Tag Archives Fashion Blog

How to Monetize Your Fashion Blog

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There are literally thousands of people running fashion blogs from every corner of the globe.  The great thing about fashion, though, is that unlike business or sport, or investing, there is no “right or wrong” way to do it but learning how to monetize your fashion blog is important for success.  Beauty is in the eye of the beholder after all, and we all have our own take on fashion, meaning there is plenty of room in cyberspace for everyone.

In fact, the more unique your style, the better chances of your blog are in attracting followers. Create interesting content, start to generate good traffic and follow basic SEO best principles, and your blog could turn into more than a hobby and start generating you some useful income in the following ways.

monetize your fashion blog

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Sell your creations

monetize your fashion blog

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If you practice what you preach and enjoy designing clothes or accessories of your own, the best way to make money is to start selling them via your site. If, like most of the world, your site is built on WordPress, there are e-commerce add-ons that you can incorporate with relative simplicity. You can migrate your existing blog to Shopify, which is tailor-made for e-commerce. There is a whole range of Shopify tools you can use to help you with marketing, lead generation, payments, order management and more.

Become an affiliate

Of course, not every fashion blogger is also a designer, but there are other ways to make money from selling the products you love. As an affiliate marketer, you sign up to promote certain brands on your blog by writing about them and providing a link for your readers to buy them. Every sale generated results in a commission. The important thing here is to be selective, and only promote those brands that genuinely excite you. Don’t be tempted to overdo it and make every post overtly salesy, though, or your blog will start to lose the credibility that made it so successful in the first place.

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Share your expertise

Many of the most successful fashion writers and journalists started out as bloggers. If your dream is to write for the big fashion magazines, your blog is the perfect platform to showcase your talents. The more successful your blog, the better the chance of getting noticed, but also, don’t be shy about putting yourself out there and offering to contribute content. Treat your blog as your portfolio and you never know where it might take you.

Become a promoter / influencer

The big names in fashion are just beginning to see the power of social influencers as a marketing tool. If your blog has a strong following on platforms like Facebook, Instagram or Twitter, you could be exactly what these companies are looking for. Social recommendations carry more weight than traditional advertising, and some bloggers are earning five-figure sums for single Instagram posts. The whole influencer market is still in its infancy but it is set to grow exponentially over the coming years. Those who were there at the beginning will reap the rewards, so there is no better time to learn how to monetize your fashion blog.

Read more fashion blogging articles at Cliché Magazine
Images provided by Pixabay CC License

 

Remembrance Wardrobe Uses Fashion to Pay Tribute

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Born out of the pain that blog creator Nicole Leslie felt in losing her mother at only 15, the now 18-year-old has created a platform where she can honor her mother’s memory. Remembrance Wardrobe features Nicole showing off outfits made up of unique combinations of her mother’s clothing and her own. Along side that, Nicole features lines of her mother’s poetry with each post. In this way, she’s created a place where she can show off her mother’s talent and style. We got a chance to learn more about Remembrance Wardrobe.

 

Cliché: Why was it important to you to start Remembrance Wardrobe?

Nicole Leslie: The importance of starting the blog, was to create a platform where my mom’s poetry and clothing would be seen. I felt that she never was recognized for her talent, even though she has passed away, I want her poetry and stylish clothing to be seen and appreciated.

Remembrance Wardrobe Uses Fashion to Pay Tribute

 

Why was a fashion blog the right platform for remembering you mother?

I’ve always enjoyed fashion blogs, and creating one, popped up in my mind when I tried on my mother’s clothing. I think displaying her clothing as outfits with my clothing, creates a meaningful message. Talking about grief with fashion, makes people think of style and clothing in a different way.

How has working on the blog helped with your grief?

The blog is like my journal, I get to post outfits I put together, and talk about grief and being a motherless daughter. When my mom died, I didn’t deal with it, in a positive way, it made me feel very negative, and I knew I needed to change that. I decided to write about it, and I realized that it made me feel more understanding and accepting of my mother’s death.

