Tag Archives fashion business

What Goes Into a Successful Online Fashion Business?


Today we want to provide some tips on what goes into a successful online fashion business. Are you passionate about the world of fashion? Do you regularly search the Internet for the latest offers and in order to keep ahead of the latest trends? If so, why not combine these two interests and create a standalone e-commerce site? Many entrepreneurs have migrated into the digital fashion community in order to connect with a massive online audience. Whether this represents a part-time venture or a full-time employment opportunity, success could very well be closer than you think. The only issue is that it can be tough to know where to begin. Let’s take a look at a handful of sure-fire marketing tips to employ sooner as opposed to later.

Become Familiar with Foreign Marketplaces

Iphone 6 on black table

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The fashion industry is no longer defined by traditional geographic borders. Well-known designers cater to the global community and it pays to think in such “broad strokes”. This is why it is important to establish your target audience as well as in which countries they are located.

Just as a foreign fashion designer will take into account the needs of different audiences and trends, you should also make it a point to create different web pages for specific languages. This is important for two reasons. First, visitors who speak a foreign dialect will still appreciate what it is that you have to offer. Secondly, Google looks favorably upon websites which contain pages devoted to specific languages. You can therefore enjoy higher search engine results page rankings.

One the other side of the coin, perhaps your firm is based out of Spain, Italy or France. In this case, it pays to appreciate whether or not content written in English is correct. Let’s also remember that there may be times when you are required to speak with customers from English-speaking portions of the world. An excellent option would be to leverage the talents of a professional online English tutor. He or she can correct any mistakes that may be present and perhaps more importantly, you can learn about industry-specific words that are applicable within the fashion sector.

Choose the Right Keywords

Keywords are one of the core tenets of search engine optimisation (SEO) and they are crucial if you hope to attract attention. Not only should these words be related to fashion in general, but they must resonate with a specific product. Here are some examples of keywords and phrases that can be used when describing a line of summer dresses:

  • Summer
  • Dresses
  • Cotton summer dresses
  • Breathable fabric
  • Summer dresses for women

Of course, useful tools such as Google Analytics will allow you to appreciate which words are the most popular in relation to a specific garment or accessory. As this is a free utility, be sure to make the most out of what it has to offer.

Invest in Quality Website Design

As many experts note, website design will have a profound impact upon how fashion products are perceived. This is why the layout of your pages is extremely important.

Clear navigation menus, comprehensive product descriptions, high-quality images, and a mobile-friendly architecture should all be present.

Furthermore, unique ways to present fashion accessories such as clickable images and the use of augmented reality will both serve to further enhance the overall end-user experience. Those who choose to interact with the elements found throughout your website are much more likely to become paying customers.

The online fashion sector continues to grow at a frenetic pace. This is why understanding what steps need to be taken to enjoy a substantial presence is essential. With a bit of time and effort, you could very well find yourself strutting down the (digital) red carpet.

Read more fashion articles at ClichéMag.com
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Lindsay Hearts on the Business of Fashion


Today we want to share an interview with Lindsay Hearts on the business of fashion.  Lindsay Hearts is an entrepreneur and founder of the Foxblood fashion line.  As a former stylist, Lindsay has worked with a number of recording artists including Slash, and the members of Megadeath and Steel Panther. And her designs have graced the runways of the prestigious New York Fashion Week. In 2017, she created Foxblood – a modern, ready-to-wear line for those inclined to the darker side of fashion. We caught up with Lindsay to discuss her thoughts on fashion these days, her Foxblood line, and her new menswear line, Blackwell LA.

When it comes to designing, who is your muse?

Lindsay Hearts

The confident LA girl who knows exactly what she wants with an awesome, empowering Spotify playlist. 

Foxblood has made a name for itself in the fashion space. What has been successful for you in running an online store?

Consistency is key with photography, editing, and of course, social media. It’s important to have consistency with not only your vision, but with your voice as well. I personally think this is the fun part, where you can really gain and connect with an audience that counts. 

It’s Friday night, you’ve had a looooong week. What are you doing to unwind?

