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Important Makeup Tips to Consider if you Have Sensitive Skin and Eyes


Today we want to provide you with important makeup tips to consider if you have sensitive skin and eyes. If you ask anybody, if they have sensitive skin, they will respond with convincing “yes” or “absolutely no”. But only a dermatologist really can tell if you have sensitive skin or whether something else is causing your skin condition.

Factors that cause sensitive skin reactions include overly dry skin, allergic skin reactions, sun, wind, excessive heat, or cold and genetic factors. But sometimes makeup products may cause that problem. 

For identifying signs of allergies that are causing sensitive skin dermatologists use Patch testing. The purpose of this article is to offer you tips on what to consider when purchasing makeup products, to make sure that they are not the reason of your sensitive skin and eyes, and what to do if your cosmetics make your eyes act out.

Let your skin breathe

makeup tips to consider if you have sensitive skin and eyes

Photo by Jhong Pascua on Pexels

Try to avoid heavy, long-wear foundations as they tend to block pores. It is best to opt for formulas that are relatively light and ‘non-comedogenic. 

Pay attention to ingredients

If you have dry or irritated skin, the number one rule in deciding if the product is a good fit is to check if it contains alcohol (ethanol or ethyl alcohol, denatured alcohol, methanol, isopropyl alcohol, etc.) in the main ingredient list. You do not need extra irritation, dryness, and increased oil production.

Avoid fragranced products

Sensitive skin often reacts badly to perfumed or scented makeup products. Perfume allergies are common in those with sensitive skin and can cause redness, irritation, and rashes.

Use eye drops 

If you have sensitive eyes, ask your doctor if you should use eye drops before putting on your eye makeup, as it’s usually recommended. Such eye drops will help to hydrate the eyes, while also helping with redness.

Clean your makeup brushes properly

You need to make sure to wash your makeup tools and brushes regularly so that bacteria doesn’t accumulate on them, which can cause irritation and runny eyes. Also, make sure the makeup products you use if not too old or expired.

makeup tips to consider if you have sensitive skin and eyes

Photo by kinkate on Pexels

Hypoallergenic makeup products

makeup tips to consider if you have sensitive skin and eyes

Photo by Amir SeilSepour on Pexels

If your eyes are sensitive to traditional makeup products, it may be because they contain certain chemicals that irritate your skin and eyes. Try choosing products that are labeled as hypoallergenic. Make sure you use a hypoallergenic mascara, a gentle eyeshadow, and free of irritants eyeliner. 

Use an eye primer

Before applying any eyeshadow or eye makeup, put on a primer first. It helps the makeup adhere better to the skin, so there will be less fallout, which irritates the eyes. Also, the primer will help your makeup last longer, so if there’s any tearing the makeup is more likely to stay put.

Avoid using loose powder

The powder tends to get in the eyes, causing them to tear or itch. Try not to use it and substitute it with compact powder or a finishing makeup setting spray to give your base a nice finish.

Always take off your makeup before bedtime

Lats a tip to remember: no matter how tired you are, always take off your makeup before bed and cleanse your skin very well. This habit will surely pay off in the future.

Read more beauty and makeup articles at ClichéMag.com
Images provided by Creative Commons, Flickr, Unsplash, Pexels & Pixabay

How to Elevate your Makeup to Stand Out


Glitter in makeup is nothing new but shows like Euphoria generated a makeup movement that encourages creativity and individuality. Doniella Davy is the makeup artists behind the show’s iconic looks. Her looks incorporate glitter, crystals, bright colors, unique eyeliner, and geometric designs. Whether you are just beginning or are more advanced, your makeup can be bold. Here are five makeup tips to elevate your everyday makeup that will make you stand out.

1. Colored Mascara

Colored Mascara is a fun way to add a pop of color to the eyes. If you want the look to be more subtle, apply the mascara only to the bottom lashes. To make the look bolder, apply mascara to both the top and bottom lashes. Colourpop sells a variety of bright colors to choose from that will make your eye color stand out.

 2. Neon Monochrome

Monochromatic looks are typical for the fall season. To elevate this classic look, try using a neon color like hot pink, coral, or red. Use the same color shade for the eyes, cheeks, and lips. Try a product like e.l.f Cosmetics Monochromatic Multi Stick. This product can be used on all areas of the face. Apply the cream-based product to the eyes, cheeks and lips, then apply a powder-based product over the eyes and cheeks to enhance the color.