 

Remembrance Wardrobe Uses Fashion to Pay Tribute

 

What’s your process for deciding what to post?

I try to plan ahead of time, like figuring out what outfit I will put together. I then take many photos, and the majority of them I delete. The ones I choose to post are the photos that display the outfit fully, and then a few fun ones, like me jumping in the air or dancing.

What do you hope people take away from your blog?

I hope people view death and grief in a more positive light. I think grief and death isn’t talked about a lot in society, and that needs to change. When I was 15 years old, right when my mom died, I didn’t have many young motherless daughters to relate too. I want Remembrance Wardrobe to be a blog where people see that talking about loss, and remembering/honoring a late loved one, is a great way to understand grief and loss.

Check out Remembrance Wardrobe here:  https://remembrancewardrobe.wordpress.com/blog/

 

 

Read more about Fashion at ClicheMag.com
Remembrance Wardrobe Uses Fashion to Pay Tribute: Image Credits: Nicole Leslie

Blogger to Watch: Kaitlynn Carter

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Whether you know her for her rad outfits, incredible business Foray, beautiful blog Hey, Miss Carter, have perused her Instagram @Kaitlynn like no tomorrow, or you’ve spotted her cozied up next to her fiancé, Brody Jenner, we’re sure that Kaitlynn Carter has made it onto your radar one way or another. As a blogger, business owner, fiancée, wanderer, and so much more, Carter is an on-the-move gal who always makes us want to not only pack a bag and go to her next destination, but also go out into the world and do what we wish. Her go-getter attitude, carefree ambiance, and fearlessness to make the most of what this life has to offer truly fuels our spirits even on the not-so-sunny days. Join us on our journey with this awesome babe as she answers some questions that have been lingering in our minds. You’ll easily be whisked away into the hypnotizing world of Kaitlynn Carter—and we’re positive you’ll want to visit as much as you can.

 

Cliché: Your travels always look out of this world. Do the places you visit impact the way you look at fashion?
Kaitlynn Carter: Yes, absolutely! One of my favorite things about traveling is the opportunity to dress so differently from how I dress at home. I love to interpret local fashion in my own way. I often travel with my blogger girlfriends, and it’s so fun to see the way each of us puts our own spin on the local fashion!

We like to think of you as a boho babe, but how would you describe your style?
I’d say feminine, practical, and slightly eclectic. The most I’ve ever felt like an outfit perfectly represented my style was just recently, actually. I was wearing a flowy, floral Preen Line dress, fishnets, and some lace-up moto boots. Another favorite is my Coach bomber jacket; it’s reversible and one side is super colorful with floral prints. It’s my go-to when I want to elevate any look. Then, of course, my daily uniform is still a Reformation t-shirt, jeans, and sneakers.

Do you have any fashion icons? How do they influence your style?
I have a ton! Most of them are fashion bloggers. My favorites are Shea Marie, Kelsey White, Negin Mirsalehi…I also love everything Amal Clooney and Poppy Delevingne wear. I try to steer clear or anything super trendy, but I love to pick up on the funky aspects of my style icons’ outfits and figure out my own twist on it.

Compared to your statement outfits, your home takes on a much more calming and laid-back look. We can’t help but think of it as a dreamy oasis! What inspires you to decorate it? Is there a certain theme you strive to create within it?
Well, the one guideline I was given for decorating our house (which I share with my fiancé) was to not go overly feminine. We live in Malibu, so I decided to go with an airy, beachy, neutrals theme and incorporate blues and greenery for pops of color. I draw inspiration from my favorite interior designers including Amber Lewis, Studio McGee, and Jillian Harris.

I try to steer clear or anything super trendy, but I love to pick up on the funky aspects of my style icons’ outfits and figure out my own twist on it.

