual waistline.
That’s where NYC-based clothing brand Petite Studio comes in. Founder Jenny Howell knew from personal experience how difficult it could be to find clothes that fit a small frame, and in 2015, she set off to cater to an underserved market by offering clothes that provided petite girls with pieces to help them look and feel their best.
“Us petites really need to be thoughtful about what we wear to flatter our best attributes,” Howell said. “We can’t just wear anything off the rack because most of the time there is something about the piece that just doesn’t really fit.”
Petite Studio’s focus is in the name—petite—but that doesn’t mean the brand sacrifices style in the name of fit. Each design is unique and fashion-forward, and Howell pulls inspiration from coffee shops, galleries, shows—even the people walking the streets of New York. The brand seeks to empower young professionals, and they serve the career-driven, petite, NYC girl.
“The New York spirit is at the core of everything we do,” Howell said. “We’re trying to empower petite girls living in a city atmosphere to look great during the workweek but also be able to let their hair down and have some fun on the weekend.”
Serving such a specific market allows Petite Studio to do more than design cute clothes for small girls; they emphasize quality in a big way. Each design is overseen by Howell herself and every single item is high-quality in terms of material, structure, and design. They seek to give petite girls an option to find items that feel good and fit well.
“We’re not trying to be everything to everyone,” Howell said. “Our focus is really on developing our brand to cater to petite girls and provide them the type of thoughtful wardrobe pieces that they can’t find anywhere else. Our plan is to continue making a small number of high-quality pieces that the petite girls’ community can really be excited about.”
The perfect example of Petite Studio’s distinct designs, their Summer 2017 collection, is quintessential to every petite fashionista’s wardrobe. Be sure to check out petitestudionyc.com or visit Tictail Market in NYC to see (and drool over) the rest of the line.
Slimming, chic, and wearable; does an outfit get any better? This ‘70s era pantsuit set is right on trend, and the vertical stripes are sure to make your legs look miles long. Perfect for a late summer picnic or a gallery party, your wardrobe isn’t complete without the Dianella set.
Salvia Dress, $169, petitestudio.com
Sorry Stacy London, but we are so wearing white after Labor Day. This gorgeous cream frock is delicately detailed to perfection and no matter where you wear this dress, you’re sure to be the classiest gal in the room. Excuse us while we daydream about the shoes we could pair with it!
Fuschia Pants in Green, $159, petitestudio.com
If there is one thing every petite girl needs in her wardrobe, it’s a pair of culottes. This army green pair adds length by cropping at the ankle and a waistline with an oversized bow. Trendy, fun, and work-appropriate, the Fuschia Pants are a must-have.
Angelonia Mustard Top, $89, and Angelonia Mustard Shorts, $79, petitestudio.com
We are positively swooning over this gorgeous mustard dress and the print has us fantasizing about summer days spent underneath swaying palm trees. Flattering, unique, and oh-so-trendy (ahem—yellow!), this wrap dress leaves nothing to be desired—except maybe another vacation.
Click here to read more articles from our Aug/Sept 2017 issue
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Petite Studio Summer 2017 Collection: Photographer: Maya Luo, Model: Liv Young, Stylist: Raffles Tau, MUA: Mo Sha
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