Tag Archives environment

Sand Cloud Delivers Beach Style For A Good Cause


For residents of balmy San Diego, nothing beats a good day at the beach. This ardent love of the ocean was the inspiration for Sand Cloud, a proudly San Diego-based company that sells colorful towels and other beach essentials. But Sand Cloud is about more than accessorizing your fun in the sun – they are dedicated to saving the environment and preserving crucial habitat for marine life threatened by human interference. A portion from the sale of each product is donated to organizations that help protect ocean habitats and educate children about sea life. We got some insight from one of Sand Cloud’s founders, Brandon Leibel, on their mission and why it matters.

Cliché: How did the idea for Sand Cloud come about?

Brandon Leibel: Our initial idea was a beach towel with a pillow. We quit our jobs and basically sold product on the beaches of San Diego. We started gaining some steam on social media; and kind of switched our product around. We scrapped pillow towel and came up with quality towel products and other apparel and accessories, which is what we’re selling today.

You’re based out of San Diego. Would you say that your location played a big role in shaping your company?

San Diego is a huge beach town and it influences not only the style, but also our community values. Our brand and products have been created with inspiration from what we see people wearing here. And the message behind Sand Cloud correlates directly with what we value as a city in San Diego. Everyone is extremely conscious of keeping our community, our beaches and our oceans clean.

10% of your profits are donated to causes that protect marine habitats and sea life. Why are these causes so important to your company?

We think our products and our causes that we donate to, go hand in hand. We care a lot about taking care of our oceans, and generally so do our customers. Our products are for people who love going to the beach, so of course they’re going to want to do their part to preserve that environment. We’re also always striving to improve our products, so in 2019 our customers can expected more recycled materials, and even more eco-friendly packaging from Sand Cloud.

Why is it so crucial that we put more effort than ever into saving the environment?

Now we’re really seeing the impact that humans have had on our oceans. There is so much plastic pollution, and our coral reefs are dying at rapid rates. It’s so important that we all make a conscious effort to reduce our footprints. We hope Sand Cloud is a positive reinforcement and reminder for our customers.

People usually think of San Diego as a tourist destination, but the locals face many problems that contribute to environmental degradation. Talk a little bit about the challenges they face and how Sand Cloud is working to improve the community.

San Diego faces pollution like a lot of other major cities, but because it’s a beachfront city, this also impacts our ocean. With that said, the environment is a major focus for the people of San Diego. We’re hoping to provide our San Diegans with products they’ll want to use, that are also great for our environment. We’ve worked with a great organization called San Diego Coast Keepers that does beach clean ups and regularly educates people on how to be more sustainable locally. We’ve loved partnering with them.

What are some basic everyday changes that we can make to our daily lives to keep marine habitats healthy and free of pollution?

Great question! There are a ton of things that everyone can do in the day-to-day that will have an impact. Try to recycle, and use recycled product as much as possible. Every time you do this, that is one less bit of pollution going into our water. Also buy one of our metal straws!

If parents out there had kids or teens that are passionate about protecting marine life and their habitats, what organizations would you direct them towards?

We have a full list of fantastic partners available on our website here. But for our next generation we would definitely recommend Surfrider Foundation. Kids can get involved all across the country and they offer a ton of great education about what we can do in the coming years. We’ve loved working with them.

What’s next for 2019?

We’re working on a bunch of new products. We have some new towel designs in the works, along with more sustainable merchandise. We’re making eco-friendly packaging and merchandise even more of a focus. Can’t wait to share our new stuff!


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Sand Cloud Delivers Beach Style For A Good Cause. Photo Credit: Sand Cloud.

The 5 Eco-Friendly Brands You Should Know


Eco-friendly fashion has quickly demanded that brands and shops step up to meet their demands. Though as the millennial generation, we definitely love getting the biggest bang for our buck, in this day and age we are more aware and progressive than ever of the lasing effects of our decisions, as well as the purchasing power that we possess. It is sometimes overwhelming to have all of the pressure on your back to be conscious and knowledgeable of the various shops and brands you patron on a daily basis. To ease that pressure, we are here to give you a short and sweet rundown of the go-to accessible eco-friendly brands.

H&M Conscious Collection

Our very own H&M — a brand that we have come to love for its variety of styles and price points — has expanded in the past few years to offer conscious pieces. The H&M Conscious Collection strive to bring the eco-friendly pieces to the masses, by seamlessly incorporating the pieces into the everyday H&M fashions. H&M is a brand that has so much visibility and gives every type of shopper the opportunity to put their money where their mouth is in terms of sustainability. And just as its motto states, “looking good should do good too,” the signature style and diversity of the brand is not lost in the conscious collection; there is something here for everyone.




A brand built by two sisters with the aim to style the globe ethically and without sacrificing fashion, all Orgotton pieces are homemade in Philadelphia, PA. You can be sure that local means local. Their collection consists of pieces that are made of sustainable fabrics with variety and flair. Filled with statement items that, while an investment, lend themselves to be worn in a variety of ways from the office to a night out. Each piece goes a long way.




Pieces hand-crafted from the people of Ghana, West Africa, Della prides itself that all of the fabrics and textiles used in the production of the line come right from the Volta region in Africa. Della stands for “responsibility not charity” — all of the proceeds of the sale go right back into the communities of these women, towards employment opportunity and fair wages. And it does not end there; Della offers financial and entrepreneurship classes for the women so they are able to continue to invest and build their own business endeavours. An example of this is weekly literacy and money management classes. Along with making real and deep impact into the community, Della offers everything from tanks and skirts to ipad and computer cases. And we cannot forget the chic and colorful designs!



ASOS Green Room

ASOS — a brand that we rely on for fabulous shoe designs at stellar prices, and everything from statement coats to a flattering blouse — has also joined the eco-friendly team. ASOS Green Room is an edit of ASOS that consists of hand-picked vintage pieces, along with accessories and beauty products. And the best thing is, when making purchases from this eco-friendly spin-off, you can ensure you are getting treasures from all across the globe. These fun spring floral jumpsuits, skirts and kimonos are just a preview of the offerings from ASOS Green Room.




We cannot forget about loungewear and athletic gear, because our investment in sustainability does not stop at being comfortable and fit. LoomState was founded in 2004 as a pioneer in the casual fashion sphere producing active wear from 100 percent certified farm grown cotton. They stand out as a brand with a commitment of full sustainability focusing on uplifting at-risk and marginalized peoples to farm the land, making this company dedicated to the full life of sustainability. The clothing speaks for itself: well-made, great quality, filled with stylish pieces. It just does not get better than that.



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The 5 Eco-Friendly Brands You Should Know: Featured image courtesy of H&M