In Covid times, one of my absolute favorite Friday night activities is going to a drive-in movie. Being in Los Angeles, we’re really lucky to have about three different options to choose from on any given night. 

What are you wearing for Halloween?

One of my best friends, Morgan McVay, who owns Onyx Lash, is going to turn me into a killer clown. Then we are headed to see Poltergeist at The Greek Theater, drive-in style of course! 

Lindsay HeartsYou’re launching a new menswear line, Blackwell, November 1st. How did that come about?

I’ve wanted to start a menswear line for so long but never have, and I got lucky enough to meet the right person, in the middle of the pandemic, at a time when I really needed to be inspired to do something new. DREHAIR asked if I would be interested in making men’s clothing and we immediately got to work. It just became this very cool pandemic project to keep my brain moving in a positive and creative way.

Favorite splurge item (Saint Laurent bag, Gucci shoes)?

I feel like sunglasses are my splurge item because they can instantly transform any outfit. You could be wearing sweats and a messy bun, but with a killer pair of shades your confidence will sky rocket. 

What has been your best TV/movie discovery this year?

The Savage Fenty Fashion show by Rihanna was beyond inspiring. Listening to Rihanna talk and describe her creative process really hit home with me. I haven’t felt that connected to another brand in a very long time. I really believe everybody should watch it — it’s amazing to see the diversity she’s including in her brand that barely anybody else is doing. It should be mandatory if you own an apparel company, in my opinion. 

Where’s the first place you’re going when things get back to “normal?”

Back to New York to see my family; it’s been too long to be separated from them. New York is always inspiring, especially in the fall, and I’m really sad I can’t be there right now to see the season change.

I see you’re a plant lady. Is there a plant you’re currently obsessed with?

Anything I can propagate. I have tons of glass bottles everywhere. I literally won’t let anybody throw away glass bottles because I fully plan on growing a new little plant baby in all of them. I think my favorites are Monsteras or Vining Pothos.

Read more fashion articles at ClichéMag.com
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What Education is Needed to Become a Fashion Designer?


Today we want to talk about what education is needed to become a fashion designer.   Many people are fond of fashion and want to be trendy. For other people wearing luxury and stylish closing isn’t enough. They want to create models of their own design and so, many youngsters dream to become fashion designers. Of course, brilliant ideas are important but you should prove your qualification. Accordingly, you must study. Many students wonder what education is needed to be a fashion designer.

AdvancedWriters essay writing company and its proficient experts know what is required to become a fashion designer. “You should know the general and specific requirements, find a good college, have strong basic skills, and a true desire to become a fashion designer” – Joan Young says in her blog post. Joan Young is an aspiring journalist and copywriter with a deep interest in sociology, inventions, technological progress as well as the fashion industry. In spare time from traveling, she provides online tutoring sessions to international students and finds immense pleasure in witnessing their writing progress. Some of her insights can be found in her author’s column on its blog.

We’ll highlight these recommendations in greater detail.

Understand the General Requirements

Woman sewing while sitting on chair

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You should begin by figuring out the general demands of art and design students. The U.S. Bureau of Labor Statistics or briefly BLS claims that there’s nothing extraordinary for students who intend to become designers. Commonly, they should acquire an associate’s or bachelor’s degree in art or other fields (design, fashion merchandising, etc.). The main recommendation is to study at a post-secondary institution, which has accreditation of the National Association of Schools of Art and Design. Fortunately, the choice is very large because the Association has accredited over 300 education institutions in the USA.

Areas of Study

You can always buy an essay from quality authors but it’s also to necessary to define the study areas for fashion designers. Firstly, you’ll require a strong background in basic visual art and design. Secondly, you should master textiles and fabrics, understand the principles of clothing production and distribution in the modern world. Thirdly, you’ll have to deal with other related subjects. Perhaps some of them will be unexpected for you. For example, you’re supposed to plainly understand cultural traditions, know history, and be a kind of psychologist.

There are different nations and ethnic groups with their own customs and it’s necessary to know about their cultural preferences to design clothing for them. Besides, you should understand how to reach the targeted audience and what psychological methods will work. As you’ll deal with the selling, it’s vital to have some knowledge of marketing, advertising, and other business-related subjects.

