Tag Archives cosmetics

3 Iconic Becca Cosmetics Products to Stock Up On Before They Close


Becca Cosmetics, a cruelty free makeup brand owned by Estee Lauder and sold at Sephora and Ulta, has a cult-like following and is known for its innovative highlighters. Unfortunately, Becca Cosmetics is shutting down permanently in September, largely due to the pandemic. According to an official statement posted on their website in February: “At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021.” However, it’s not too late to still rock a glowy face full of the brand. Here are 3 iconic Becca Cosmetics products to stock up on before they close, and dupes for when they do.

1. Shimmering Skin Perfector Pressed Highlighter ($38)

Image Credit: beccacosmetics.com

Perhaps the product that launched Becca into the public eye, the Shimmering Skin Perfector Pressed Highlighter is unlike any other, because it melts down into a creamy finish once applied, despite its powdery texture. Their signature color, Champagne Pop, works great with warm or olive skin tones. Apply with a brush for the best results.

Dupe: ColourPop Super Shock Highlighter ($8)

Image Credit: colourpop.com

This buttery formula is a perfect contender for The Shimmering Skin Perfector Pressed Highlighter, because it shares the unique powder to cream texture. There are currently 17 shades on the ColourPop website, ranging from a medium brown for a contour effect to a luminous purple if you’re going for the space girl look. However, this one should be applied with the fingers for the most effective pigmentation. 

2. Ultimate Lipstick Love ($24)

Image Credit: beccacosmetics.com

Coming in a whopping 40 shades, the best aspect of this product is the fact that it is one of the only lipstick shade ranges on the market that comes with an indication of its undertone (warm, cool, neutral) so you can find the perfect match for your skin. Its creamy, hydrating formula is perfect for those who suffer from dry lips. It even has a magnetic casing so you never have to worry about losing the top half of the tube!

Dupe: Clinique Even Better Pop Lip Colour Foundation ($20)

Image Credit: clinique.com

Coming in an impressive 30 colors, this lipstick also helps you find your perfect shade and undertone match to your skin by using Clinique Shade Match Science. It comes in three “dress codes”:  Naked, a soft, neutral sheer tint for the natural look, Casual, a step up between tame and dramatic for an everyday look, and Glam, an intense, in your face pop of colour that you can see across the room.

3. Zero No Makeup Virtual Foundation ($36)

Image Credit: beccacosmetics.com

This innovative product is so subtle that it is difficult  to argue whether or not it qualifies as makeup or skin care, with Becca claiming that it’s the perfect hybrid of the two. Its effects are so subtle that even straight cis men report wearing it without embarrassment. The blurring matte finish is perfect for those with oily skin, and only takes a pea size dollop to get the full effects!

Dupe (Kind of): Maybelline Face Studio Master Prime ($10)

Image Credit: maybelline.com

Becca’s Zero No Makeup Virtual Foundation is so unique that there is simply no other product like it on the market. While there are other mattifying skin products that can give you a blurring effect and help soothe your imperfections, they’re not labeled as foundations. However, there are some lightly pigmented primers that work similarly and can be worn without foundation for a subtle effect. The Maybelline Face Studio Master helps with pore minimizing and works best for those with oily skin. 

Read More Cosmetics Articles at clichemag.com 

Images provided by Becca Cosmetics, Colourpop, Clinique, and Maybelline 

Make-up Must Haves For Under £50


Buying makeup can be expensive, particularly if you are looking at designer brands such as Dior, Nars, and Bobby Brown. Though it may seem tempting to stretch the budget when buying these makeup items, this can lead to the budget becoming tight. If this is the case, there is the option for unsecured loans, however, they should be used in case of a financial emergency and not to stretch the budget to fund your makeup collection. In this article, we are going to look at some of the make-up must haves on the market for under £50.

Micellar Cleansing Water

When looking to care for your skin when delving into the world of makeup, it is important to start with cleansing products. For this, you can do no better than micellar cleansing water. With a number of brands such as Garnier, Simple and Nivea all creating a formula that is kind to the skin, you can clean your skin of all makeup and excess oil leaving it as clean as possible without the use of harsh chemicals.