Your business, Foray, is such an innovative and online savvy way to shop Instagramable looks with a click! What sparked your interest to creating it?
My business partner and I had lunch a few years ago, back when blogging and social media were just beginning to blow up. We began discussing ways to improve the way that consumers and the public interact with influencers and we came up with the idea for an influencer-driven e-comm platform. Foray has evolved in many ways since then, but that’s how we got started!

How do you go about choosing your Foray influencers? Is there a certain “it factor” you look for?
Yes! We look for quality over quantity. By that, I mean we care far less about an influencer’s following and more about their genuine talent, if they have great, unique style, and are kind, hardworking, and fun to spend time with!

What hopes do you have for Foray? Any exciting ventures for the brand in the future?
We just launched our first capsule collection of swimwear and I love it! I’d like to keep launching mini capsules of different types of apparel. We will relaunch our entirely new influencer platform this year. We are also always planning a bigger and better Coachella weekend, and we have #FORAYgetaways planned to Turks & Caicos, the Hamptons, London, and a bunch of other exciting destinations this year!

Read more Fashion interviews on ClicheMag.com

Photographs courtesy of Nicole Moser @colemoser

Blogger of the Month: Francesca Felix of Frank Vinyl

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At Cliché Magazine, it is no secret how much love we have for bloggers all year round. Every issue though, there is that one influencer whose Instagram photos we cannot help but double tap more than once and whose blog posts have us catching up on the ones published years ago. This time, it’s blogger Francesca Felix of Frank Vinyl who has us hitting replay on all of her fetching outfit combinations, helpful and stylish posts, and of course, social media networks. Having been born and raised in the golden state of California, Francesca Felix is a pro at making an effortless statement in each of her fashionable looks. Now, it’s not only Felix’s #OOTDs that we love so much, but her down-to-earth vibe and soulful nature that we cannot get enough of. She’s a darling human being from the inside out, and this reflects in her work and how she connects with her followers and readers. Here, we chat with the influencer about her beloved blog, how good life has been, and what inspires her to create.

 
Cliché: The blogging space has taken us by storm over the past two years; it seems like hundreds of people are joining it every day! What drew you to this creative corner? And how do you believe your blog, Frank Vinyl, stands out?
Francesca Felix: It’s insane how much it has grown in only the past few years! I have been blogging for six years, so I think just being around that long helps me stand out. I know my blog and the blogging world so well by now. Initially, I was a huge fan of Rumi Neelys and read her blog religiously. She was such an inspiration for me back then and I was in love with the photography that Colin Sokol did for her. It was so dreamy and almost a dream world I wanted to be a part of. So I decided to learn about photography and try to make my own dream world.
What is the number one message you strive to spread in your blog posts?
I have always tried to be true to myself and to my readers and share everything I have learned about blogging throughout the years with them. I think it’s important that now in a world filled with so many fashion bloggers, we help empower and inspire each other to help each other grow. I always try to get some “tips and tricks” type of posts out there and styling tips so woman can do what they want with it.