Key Skills

Undoubtedly, you’ll require certain skills that will help to become a true master. You may be aware of certain skills, which are basic and obligatorily. We offer an extended version of the most important key skills for fashion designers:

  • Creativity
  • Drawing and computer drafting skills
  • Knowledge of textiles
  • Sewing and construction experience
  • Enhanced communication abilities
  • Advanced collaborative skills
Photo of woman wearing white sweater

Photo by cottonbro on Pexels

Common Topics to Master

Different art schools and colleges offer various classes. Accordingly, it’s impossible to give a list of typical topics you’ll have to study and be sure it’ll fit. Nevertheless, we can provide you with topics that are included in whatever institution and specialty on designing you choose. These are as follows:

  • 2-D and 3-D fashion design
  • Art and fashion history
  • Fashion drawing
  • Fashion color
  • Sewing techniques
  • Fashion draping
  • Textiles

Other Vital Facts to Know

Woman putting a pattern on a black fabric

Photo by Pavel Danilyuk on Pexels

There are also some other requirements and tips to learn about. You may not know about some of them and so, risk missing a great opportunity. Take a look at the following list:

  • Educational requirements for design firm owners. Many fashion designers don’t want to only create clothes. They also want to owe the brand and sell it throughout the globe. Consequently, they should master a combined degree, which may be marketing, business, etc. You’ll surely find the accredited design and art schools and colleges to meet this vital condition.
  • Curriculum. The standard curriculum for the specialty of a fashion designer is planned for two years. Therefore, it won’t take long to get into the profession. This period is enough to reveal and teach the fundamentals of designing, as well as tailoring, sewing, and work with computers and various technical devices, apps, programs, etc. You’ll have to master basic theories and history of the industry.
  • Internship. Remember that internship matters! Although some people are lucky to receive a great job with a high salary and bright perspectives without it, you’d better not risk. Internships are vital at firms, as well as at retail businesses. It’s your professional experience and competence. The more you have the better chances you enjoy. Therefore, find a good internship program to increase your chances.
  • Additional qualifications. You’ll require some additional knacks. These may be knacks for working with color, textile, and something of the kind. Besides, the modern world cannot be imagined without technology. A lot of projecting and modeling of the future apparel concepts are drafted via computers. Therefore, you are expected to possess great technical skills in technological design and computer management.
  • Anticipated salary. Finally, you should understand the possibilities to earn money. According to the BLS, the average salary of fashion designers starts from $72,720. During the time frame of 2018-2028, this sum will increase by 1% annually. Of course, your salary may differ according to your education, professional skills, and the capacity of your firm. Therefore, make sure this sum suits you and you have the necessary skills to become a great expert.

Memorize our article because it contains general and specific facts on how to become a fashion designer. Using our data and making things flow properly, you’ll find the right path to make your dreams come true. In several years, you’ll become a certified expert with genius projects of your imagination to impress other people.

Read more fashion articles at ClichéMag.com
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How To Make Your Fashion Business More Accessible


You have a fashion business and it’s becoming increasingly popular but you want to know how to make your fashion business more accessible.  To gain success in the fashion world, you need to make sure that you are able to reach the largest audience possible. Now, there are plenty of different ways to do this. But one of the best is to ensure that your business is accessible to a wider group of people. By taking this step you can ensure that you are not going to miss out on a fantastic level of potential, simply because a large group of individuals were unable to gain access to your company and the services or solutions that you provided. 

how to make your fashion business more accessible

Free-Photos (CC0), Pixabay

By achieving a high level of accessibility, you will be able to ensure that everyone can buy from your business. This could include people who have a disability or require a particular option for making a purchase. So, let’s explore the different options that you can present to your customers when you are boosting levels of accessibility. 

