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The CONNECT Collection


Kikiito is releasing the CONNECT Collection, a new fashion couture bag line with focuses on sustainability and functionality. It is to debut on February 19 at London Fashion Week. 

There are 6 pieces each of a unique blend of à la mode minimalism with modernity in their cut lines and leather. Their multifunctional use allows the wearer to personalize the bag’s figure using hooks or chaining multiple bags together.  

The CONNECT collection was designed and created by Kiki Ito from her experience throughout the pandemic. Channeling her struggle with depression and anxiety, she drew inspiration through introspection and reflection to help discover and flesh out the authenticity of her brand. 

“The mind is such a powerful thing it can control you in the worst ways but it can also take you to the best places. I wanted to express all the honest emotions I had from my fear to the strength I found through this collection” says Kiki.

Sustainability is the main focus of the collection with their usage of leftover leather for every intricate detail of the bag. Each is designed for longevity for long-lasting use and only a limited supply will be manufactured to minimize waste.

 Pre-orders will be available for global shipment from February 24th on weareyugen.com/collections/kikiito 

For more, visit www.kikiito.com/


Photographed by Catarina Silva

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Must-Have Pieces from MINKPINK’s Winter Collection


With the weather rapidly getting colder and invites for various holiday-themed occasions growing, it’s becoming more difficult to find the right winter pieces that ensure you look your best while keeping warm. Deciding whether or not to sacrifice sexy, mesh pieces for comfort and warmth is one of the most difficult fashion decisions this winter. But what if you can do both?


MINKPINK is an Australian-based fashion brand that is changing the way we dress during the holiday season. With tons of party styles and chic designs, the brand has created the perfect transition collection for the long winter ahead.

Founder and creator of MINKPINK, Rachel Evans, set out to create an inspiring brand with original designs that were affordable for the creative girl. Now the brand has developed into so much more with a focus on street styles, vintage touches, and quirky designs.


With styles ranging from dresses and over-lays to thick sweaters and denim everything, the designers of MINKPINK have crafted their MINKPINK MAIN range collection to showcase their uniquely chic pieces for the everyday woman.

Expanding beyond their main collection, Evans and her team polished two side categories to the line that work to broaden their most popular styles. The MPC side line is the elevated basics side to the MINKPINK main collection that features their warmer and more sophisticated pieces. The MPD line focuses more on the denim side of their street style with all things jean-related.

If you’re looking for the perfect party styles this holiday season, be sure to check out MINKPINK’s winter collection for all the flirty yet warm pieces.

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Must-Have Pieces from MINKPINK’s Winter Collection: Photographs courtesy of MINKPINK

Must-Have Pieces From Betina Lou’s Winter 2017 Collection


A Montreal-inspired brand created by designer Marie-Eve Emond, Betina Lou embodies the classic, feminine look women are craving this winter season. This brand places an emphasis on easy-to-wear fashion with French heritage. Inspired by men’s uniform and clothing pieces, Betina Lou adds a feminine flair to each style by incorporating delicate cuts and fits to provide women with a simple, versatile look while also remaining stylish. With sustainability increasing in popularity in the fashion realm, Betina Lou prides itself by operating under an ethical and sustainable code. Natural fibers such as cotton, silk, and wool are used to compose each garment of clothing and promise a long-lasting wear.


Centered around neutral shades of blacks and greys, the Betina Lou Winter 2017 Collection appeals to a wide-range of audiences. Whether the consumer is searching for an elegant piece or something suited for comfort, the Winter 2017 Line includes it all. The black Tessa t-shirt dress is perfect for a casual outing or class, while the black Elysa high collar dress is more suitable for a fancy dinner or a date. Those who are more interested in pants or casual sweaters will be impressed with the simple selection of pieces, too. Betina Lou also incorporates a pair of black pants and the grey Viviane sweater for those in search of an effortless, comfortable look.