Maybelline Fit Me Foundation

make-up must haves

vanessamok / Pixabay

If you are looking for a foundation with a buildable coverage without paying for the high-end brands, then you can do no better than the Maybelline Fit Me Foundation. This matt and poreless formulation is among one of the most sought after make-up must haves and available in 35 different shades to match all skin tones and is medium coverage. This foundation is best suited for oily skin or normal skin as it helps to fill in pores and reduce the appearance of fine lines and wrinkles. With a price of under £10 in most high street retailers, this is the perfect option for those looking for an outstanding foundation without the high-end prices.

Elf Camo Concealer

In addition to a foundation, there are a number of concealers on the market that are best suited to all skin tones. With some thicker than others and some more sheer, it is important to find the right one for you. With this in mind, the Elf Camo Concealer is the perfect option for you. This long-lasting formula is highly pigmented therefore giving you the cover that you need from a concealer at an affordable price. With a price tag of just £5, you can have all the coverage that you would expect from a high-end concealer from the likes of Tarte and Bobbi Brown.

Rimmel Exaggerate Liquid Eyeliner

make-up must haves

Bru-nO / Pixabay

Eyeliner is another make-up must haves for many, but the formula can be difficult to fully grasp, with a number of eyeliners transferring it can be difficult to find one that doesn’t. However, the Rimmel Exaggerate liquid eyeliner is the perfect option for those that want an eyeliner that stays all day either in a normal or waterproof edition. This small yet powerful eyeliner is just over £5 in most high street retailers making it a must-have beauty item for your kit whether you are travelling or staying at home.



Makeup Revolution Eye Shadow Pallets                   

With several different eye shadows on the market by the brand revolution beauty, you have every colour you could ever need for as little as £10. In addition to this, there are a few collaborations with famous YouTubers such as Roxxsaurus, Tammi and Carmi making this the perfect option for those looking to start out in the world of makeup on a limited budget.

With this in mind, there are a number of amazing products on the market that give you the perfect introduction into makeup without breaking the bank. Which of these make-up must haves will you be trying first?

Read more beauty product articles at Cliché Magazine
Images provided by Pixabay CC License

Why You Should Be Using the Hush Beauty App


Let’s face it, most of us millennials are on a pretty strict budget. We don’t have the money to always get that new makeup palette that we’re dying to have. Or if you’re like me, you’re so busy that you don’t notice when you’ve run out of foundation before you could purchase a replacement. You love trying all of the new trends, but you don’t always have the budget to purchase new, brand name products. Sound familiar? Then this is why you should be using the Hush beauty app now.

If you are on a beauty budget and you haven’t heard of Hush, stop here and download the app. You’ll thank me later. This app is the reason why I never panic or worry when I’m about to run out of products.

Using the Hush Beauty App: How it Works and Why it’s Awesome

I discovered Hush last year, in mid-2017. The current form of the app, launched in January of 2017, offers countless beauty products for cheaper prices. And the best part? Shipping is always free, no matter how much or how little you purchase. If you choose to purchase via the Hush website, there is a shipping charge of $5 if your order is under $25. The creators of Hush intended the app version to be the primary interface for shoppers. It’s simple to navigate, with a scroll-through menu at the top, and tabs at the bottom to switch between a user newsfeed, a search bar, the main menu, notifications, and of course, your personal Hush account and profile. According to Racked.com, one of Hush’s advisors, Alexis Maybank says that Hush is like “if Snapchat and HSN had a love child.” And it’s true! The app’s interface feels like a social media app, which makes it really easy to use from the get-go.  Another awesome reason why you should be using the hush beauty app

Hush carries well-known makeup brands, as well as high-quality dupes. The company is based out of Los Angeles, so if you reside in California your package will reach you pretty quickly. Otherwise, expect a general shipping time frame. Hush is a lot more convenient than going to the nearest Sephora, Ulta, or Mac Cosmetics store when you’re in a time-crunch. Or maybe you just don’t wanna leave the house! The best part is, you don’t have to.

