Tag Archives design

Ava Jules : Youtube, Fashion Design, and Hawaii Life


Ava Jules is a 20-year-old lifestyle and beauty Youtuber based in O’ahu, Hawaii. She is an advocate for Environmental and Oceanic Preservation, as well as Body Positivity. Ava has 1.3-Million subscribers on Youtube and over 100-Million views on her main Youtube Channel alone. She has balanced College classes, launching a jewelry line, and designing her own sustainable fashion brand. 

What was it like growing up in Hawaii? 

Growing up in Hawai’i was filled with beach days, island fun, and lots of good memories. I definitely feel very connected to the ocean and nature because I grew up learning to love and care for it.

You began your Youtube Channel in 2013 in an effort to show your love for Justin Bieber. How has your content evolved and what are some of your favorite videos to create? 

 Unfortunately I do not make Bieber fan videos anymore. My content now is very much a representation of what my life currently is like, so it’s bound to change as I change as a person! I love creating vlogs that bring people along into my life and tell a story. Lately, my favorite videos to make have been a new series on my channel called “Home in Hawaii”. 

What is something that you enjoy about creating content whether it’s on Youtube, TikTok, or Instagram?

I love seeing the comparison between the raw videos and the final edited version of the videos I create for YouTube. It’s absolutely hilarious to me that I’ll sometimes have more than two hours of footage, then end up with a seventeen minute video.

You act as a role model to many by using your voice to shine a light on body positivity and environmental preservation. Do you have any role models, or someone who acts as an inspiration to you?

I’m really inspired by Blake Lively because she’s spoken up about issues she cares about in a very informative and empowering way. It inspires me to use my voice and platform to do the same. 

Photo by: Sienna Morales

 What is a piece of advice you would give to someone about body confidence?

Speak to yourself the way you would speak to a dear friend.

Fashion has always been a part of your life, and now you are launching your own sustainably-designed fashion collection. Can you share a little bit about what the creative process was like? 

Everything starts with a “vision”, as dramatic as that sounds. I love coming up with designs and (very roughly) sketching them on my iPad is probably my favorite part. It’s a long process to create clothing, with a lot of back and forth and re-designing, but to see the final product is well worth it. 


Being a college student, content creator, and fashion designer, what does the average day in your life look like?

No day is really the same because there’s always different things that need to be done and things tend to pop up out of the blue. BUT, I do have a steady morning routine that I do pretty much daily. I start off by waking up, drinking water, and I’ll either workout or take my puppy for a walk. Then I’ll have some breakfast, shower, do my skincare, and get ready for the day. After that, it’s really unpredictable.

Photo by: Sienna Morales

You met your best friend, Hannah Meloche, through the Youtube Community. She is now in Hawaii and you guys just collaborated to create the “Ava x Starlite Village” jewelry collection. What was it like working with your best friend? How did the idea of the Jewelry collaboration come about? 

Working together to create something that represents a piece of our friendship was so much fun. The best part was probably launch day, and seeing the little dots pop up on the world map of where in the world people were on the site. The idea to do a jewelry collaboration randomly happened when we were in LA together in February of 2020. Hannah and I were chatting and she looked at me and went “We should do a collection together.” 


What can we expect to see from you in the future? What are some goals that you have? 

Oh man.. who knows? Between you and me, I don’t think too far into the future because it’s so unpredictable and gets me kind of anxious. However, I think the future will bring a lot of changes in my life and my career online since I still am so young and have lots of life ahead. One of my biggest goals is to create something that is bigger than myself and helps/inspires others.


Where can we follow you? 

 You can find me on almost every social media site if you search up my name, Ava Jules

Youtube Main ChannelYoutube Vlog Channel |Instagram| Tik Tok |Twitter|Snapchat|Facebook

Read more Interviews at ClichéMag.com
Images Provided by: Sienna Morales

Is it Easy to Design and Print Custom Clothing?


Many of you that love fashion have probably wondered whether it is easy to design and print custom clothing. Whether you need to design and print custom clothing for an upcoming volunteer project or you’re hoping to increase community awareness of your brand, it’s essential to review the ins and outs of designing and printing custom clothing.

Design and Print Custom Clothing

andrey_braynsk / Pixabay

For most individuals, our unique clothing style expresses who we are, our core values, the companies we stand behind, and our one-of-a-kind personalities. With these purposes in mind, a high-quality t-shirt design is essential for any occasion, be it a wedding, a company party, or a reunion with friends.

Despite popular misconceptions, designing and printing custom clothing isn’t always easy, as it requires creativity and expertise to invent a perfect design that’s eye-catching and satisfies your customers’ needs. Due to the rise in aspiring entrepreneurs looking to advertise their brand, companies offering designing and printing services have gained unprecedented popularity. Specializing in state-of-the-art printing methods has allowed these companies to outrank their competitors and dominate the market.

Popular printing companies design clothes for personal wear and special occasions like family reunions and weddings alike. With blank apparel from Shirtspace, you can assume the role of custom t-shirt designer from the comfort of your own home. Whether you’re hoping to launch your own t-shirt printing business or are simply dabbling with custom t-shirt printing for an upcoming company party, you’ll need to design the shirt according to the wearer’s specifications. Otherwise, you may be unable to meet their expectations.

How is graphic design essential?

Graphic design is a vital tool that allows a company or individual to communicate with the outside world with limited to no words. With the right graphic or logo, you can convey your ideas beautifully and effectively.