For those in search of bolder options, Betina Lou has you covered. Aside from neutral shades, pops of color do appear within the line. The Esther dress in Indigo offers an alternative deep blue shade to the classic black, while the Fred pants incorporate a gorgeous rust color as an alternative to black pants or classic pants. One of the most unique pieces included in the Winter 2017 line, the rust color, will make a solid white or black shirt pop when paired together. The Catherine, a classic long-sleeved striped tee, presents consumers with a stylish piece to dress up a classic skirt or pair of pants for any occasion. To fully embody the classic uniform theme, a plaid skirt, the Marianne, pairs together beautifully with the emerald green Denise sweater.

Besides for timeless clothing pieces, the Winter 2017 Collection includes accessories and outerwear for the fashion-forward consumer, too. The collection features two peacoats in both black and grey complete with button detailing, which are perfect for winter’s frigid temperatures. A variety of chunky sneakers, loafers, slip-on shoes, and dress shoes are offered to either dress up or dress down any of the clothing articles shown in the line. Since simplicity is the goal of this line, statement jewelry is not necessary.

While all of Betina Lou’s collections are necessities, the Winter 2017 line offers the perfect combination of casual, comfortable, and stylish for this upcoming season. By combining fashion and warmth, the potential for style while layering classic winter pieces of clothing together is guaranteed. With this collection, there are endless possibilities for trendy and elegant combinations.

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Must-Have Pieces From Betina Lou’s Winter 2017 Collection: Images courtesy of Betina Lou

5 Favorite Pieces From Petite Studio’s Winter Collection


For the girls who have often struggled to find clothing to suit their small frames, Petite Studio offers clothing items catered to the shorter fashionistas. A New York City-based clothing brand founded in 2015, Petite Studio is the only fully-functional online clothing brand made specifically for petite girls by fellow petite girls who have similar body types and height ranges. After experiencing neglect from other name-brand companies, the founders of Petite Studio began the company with the hopes of presenting petite women with more clothing options and the fashion attention they deserve.


This winter, petite women are encouraged to shop Petite Studio for all of their fashion needs. This collection features soft blues, warm neutrals, smooth textures and two-toned outerwear to provide a variety of fabrics, shades, and colors to consumers depending on what they prefer to wear during the colder months.

Chloe Skirt, $139

Luisa Skirt, $139

The pieces included within this collection are simple yet elegant. Women are able to create classic outfits with a modern, trendy twist. Mini skirts such as the Chloe skirt in auburn looks beautiful when paired with a neutral, white turtleneck sweater and black tights. This look is perfect for a variety of settings including, but not limited to: class, a casual outing, or date night. The skirt is made out of a wool material ideal for colder weather settings and layering. The Luisa skirt in grey is anything short of ordinary. This trendy skirt complete with a belt buckle appears vintage and can be dressed up with simple black tights and a neutral top, or make a statement with a striped or patterned top.

Aspen Coat, $298

Valentina Coat, $329

For those interested in layering up this winter, Petite Studio offers several winter jackets ideal for colder temperatures. Both the Aspen and Valentina coats provide added comfort and warmth to the petite fashionista. The coats hit mid-calf and are not overpowering for smaller frames. The Aspen two-toned camel jacket adds a bit of flair to the average winter outfit by creating a more sophisticated look, and the stylish Valentina coat is another item made out of wool for extra warmth.

Posy Knit, $179

The Posy Knit, an off-the-shoulder knit sweater, is one of the most versatile pieces in the Petite Studio Winter Collection. This sweater is as cozy as it is cute, and the v-neck and open-shoulder look are in high-demand this season. It is an ideal piece that will complement the petite woman and enable her to display her shoulders and petite frame. Since this piece is simple and comes in a neutral grey, it can be paired with a variety of pieces such as black leggings or an A-line skirt.