3. Stenciling

Makeup stencils are a great way to create patterns and designs on your face (like a temporary tattoo). If you don’t have a makeup stencil, get out the sticker booklet! Use stickers to create the reverse effect of stencils. It’s important to first place the sticker on the back of your hand and then apply it to the area on the face you wish to pattern. This is to remove excess glue from the sticker, so there is less chance of irritation on your face. Once applied to the face, use powder, liquid or cream products and pat over the sticker. Blend and diffuse the makeup. Remove the sticker and voilà! You should be left with the sticker design framed by makeup.

4. Drawn-On Eyelashes

Drawn-on eyelashes were made popular in the 60’s by iconic mod supermodel Twiggy. She would draw eyelashes on her bottom lash line to emphasis her large doe-eyes. To get the Twiggy effect, use a black liner (liquid, gel or pencil can work) and simply draw flicked out hair-like strokes underneath your real eyelashes. The goal is to create an illusion of full bottom lashes, so the application does not need to be perfect. You can be as dramatic as you like! If you want to take this look further, take eyeliner and draw a thick black line in the crease of your eyelid. This will emphasize deep set eyelids. Finish the look with a couple coats of volumizing mascara to both the top and bottom lashes.

 5. Bleached Brows

Bleached brows became popular after being featured on the runway shows of Valentino, Prada, Givenchy, and Alexander Wang. This look is for anyone daring enough to try it! Bleached brows will highlight your eye color and emphasize your bone structure. If you’re trying to make yourself look more edgy, bleach brows will do it. But always use caution when applying strong chemicals, especially around the eye area.

Read more Beauty Articles at ClichéMag.com
Images provided by Flickr, Unsplash, Pexels, Pixabay & @maccosmeticsuk

How Can You Stand Out From the Crowd?


Today we want to share with you simple tips that can help you stand out from the crowd.  While there are times when we’re happy to just blend into the background, there are other times when we really want to stand out. There’s something pretty special about stepping out of the home knowing that we look at our best and that we’re going to be turning heads for all the right reasons. But of course, this is easier said than done. If it were so straightforward, then we’d all be doing it! The good news is that there are things you can do that can help push your look in the right direction. We take a look at some tried and tested tips below. Incorporate them into your style, and it won’t be long before you’re getting attention!

stand out from the crowd

Dress for the Occasion

You’d stand out from the crowd if you were radically underdressed for the occasion, but for all the wrong reasons. When it comes to fitting in with the dress code, most people take the “bare minimum” approach. If it’s a more formal event, then they’ll wear something that’s smart but rarely spectacular. And that’s understandable since people generally don’t want to buy new outfits just for one occasion. Still, if there’s an event you’re going to where you really want to make a splash, look at putting in a bit more effort than usual. A good idea is to look online for outfit ideas — it could be that there’s one particular style that’ll suit the event perfectly.

Be Bold 

You’re not going to stand out from the crowd if you’re playing things too safe. You’ll have an acceptable appearance, but it’s not going to cause any waves. So when you want to make a splash, why not look at stepping things up a little and being bold? There are plenty of ways to do it. On a day to day basis, it’ll be your sense of style that’ll give you a bold look. It can take time to figure out what your style is, but it’s a process worth engaging in! A good way to do it is to play around with a few different styles, and then slowly put your own spin on things. In many cases, the people who stand out from the crowd aren’t the people who are simply dressed well; it’s the people who have taken the time to put together their own kind of outfit together. 

stand out from the crowd

pashminu / Pixabay

Accessories and Jewelry

But it’s not as if you only have your clothes to work with! An excellent way to liven up your look is to add some accessories and jewelry to your outfit. Which exactly you choose will depend on the time of year, the event you’re dressing for, and what you’re wearing. If you’re going to add jewelry to your look, then make sure you’re getting your pieces from top-quality jewelers; they’ll help you to find beautiful pieces that really stand out from the crowd. When it comes to accessories, you can be a bit more playful. It’s one of the few areas of your outfit where you can bold without taking any risks. Colorful scarves, gloves, and funky sunglasses should all be a part of your wardrobe.

Salon Ready Hair

It is possible to do your hair well yourself, in the comfort of your own home. However, it’s also true that unless you’ve got plenty of experience, then it’s not going to be as beautiful as what a professional in a salon can do for you. Obviously, unless you’re rich and famous, it’s not as if you visit the salon every weekend. But if there are occasions when you know that you want to make waves, then look at booking an appointment. There’s just something about leaving a salon after a great treatment that has us walking on cloud nine. 