Accessible On An International Level

You may want to start by thinking about how you can appeal to a larger audience from different locations around the world. To do this, you need to think about key details like different languages. This should be a focus when you are creating content. Video captioning services will allow you to make sure that each piece of video content you create is going to be accessible to people who may not be native English speakers. Don’t forget, there could be a vast number of people in your country who do not speak English as their first language. It is always going to be beneficial if you are able to reach these individuals through your marketing campaigns. 

Think about setting up a region-specific marketing campaign too. You need to have individual landing pages for different locations that you are targeting, either within your home country or further afield. By doing this, you can control and manage who discovers your business online. 

money transfer, mobile banking, business

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Different Buying Options

It’s a well-known fact that if you provide more options for how customers can buy, you are going to reach a larger audience. Ideally, you should be providing all the purchase options imaginable from credit cards to virtual payments. If you do this, then you will be removing one more roadblock that could be stopping them from committing to a purchase. As such, this is going to be a huge benefit to you and them. It’s the perfect example of a win-win scenario and it is certainly worth considering. 

Where you are setting up different payment options for your customers, you do need to make sure that each one is providing the same level of security. It’s no use providing various possibilities if some are going to be more secure for customers than others. Remember, as the threat of hacks and cyber theft continue to grow more customers than ever are getting weary about buying from a business that is not looking after their interests in this area. 

You also want to make sure that payments are as easy as possible for customers. So, you need to keep the process secure but not have customers need to spend nearly half an hour proceeding through a purchase. This is definitely a balancing act and unfortunately, customers want the best of both worlds here. They will expect you to take care of both issues, which you will be able to do. The trick is to make sure that you are keeping a check on the latest laws related to compliance in this area and focusing on new technology. 

Although the threat of a hack is certainly derived from new tech on the market, this is also your greatest option for preventing any issues here. If you take the right step, you will be able to make sure that you can deliver exactly what your customers need without any trouble at all and protect your business at the same time. 

how to make your fashion business more accessible

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Different Sources

It’s important to understand that the way people interact with websites and other resources has changed completely. Customers are no longer interested or accepting or business providing them with one solution. They want all of them and this includes, apps, the website and mobile responsive websites. That last one is particularly important as a large number of customers and a big percentage of traffic will be coming from mobile. That’s why it makes sense to invest in a mobile responsive design. Your marketing solution should be able to offer this possibility to you and ensure that your site is set up the right way. 

There are numerous paths to take when making sure that your site is mobile responsive. Make sure that you explore all the different options and find the one that matches your needs. Some will be more expensive than others but will be worth it to provide a better user experience. 

how to make your fashion business more accessible

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Access For People With Disabilities

A business website is expected to match a certain standard to ensure that it is accessible for those with disabilities and other conditions. Essentially, anyone should be able to find the information they need when viewing your website. As with the other options in this article, there are numerous steps you can take here. 

One of the most important aspects is to consider the design of your site. A lot of people will favor a more flashy and vibrant design which is fantastic in terms of marketing. However, you also need to make sure that the key information is clear and easy to comprehend. You need to check levels of readability too and guarantee that you are not making it impossible for certain people to view your website. 

It is worth using a specialist marketer here. They will be able to create content that matches the requirements of a specific target audience. 

We hope you see now how important it is to make your fashion business more accessible and how you can achieve this in your company model. There are lots of different options here so it’s worth exploring the market and finding the right fit for your business. 

Read more fashion articles at ClichéMag.com
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Branding Tips for Your Fashion Business


Starting your own fashion business can be incredibly exciting so we decided to bring you some branding tips for your fashion business. Fashion is a massive portion of the economy, with worldwide revenue for eCommerce fashion in 2018 reported to be around $481.2 billion in 2018. But, while a strong industry and market make it possible for new businesses to start, it also means that there is a lot of competition and that many new businesses in the fashion industry struggle, or even fail within the first year or two. 

tips for your fashion business

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If you want to make your fashion business work, there is plenty that you need to do. You’ll want to identify a gap in the market, create a business and marketing plan, and spend time seeking out your target market. You’ll certainly want to commit time to creating quality products that people are happy to spend money on. You’ll want to choose between an online store and a brick and mortar shop, or you might consider opening both. You are bound to spend plenty of time before you launch thinking about product lines, pricing strategies, suppliers, and materials, as well as working on specific designs. But, one area that you can’t afford to neglect is branding. 

