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Shirazee Drops Afropop Heat with “Zaddy”

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NYC-based Afropop singer-songwriter Shirazee releases new heat Zaddy!” This is the first single to be revealed off his forthcoming EP Lost due out later this Fall. LISTEN HERE.

The Benin born-and-raised artist’s mission to amplify Black voices has been crystal clear across his life’s work. His discography to date totals over 25 million global streams. This includes smash hits MAKE WILD,” Sowetowith producer Michael Brun and Jujuwith SAINt JHN. In each song, Shirazee  shines a light on the wide array of art and culture thriving across the continent.  Shirazee’s technique and prowess has landed him on Spotify’s New Music Friday, African Heat, Apple Music’s New Music Daily, and many more. 

Shirazee shares that “‘Zaddy’ was directly inspired by a girlfriend of mine. She saw me dressing up for a show (pre-COVID) and said ‘where are you going looking all fine, giving me Zaddy vibes.’ The term stuck in the back of my mind. When I got to the studio it was a no-brainer.”

The new release follows “Tired”, an emotional ballad paying tribute to George Floyd, Breonna Taylor, and all Black lives that have been lost at the hands of police brutality. Premiering worldwide with Ebro Darden via Beats 1 on Apple Music on June 17th, the powerful message in the song and video continues to cross borders and garner support. The raw, heartfelt track was also featured in Triller’s Black Music Appreciation Month campaign. “‘Tired’ is a three-minute capsule of how my generation feels,” Shirazee says. “I hope this song urges us all to continue to do the right thing and as a result, becomes a melodic beacon of encouragement and hope to keep demanding for what’s right.” Proceeds are donated to Color Of Change, NAACPLDF, and the ACLU Campaign Against Racial Profiling.

About the Artist

Shirazee was born in Cotonou, Benin, but his life has transported him to places like Ghana, Paris, South Africa, Atlanta, and New York City. Shirazee’s unique nomadic lifestyle is captured in Lost — his forthcoming EP that channels an explorer’s curious spirit.

Shirazee

Lost gives the listener a sonic world tour.  Its six tracks embrace Shirazee’s passion for fusing unexpected beats, while also telling a personal story through artful lyricism.

Growing up in Benin, the artist first discovered his love for music through his mother. She played a colorful mix that ranged from the country’s local artists to Motown-era stars. Tunes from the likes of Marvin Gaye, Otis Redding, James Brown, served as the background music to his life.  He also admired Benin-born artists who skewed more traditional, Sagbohan Danialou, Orchestre Poly-Rythmo de Cotonou, and Angélique Kidjo.

He has written for the likes of Sting, Ty Dolla $ign, K-pop group Girls’ Generation, Kieza, Twista, and more before fully committing to solo stardom. “My strongest suit is my melody,” he says. “I just go into different spaces in my brain since I’ve worked with and listened to so many genres for so long. That’s what happens when you grow up overseas.”

Shirazee hopes his Lost EP will not only unlock the door for the world to fully engage with Afropop, but to also make sure that the roots of his home country aren’t forgotten. “I want Benin to be heard all through my music, where you feel like you’re hearing the voice of my ancestors,” he explains. 

Shirazee is set to drop his EP Lost via Human Re Sources this Fall 2020.

Read more Music Press Releases at ClichéMag.com
Images by Tiara Marie and Oluwaseye Olusa 

Australian Songwriter and Producer Blake Rose Discusses New Music and His Growing Success

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Blake Rose, an Australian songwriter and producer who mixes together different genres to create his own pop sound has been up to a lot this past year. From busking on the streets of Perth to having over a million monthly listeners on Spotify, his following is only growing. Starting on GarageBand like so many songwriters have before, he completely writes and produces his music, and has been honing in on this craft since his early teen years. Now, at just 21, he already has an impressive set of accomplishments such as a premiere on Zane Lowe’s Beats1 show and over 6 million Spotify streams on his single, “Lost”. His music features his smooth vocals with honest lyrics and vibrant elements of indie-rock, soul, and alt-pop. Blake recently answered some questions for Cliché about his songwriting, his inspiration, and being stuck in Australia.

 

Watch the music video for “Lost” here: 

 

Cliché: It was only about a year ago that you were busking on the streets of Perth to fund making your music. Can you tell me about the past year and how much has been changing for you? Are there any challenges you’ve had to face?

Blake Rose: The last year has been really cool. A lot has happened but at the same time it’s still sort of chill. In saying that though, at the moment I’m feeling a massive disconnect from my team who are in America as I’ve been stuck in Australia for the past 5 months due to some visa issues so it’s hard to grasp what’s happening over there but I know things are moving pretty fast. The main thing that this past year has entailed was really locking down management, publishing etc. and then getting the first releases ready to go and putting them out. Since “Hotel Room” I’ve been blown away by the support we’ve had from Spotify, Apple Music and Youtube so early on and I never expected to have this type of response off the gate. Everything is definitely starting to fall into place and I’m pretty damn pumped to get back to America and hit the ground running.

 

I’ve read that you really started creating music on a 3-month long camping trip with your family. Can you talk about how that all started? What was it on that trip that made you want to start songwriting?

I didn’t start songwriting on this road trip but it was definitely when I began to hone in on the craft and really explore and develop my skills as a songwriter. I brought a guitar with me on the trip as there was A LOT of driving and not much to do so I started filling the time by practicing guitar, writing, and eventually experimenting with music production. I started on GarageBand and made a lot of horrible songs, one was like 8 minutes long so you should definitely feel sorry for my parents who had to listen to it all over again every time I changed a lyric. After a while I very organically and intuitively realized that music is something I want to do full time and began planning how I would approach everything, starting with setting up a home studio, which I did once we arrived back in Perth.

 

You write and produce all of your own music. What does that process look like for you?

Generally the writing and production process for me is pretty blended. I’ll either start with a production idea or a melodic/lyrical idea and after a bit of time working on whichever of those I’ll switch to the other, simultaneously developing both sides of the song. Sometimes though, I will write a full song then produce it later.

 

Who are your own musical influences? Any one in particular you are listening to currently?

The 1975 is a big one, I listen to their music ALL the time. Ed Sheeran was probably my main musical influence when I was starting out. His Multiply show in Perth, Australia was one of the first shows I ever went to and gave me a lot of inspiration. Other types of people I listen to are ColdPlay, Jack Garratt, Kevin Garrett, John Mayer, Between Friends, Matt Corby.

 

Your single “Lost” has over 6 million streams on Spotify. What has the success of that song so far meant for you?

It means a hell of a lot. I put so much work into that song so to see it doing so well is really encouraging. I’m just glad people like as much as I do!

 

What can listeners expect from you in the near future?

Some upbeat acoustic vibes coming your way in the near future but as a whole I will be exploring some interesting vibes and lyrical themes so expect the unexpected I guess!

 

 

Read more Music Interviews at ClicheMag.com

Australian Songwriter and Producer Blake Rose Discusses New Music and His Growing Success: Featured Image Credit: Cameron Postforoosh