Some of the Most Popular Products on Hush

Why You Should Be Using the Hush Beauty App

Photo Credit: Hush (@hush) on Facebook.com

There are plenty of great, brand name products you’ll find on Hush, like Batiste Dry Shampoo, Almay, and The Original Beauty Blender. But what is truly great about Hush are the dupes and the little guys. I’ve tried a lot of the products offered on Hush and they don’t disappoint, especially for the money value. Some featured brands are Bad Habit and Face Candy, both of which are cruelty-free companies based out of Los Angeles.

They also have frequent sales and discounts. Plus, if you join the app, you’ll get Hush rewards points for every purchase you make. Eventually, these points add up to dollars off a purchase!  So now do you see why you should be using the hush beauty app

Looking for some new skin care products, but not sure what to purchase? Check out our article, The Best Products For Beautiful and Dewy Skin.

Read more Beauty Articles at Clichemag.com
Photo credits: Hush (@hush) on Facebook.com

What’s New in Makeup: Stila Cosmetics Spring 2018


Nothing gets me more excited than new beauty bits, especially when they are products that will live up to any type of hype. Made by one of my favorite brands and a part of their own latest collection, Stila Cosmetics has launched their Spring 2018 Bohemian Beauty Collection filled with glitter, glow, and everything nice. Taking on an eclectic and artistic approach while remaining free-spirited, this line is made for everyone who loves playing with makeup, even on your days off. Stila has come out with a total of 45 products consisting of liquid lipsticks, eyeliners, liquid top coats, and my two favorites, liquid eye shadows and highlighters. This line is perfect for a transitional spring look that is ready to defrost any winter blues.

Stila’s Liquid Eye Shadows have continuously dazzled the eyes of people who apply and admire them. Their Shimmer & Glow versions for Spring 2018 do not fall short in that department either. They are formulated the same as the original Glitter & Glow, but they have a smaller particle pearl to create a high impact of shimmering pigment; even with this change, they recall our love for the one that started it all with a refreshing take. It’s that radiating glitter style without the glitter!

Their Bohemian Trend Shades contain three Shimmer & Glow versions along with three Glitter & Glow ones, providing a perfect balance for anyone who wants to pair them and go freestyle. With shades of gold, aqua, and lilac, your eyes will be blooming in color.

The Glitter & Glow Highlighters hit every detail their name says they are—glitter and glow. What else can you ask for? This breakthrough formula contains a multi-color mix of pearl and glitter in a sheer, water-infused base to a provide a smooth and effortless wash of sparkle to your skin. Every time I apply this to my cheekbones, tip of my nose, upper lip, and brow bone I instantly feel like an ethereal pixie ready to help spread the new season.

Purchase any of these goodies from the Stila Cosmetics Spring 2018 Beauty Collection at www.stilacometics.com.

Pumpkin Spice Your Cosmetics


If you had to make a choice between your pumpkin spice latte or your cosmetics, which would you choose? We couldn’t pick just one, either. Get ready to spice up everything in your beauty bag this season with pumpkin-colored lipstick and even pumpkin-scented hand soap. Trust us: these six treats are as sweet as your PSL.


Jeffree Star Cosmetics Velour Lip Scrub in Pumpkin Spice Latte, $12, jeffreestarcosmetics.com
Before you apply lipstick, sugarcoat your lips—literally—with this pumpkin spice latte sugar-based lip scrub. Scoop a dime-sized amount onto your fingertip, and in circular motions, slough off dead skin. But before you do, make sure to give this vegan goodie a taste. Its edible formula will make you literally lick your lips.  

NYX Extra Creamy Round Lipstick, $3.99, nyxcosmetics.com
Think pumpkin pie; not the flavor or scent, but the color. Swipe on this warm, peach nude with a velvet sheen that pairs well with all skin tones.

Peter Thomas Roth Pumpkin Enzyme Mask Enzymatic Dermal Resurfacer, $58, sephora.com
Ditch fine lines, wrinkles, and blotchiness, and welcome skin that’s soft and glowing. Let the power of pumpkin enzyme in this triple-action chemical exfoliating mask transform your dry, aged skin into even-toned radiance in as little as three minutes.