Your branding will be what gets you noticed and remembered. It will help people to take you seriously and help you to make an emotional connection with your customers. So, let’s take a look at some branding tips to help you. 

Cliche Magazine Fashion Logo

©2019 Cliche Magazine

Create a Memorable Logo

Your logo is a crucial part of your branding. People will know it as well as they know your company name. It might be displayed on your products. It will be on your social media feeds, websites, emails, business cards, signage, and even invoices. 

Often, the best logos are the simplest. Think of the logos that you love. They are rarely complicated. It should be easy on the eye, nice to look at and appealing. It’s worth taking your time to get your logo right, as other branding decisions will depend on it. 

Focus on Your Message

Your branding should reflect your message. What are the core values behind your business? Write these down, they will be vital as you grow, and you might need the occasional reminder. Think about why you want to start your own business, what you would like to change about the industry, what you’d like to do differently. Think about what makes your brand different from all of the others, and how you want to make people feel. Good branding isn’t just recognizable. It should also make people feel. It should help you to build relationships with your customers, creating emotional connections.

Develop a Brand Story

Take this message and your company values and use them to create a brand story. This can be an essential part of your branding development, as many of your customers will be keen to learn more about you and your company. 

Write your story down in an about me page on your website. Write about who you are, why you want a business, how you plan to help people, and why. Write about where you see your brand in the future, and who your customers are. Parts of your story could also be featured on your products, packaging, and marketing materials. 

Stick to a Color Scheme

You don’t need a color scheme. Just because your logo is primarily one color, doesn’t mean that everything else needs to be that color. But, it can help to make your brand more recognizable, which is especially important in the early days of your business, when you need to get noticed. 

Try to avoid trends. When they stop being trendy, you might be stuck with them. Keep things simple, using a few colors that work well together, but are subtle and don’t overwhelm. Use these on your logo and headers on your social media profiles, offline materials, and the accents on your websites. You might even want to use them in your office decor. 

tips for your fashion business

geralt / Pixabay

Make Sure it’s Versatile and Scalable

Businesses today don’t just have a logo on their business cards and products. It will be on your website, your social media profiles, your email header. It might be in your office and on your offline marketing materials. So, it needs to be versatile and scalable. You’ll need to be able to make it bigger and smaller, and change its shape, without losing meaning or quality. Keeping things simple can help. 

Consider Your Target Market

Your branding needs to appeal to your target market. So, you need to know who and where they are. Commit time to market research before making branding decisions.

Read more fashion business articles at ClichéMag.com
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Your Business Guide to Working in Fashion


Today we want to share with you an awesome business guide to working in fashion.  What could be more satisfying than turning your favorite hobby into a career? If you’re interested in fashion, this could be more attainable than you once thought, especially with the digital overhaul of the fashion industry.

The fashion world has never been more far-reaching than it is now. With the growth of social media and online shopping, it’s possible to make your mark and get your work seen by patrons worldwide. Of course, making it in any industry requires hard work and dedication, as well as the necessary skills and knowledge to pull it off. In this post, we’ll highlight some helpful tips that you can use to start your fashion-related business and prepare for the journey ahead.

business guide to working in fashion

nastya_gepp / Pixabay

6 Tips for Starting a Fashion Business

OWN Your Skills

business guide to working in fashion

StockSnap / Pixabay

Without the talent to backup your passion, your business likely won’t last. Your first step should be to identify where you’re most skilled. Do you have a flair for design? Are you handy with a sewing machine? Answering such questions can help you determine what you’re good at while also allowing you to identify the skills that you might need to improve upon.

The development of your skills is highly dependent on the specific type of fashion business that you want to start. Regardless, it’s crucial that you have a sound knowledge of your industry, whether it’s fashion design, textiles, jewelry making, or something else.

Improving your abilities might involve practicing your drawing skills so that you can create great sketches, enhancing your sewing technique to make high-quality garments, or becoming comfortable with using a hot melt glue gun to make accessories.