Petite Studio recognizes the needs of their petite customers by providing them with new clothing options each season. By shopping the brand this winter, the petite woman is sure to find something suitable for her needs and distinct fashion with the variety of style opportunities included within the line. Whether one is in search of a simple or statement piece, this Winter Collection includes it all. Shop the collection at www.petitestudionyc.com.

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5 Favorite Pieces From Petite Studio’s Winter Collection: Photographs courtesy of Petite Studio

5 Must-Have Pieces from Petite Studio’s Fall Collection


With fall comes warm colors, lightweight layering pieces, and statement coats, and Petite Studio is channeling all of those things with their Fall 2017 Collection. From carefully tailored mustard-colored tops to plaid blazers, there’s something for every petite girl to add to her wardrobe this fall.

Marigold Top, $119
Petite Studio’s Margiold Top makes you rethink how you feel about the color yellow. This mustard-colored top is lightweight, flattering, and perfect for layering. Pair it with a high-waisted skirt and you’re set.

Alice Dress, $129
Every girl needs a lightweight shirtdress for fall and this one is perfect for so many occasions. With a nod to fall’s staple belted trench coats, you’ll want to wear this dress as often as possible.

Esmeralda Top, $125
Who says never wear white after Labor Day? This off-the-shoulder top is the perfect transition from summer to fall and the ties on the cuffs make this even more sophisticated.

Jane Blazer, $229
Get full-on #Girlboss vibes with this polyester and wool blazer. This piece looks professional with a matching mini skirt or business casual with a pair of blue jeans and boots.

Fleur Trench Coat, $249
Petite Studio is taking the timeless trench coat up a notch by selling it in this dusty rose shade. The faux suede material and big buttons also give this an ultra-feminine edge.

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5 Must-Have Pieces from Petite Studio’s Fall Collection: Photographs courtesy of Petite Studio

Must-Have Denim Pieces For Fall


Our favorite time of the year is back. The leaves are falling, the air is crisp, and our sweaters have made their way out of hiding and to the front of our closets. Among the clothes that have transitioned from Narnia-like hidden wardrobes to the top of our Outfit of the Week list is all things denim.

Paired perfectly in the cold weather with scarves and knee-high boots, and as jackets, skirts, and pants, denim is making a grand appearance this fall season. So dust off your denim and start setting trends with these must-have denim pieces for fall!


Indigo Bomber Jacket, $79.95, gap.com

Indigo Bomber Jacket
Start your fall wardrobe with a classy denim bomber jacket. The refined taste of denim paired with the chic look of the bomber-style jacket will keep you warm and absolutely looking your best. Match it with a variety of colored shirts and some cute jeans and you are ready for school, work, or even a late night out.

The Indigo bomber jacket by Gap is made with premium 1969 denim, meaning it has the perfect stretch for ultimate comfort while you’re on the go. Match that with the rib-knit cuffs and stand collar and you have a quality must-have this season.

Cool Blue Denim Choker, $12, Lulus.com

Cool Blue Denim Choker
One of the best parts about putting together your favorite outfits is choosing the perfect accessories—and Lulus definitely has some of the best in denim trends. Adding a boldly thick denim choker to any of your looks will make you stand out from the crowd. The sassy choker adds the perfect touch of blue and denim to anything.

Lulus’ “Who Runs the World?” Cool Blue Denim Choker has a lobster clasp closure and is decked out with a simple denim fray to subtly overstate your look!

H&M+ Boyfriend Jeans, $49.99, HM.com

Boyfriend Jeans
Boyfriend jeans are the trend of the season! These denim beauties not only provide comfort and coziness, but they are perfect for those almost-chilly fall days. Pair them with sweaters, tanks with a cardigan, or even a nice top and blazer and you are ready for anything!

H&M’s plus size boyfriend jeans are definitely on our must-have shopping lists. The subtle knee rips and folded hems give the cozy blue pants the ideal denim style for fall fashion.