Too Cool For School Pumpkin 24K Gold Sheet Mask, $8, sephora.com
Soak in pumpkin fruit extract and 24K gold with this eco-friendly bio-cellulose sheet mask for a complexion that glows. This 30-minute intensive treatment relieves dullness, dryness, and rough texture without the use of parabens, sulfates, and phthalates.

Bath & Body Works Marshmallow Pumpkin Latte Hand Soap, $5, bathandbodyworks.com
Enjoy the scent of your PSL more often with this pumpkin, toasted marshmallow, and praline-scented hand soap. Luxurious pumpkin butter nourishes and conditions skin for soft, smooth hands.

O.P.I. Nail Lacquer in Freedom of Peach, $5.47, ulta.com
Orange and cream? No! Pumpkin and cream. Coat your nails with this creamy peach lacquer to satisfy your seasonal craving.

Read more Beauty posts at ClicheMag.com

Pumpkin Spice Your Cosmetics: Featured image courtesy of Shutterstock

Summer to Fall Makeup Routine


Each season brings forth a few favorite beauty details that we find the most joy in during that time. With winter, we are met with red lips and dark rich tones; the blooming of spring brings us colored liner and pastel hues; and with summer comes dewy, glowy skin and bright nail polishes. Come fall, we are reaching for dark lip products and warm, metallic eyeshadows. Now, the transition between these seasons can be quite surprising no matter how many times we experience it. Often times we find the change in weather has happened overnight, suddenly and without warning. In the mornings, we reach for one thing after another, unsure of what would be most comfortable throughout the day. This not only goes for the outfits strewn across our floors but our makeup choices as well when rifling through what our skin will favor the most.


Recently, we bid adieu to summer and said hello to autumn’s crisp richness, pumpkin-spice everything, and almost magical makeup we surely miss once it passes. The change of the dog days of summer to the brisk days of fall can have our skin in a tizzy, especially when it’s been loving BB creams and dewy foundations. Change doesn’t have to leave you feeling flustered and at a loss, though; switching up your summer to fall makeup routine can be as swift as the leaves changing color. Featuring matte skin, vampy lips, and shimmery tones, here are five must-have products to cover your fall makeup routine in a cinch.

Stila Stay All Day Cover Powder Finish Foundation & Concealer ($36 at Sephora, Ulta, and stilacosmetics.com)
Stila Stay All Day Cover Powder Finish Foundation & Concealer is a foundation and concealer combo that is just the one you need for your everyday makeup routine (and if you are traveling anytime soon!). This compact packaging has a concealer and mirror on top that detaches to reveal the foundation right underneath. Talk about innovative! Both creamy formulas provide full coverage that blends seamlessly during application and then dries into a soft powder finish. I especially love the concealer’s peach undertones, which helps neutralize discoloration and conceals any blemish in a pinch. Just a quick tap of it under my eyes and on anything that I want to hide, and I’m set for up to 12 hours. That’s right: it’s a 12-hour wear foundation + concealer.

Beauty Goods You Need To Try This Summer


Summer is one of my favorite seasons for beauty. The latest launches are all about fresh, glowy skin, sweet fragrances, and embracing your natural locks. We’re basking in all that this season’s bliss has to offer with beauty goods you need to try this summer. Whether you’re looking to catch a tan and protect your skin, are on the hunt for that next delicious scent, or want to master beachy waves, we’ve got you covered. Scroll through for beauty products you’ll want to carry in your beach tote from now until next summer.

Sol de Janeiro Brazilian Kiss Cupuacu Lip Butter, $18, www.sephora.com
Soft, moisturized lips are always a must, and Sol de Janeiro’s lip butter covers that and more! Formulated with cupuacu butter, an Amazonian super fruit packed with nutrients to nourish your lips, acai, and coconut oil, it’s made to sooth and condition lips through the summer heat. Hector Simancas, Pro Makeup Artist and dear friend of the brand, raves that the lip butter can also be used as an eye topper, highlighter, and base prior to applying a liquid lipstick. Talk about a product that can transition into more!