Makeup Style

As well as your hair, the other big part of your overall look will be your makeup. Most people are pretty good at making themselves look presentable with their makeup, but can you step things up, and be a little bolder? If you don’t know where to start, check out some of the best YouTube makeup channels. There are many excellent tutorials that are easy to follow along! Alternatively, you can look up a professional makeup artist in your area. They can be expensive, though, so maybe only use them for the big events of the year. 

New Threads

Many of us can accidentally harm our overall style by wearing old clothes. All the colors may work together well, and it may once have all worked, but if the clothes are past their best, then it’s not going to work as well as it should. Don’t underestimate the power of high-quality clothing! We know that it can sometimes be difficult to say goodbye to those old favorite items of clothing, but at some point, it just has to be done. You’ll fall in love with your new items of clothing soon enough.

stand out from the crowd

From the Ground Up

If you’re in a rush, or you’re going somewhere where you don’t really need to dress up at all, then try this trick: dress from the ground up. If you’ve got high-quality shoes and legwear on, then you can wear virtually anything you want up top and still look good. This is an effective trick because you’re able to look fantastic even when it seems as if you shouldn’t; people won’t know why they’re drawn to your style.


Being social isn’t always easy, but there are some things you can do to help yourself. The first is to be well-rested. If you’re going to an event where you know you have to chat with people, then you can make things much easier for yourself by getting plenty of rest beforehand. You’ll find that you’re much more conversational and your mind is sharper and more witty when you’re rested and relaxed. It’s also important to bring plenty of energy reserves, so you don’t crash just as you’re beginning to make an impression on people at the party. 

Have Fun

There are times when it pays to be mysterious and aloof. We’re thinking: when you’re in a cafe or taking a journey on a train and stuff. Then you can just gaze out deep in thought, and you’ll probably get people’s interest. But when you’re at a party, that approach won’t work — indeed, it’ll come across as boring or arrogant. People like people that have the capacity to have fun. You can still act classy and also have a great time. A confident, fun person who is dressed to the nines will always be the hit of the party! 

Walk with Confidence

Finally, remember the golden rule when it comes to standing out from the crowd: walking with confidence. Indeed, this point might be the most important on the list. Only celebrities can stand out in a crowd when they’re low in confidence. If you’re going to do this, then you need to stand and walk tall. That means shoulders back, head straight, and generally acting self-assured and confident. If you’ve taken the other tips in this blog, then you’ll probably naturally feel confident anyway, but there are also plenty of things you can do to give your confidence a nudge in the right direction too.

So there we have it. While everyone wants to stand out from the crowd, if you’ve taken our advice, then you’ll find that, more often than not, you’re getting attention from friends and strangers alike, for all the right reasons. 

Read more fashion articles at ClichéMag.com
Images provided by Flickr, Unsplash, Pexels & Pixabay

Essentials Every Woman Needs In Her Handbag This Summer


Like your choice of partner, bags are very definitely a matter of personal taste but are one of the essentials every woman needs .  Maybe you go for some petite crossbody number, which fits a phone, lippy and not much besides. Sure it’s super light and you can strut your stuff feeling completely unencumbered, but don’t you crave a little more, don’t you want to dive in and delve a bit more?  At the opposite end of the spectrum is Ms tote, with her handbag bulging as if she’s going on a weekend away. Rest assured, somewhere between them both lies sanity, so here are my suggestions for things that every woman needs in her handbag to ensure that summertime living really is as easy as that old song suggests.

essentials every woman needs

Starkvisuals / Pixabay

Hair Ties and Clips

Repeat after me, humidity plays havoc with your hair. Hair ties and clips are an instant fix for when you are all hot and bothered and you just need to get some cool air on your neck.  Ok, so you can never find them, but they’re in there somewhere.

Compact hairbrush

essentials every woman needs

ArtsyBee / Pixabay

A hair brush is one of the essentials every woman needs.  In fact, it is of psychological importance, as much as anything.  Brushing your hair is cooling, calming and tones down that bride of Frankenstein look. A small, foldable hairbrush will do fine for your bag. If you’re off to somewhere more fancy though, you better pop your most trusted hairbrush in.


In warm weather you definitely don’t want to bring the whole arsenal along, expensive products and heat is not a good combo.  Lippy is an essential though, and you might want to add mascara and eye liner.  Some women I know believe that fragrance is a key feminine virtue. Perfume and/or deodorant make sense when the temperature rises.