Find a Niche

As with all business ventures, it’s crucial that you find something unique to specialize in that stands out from competitors. This could be through unusual styles, materials, or accessories. It might be hard to break into a highly saturated market, but, if you find a unique selling point for your designs and focus on this, you could build up a niche consumer base that will develop over time.

business guide to working in fashion

Pexels / Pixabay

Remember, It’s Not All About Fashion

While it is important to focus on your artistic pursuits, you should also develop skills that are relevant to conducting business. These include business management, financial, and organizational skills.

When you start a business, you’ll need to create a budget, manage your finances, order and monitor inventory, use design software, and tackle countless other tasks. Having a solid grasp (or at least an awareness) of how to perform these tasks will be pivotal, since you might have to handle these tasks independently until you can afford to hire employees.

Build an Online Presence

One of the most critical factors when opening a business is building an online presence. This includes acquiring social media followers, developing your business’s profiles and a solid reputation on online stores, and writing blog posts to build a more personal brand.

Creating profiles on Pinterest and Instagram is hugely beneficial in sharing your work, gaining exposure and followers, and keeping up-to-date with what other companies in the fashion industry are doing. Social media then becomes a support network for your growing business.  There are websites that will unique customized items online if your fashion career involves creating clothing or accessory items to sell.

People often run small online stores from these websites while working on other jobs. The flexibility these platforms offer can be incredibly useful early in your fashion career when you might not earn enough of an income to quit your day job.

business guide to working in fashion

videaki / Pixabay

Tackle the Vintage Trend

Consumers are becoming increasingly environmentally conscious, and this is reflected in the brands they choose to associate with. One way this has taken off in the fashion world is through the recycling of vintage items, a practice sometimes known as upcycling.

You can upcycle as part of your budding fashion empire, allowing you to be socially conscious, on-trend, and financially responsible at the same time. Upcycling for your business could involve scouring your local thrift stores for unique items you can alter or use in your designs, creating new items from old clothes or fabrics, or turning vintage clothes into something else entirely, such as upholstery or furniture. Taking a unique spin on current trends with vintage materials could get you noticed online and increase your following and sales.



Learn How to Take Good Photographs

In an online business, a picture tells a thousand words. Images you display of your designs or projects are the first insight consumers get into what your brand is all about. Therefore, it’s important to learn how to capture striking images of your work to show it off.

Your images should be of high quality and visually appealing. For example, you could create staged scenes with perfect lighting or using themes that match your work. For example, you can display your new line of sweaters as part of a fall theme with blankets, warm colors, and low light or showcase new swimwear designs with blue and green tones in the background. If you still aren’t happy with your results, consider hiring a freelance photographer to take some shots for you. Although you’ll need to spend some money on their services, having better product photos will likely help you sell more items.

business guide to working in fashion

SplitShire / Pixabay

Watch Your Brand Grow!

After you’ve improved your skills, found a niche to compete in, and make your brand visible, the only thing that’s left to do is to watch as your brand takes off. However, while now might seem like a good time to sit back and relax after all your hard work, the truth is that you’re just beginning your journey as an entrepreneur. Initial interest in your brand might wane if you get complacent. To keep your business in the spotlight, pay attention to the latest fashion trends and listen to your instincts about where to take your business. With hard work, your fashion venture should steadily grow into a lucrative long-term business.

Read more fashion articles at ClichéMag.com
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Fashion Business Inspiration: Starting Your own Boutique


Are you interested in starting your own boutique?  If so, listen closely.  We’ve previously discussed tips that can help you start a fashion business designing your own clothes.  However, it’s also worth looking at the other side of the fashion business world; the business opportunities that exist beyond designing your own products.  Among these options, one of the most popular choices is starting your own boutique.  When starting your own fashion boutique, you will buy garments from designers and then sell them to the general public.  Sounds pretty awesome right? Let’s dig in and learn more by answering a few important questions.

starting your own boutique

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Are independent boutiques viable?