Are These Best-Selling Drugstore Beauty Products Really Worth the Hype?


We’ve seen them spotlighted in YouTube videos, raved about on our Twitter timelines, and shot hundreds of times in Instagram posts—but when it comes down to it, are these best-selling drugstore beauty products really worth the hype? Well, we’ve swatched them, bought them, tested them, shared them with friends, and we are now letting you in on all there is to know about the beauty products that have remained at the top of everyone’s charts. From the L’Oreal Paris True Match Lumi Cushion Foundation that sprouted from the K-beauty market to Wet n Wild’s makeup brushes that always seem to be sold out, read up on what is really worth it and what will not make your next trip to the drugstore totally worth it. 

NYX Angel Veil Primer $15.99, www.ulta.com
The velvet formula of this primer creates a dreamlike finish while softening your skin for a smooth base prior to makeup application. It’s a primer that has our seal of approval in keeping everything locked in place all night long too without causing any oil build up. Talk about a win-win.

Our Holiday Beauty Gift Guide


The neighborhoods are filled with soft lights and bright lawn ornaments, peppermint is added into everything, and holiday classics are playing on the radio. We say it every year, but we’ll say it again: my, how fast the holidays have come. As we fill our handbags with shopping lists, try to score the best deals out there, and decorate our homes in time for our family visits, it’s quite incredible how we even manage to get gift shopping done. If you’re not an early bird who gets everything crossed off their list by the end of November (guilty as charged), don’t stress yourself out over it. We completely understand how nerve-wracking this time of year can be, but remember it is also the most wonderful time of year. Keep your holiday cheer in full motion—even as you’re fighting your way to grab that last limited edition lipstick set on sale—with our holiday beauty gift guide for every makeup lover, junkie, shopaholic, or whichever term of endearment you call them, in your life. Whether it’s this season’s most sought out perfume or the must-have metallic shadow to wear on New Year’s Eve, we’ll help make every beauty babe you love be giddy with joy when she opens up your gift. Just be sure to tell her it’s from you to them and from us to you. *Wink, wink*


Doucce’s Winter Gift Set, $76, www.doucce.com 
Your makeup essentials—from lipstick to eyeshadows to blush—are all set to gift in a festive red travel makeup pouch. All you have to do is just add a bow on top.

Anastasia Beverly Hills Glow Kit in Ultimate Glow, $45, www.sephora.com
A beauty babe can never have too much glow, especially during the holidays.

Making Faces by Kevyn Aucoin, $16.05, www.barnesandnoble.com
Skincare, hair products, cosmetics, and perfumes aren’t the only thing you can gift a lover of beauty. This book by makeup legend Kevyn Aucoin is something we’ll treasure as much as our favorite highlighter.

Grande Hotel Cafe, $49, www.toofaced.com
Not only is this the cutest gift set ever, but it’s filled with plenty of goodies that would cure beauty tooth.

Honest Beauty Rose Gold Glimmer Kit, $35, www.ulta.com
Rose gold + glitter. Enough said.

Bite Beauty Best Bite Redux, $25, www.sephora.com

NARS Mind Game Velvet Lip Glide Set, $45, www.sephora.com
We couldn’t pick just one lip set, so I’ll leave the decision up to you. Don’t worry—either or is a win in our book!

CHANEL Coco Mademoiselle Eau de Parfum, $72, www.sephora.com
A little Chanel is just good for the soul.

La Mer Mini Miracles Duo, $85, www.shopnordstrom.com
The best makeup application starts with fresh skin. Any beauty babe would appreciate this thoughtful gift.
Read more Beauty blogs on ClicheMag.com
Our Holiday Beauty Gift Guide: Featured image courtesy of Milk Makeup

5 Eyeshadow Palettes for Fall


Warm tones, metallic details, and rich hues—the color palette of fall is hands down one of my favorites. Whether I’m creating a daytime look with variations of browns and oranges, or it’s a night out and I’m feeling a bit mysterious with deep plum and burgundy pigments, it’s a season where you can be inspired by everything. From crisp, fallen leaves to spooky Halloween movies, you can make a look from it all with the help of a versatile eyeshadow palette. The question is, though, which one do you pick? With so many eyeshadow palettes making their debut every season, it can be a task in itself trying to choose which ones to add to your shopping cart.