You recently got married this summer. Congrats on a beautiful beginning and cheers to an even more beautiful marriage! How do you incorporate your personal life into Frank Vinyl? Is there a limit to what you share?
Thank you! It was such a dream! On my wedding day, I actually tried to stay off of social media. I wanted to make sure I was 100% present the whole day so it wouldn’t just fly by. I also tried to keep the special moments just for my husband and I. Part of me didn’t even want to share my wedding day because it’s so personal, but at the same time I thought my readers have been through so much with me. How could I not share this with them? I guess in the end it’s just a balancing act. Some things I am pretty transparent about and others I just make sure to share glimpses of it and keep the rest to myself. I think it’s healthier that way. Blogging is crazy because you can easily be doing it 24/7. With Snapchat, Instagram, taking photos, and constantly answering emails, it’s easy to get carried away. I have learned throughout the years when to be on duty and when to disconnect.
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Blogging really has turned into a one-of-a-kind business. Do you have any tips into turning such a new and exciting venture into something that can turn into a source of income?
My biggest suggestion is to network as much as you possibly can. So many of my opportunities have come from me reaching out to people and sending out emails like crazy. Going to all those events I get invited to is also important because that’s where you meet the people that can potentially refer you or get you more business. In the blogging world, so many girls just stay behind their computer and think that just putting yourself out there online is enough, but it’s not. You need to meet people in person and mingle like crazy. Social media of course is also a big priority. I’ve made so many connections through my Instagram alone. Thank god for Instagram! It is just such an easy, relaxed, and inspiring way to connect with like-minded creatives.
Your personal style—from the nifty hats you wear to the stunning jackets you sport—always has us wishing we had your wardrobe! How do you go about styling yourself? Do you have any fashion inspirations that you turn to?
It’s so funny because I always thought of myself as way better at styling other people. I just can get out of myself and see the bigger picture! With me, I guess I just wear whatever makes me extremely happy. If I am not excited by it, then it really comes through in my photos. I have always believed that the key to being stylish is just feeling extra confident in what you are wearing and it always makes the clothes look better. My inspiration comes from all over the place. Free People is one of my biggest inspirations because their styling is sooo good! They are pretty much the number one reason I started dressing boho in the first place. They made me fall in love with layers, patterns, drapey fabrics, and above all, hats. I’m such a hat hoarder! I am also inspired by other fellow bloggers and fashion icons like Lou Doillon, Alexa Chung, and musical legends like Jimi Hendrix (rocking the amazing jackets). Music plays such a big part in everything. I love listening to music as I get ready. It always gets me in a certain vibe depending on what I am currently listening to.
Name three places our readers could find you on social media.
I’m a huge fan of Lookbook.nu, Instagram (@FrankVinyl), and Snapchat (@francescafelix).