With the rising popularity of social media, professional-quality graphic design and design continuity are essential. As a result, companies have started to allocate a generous portion of their budget to graphic design costs, enabling staff to acquire matching outfits for volunteer projects and company parties. Before investing in graphic design services, it’s vital to consider the following factors.

It makes you look good

Aesthetically pleasing designs allow you to make a positive impression on your potential customer base. A reputable graphic designer can devote the time and resources necessary for generating a desirable final product that out competes your competitors’ graphics and logos. Your on-staff graphic designer should ensure their designs are attention-grabbing and clean-cut. Even if you decide to make your logos and graphics without design professionals’ assistance, you should uphold similar standards.

It conveys a message of professionalism and credibility

Design and Print Custom Clothing

evita-ochel / Pixabay

Printing custom clothing ensures team unification and a professional image in the community. Customers perceive companies that invest in quality graphic designs to be more trustworthy, reliable, and accredited. If a brand doesn’t register as a professional resource, a business owner risks jeopardizing sales. Therefore, it’s essential to present your design in the best way possible by investing in quality graphic design.

Can I acquire graphic design software easily?

Although you don’t have to study graphic design in a formal setting to be a designer, you do have to acquire the necessary graphic design software as soon as possible. This software ranges from free to up to $850 in cost. While free design software won’t grant you access to sophisticated features like Affinity’s software and Adobe Creative Cloud, you can combine the advantages of free graphic design software with paid programs to meet your clients’ specifications.

Some of these free design software include Gravit designer, Vectr, and Inkscape. This type of software allows you to design graphics and logos for your custom clothing without incurring any costs.

Why should you pay a professional to print your clothing?

It’s important to note that, in printing, skill sets vary between screen printers. When hiring a screen printer, the level of skills and expertise should be considered.. For instance, you’ll need to consult a graphic designer with extensive experience for a high-profile event like a wedding, whereas with a family reunion, you may be able to skate by with an amateur designer. Regardless of the event, you’ll need to review their qualifications.

Although printing a set of custom t-shirts yourself is less expensive, acquiring an expert is essential in ensuring your clothing meets the occasion’s standards of formality and professionalism. As a customer, it’s vital to focus on design quality and hire a professional who guarantees top quality.

Read more fashion articles at ClichéMag.com
Images provided by Creative Commons, Flickr, Unsplash, Pexels & Pixabay

Ali McNabney-Stevens Interview


Ali McNabney-Stevens is someone you can invite into your home, both literally and figuratively. With fun color palettes and aggressive stroke-work, she continuously creates fine art that is both sophisticated and heartwarming enough to hang in a posh living room. So far, McNabney-Stevens’ pieces have been featured in dozens of lifestyle magazines by interior designers who believe her work can tie a room together, and they aren’t the only ones to think so. McNabney-Stevens is now a full-time artist primarily working on private commissions for a living. And despite all this notoriety and success, she still manages to remain humble and approachable. Cliché talks to the Australian-based British artist about her creative evolution and how she’s able to keep up with high demands.

Cliché: After being featured in major lifestyle magazines, how does it feel knowing that interior designers choose your work to complete their own?
Ali McNabney-Stevens: Very flattered. I sometimes get asked, “Is it annoying to work within a specific limited colour palette, specific size of canvas, and in a tight time frame?” but I rather like it. It’s a challenge and hopefully sharpens my versatility.

After having studied art, would you say your education has helped mold you as an artist?
Yes, I would. My degree was a Design and History of Art Degree, and I have been guilty of moaning in the past about how I wished it had been a full Fine Arts Degree. I can now see, however, that nothing you ever do is wasted, and without the design side of my degree and my never-ending interest in History of Art, my thought process wouldn’t be the same when I am painting. My brain seems to be “design aware” when I am working on a painting, so, you see, it all seems to have dovetailed.
How would you say your style has evolved over the years?
My style has gone from lacking color to going bonkers with color, that’s the first thing. Secondly, my mind has definitely evolved to allow me to work the way I do. It seems to extend into imaginary places the more I paint. My hands aren’t doing anything different; it is my mind that has evolved.
What is the creative process like when you’re painting?
I have a number of canvases that I am working on at any one time and I think it’s a mood thing as to which canvas I work on first and what I do on it. The mood or influence can come from a book I am reading, a landscape I have seen, or a memory I am having. It all plays a part when I walk into my studio and start. Some days, I can start and I just begin to play, and other days, I can be far more considerate.
Do you listen to music while you work? If so, what do you listen to?
Sometimes music, but nearly always BBC Radio Four. Programs like Open Book with Mariella Frostrup, Coast and Country with Helen Mark, or Great Lives with Matthew Paris; I love them all. For some reason, I am transported away with their talking about things that they love to talk about, and I love to hear about like books, landscapes, country, and people.
What or who do you draw inspiration from?
Helen Frankenthaler, Richard Diebenkorn, Elizabeth Blackadder, Amber Wallis, Matisse, Rhys Lee… I could go on and on.
Now that you are a full-time artist, how do you keep motivated or excited?
By being as courageous and daring as I can within my artistic playtime. The muse only comes when you start creating and you start the art. There’s no point in being safe, and with this comes accidents, and they are often the turning point.
Is your work currently being featured in any galleries? If not, would you like to do shows in the future?
My work is predominantly private commissions at the moment. With regards to a show, Watch This Space, coming in May 2015!
To see more of Ali’s work, visit her website: alimcnabneystevens.com
The Ali McNabney-Stevens Interview originally appeared in Cliché Magazine’s June/July 2014 issue.
Images courtesy of Ali-McNabney-Stevens.