Luckily, I’m making it easy for you to make up your mind by sharing five must-grab eyeshadow palettes for fall looks that I live by. Each of these palettes consists of blendable, pigmented shades that anyone can use to help create a stunning eye look, no matter if you’re just a makeup newbie or a professional makeup artist by trade. These palettes are made to put your beauty skills to the test. Grab your very own—or all five—today and share your fall looks with us on Twitter @ClicheMag!
Modern Renaissance by Anastasia Beverly Hills ($42, www.anastasiabeverlyhills.com)
BH Cosmetics Carli Bybel ($14.50, www.bhcosmetics.com)
Too Faced Natural Matte Eyeshadow Palette ($36, www.toofaced.com)
Kat Von D Shade + Light Eye Contour Palette ($46, www.katvondbeauty.com)
Stila Eyes Are The Window Shadow Palette Spirit ($49, www.sephora.com)

Read more Beauty articles on ClicheMag.com.

“5 Eyeshadow Palettes for Fall” originally appeared in Cliché Magazine’s Oct/Nov 2016 issue. 

The Brand You Need to Know: Di Blasi


I had the pleasure of chatting with the Girl Boss of all Girl Bosses: Tatiana Puglisi. There is nothing and no one that will stand in her way because, as you will soon see, this woman is a woman of strength, determination, and persistence. Join in on the fun of discovering this beautiful and enlightened woman and why it is 100% worth your while to check out her brand: Di Blasi Cosmetics.We have a feeling she will (and okay, I may be slightly prejudiced because I’m Italian, but that’s beside the point!) exceed your expectations like she did ours.


The lovely Tatiana Puglisi herself!

Cliché: Please share with us a little about your brand’s name. I understand that it is your mother’s maiden name. What an honor this must be for her!
Tatiana Puglisi: I have always liked my mother’s maiden name, but I chose it because I unwittingly laid the foundations of the brand while she was undergoing treatment for cancer, which thankfully was effective. This traumatic event changed my point of view first on food and then on cosmetics. I began an in-depth study into problems connected w ith diet and personal care ingredients. Now, my mother supports me in this business because she is very creative!
Your main ingredients come from Sicily. Why Sicily and not Italy?
I want to sustain local production and promote Sicilian raw materials in the world. These ingredients are new on the market and have many benefits for the skin, but they are unknown. For example, Manna is produced only in two small villages near Palermo and has been recognized by Slow Food. It does not mean that I will not use some ingredients from other parts of Italy in the future!
It appears that having all the characteristics of “Made In Italy” have been an important factor in your creation of Di Blasi, and it also plays an important role in the ingredients of the products you’ve created. To you, what does “Made In Italy” symbolize?
The “brand” Made in Italy represents my country and most Italians. In Italy, there are many small
companies that work hard and produce amazing products, often handmade, with care, passion, and creativity. They are “Made in Italy” for me.
In the beauty industry, it has become quite popular to use natural ingredients. How are you making your products stand out from the sea of cosmetic brands?
I know it is not easy. My brand has a strong personal side, and I follow every product from the start. I do not like being like others, and as I am a creative person, I try to do something different; for example, in every order I make a flower or plant arrangement and wrap the box with a luxurious wrapping paper. In addition, I use little-known ingredients, or handmade packaging, such as the rose cotton pochette for the Manna and Prickly Pear Cream Travel Kit. When I formulated the Multitasking Butter Makeup Remover, I knew that it would be a new product category in Italy because oil-based cleansing is not so common. I always try to combine the quality of the formula and the ingredients with something creative and original, and I hope the customers will understand and appreciate it.
If you could pick one product from your line that you feel represents you and your line, what would it be?
The soap because of the contrast. It combines a local raw material – lava – with an elegant crochet box.
Is there something about your brand that you would like to share that no one knows about?
The rose cotton pochette is hand-sewn by my mother!
Read more Beauty articles on ClicheMag.com
The Brand You Need to Know: Di Blasi: Photos & Featured Image Courtesy of Di Blasi Cosmetics