BDG Destroyed Denim Pencil Mini Skirt, $69, urbanoutfitters.com

BDG Destroyed Denim Pencil Mini Skirt
If you’re feeling a bit bold and want to look drop-dead gorgeous this season, check out a denim pencil mini skirt. This denim outlook on a work classic bottom will take your wardrobe from zero to one hundred really quickly. Add some hot knee-high boots and a long necklace to complete your style.

Urban Outfitters’ BDG Destroyed Denim Pencil Mini Skirt is a super slim-fitting vintage skirt. The understated fray and front zipper give the skirt an edgy touch. Add the fact that it’s worn wash design will never go out of style and you have a piece that will go from fall to spring because it works with everything.

Shirt and Sweet Blue Chambray Shirt Dress, $54, lulus.com

Chambray Dress
Last but not least, add a chambray dress to your fall mix for something easy and cute.  The denim styled dress is a unique addition to any closet, and with a bulky knit scarf on top, it will be the perfect outfit for your fall photoshoot debut.

Lulus’ Shirt and Sweet Blue Chambray Shirt Dress is soft, lightweight, and sophisticated in a casual way. With hidden pockets, button cuff sleeves, and a soft blue woven fabric, this denim dress is the complete package.

If you are on the denim train this season, be sure to check out our must-have pieces and let us know which are your faves in the comment section!

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Must-Have Denim Pieces for Fall: Featured image courtesy of Urban Outfitters

Badgley Mischka and Francesca Liberatore Stun At NYFW


In the world of fashion, the glamorous, mesmerizing brands are the ones that capture people’s attention, especially during New York Fashion Week. Badgley Mischka and Francesca Liberatore do exactly this with their dapper lines of clothing and accessories. Badgley Mischka’s line adds a modern flair to seemingly timeless eveningwear designs, and Francesca Liberatore’s collection includes powerful colors and styles that represent the 90’s vintage look.

Mark Badgley and James Mischka, the creators of Badgley Mischka, both studied at Parsons School of Design in New York, which is where they met and realized their similar taste in styles. Today, they are both listed on Vogue’s “Top 10 American Designers” list for their creative designs that appeal to a variety of women. Their clothing line is all about appearing fabulous without having to spend hours getting ready. Similarly, Francesca Liberatore graduated from Central Saint Martins, and now has her own clothing label that continuously dazzles the fashion world with the powerful messages they represent.

Badgley Mischka

Badgley Mischka’s Spring 2018 line includes looks that are simply captivating, with their elegant designs and neutral colors. Featured in their collection are several different shades of pinks, whites, reds, blues, and yellows instead of flashy, bright color combinations. The majority of the designs are solid colored pieces, although there are a few floral or patterned dress prints included to give more than one style option. This brand is so captivating due to the impressive detailing they add to their designs. Most of the necklines on the dresses they sell are embellished with embroidery, beads, or some form of jewels to add a statement piece to their otherwise simple designs. The necklines themselves are just as important, some pieces have halter tops, some are strapless, and others have plunging necklines. Each dress has an elegant flair to dress up an otherwise solid, neutral color. These dresses are the perfect choice for a polished event such as a fancy dinner or an evening party.

Francesca Liberatore

Francesca Liberatore’s Spring 2018 clothing line is absolutely alluring. This collection is composed of a variety of long dresses; a plaid one, a silver one with a black pattern, a strapless yellow dress with pockets, and plenty more. She also included several pantsuits and two-piece ensembles in this line; the plaid set with the ruffled pants by far the most memorable of all the selections. Francesca Liberatore uses minimal color, but the detailing in her clothing is evident. Each outfit has some form of ruffles, embroidery, or intricate necklines to capture attention. She uses simple whites, grays, and dark blues to compose her clothing, and offers a few bold options such as the yellow embroidered two-piece set as well.