Pexels / Pixabay

Sunnies are one of the essentials every woman needs hands down.  No matter the time of year, you should always have a pair of sunnies in your bag.  You know all about harmful UV rays, right?  You know how sand, water and concrete reflect up to 80% of them? You know that sunnies are just the coolest accessory in the world, bar none.  Be sure to choose a pair you really like, in fact be sure to choose several pairs you really like because nothing creates an instant shift of style like a pair of sunnies.  Go all cutesy with a pair of bright acetate, micro cat eyes or go all mysterious with an oversize pair of wrap arounds.  Just be sure to take them off when you’re inside, that’s why you need a bag.


No, not that big diamond broach or that fabulous string of pearls, just some big jolly summer stuff so that you can shift it up a gear if you need to. Leave the expensive bling you may have at home for the special occasions.

Sun cream

Boring and sensible I know but an essential if you don’t want a Rudolph nose. Apply it before going out in the sun, and remember to make sure it is all rubbed in. If you’re going into water, remember too that sun cream needs to be reapplied, as it isn’t usually waterproof.

Other Essentials

Other essentials every woman needs would definitely be your cell phone and your cards of course.  The two things that enable you to socialise and shop. Your phone is your communication with the world, whilst your cards make the world, slightly more, your oyster. What would we do without them now, eh?

Read more fashion articles at Cliché Magazine
Images provided by Pixabay CC License

CRUNCHI Makeup Must Haves


CRUNCHI is an organic and toxic free makeup company. Each cosmetic is safe for everyone to use because of its high-quality brushes and cruelty-free ingredients. The packaging is made from glass and paper to reduce the risk of chemical contamination. It is also phthalate and BPA free.

Light Reflecting Pressed Highlighter

This beautiful highlighter gives you a natural and sparkly glow. It is a great way to finish your makeup and it blends into your skin smoothly. You can apply this highlighter on your eyes, face, and body to create a dewy finish. Apply this highlighter with the perfect vegan brush that is chemical free. These soft bristles will make applying your makeup satisfying.

Image credit: Crunchi.com

Image credit: Crunchi.com

Lush Lip gloss

The lush lip gloss provides eight beautiful colors that are non-sticky and smooth. Finish your makeup with lip gloss from CRUNCHI that will give you moisturizing and kissable lips. It is made of coconut, sunflower, and jojoba oils.

Image credit: Crunchi.com

Image credit: Crunchi.com


Read more Beauty at Cliché Magazine

CRUNCHI Makeup Must Haves. Featured Image Credit: Crunchi.com

Fenty Beauty Releases The Next Must-Have Bronzer


Rihanna released another beauty product to add to her Fenty Beauty Collection.

The Sun Stalk’r Instant Warmth Bronzer ($30) is perfect for women of color because it adds depth to your face without being cakey. It is a soft matte powder bronzer that comes with eight shades that range from medium to deep skin tones. She created these bronzers that are suitable for everyone.


Image credit: Cosmopolitian.com


It took Rihanna two years to create the perfect bronzer that brings out the right pigments and glow for all women. For a beautiful and instant glow, apply the bronzer with the Cheek-Hugging Bronzer Brush 190.


Image credit: Thezoereport.com


This smooth, creamy bronzer is easy to blend and light on the skin to give you a sun-soaked glow that will last all day.


Read more Beauty at Cliché Magazine

Fenty Beauty Releases The Next Must-Have Bronzer. Featured Image Credit: Elle.com

Makeup Looks To Try This Spring


This spring season is all about bright colors and beautiful makeup looks. There are many looks to choose from such as smokey eyes, winged eyeliner, glossy lids and many more. You can also finish it off with a bold lip color. Don’t be afraid to be as creative as you want and step out of your comfort zone. These are the top looks to consider for the spring.


Neutral Eyeshadow With A Red Lip

Glittery brown eyeshadow is perfect with any lip color especially red because it creates a seductive look. You can also use a deep purple lip color to make your eyeshadow stand out.


Smokey Eye With Winged Eyeliner

Image credit: Youtube.com/Aaliyahjay

Try a beautiful smokey eye look with a winged eyeliner and a nude lip. You can add your favorite colors to complete this look and make it stand out this spring season. Glitter and highlight will be a great way to finish this look.



Image credit: Youtube.com/Monicastylemuse

You can even wear a neutral look with pink lipgloss and bold eyelashes. If you aren’t into colors, neutral makeup looks are best for you because it can be worn every day and it looks like you aren’t wearing any makeup.