Our Favorite YouTube Beauty Gurus Of The Moment


Among the never-ending amount of videos that appear on YouTube on a daily basis, the question that always seems to linger is “Who is the next big thing?” Well, as a YouTube connoisseur whose guilty pleasure is none other than binge-watching YouTube beauty guru channels, it’s my pleasure to share with you three YouTube beauty gurus who are gaining views by the thousands. Ever since I started my YouTube obsession in 2009 (I know—talk about ages ago), I have been a dedicated viewer who is constantly on the lookout for new channels. Now in 2016, there seems to be a new age of YouTube beauty gurus who are more different from the next. They’re creative, authentic, and vivaciously unregrettable women who capture the hearts of their growing subscribers with each video they upload. So, pop open a new window on your browser and get ready to watch each inspiring gal that we just can’t stop watching.

©Jamie Paige/@jamiepaigebeauty on Instagram

©Jamie Paige/@jamiepaigebeauty on Instagram

Jamie Paige Beauty
Hailing from Canada, Jamie Paige joined YouTube in 2013 and uploaded her first video about two years ago. Ever since her debut, her channel “JamiePaigeBeauty” has been enhanced with Jamie’s ever-growing video editing skills, eye for detail, and niche for educating everyone who comes across her videos (including me!) with her beauty knowledge. Whether she’s testing out new products that every beauty babe is going gaga over, like in her “ABH Modern Renaissance Eye Tutorial,” or highlighting one beauty brand and sharing the best beauty products, Jamie’s videos are just as innovative and original as they are educational. Call her one of the best beauty teachers in the YouTube world!
©Mariya Lyubashevskaya/@mariya.ae on Instagram

©Mariya Lyubashevskaya/@mariya.ae on Instagram

Mariya Makeup
Mariya Lyubashevskaya is an incredibly talented 18-year-old who is originally from Russia and is currently residing in Dubai. The saying “age is just a number” represents this babe beautifully, as she turned into an Internet sensation practically overnight. Mariya created her channel “Mariya.AE” in 2015 but has began uploading eye-catching videos over the past couple of months. Her most eye-catching one as of yet is one that you’ll most definitely need sunglasses for. Meet the mastermind behind the “gloing” trend, which is a full face of highlighters. Yes, you heard that right. Her video “Full Face Using Only Highlighters” was uploaded this past May and grabbed people’s attention from all over the world. Having been featured by BuzzFeed, Cosmopolitan, PopSugar, and even recreated by Jeffree Star himself, we’ve added Mariya to our must-watch list knowing full well that she’ll create another worldwide trend before we know it.
©Nikkie de Jager/@NikkieTutorials on Instagram

©Nikkie de Jager/@NikkieTutorials on Instagram

Get ready to “snatch your nose” and make any SnapChat filter a reality with the gorgeous Nikkie, who has become the #1 YouTube beauty guru located in the Netherlands. If Nikkie’s queen status won’t draw you in, it’ll be her over-the-top personality that’ll have you binge-watching her channel like there’s no tomorrow. Nikkie’s years of experience in the beauty world have turned her into a woman who makes the impossible possible. From working very closely with Pascale Tesser to becoming a freelance hair and makeup artist, there’s no stopping Nikkie’s dreams of becoming well-known for a certain makeup style come true—especially with videos like “Beyonce Inspired Lemonade Makeup Tutorial” and “Pride Tribute Rainbow Eyes Makeup Tutorial.” She’s a force to be reckoned with, but one that you can call your best beauty friend.

Read more Beauty articles on ClicheMag.com.

“YouTube Beauty Gurus #OTM” originally appeared in Cliché Magazine’s Aug/Sept 2016 issue. Featured image courtesy of ©Jamie Paige/@jamiepaigebeauty on Instagram