The Finishing Touch

Besides their astonishing clothing line, Badgley Mischka’s accessories are equally as beautiful. Most of their Spring 2018 runway styles included a variety of tassel earrings, a statement piece that is very in style right now. Their jeweled pumps are nothing shy of fabulous and really popped on the runway, especially when paired with a neutral khaki skirt or a white dress. In contrast, Francesca Liberatore’s line included minimal accessories and neutral white shoes.

Although distinctive, both Badgley Mischka and Francesca Liberatore made lasting impressions at New York Fashion Week with their new Spring 2018 lines. Badgley Mischka’s line is complete with neutrals, solid and bold colors, and sparkly accessories. There is something for women with all different styles. Francesca Liberatore’s line is simple, yet elegant. Her pieces have the potential to be dressed up or dressed down depending on the occasion, offering consumers some flexibility in their fashion choices.

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Badgley Mischka and Francesca Liberatore Stun At NYFW: Photographs courtesy of Badgley Mischka and Francesca Liberatore

Katie Gallagher Presents “RAIN” SS18 Collection


When most people think of rain, they think of inconvenience. They see a cold, wet, and dreary day. They think of mud, big gray clouds, thunder, and lightning. There are rain boots and slippery sidewalks and clunky umbrellas; there are people running for cover under trees and awnings. But when luxury ready-to-wear fashion designer Katie Gallagher thinks of rain, she sees the beauty and mystery in it, enough to base her entire Spring/Summer 2018 collection around it.

When Gallagher thinks of rain, she sees an early, rainy spring day in New York City, one where the rain quietly melts away any lingering ice on the sidewalk. Eventually, the fog lifts and the sun comes creeping through the parting storm clouds. The world is a combination of baby blue and black, morphing from one season to another.

Gallagher’s RAIN collection features just that: dark and breezy, yet icy, pieces. From lightweight layers and sheer garments to black tights and baby blue bodysuits, Gallagher’s vision of a rainy day is front and center. At the New York Fashion Week presentation earlier this month, the models walked out to an eerie mix by Gallagher and Mark McPheeters, all under moody greenish blue fluorescent lights. At the end, the music was drowned out by the sound of heavy rain.


Some of our favorite pieces from the collection include a translucent beaded black dress paired with opaque black tights, a baby blue bodysuit with matching netted leggings, tailored black ankle pants, and a bondage bodysuit.

The beauty looks, done by Bradley Miller for MAC Cosmetics (makeup) and Robert Totcherman for R&CO (hair), also helped make this collection pop. Loose double buns are effortless yet chic, and the icy eye shadow and pearl, teardrop-like embellishments were a nice touch.


For more information, visit www.katiegallagher.com.

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Katie Gallagher Presents “RAIN” SS18 Collection: Photographs courtesy of Nico Iliev and Katie Gallagher

Ann Taylor Fall 2017: What To Look Forward To


What’s the perfect addition to apple picking, colorful leaves, and pumpkin spice lattes, you ask? Ann Taylor’s Fall 2017 line, of course. With summer coming to an inevitable close next month, it’s time to prepare yourself and your wardrobe for fall. Ann Taylor unveiled its fall 2017 lookbook back in April and the trendy outfit selections are perfect for the upcoming season.


From bold skirts to cozy overcoats, Ann Taylor composed a sound variety of clothing for autumn. Because the fall 2017 line offers customers both neutral and statement pieces, your outfits can be combined for the ultimate look. Those who enjoy neutrals, such as green, black, and camel, will be more than happy with the line’s selection of pants, sweaters, and skirts. But for those who set their eyes on bolder colors for their wardrobe, patterned skirts, pants, and dresses are perfect choices. And better yet—statement pieces, such as the fall line’s bright-yellow peacoat, add a pop of personality to any outfit.

But the variety doesn’t stop at clothing. While minimalistic accessorizing is in style, the statement accessories offered, including colorful scarves and velvet clutches, are classic completions to any outfit. You can never go wrong with a pair of hoop or dangle earrings to add a little shimmer to the occasion. The line’s ankle boots or strappy heels can instantly dress up your outfit, while a crossbody purse can top off the exact look you’re going for.