Read more Fashion articles on ClicheMag.com.

“Blogger of the Month: Francesca Felix of Frank Vinyl” originally appeared in Cliché Magazine’s Oct/Nov 2016 issue. Photographs courtesy of Henry Young

Morrisday The Label’s AW 2016 Collection

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As temperatures begin to dwindle down and that familiar fall air begins to settle in, we bid adieu to our summer daze and say hello to a season filled with pumpkin spice lattes and scary movies. Ending our summer romance is never easy no matter how many times we go through it, but this time around the heartbreak doesn’t hurt as much with a new fashion brand on our radar. Set your heart on a brand based in Sydney, Australia, where summer never seems to end. Influenced by the song “Que Sera, Sera” (whatever will be, will be) by Dorris Day, Morrisday The Label represents moving with life wherever it may take you, and whatever it may bring you.

Morrisday The Label curates a balance between the modern-day gal and the classic, sophisticated woman with each line that it creates. From day-to-night pieces to knitted tops and printed frocks, this fashion brand makes transitioning from “cooler days to darker nights” as effortless as the transition from summer to autumn.
With Morrisday’s AW16 collection, you’ll be more than ready for autumn like no other. Reigning true to the ‘70s boho chic vibes and luxe aesthetic that Morrisday is known for, inspiration was drawn not only from the brand’s original influences, but from the sunsets captured in Dubai and Abu Dhabi. From pigmented, rusty camel and mocha hues to softer variations of the colors, the tilted “Horizon” color palette sets the perfect tone for a collection that has us daydreaming about sitting beneath grand, colorful tents in the middle of the desert.
This upcoming season, you’ll be dancing in bell sleeve dresses and turning heads in straight line coats that won’t only have your heart racing, but everyone else’s as well. Have you fallen in love yet? We sure have.
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Cliché: What was the inspiration behind the creation of Morrisday The Label?
Morrisday Team: Morrisday was born out of a lifelong love of fashion and femininity. Founded in September 2015, the brand is the essence of effortless luxe and was inspired by the melodic vocal stylings of Doris Day’s song “Que Sera, Sera.”
People seemed to love your line at Coachella this past year. What is it about your clothing line that makes it so perfect for festivals?
The Morrisday styles all have an effortless luxe to them, which has been hugely popular. Our collections focus on textures and fabrics that work perfectly for festivals. A splash of embroidery or a patterned crochet can instantly lift a simple silhouette and make it a season must-have!
Did the company always intend for it to be such a festival-worthy brand?
The introduction of the festival-worthy ‘Casual Luxe’ styles happened quite organically. After our initial launch with party-wear, we went straight into designing the summer collection, which was inspired by exotic travels, so the collection was focused around festival and resort-worthy styles. It’s been so exciting to see the way all our customers and bloggers have styled each look.
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It seems like all-white was a major trend this year. Is that something that was expected?
White is always popular in summer, so white on white was just taking it another step further, and we are loving it. The past few seasons, we’ve seen trends like camel on camel and looks with gorgeous cosmetic colors, so the white on white trend wasn’t a surprise to us. To make this trend your own, bring in some key textures or bold silhouettes. Our Nina Skirt is perfect for adding a glam edge to your look.
If you were packing for a vacation, which items from your line would be your go-to? What beauty products would also make the cut?
We are all about playsuits at the moment, so we are loving the Mystic Playsuit and the Dreamboat Maxi Skort. These looks are effortless and perfect for those festival summer days and nights. Our must-have beauty product for vacation is always a gorgeous BB Cream with SPF—great coverage and protection from the sun! We’re also always sure to pack a waterproof mascara as well.
The clothes are so sophisticated, yet work perfectly for care-free festivals as well. How do you balance that out when it comes to design?
Our ranges are always designed to be trans-seasonal and versatile. We want the dress that can be worn from the office to cocktails after work and the playsuit that can take you from a Friday night date to an all-day festival. We spend a lot of time getting to know our customers and their lifestyles so we can create designs that they’ll love. In the design process, we always focus on fabrics, colors, and prints to make sure the design can be taken from occasion to occasion—it’s all in how you style it, too.
How has the line evolved since launch?
Morrisday The Label was born in 2015, so it has been very exciting to see us grow so much so quickly. The collection launched with our signature sequin mermaid skirts, and from there we have evolved into resort and festival wear as well as gorgeous party dresses. There really is something for every occasion!
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Shop from Morriday The Labels beautiful pieces at morrisdaythelabel.com.
Read more Fashion articles on ClicheMag.com.
“A New Romance with Morrisday The Label” was originally appeared in Cliché Magazine’s Aug/Sept 2016 issue. Photographs courtesy of Morrisday The Label.

