Tag Archives fast fashion

Why Being A Fashionista Always Looks Cooler Than It Is


Let’s get straight to the point.  Let us tell you why being a fashionista always looks cooler than it is.   Even though you wouldn’t expect anything else from a fashionista, right?  I mean It’s their job to make everything look cool, so their lifestyle is inevitably the envy of most peoples’ eyes. Going out drinking all the time, meeting famous, wealthy, attractive people, and trying on the latest trends and designs looks as if it will never get old. Oh, what a life these people lead! If only you could do the same – you’d probably drop your job right away and tell your boss to shove it where the sun doesn’t shine.

Aside from the age-old proverb of never burning bridges, here are four reasons why you might want to hold off on becoming a full-time fashionista.

being a fashionista always looks cooler than it is

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The Food

That should read ‘the lack of food.’ While plus-sized models are gaining notoriety, there’s no doubt that being skinny is the order of the day. From Gigi and Bella Hadid to Emily Ratajkowski, there isn’t an ounce of fat on their slender frames. And, there’s a straightforward reason: fashionistas have to be particular about what they eat. Sadly, you’d need to follow the same strict diet to ensure the pounds don’t pile on, and it isn’t worth the hassle. Yes, you want to look sexy in the cold and the latest pieces will do that, but you also must eat!


Going out partying and drinking all the time is a feature that makes outsiders envious the most. Who can get tired of all the free drinks and writhing around with fellow gorgeous models and influencers? In the beginning, a lifestyle that includes constant partying is incredible until it gets monotonous and tiresome. Plus, there is the inevitable drinking habit that requires a stint at an alcohol detox center for the sake of your health and wellbeing. Not going to parties is almost like dodging a bullet when you view it from this perspective.

Carbon Footprint

Two words: fast fashion. The supply and demand for clothes that are quickly thrown away are astonishing. Yes, you like a new wardrobe as much as the next person, yet you’ve got a conscience! Then, when you throw in the regular flights from New York to London to Hong Kong for the ubiquitous fashion weeks, these peoples’ carbon footprint hits another level. Okay, the planet isn’t fashionable, but you don’t have to be a geek to understand that it’s sick. It affects jocks and prom queens, too.

Fake People

Unfortunately, this is one industry where disingenuous people will say one thing to your face and another behind your back. All they want is what you have – the business is cutthroat. And, you need to be one of them to survive and thrive in the sector. Using it as a means to an end is one thing, but continuously screwing people over and dealing with fake execs isn’t the life anyone wants to lead. Considering the perks that come with it aren’t as perky as everyone imagines, you shouldn’t sell your soul.

The grass is always greener, and in this case, cooler when it comes to fashionistas. However, can you say it sounds like something you’d enjoy?

Read more fashion articles at ClichéMag.com
Images provided by Flickr, Unsplash, Pexels & Pixabay

How Fashion Brands are Approaching Sustainability


Many businesses have come under criticism for their approach on environmental issues, with some consumers even switching their most loyal brands to competitors as a result.  That being said, innovative businesses are now quickly realizing that deploying an eco-conscious tangential change in their material sourcing is what the consumers of 2019 want.

fast fashion

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Sustainability within retail refers to the sourcing of eco-friendly materials that create the fabrics used in clothing. Other factors include the working conditions of the people producing the materials, the materials total carbon footprint as well as the companies process of waste removal.  Other means of late come in the form of upcycling, which refers to the creative re-use of clothing into newer materials. This could be anything from turning old jumpers into cushion covers or simply turning dresses into crop tops.

Environmental villains

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Fast Fashion is one of the main causes of the huge amount of unnecessary waste in the clothing industry. It’s a contemporary term used by retailers to express the rapid process of the mass-production of clothes in order to keep up with the latest trends at a much lower cost.

Made quickly and inexpensively, the concept allows fashion enthusiasts to look similar to their chosen trends at a much more affordable cost, which in all actuality, allows for a certain equality no matter the individuals financial income.

Reality is that it’s everything taking place behind the scenes of this fashion movement that have angered the environmentalists among us and rightly so – with researchers believing that throwaway disposable clothing like the types fast fashion churns out, is contributing more towards climate change than that of air and sea travel. How can anyone justify paying £3 for a t shirt?

Environmental efforts

The stubborn, adamant campaigners have once again influenced the stratagem of a retailing powerhouse. Despite Burberry burning all their unwanted stock a few years ago, they did announce towards the end of last year that going forward, not only would they be stopping this practice, they would also be stopping the use of real fur.

Massive brands with large consumer followings such as H&M are starting to roll out their efforts to a more sustainable planet. They announced last year that they aim to use only recycled materials by 2030 and by 2040 it wants to be 100% climate positive. Of course, it’s one thing to make a bold statement but it’s another to follow up on it by implementing changes immediately.  As the world’s second largest clothing retailer, H&M currently source 35% of materials from recycled or sustainably sourced materials and although their ultimate goals are commendable, they still have a long way to go in order to achieve them.