All of Ann Taylor’s clothing lines are essential, but the fall 2017 line is the perfect addition to any wardrobe thanks to its trendy pieces. The line flawlessly combines professionalism with personality, one of the latest trends in fashion for this upcoming fall.


Shop some of our favorite
pieces from Ann Taylor below!

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Ann Taylor Fall 2017: What To Look Forward To: Images courtesy of Ann Taylor

allSisters ECO SS17 Collection


Looking your best is always a priority, and now that the sun is here to stay for the summer months, that means skin is in! Flip flops, shorts, and bathing suits are definitely at the top of every fashion list, but what if we told you that you could help save the planet while getting your swim on?
Designed in Barcelona, swim company allSisters has been making a breakthrough with their eco-friendly and luxury brand swimwear that is sure to turn heads—and not just because they’re incredibly cute. Aside from the brand’s unique cuts and designs, what’s most fascinating is their fabric, which is made up of the highest quality of recycled ocean debris, such as fishing nets and nylon.
The brand’s love for the ocean and water-sport culture is absolutely inspiring. Deeming themselves “the swimwear for the conscious fashionista,” allSisters truly goes above and beyond with their contribution to the environment.
“We love the wide sea as much as we love fashion,” their website reads.
Setting out to reduce the negative impact the fashion industry has on the environment, as well as working to reduce water pollution, allSisters was able to turn waste into wear in an incredibly fashionable way. They have even collaborated with tennis star Serena Williams to showcase how their products can be perfect for the everyday woman as well as the sports-enthusiast.

 Their philosophy? They are aiming to create swimsuits that are both comfortable and fashionable, as well as respectable to the female body and the environment. It’s hard to top reliable pieces and save the planet.
Working out of a small and socially responsible workplace in Barcelona, the brand even takes on the responsibility of guaranteeing that their recycled products are safe for wearing and meet all safety regulations. In conjunction with all of this awesomeness, allSisters has released their newest collection, Organic Abstraction. The collection is inspired by various European sculptors and artists such as Jean Arp, Anish Kapoor, Barbara Hepworth, and Constantin Brancusi. Their overall hope for the Spring and Summer 2017 collections is to maintain the creativity of their luxury brand while emphasizing creativity and exquisiteness.
From one-pieces and bikinis to adventurous cut-outs and designs, this responsible swimwear collection will be sure to grab anyone’s attention. Featuring various black and white suits, the environmentally friendly pieces are definitely on our must-have list.
With sexy slashes, straps, and cut outs, the shapes and styles featured in this swimwear line are like no other. The collection also features high-neck styles, keyhole cuts, and various sexy plunges for all of your creative and flirtatious looks.
On top of that, all of the recycled fabrics are created to be lightweight and comfortably soft, while maintaining resilience and durability for any healthy or active woman. So if you’re in the market for a life-changing and economically friendly swimsuit, this one’s for you.
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allSisters ECO SS17 Collection: Photographs courtesy of allSisters

Ashley Williams FW 2017 Collection


There are a couple reasons one would sneak out of a party and make a swift getaway, and Ashley Williams created the perfect collection to do so boldly. The question that surrounds the London-based designer’s show asks if you are “in paradise or gripped by paranoia?” by the time the party ends, and the collection carries equal tones of both scenarios.

Creating a modern twist on old classics, Williams paired floral pieces and mini dresses with tracksuits and puffa jackets. Catering to the clever party girl who either leaves early to be seen at a livelier party or just tries to escape bland small talk, Ashley Williams’ Autumn/Winter 2017 collection ponders that 5 a.m. feeling, or lack thereof, after a long night out of partying.

While the summer party season has just begun, we can’t help but look forward to what awaits us next season. With inspiration drawn from the Wild West including cowboy hats and fringe, to Scotland’s plaid and even Milan’s youth scene from the 1980s, our wardrobes will definitely need some intense revamping.

