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Interview with Doe Deere from Lime Crime Cosmetics

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The world of beauty is being magically redefined by founder and CEO of Lime Crime Cosmetics, Doe Deere. Gone is the idea of cosmetics being used to cover up imperfections or flaws—instead, it is replaced with the sole purpose of representing one’s style and personality. Makeup has a new play time thanks to the creative mind of Deere herself. Her fresh perspective focuses on embracing who you are and how you feel in the exact moment that you are in. This is where Lime Crime Cosmetics comes in.
Run by a team of makeup lovers based in Los Angeles, this beauty brand is reclaiming the idea of what exactly is “cool” and “acceptable.” Lime Crime’s line of colorful, cruelty-free, and uniquely named cosmetics are the epitome of what Deere’s vision is. From bold nail polishes and eyeshadows, to vibrantly stunning lipstick, like the famous “Velvetines,” Lime Crime is surging forward within the industry in a whole new way.
telephone_LRGNot only has Deere’s company put a refreshing spin on what beauty should be, but it has also made an incredible impact in the cyber world. Whether it is Instagram or Twitter, the social media platforms of Lime Crime have gained over 2.5 million followers from all across the world. The count consists of beauty aficionados, makeup newbies, and young girls who are simply inspired to be who they are without any fear at all. Be beautifully you, no matter if that means wearing a bright blue lippie like “Crybaby” or a colorful eyeshadow palette like “Venus.” Deere is totally cheering you on. 
Cliché: Lime Crime Cosmetics is a whimsical, stellar hit in the beauty world. What inspired you to make Lime Crime this magical and colorful brand?
Doe Deere: I’ve always been into color and fairy tales, and kind of whimsical, magical themes since I was little. I remember that I wanted to be a mermaid when I grew up. I remember loving color so much that I just wanted to put as much on me as possible; whether it was the cosmetics, which I would get from my mom, or clothes—so much color, color, color. Back in 2008, when I launched Lime Crime, I got to the point where I just couldn’t find the colors, textures, and performance that I wanted in makeup. But I wanted it so badly that at one point, I realized the only way I was going to have that makeup was if I created it myself. So that’s exactly what I did.
How do you keep your products always innovative, fresh, and one-of-a-kind?
I would say probably because everything we make comes from me. I create and develop every single product, and wear them myself until I feel that they are absolutely perfect. ​I feel that it isn’t good enough for my customers until it’s good enough for me. It’s back to the drawing board until it is.
doebunny_LRGWhat products in the line do you believe are must-haves for anyone out there who’s new to this brand?
I would say definitely the ‘Venus’ palette and the ‘Velvetines.’ Let me tell you a little bit about both. ‘Venus’ is the eyeshadow palette that came out last fall, and it sold out within seven days, so we made more, and then it was gone in three days, and then we were out of stock for months. So it just immediately became an iconic product. There are eight shades that line with the grunge trend, so they’re all kind of rusty and red- and brown-based. It’s kind of like an edgier version of neutrals. It became a staple for every trendsetting girl on Instagram. A lot of girls still tell me that it’s their daily go-to palette, which is really cool.
And then the ‘Velvetines’—you know the liquid-to-matte craze that kind of swooped into the world of the Internet the last couple of years? We were responsible for that craze, at least partially, we’d like to hope. We really perfected that product and that formula. It goes on like a gloss and then it dries completely matte. It’s touch-proof and smudge-proof. I can wear it the whole day without even touching up. The only thing that will take it off is oil, so at the end of the day, you just can take it off, otherwise it won’t budge. So not only is the convenience there of never having to touch up your lipstick again, but it’s also just really velvety, rich, and saturated. ‘Red Velvet’ became that iconic red that Dita Von Teese loves and considers her go-to red. We also make a beautiful brown called ‘Salem.’ We have ‘Riot,’ which is the Pantone color of the year, Marsala. And of course, ‘Cashmere,’ which was the color of the year for us and is probably the most imitated lipstick of 2015: a kind of grayish beige.
What is your most important piece of beauty advice?
When it comes to beauty, it’s not about what looks natural or flattering or what looks best; it’s about what your heart wants at the moment. The best color on you is the one that you like. I like to tell people don’t worry about what is accepted as beautiful—go for colors that make you feel like your most true to self, or the most expressive, best version of yourself. If you’re feeling a bright blue lipstick today, that’s the color that you should wear.
Are there any upcoming collabs or products that you can tell us about?
We just announced the launch of two new Velvetines, ‘Squash’ and ‘Jinx.’ ‘Squash’ is a glowstick orange—it’s a really cool color that just makes your lips pretty and glowy. It’s a different kind of orange. Then we have ‘Jinx,’ which we describe as a witchberry purple. It has a purple undertone, but it also has lots of brown and some black to it and even some gray—it’s kind of an eggplant type of color that I haven’t seen a whole lot.
Where do you see Lime Crime going in the next five years?
You know, it’s hard to say where we’re going to be. All I know is that what we have been growing rapidly from the day that we launched, and I don’t see us going down anytime soon. My goal is to continue to get better at what I do, and to continue to surprise my customers with colors and textures that they didn’t know they wanted. I just want to keep improving and keep doing what we’re doing.  
Follow Lime Crime Cosmetics’ social media accounts and use the hashtag #limecrime to have a chance to be featured on their #FanFriday stream!