Going ‘eco’ shouldn’t mean a change of desirability of the clothing.  People buy clothes because they like the aesthetics, the style or the brand.  Going green shouldn’t mean beige, “oatmeal-colored fashion that are oversized or lacking in any sort of luxury” as Stella McCartney puts it, it’s a nod in the direction of the way fashion brands are being experimental when it comes to how they continuously mold their strategies.

What contributes towards a bad footprint?

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Although efforts are being made to reduce the massive carbon footprint caused by the retail sector, including sustainable cotton initiatives to reduce the amount of water used, as well as monitoring energy and chemical use, the balance has actually tilted in the direction of the consumer.

With growing demands to stay on top of the latest fashion, the unquenchable desire means people are buying more and more clothes, including retail uniforms.   In fact, since 2012, the amount of clothes we have purchased has risen 10%.  Not only are we buying more, the rate at which they’re getting discarded is also increasing.

To the future

The younger generation have really taken to the rehoming of certain brands and rare items of clothing. Although vintage shops have been around for some time, the collection of certain brands such as Ralph Lauren and Fred Perry have gained somewhat of a cult following amongst Generation Z.

The celebration and attraction to such brands has allowed huge amounts of clothes to find homes instead of being thrown away by disinterested owners, which begs the question are branded, higher-quality clothes and uniforms built for longevity and second owners rather than the fast-fashion clothing of today.

Read more fashion articles at Cliché Magazine
Images provided by Pixabay CC License

Fashion’s Eco-Problem

Photo Credit: Material Rebellion

Currently the fashion industry is the second most polluting industry in the world—second only to oil—taking up ten percent of total global emissions. Nearly 70 million barrels of oil are used yearly to make polyester—not only the world’s most commonly used fiber but it also takes more than 200 years to decompose; there are more than 150 billion garments are created annually, which could give every person on the planet 20 new articles of clothing yearly, and yet, the industry creates about 53 million tons of landfill waste a year—up to 95% of those textiles could be recycled. As a global industry, fashion is bound to have large numbers tied to it—it is about a three trillion-dollar industry, contributing close to a third of the global economy—but this amount of waste is hard to swallow. With global emissions and warming at the forefront of everyone’s mind, what is the fashion industry doing to promote sustainability?

Photo Courtesy of Stella McCartney

As of last year, the Global Fashion Agenda believed that 75% of brands and fashion companies had improved their sustainability and many large names like Gucci, Versace, and Michael Kors have moved away from using fur. Gucci has also devised a ten-year “Culture of Purpose” sustainability plan focused on the environment, humanity, and new models. Vivienne Westwood and Stella McCartney both have placed major focus on recycled collection and upcycling materials. There has been a decided upward trend in brands that market themselves entirely on their green-ness (Zady, Veja, Stella McCartney, to name a few). Kering, a French conglomerate of luxury brands, has made bold commitments to reducing its overall environmental impact by at least 40% by 2025. In the market, self-described ‘sustainable’ products have grown by 139%, yet there hasn’t been a large movement to a total edit of the fashion’s worlds relationship with the environment.

Photo Credit: @jacobolmedo on Instagram

Fast Fashion stands in the way of many changes. Its quick pace has created a throw-away culture involving clothing. While Mintel found that 69% women 25-44 are willing to save up to buy less and buy better, the price of beautiful and ethically made pieces is still too high for many consumers. The mass-produced, cheaply made high street fashion, however, is a formidable opponent. The power of Fast Fashion and the brands reliance on turning out products at a constant pace does not aid the argument for sustainability, but the youth’s movement to more green options may leave them no choice, over time, the cost of using so much water and natural resources is not a benefit to Fast Fashion brands like Zara and H&M—nor does it help public opinion. Beyond the long-term business benefits, young shoppers will be more inclined to shop at a store that offers a green selection.

Photo Credit: @greenpeace on Instagram

Sustainability in the fashion world is contingent mostly on two houses: how the clothes are made and how the clothes are consumed. As much as the fashion world needs to fix how they produce clothes and the materials used, consumers need to confront their relationship with clothing. The culture of over-buying and under-wearing clothes we are currently experiencing only increases the environment’s suffering. The United Nations Economic Commission for Europe found that today’s average consumer purchases 60% more clothing than a consumer 20 years ago. However, a poll of 10,000 consumers in 11 countries by The Boston Consulting Group found that sustainable means of production was ranked as the second most important consideration after a brand’s exclusivity. Numerous studies have shown that 65-70% of consumers under 35 are invested shop with the environment in mind, so maybe the times are changing. At this current culturally crux, we cannot just hope that the big businesses make the right choices for us; it is paramount for us as consumers to change how we relate to fashion and its sustainability.


Read more Fashion articles at Cliché Magazine
Fashion’s Eco-Problem: Featured Image credit: 350.org