Consistent looks throughout Williams’ collection include many statement pieces. We’re not talking flashy jewelry or eye-catching shoes; we mean pieces with catchy, sometimes political, phrases on it. From “Save the Planet” to “Misery” and “Gimme Five,” why shouldn’t we be cheekily stating our feelings and the core of our beliefs across our chests?

Heavy knits and bomber jackets, recurring staples in Williams’ collections, provide a subtle edginess and laid-back feel to the line. When paired with tracksuits that look like we could spend all week in, we definitely are following Williams’ “I can’t wait to get out of here” muse.

While the overall aesthetic of Ashley Williams is more grunge than girly, femininity peeked its way through a few looks. Voluminous sleeves, floral co-ord sets, and dresses all flourished on the runway, inspiring us to dress romantically next season. Tailored trousers, kitten heels, and textured blouses also prove to be trends advancing into the latter half of the year.

Fashion, much like the 5 a.m. feeling of either misery or excitement, is clear as day. Whether it be contradicting emotions, stereotypes, or attire, we are counting down the days until we can fully embrace next season’s trends that Ashley Williams has playfully laid out for us.

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Ashley Williams FW 2017 Collection: Photographed by Philip Banks

Rime Arodaky Ready to Wear Rehearsal Collection


Parisian bridal designer Rime Arodaky recently introduced a Ready to Wear Rehearsal collection with her signature “rock’n’roll yet sophisticated” style millennials will love. The Arodaky rehearsal collection retails between $55 and $860 and offers a variety of options for the modern bride—opposite of the traditional route of a flowing bridal gown.

Although it is a rehearsal collection, soon-to-be brides who want to pull off a simple look with some edge are able to walk down the aisle in any of these pieces. The collection consists of dresses and jumpsuits with high-quality design while offering a more casual and comfortable wear.

“We’ve imagined pieces for the rehearsal dinner, reception, brunch, honeymoon, etc.,” said Arodaky.

Rime Arodaky started working as a junior designer in fashion houses such as Sonia Rykiel and Dice Kayek shortly after graduating from l’École de la Chambre Syndicale de la Haute Couture in Paris. After Arodaky’s blog Lalovelist—a bridal wish list filled with inspirations and creations—became a divine success, she developed the Ready To Wear Collection. Her vision was “the liberated bride who’s sexy, edgy, as well as modern.” According to Arodaky, her ultimate goal was to “break the barrier of what a traditional bridal world is supposed to look like, one creation at a time.”

Most of Arodaky’s inspiration derives from icons in the ‘70s such as Jane Birkin and Romy Schneider—including designers like Yves Saint-Laurent and Azzedine Alaïa. With women’s liberation at heart and the “emancipation of millennials,” Arodaky’s campaigns have women embracing modernism and feeling confident in what they’re wearing. She also challenges the “image of the innocent, offense-less bride and turned hers into a wild femme.”

We want to accompany each and every bride-to-be, not only during her wedding day, but also throughout the whole experience.

“The Rime Arodaky bride can find a look for every occasion and feel like a total rockstar,” said Arodaky. “We want to accompany each and every bride-to-be, not only during her wedding day, but also throughout the whole experience.”

In addition to the rehearsal collection, Arodaky includes the Baby Rime capsule, a collection that offers delicate dresses that’ll make your little one look beautiful and feel comfortable.

“Undeniably elegant and feminine, the Rime Arodaky Rehearsal collection is the perfect addition to any bride-to-be’s wardrobe,” said the design team.

The collection gives millennials the confidence to skip the traditional route and be comfortable in modern and edgy looks. All collections are sold exclusively on the website and at selected online retailers such as Shopbop and Net-a-Porter.

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Rime Arodaky Ready to Wear Rehearsal Collection: Photographed by Greg Finck