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Interview with Doe Deere from Lime Crime Cosmetics “Hello Deere” originally appeared in Cliché Magazine’s Dec/Jan 2015 issue. Images courtesy of Lime Crime Cosmetics.

New Beauty Products to Try

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I’m always on the search for new beauty products making their way into our favorite stores and online sites not only for myself, but especially for all of my beauty babes! Sharing is totally caring. Am I right? Being able to share with all of you some incredible products from even more incredible brands also allows my nerdy beauty brain to be let out without shame. High-five to all my ladies who not only carry swatched hands on a weekly basis, but aren’t ashamed of admitting that new products get them just as excited as Taco Tuesday. At least, the latter counts for me! Read on about three stellar beauty brands that I have had the pleasure to work with recently and am ready to share their latest products with you—I’m totally not judging you if you start pulling up tabs to their sites right after reading. Shop on, you beauty lovers! 
REDVELVET-HIGHRES CASHMERE-HIRES VENUS-PRODUCT
Lime Crime Cosmetics
If you haven’t heard of Lime Crime Cosmetics, it’s an extreme honor to introduce you to this cool-girl beauty brand—or in Lime Crime’s words, makeup created for unicorns. Designed by founder and CEO Doe Deere, this beauty brand is a total wild card made for expressing an individual’s personality and out-of-this-world style. Based in the groovy sunshine area of Los Angeles, Lime Crime Cosmetics not only caters to their customers in a genuine way, but also makes every gal feel utterly special in the skin they’re in. It’s all about enhancing each and every person’s beauty in magical ways that only this beauty brand can do. The brand is known for their popular cruelty-free and Vegan products from Velvetines, for being the original liquid-to-matte formulated lipsticks, and for their ever-growing fan favorite, Venus: The Grunge Palette, which consists of the most intriguing eye shadow shades designed to let your creative side flow. Recently, Lime Crime launched a lipstick collaboration with artist Melanie Martinez for their Unicorn Lipstick collection in the form of Crybaby—talk about blues for days! I’m all about it. Be sure to head on over to www.limecrimecosmetics.com to begin or add to your beauty collection. Also, check out Lime Crime Cosmetics’ popular social media sites, including Instagram, Twitter, and Facebook. Use the hashtag #limecrime for any posts about their products for a chance to be featured on their cyber outlets! You’ll feel like a total unicorn for sure.
Orange Cream Key Lime
Whish Beauty
Made for women with sensitive skin in mind, creator Jesse Werner, who is on the same boat, started Whish Beauty to help women with the same needs and desires in skincare. After experiencing and trying skincare products from all over, he hit the jackpot when he discovered a rich European cream with his name written all over it. When his wife fell into the same predicament of wanting skincare products that produced a clean shave and left her skin feeling refreshed, Werner went on a mission to create products that achieved just that and more. What began as a collection of impeccable shaving creams branched out into a skincare collection focused on whole body needs. Whish products contain no harsh chemicals and instead include only organic ingredients for a natural production. In celebration of the 2015 Nordstrom Anniversary Sale, Whish launched the Soda Fountain Collection, which included luxurious bath and body gels and body butters available in scrumptious flavors like Ginger Melon, Black Cherry, Orange Creme, and Key Lime. Each product creates the scene of being in an old-fashioned ice cream parlor with a bottle of pop in hand. Mmm! These vintage soda fountain flavors will leave your skin feeling smooth and revitalized all day long! You can get your hands on this wonderful skin care line at www.whishbody.com or at www.nordstrom.com and in Nordstrom stores nationwide. Stay in the know with this delectable brand via their social networks, including Facebook, Instagram, and Twitter. Tag @WhishBeauty as well in any posts to showcase their amazing products!
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LORAC Cosmetics
LORAC creator Carol Shaw conquered the beauty world with her own beauty brain when she began to notice that there was a demand for products that made women feel like themselves but enhanced their natural beauty as well. LORAC, or “Carol” spelled backwards, has grown over the years and is known for their easy-to-use-products that often fall into anyone’s makeup bag when they comes across the collection. The treatment-based makeup within this brand takes quality into a whole other level; it includes skin rejuvenators, plant extracts, emollients, conditioners, and more ingredients that makes one’s skin still feel impeccable underneath. LORAC’s new Fall 15’ collection presents nothing less than just that while offering way more for us in our makeup collections this season, such as the brand’s first contour palette, the PRO Contour Palette, and a sequel from their best-selling PRO Mascara, the PRO Plus Fiber Mascara. Each new product within the collection brings something we all are missing and needing in our beauty lives. I’m most excited about LORAC’s new eyeshadow palettes that are “serving so much face” in all of their shades, including the PRO Matte Eye Shadow Palette and the Limited Edition PRO Metal Eye Shadow Palette. Talk about so many eye shadow looks you can create while following upcoming fall beauty trends (or even start thinking up designs for Halloween)! Gain inspiration from LORAC’s very own social media networks, including Instagram, Twitter, and Facebook.

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Photographs courtesy of www.limecrimecosmetics.com, www.whishbeauty.com and www.loraccosmetics.com.