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Ashley P Designs Spring 2014 Collection


The modern day woman is all about sophistication, class, and comfortable fashion as she makes her way through the world with many titles to uphold. Ashley P Designs looks to create for the modern superwoman by adorning her in stunning, unique pieces that are fashion affordable and ready to wear. Modesty is the main theme in the style of clothing envisioning the lifestyle of the founder herself, Ashley Pecolia, who transitioned into this in November of 2010. Her vision on mixing rich textiles, quality high-end materials, and rich colors all helped capture the pieces in her Spring 2014 collection. These gorgeous pieces stand out in their original style and bold designs that Pecolia has become known for, landing her a place in New York Fashion Week. The designer’s passion and drive have helped her obtain numerous awards, including the 2013 Fashion Awards MD nomination in the Emerging Clothing Designer category. She has quickly become an upcoming fashion designer to keep an eye on with a collection most certainly different and eye-catching to many fashion lovers.

Cliché: What trends have been your inspiration for your Spring 2014 line?
Ashley Pecolia: I really don’t follow trends, but I mainly follow colors, like this past collection for Spring 2014—a lot of gold, bright colors, and yellow. You’ll see that online. I try to keep color in every season that I have. I just don’t like doing the traditional colors; I want to do something different, like the gold. So I try to incorporate something flamboyant to stand up the different solids. The gold material is handmade from India, so they bead everything on there.
Do you have a favorite piece in the line?
It’s just so hard to choose, but I have to say I think it’s the gold and white dress I’ve made. It’s perfect for the summer. Of course, you can get it lined, because right now it’s just chiffon, and chiffon you can see through, but I could just see it as something you can throw on to a beach, over a bathing suit or something. But I just like it because it can go either for a night or a day look. That is definitely a dress for the summer, definitely for [being] outside under the sun.
I love the simple modesty of your brand while still being comfortable, trendy, and in season. What does the Ashley P woman wearing your designs embody?
I actually changed a few things when I redefine how I define modesty, because there are very different levels: you have the nun-type of modesty, but then you have the regular, go-meet-your-boyfriend’s-parents type of modesty. That’s more of what I’m aiming for, but I just really want to make clothes that let women respect themselves. I don’t want them to think you have to sell your body to the image of what society is doing today, especially with what the pop singers or rappers are doing. This is a different generation who have changed a lot, and I think we need to redefine what we’re actually doing and not just go off on a deep end; [we should] keep some of what our ancestors made. I just want to make something that is comfortable as well as beautiful and be just one article of clothing you can just match up with anything in your closet; you can just dress it up easily. That’s something I want to do.
What do you think makes your designs stand out?
Really, I think what makes my designs stand out—besides the message in my clothing or behind the clothing—is my passion and drive. I do a lot of thinking before I do designing. I have to imagine it on a woman’s body, how it moves, and everything. My signature fabric, I would say, is chiffon. I use chiffon every season and it’s something that I love, especially the movement when the wind is blowing. I’ve always just wanted people to know that if you see one of my pieces you know it’s mine, especially with the prints or types of fabric I have. I think that’s also what makes me different: it’s just the fabric that I have and how I like to infuse different fabrics with it, like the gold and the white. They play off each other.
Do you have any hopes or dreams for your brand to meet in the future?
Usually everyone always says, “Oh, I want to be in New York Fashion Week,” but I’m like, “I’ve already done that.” My ultimate goal is to be in Nordstrom. I just want to see people wearing my clothing. That’s enough satisfaction for me. It’s just people are actually paying attention to me. So that’s my goal: to get into Nordstrom. It will be a great compliment to my clothing and their store.
Interested in purchasing some Ashley P Designs of your very own? Visit www.apforwomen.com

Photos credited to Ashley P Designs and Salyse Photography.

Tom Ford Gets Secretly Married


Tom Ford, the well-known fashion designer revealed that he is indeed married to his partner of 27 years, Richard Buckley. The exciting news was revealed at the Regent Street Apple store in London last night, while Ford was chatting to Kinvara Balfour. He didn’t make a lavish announcement, but instead casually slid it into the conversation rather nonchalantly. “I lost so many friends in college – I would say more than half of my closest friends. Richard, my partner of 27 years, had also gone through something also quite tough in his life. We are now married which is nice,” he said. “I know that was just made legal in the UK which is great; we were married in the states.” (Glamour Magazine)
So Tom Ford gets secretly married, and nobody finds out until he decides to tell them? Talk about being in control of your personal life. The happy couple met at a fashion show back in the 80’s, and have a son together, Alexander John Buckley Ford. After being together for so long it was only right that these love birds finally made it official. I wish Tom and Richard all the best in their new marriage, and send out a huge congratulations to the newlyweds!
(Featured Image courtesy of Glamour Magazine)

JULJA starts Crowdfunding Campaign


Made in Designland is a showcase of new, innovative Finnish design. Products and services of 50 cutting edge companies will tour the U.S. for 18 months starting next July. Companies selected for the tour represent the best in new Finnish design, software, technology, and architecture. Part of the applications has already been accepted and for example Aidine, Jenni Rutonen Design, Lasismi, Pedro, Sayduck, gTie and VAJA Finland will participate the tour besides JULJA.