Read more Beauty at ClichéMag.com

Makeup Looks To Try This Spring. Featured Image Credit: Youtube.com/sonjdradeluxe

The Holiday Gift Sets You’ve Got to Have This Season


The winter season is officially here! That means Christmas is right around the corner. Consider giving your loved ones a gift set from their favorite makeup and skincare brands. These gift sets are available at Sephora.com and they are perfect for beauty lovers.


SUNDAY RILEY Power Couple Duo: Total Transformation Kit

Image credit: Sephora.com

This gift set features Good Genes and the Luna Sleeping Oil to transform your skin. It contains lactic acid and trans-retinol ester to exfoliate and brighten your skin tone. When used together, it will give you radiant, moisturized, youthful and even skin.


Fenty Beauty By Rihanna: Match Stix By The Dozen

Image credit: Sephora.com

Love the match stix by Fenty Beauty? Consider getting a 12 piece collection of mini shimmer sticks. This gift set features five of the best selling shades of highlight and blush. This would be perfect for those who are obsessed with shimmer.


GLAMGLOW: The SUPERMUD®  Superstar Set

Image credit: Sephora.com

Masks are a great way to deeply cleanse your skin and clear your pores. Glamglow offers a best selling mud mask with a bonus of two GRAVITYMUD tubes. These masks will detoxify your skin with charcoal, tone with witch hazel and refine pores with a super six acid blend.


STILA: With Flying Colors Mini Stay All Day Liquid Lipstick Set

Image credit: Sephora.com

Stila offers a six piece set that features matte liquid lipsticks. It lasts for up to 12 hours and it is a weightless formula that provides a full-coverage, creamy, matte lip color. The shade ranges from nude to bold hues.


Read more Beauty posts on ClicheMag.com.  

The Holiday Gift Sets You’ve Got to Have This Season: Featured Image Credit: Sephora.com

Bretman Rock’s Collaboration with Colourpop


Bretman Rock released his first makeup collection with Colourpop on November 9th. The red and blue makeup palettes are inspired by the Filipino flag’s color. He wanted to share where he was from and represent his culture. The “Lit” palettes are all about warm toned and red colors, while the “Wet” palettes consist of blue shades, neutrals, and browns.

Both of these collections share a deep side of Bretman’s personal life, including his feminine and masculine side. In his Lit collection photo, he wears a tiara, a long wig, and a sparkling outfit. In his Wet collection photo, he is shirtless with a silver chain around his neck. In these photos, he wants to prove that anyone can rock a beautiful makeup look, no matter who they are.

Rock uses his favorite words to name the colors in his palettes, such as “Or Whatevah” “Like” and “Periodt” and it really shows off his personality.


Image credit: Colourpop.com

The Lit makeup palette is a matte and metallic finish that is very pigmented. It blends smoothly onto your eyes and gives a soft effect.

Image credit: Colourpop.com

The Wet makeup palette is the perfect palette to create smokey eye looks with a pop of lip color.

This limited collection includes eyeshadow palettes, lipsticks, blush, and body glitters.


Read more Beauty posts on ClicheMag.com.  

Bretman Rock’s Collaboration with Colourpop: Featured Image Credit: Colourpop.com

Kylie X Jordyn Palette is Your Next Must Have Makeup


The Kylie X Jordyn Kyshadow Palette has received a lot of positive feedback due to its enlightening colors and shimmers. It was released on September 21 and it sold out immediately. This palette can be used for everyday makeup looks that will make your skin radiant. It comes with 12 pressed powders that can be customized to create that stunning Kylie and Jordyn look!

Image credit: teenvogue.com

This collection is in homage to the friendship between Kylie Jenner and Jordyn Woods, and they wanted to collaborate together to create something perfect for the fall.

Image credit: kyliecosmetics.com

Kylie reveals how much this palette means to her on Instagram, writing, “Jordyn and I have had a true unmatchable relationship and I consider her family. She’s helped me remain ME throughout all these years and this is the first time we have collaborated on such a project! It has been so much fun and I’ll cherish the memories forever!”