While we may have all become accustomed to chain stores, boutiques still have their fans, and you’ll be able to find non-chain boutiques in most cities across the country. Market research will, of course, be important; you’ll need to ensure that the stock you choose is suitable for the location of your store, but if you get this right, then there’s no reason your boutique can’t flourish in the modern marketplace.

starting your own boutique

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What is required to open a boutique?

Fashion expertise

To open a boutique, you’ll need to have an in-depth understanding of two particular areas. The first area is fashion itself: you’ll need to be able to select pieces that are suitable for your customer base, so an eye for style will definitely go a long way. You’ll also need to be able to adjust and update your stock to reflect style changes or updates, so staying abreast of current fashion news will always be critical.

Business fundamentals

In addition to focusing on fashion, you’ll also need to be able to manage the underlying business of the store itself, so you may want to consider looking at online MBA programs to help provide a solid background in this area. You will need to be comfortable with tasks such as ordering from suppliers, managing stock levels, recruiting and managing staff, and all of the other non-fashion related tasks that are required to run a boutique.

starting your own boutique

polocanon7d / Pixabay

A strong vision

Successful boutiques are always distinctive, with their own sense of personality and individualizing; something that differentiates them from competition both from other independent boutiques and chain stores. You will therefore need to have a very strong vision of what you are trying to achieve with your boutique, the type of customers you hope to attract, and what you will offer to shoppers that they cannot currently access.

What are the first steps to opening your own boutique?

The start of any good business venture is to take the time to write a full business plan, so this should always be your first step. You can learn more about writing a business plan specifically for a boutique here.

When your business plan is complete, you will have a blueprint to work from, and can begin thinking about the items you would like to stock, viewing available locations, and – of course – securing the funding you need to get your business off the ground.

In conclusion   

Starting your own boutique is a great way to combine a love of fashion with the ability to start your own business and enjoy life as your own boss.  If you have more ideas to share, add them in the comment section below.  Good luck!

Read more fashion articles at ClichéMag.com
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Tips That Will Help you to Start Your own Fashion Business


If you have a real talent for designing clothes, then it may be a good idea for you to turn your love for fashion into a fully-fledged business venture.   We want to give you tips that will help you start your own fashion business.  Reality is that the fashion industry is constantly growing and there’s so much room for progression too. If you’re thinking about taking things to that next level, then here you can find out everything you need to know.

start your own fashion business

Free-Photos / Pixabay

Think like an Entrepreneur

If you want to build your fashion business then you need to think like an entrepreneur. You have to make sure that you network and that you also carry yourself with a certain level of professionalism. This will help you to establish yourself in the industry and it will also help you to gain a high level of respect too. If you want to help yourself even more, consider talking with buyers, investors and even manufacturers too. The more connections you can build now, the more you will be able to help your business take off when the time comes for you to launch.

Know who your Clients Are

start your own fashion business

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If you don’t know who your target customers are, then you won’t be able to market your business efficiently. The market for the fashion industry is vast, and you’ll need to decide what age range and style you want to cater to. Think about it, who are your customers? Do your research and find out what trends or even colors you want to use, and also find out the designs you want to focus on. You also need to work out how much your target audience can afford to spend, so you can build your ideal customer profile. This will help you to advertise your items and it will also help you to build a brand that has a solid foundation. If you feel as though customer research is a little out of your comfort zone, then consider taking a business course. You can find top custom eLearning content providers online.

Start out with a Single Product

A lot of small business owners have several product lines, and this is great, but it involves a lot of time and money. If you want to help yourself then it’s a good idea to start out with a single, solid product line. From there, you can then develop it to the point where it brings in a steady source of revenue while also building your brand. You can then expand and explore different avenues.

Set the Right Price

start your own fashion business

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One of the main important aspects of running a business is setting the right prices. This is especially the case in the fashion industry. If you set a price that is too high, your customers won’t be interested in your product. If you set the price too low then your customers may associate your brand with low-value. Market research is crucial here, but it’s also important that you calculate how much you are spending on manufacturing and raw materials too. By utilising these two pieces of information you can set the right price and you can also make the best decision regarding your brand.

Read more fashion articles at ClichéMag.com
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