JULJA started their Crowdfunding Campaign on Tuesday March 25th  on Indiegogo to gather support for their participation to Made in Designland project. In the campaign, people can contribute by buying postcards, posters, or an exclusive photoshoot day with JULJA. In addition, the campaign offers an exquisite chance to pre-order clothes from “Running from the dream” collection.

For more information
Shop online: www.juljafinland.com
Make sure to check out the campaign: http://www.indiegogo.com/projects/julja-to-the-usa
More information about Made in Designland: http://www.madeindesignland.com

JULJA starts Crowdfunding Campaign: Photo courtesy of JULJA

Behind the Scenes of Fashion with Andre Soriano


Sunny San Diego based designer and Styled To Rock star Andre Soriano is taking over 2014. From his first fashion show in high school, to opening his boutique, to being part of Los Angeles Fashion Week, Soriano is unstoppable. We caught up with the humble designer where he shared his role in the typhoon, his new Hollywood collection, and his incredible experience in the fashion world. After all, it’s all about “peace, love, glamour, and fashion,” so get ready to go behind the scenes of fashion with Andre Soriano!
Cliché: You grew up in the Philippines, and in December you had a fashion show called The Filipinos to help support the victims of the typhoon. Can you tell me about it?
Andre Soriano: Yes, the show was so incredible. I was finishing a benefit show after Los Angeles Fashion Week, and that’s when the typhoon happened. I thought to myself, “Oh my god, we have a responsibility to help the people and fix up the village.” I reached out to one of the Filipino organizers here in San Diego since the one thing I know that’s Filipino in the area is a Filipino restaurant. I had a meeting with a lady named Melanie Garcia from The Filipino-American and that’s when we discussed the benefit show. My friends from LA and the whole city of San Diego opened their hearts, their love, and support to make a difference for the victims of the typhoon. We raised over $8,000 which went directly to Visayans.org, the center for the typhoon.
Did you have any family affected by the typhoon?
Luckily I didn’t. It was heartbreaking for me not to really help out with the catastrophes of Katrina and Haiti, but now since the typhoon happened and being on Styled To Rock and doing these fashion shows, I want to mobilize and help out. We have a responsibility to help people that really need help.
What influenced you to become a fashion designer?
I grew up with my mom who was a single parent and I have three sisters that always dressed up, so it started at a very young age to grow up in the genre of high-fashion. Since I was the youngest in the family, my mom and sisters would dress me up in suits. When I first relocated here back in 1986, I went to Malpitas High School and I was part of the fashion club and sewing club. I had the opportunity of making my first gown when the President of the school announced that we were having a fashion show for the students in the community center. Being only a teenager, I was so excited and made my first green velvet dress with a black lace sleeve and a peek-a-boo cut-out on the hip area. I was in awe when I had my first sale and sold the dress for $50. I was just like, “Oh my god!” You know, after the show, having your first client purchase your work, it’s amazing! From there I pursued my education at FIDM, where I majored in fashion design. It’s always been my dream for someone to ask, “What are you wearing” on the red carpet and they respond, “Andre Soriano.” It’s one thing to be a fashion designer, but I also wanted to learn how to run a business, so I went to the Renaissance in the Beverly Center after FIDM to learn the ins and outs on how to run a business. After that, I opened up my first store in San Francisco.
Out of all the things you have designed, what is your favorite piece to design?
I love couture gowns and hand-made pieces. After being on Styled To Rock with Rihanna, I used her, Pharrell, and other young Hollywood celebrities as my muse. My previous collection, The Mocking Bird Series, was inspired by old Hollywood glam, and now I’m doing the young Hollywood glam which is called Punk De Luxe, so I incorporated a Ready to Wear into the collection. It’s really functional, chic, and almost rebellious; you know there are some pieces that are really conservative depending on what the celebrity or anyone would like. I also launched my Menswear to redefine a different look for men and not the traditional one that’s out there.
What is something that you’ve learned from being on Styled To Rock?
It was such an incredible experience that taught me how to be more grounded. I appreciate everyone that was involved in the show; they worked really hard. Celebrities have such busy schedules, but they still made the show happen and were dedicated and on point for every angle and aspect. It’s so crazy. I’ve never met so many celebrities in my whole life, and all of a sudden they’re right here.
Read the full story on p. 56 in our February/March issue!
Photo Courtesy of Matthias Clamer
Photo Courtesy of: Matthias Clamer