Jessi Malay Interview

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Whether it’s singing, creating stellar music videos, running a business, or maintaining her blog, My White T, Jessi Malay does everything effortlessly. Born and based in Los Angeles, Malay is a style blogger, singer, songwriter, entrepreneur, and an all-around superwoman in her own world. What links together everything she does is her personal style that she strongly believes you should stay true to. Malay’s authenticity shines through not only her extraordinary work in the music industry, but also in the world of fashion. She has elevated a sense of style that sums up the definition of a girl-on-the-go who has places to be and people to see. Malay’s style has been featured in the press of NYFW, Allure Magazine, Calvin Klein, Dita, Nasty Gal, Ray Ban, and plenty of others. She has collaborated with numerous brands all while representing herself through her priceless style. Get to know more about Jessi Malay, where she gains inspiration, and what personal style means to her. 
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Cliché: What inspired you to create a blog and share your style with the world?
Jessi Malay: As an artist, fashion and personal style have always gone hand in hand with my music. While I was signed to Warner Bros. Records, they would always tell me I had to be more eccentric, dress more extreme like Lady Gaga or Nicki Minaj, but that’s just not me. I’ve always been more attracted to street style and women that just do great fashion on an everyday basis, which is what initially inspired me to start a blog. I wanted to talk about what real women love and wear, what sets each of us apart in subtle ways. Flash forward to a year later, and the production company I started with my best friend got a gig covering events for New York Fashion Week. I had the chance to sit down with Diane Von Furstenberg and interview her one-on-one about her latest collection and what inspires her to keep creating. It really motivated me to dig deeper, to become a student of fashion, and now I really use my blog as a space to curate all that I learn and see on runways and make it wearable for every woman.
How do you go about curating inspiration for your style posts?
A lot of what I post on the blog are looks that have been inspired by trends that I’m seeing on the runway that I mix into my personal style, which is a hybrid of ‘70s glam and modern street style. I also try to do a lot of high/low price points, show how to pair a $30 jacket from H&M with a great bag and shoes and make it all look really expensive.
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We all have those “I don’t know what to wear” days. What is your go-to look for a day like this?My everyday uniform, whether it be for a lunch meeting, day at the office/studio, or location scout, is a great pair of high-waisted and ripped skinny jeans, deep plunge silk cross front blouse (I have a tailor, and I’ve had her make one for me in every color), and statement heels. I like to have fun with my shoes and bags! Colors, fringe, straps—I’m into all of that! I think it also really helps to have staple jewelry pieces that you wear every day. What I love about fine jewelry is that it becomes a part of you almost. I have a ring on every finger, and I never take them off! Each one has a special meaning attached and they instantly make every outfit look like me.
Do you have any fashion icons who you gain style inspiration from?
Absolutely! I’m obsessed with Brigitte Bardot and her unapologetically sexy yet relaxed style. Also Bianca Jagger via Studio 54 Days for how dramatic and glamorous she was.

Hanna Hotsyk: Dream. Love. Shop.

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Ending our fall 14’ Style Column session beautifully is blogger, Hanna Hotsyk, from the gorgeous blog Dream. Love. Shop. Hanna is a fashion blogger with an exquisite sense of fashion that she features all the time on her darling blog. She mixes elements of European style and French details into eclectic outfits that you won’t want to take your eyes off of. She’s one of our top style muses when it comes to fashion inspiration (put her on your fashion inspo lists, gals)! You won’t get enough of the outfits she is always turning out. Hanna’s blog hasn’t only captured us, but other publications as well, including Teen Vogue, in which she is a contributor. Her talents also have allowed her to collab with many brands and designers such as Daniel Wellington. Doesn’t she sound like a Devil Wears Prada gal? We think so! Gain some inspiration whether it be beauty, fashion, or traveling from this gorgeous soul. Read on for some priceless style and beauty tips she eagerly shared with us!

Cliché: What are you top beauty/fashion routines?
Hanna Hotsyk: I love having a bit more of free time while getting ready to go out. In such situations I spend more time than usually doing my makeup. I love using the highlighter for my cheekbones (my favourite is the Benefit one) or playing with the eyeshadows (Marc Jacobs or Givenchy). I love having my hair curled with a straightener, but be careful, do not do it often because it damages your hair badly.
Name the top three products you couldn’t live without this season.
Body Creams and Body Butters (Victoria’s Secret, Body Shop, or Bath and Body Works), Candles (Yankee Candle, Zara Home) and Woollen skirts. Fall is the perfect time to wear a woollen skirt with a warm sweater and a leather jacket on a sunny day!
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Any staple items that you think are fall must-haves?
A warm cozy sweater. Seriously, how can you survive ‘sweater weather’ without a sweater? This season, I am obsessed with grey and I love how grey woollen sweaters look with jeans and leather shorts and olive pants. And don’t forget a matching scarf. I love silky ones. Beige scarf combined with a grey sweater is a must-wear outfit.
What’s your number one tip to feeling confident in what you’re wearing?
Leave enough time for yourself. Do not get ready in a hurry. When you have time to carefully pick an outfit for the day and make your hair and makeup, you always get a satisfied feeling of a finished look. I personally always think of what I am going to wear the day before, try to find something original. It is hard for me to feel special in a pair of simple jeans.