Image credit: blanckdigital.com


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Kylie X Jordyn Palette is Your Next Must Have Makeup. Featured Image Credit: teenvogue.com

Drew Barrymore’s Makeup Line Flower Beauty is Stylish and Affordable


Drew Barrymore’s makeup line, Flower Beauty, was founded in 2012. In the beginning it was exclusively sold online and at Walmart. However, the expansion of sales didn’t halt there. Back in February of this year, Flower Beauty products appeared in Ulta stores across the U.S. Barrymore herself is a fan of cosmetics and beauty products, including hair care, and rather a guru of beauty. Though Flower Beauty has been around for a few years, perhaps some of you haven’t heard of the affordable brand. Flower Beauty has just about every basic product you need. The line also sells hair styling tools and fragrances, so Barrymore doesn’t just stop at makeup.

Drew Barrymore’s Makeup Line Flower Beauty is Great for Girls on the Go

Drew Barrymore's Makeup Line Flower Beauty

Flower Beauty
Photo Credit: Getty Images, Flower Beauty’s Official Instagram @flowerbeauty

Flower Beauty’s products are easily portable, so if you’re constantly lugging makeup around with you to freshen up in the office, or if you’re running late and have to resort to doing your makeup in the parking lot, no sweat. The best part about this product line is the surprising quality at such a low price. All of Flower Beauty’s products (aside from the hair styling tools) are under $20. If you’re a self-proclaimed makeup addict looking for products that perform well and aren’t very expensive, then Flower Beauty is going to be your new best friend.

Best Values from Flower Beauty

Flower Beauty sells a moisturizing primer called In Your Prime that conditions the skin while priming for around $13 at Ulta. It’s incredibly difficult to find a good primer at a low price, especially one that does what it promises.

Petal Pout Lip Color is a great choice if you’re looking for a lipstick that’s smooth and condition while giving you a nice all-day-wear. It’s available in over twenty shades, including matte options and cream finishes. Plus Petal Pout runs anywhere from $6-9, which is a low enough price to stock up on multiple shades.

The Shimmer & Strobe Highlighting Palette from Flower Beauty is available at Ulta for $16. Like the other products in Flower’s line, it doesn’t disappoint. The formula is surprisingly creamy and lightweight, and it blends like a dream.

Drew Barrymore on the Success of Flower Beauty

Drew Barrymore's Makeup Line Flower Beauty

Photo Credit: Flower Beauty, The Hollywood Reporter

Back in 2015, Drew Barrymore sat down with The Hollywood Reporter for an interview and gushed about the success of her line.

I’m most proud of the price point we have managed to achieve with the formulas and materials we work with. It’s an almost impossible endeavor and it’s not something that people might know or understand or think about as a consumer. Our customer reviews are like, flawless — it’s amazing. Across the board people are very happy and I’m so relieved about that because you are surprised and amazed at the level of quality when you try the products.

It’s true. These products will surprise you both in price and quality. They’re a great everyday go-to for twenty-somethings who need to watch what they spend, but know what good quality makeup is all about.

Curious About Flower Beauty? Find the product line at your local Ulta, Ulta.com, or check out Flower Beauty’s website

Read more Beauty posts on ClicheMag.com.

Drew Barrymore’s Makeup Line Flower Beauty is Stylish and Affordable. Featured Photo Credit: Hannah Choi, Allure

You Have Dionne Phillips to Thank for Your Eyelash Extensions


Let’s just start by establishing that Dionne Phillips would be the ultimate leader of a girl gang. She comes across as one of those people who just instinctually gets it. Her personality and perseverance are a force, yet she remains grateful and as humble as they come. Dionne is a visionary who created the first ever lash extensions over twenty years ago; everyone else is just now catching on. She started from the bottom, now she’s here and you better believe she readyyy *Tiffany Haddish voice*. Dionne started her business in her kitchen and grinded until she landed celebrity clients like Naomi Campbell and Mary J. Blige, but is still continuing to expand her business even after all of her success. She’s truly an artist who will make you look at lash extensions in a different light while simultaneously making you laugh your ass off.


Cliché: So, lash extensions are a huge trend right now, but you began gracing faces with your extensions over twenty years ago. How did you come about the idea?
Dionne Phillips: The idea actually came from me trying to be cute! I was a model in New York City and, at the time, polaroids were what brands used to document us models at auditions. To me the polaroids always looked bad and I wanted to find a way to make mine stand out and look really good. So, I started cutting up strip lashes and applying them myself and when I applied them they’d stay on for several weeks. So, I started joking with my friends that I’d go around to all of the auditions and ask the models if they wanted their eyelashes done. One thing led to another and I had two girls in my kitchen and I was giving them lash extensions. Then two grew to eight, then to ten and before I knew it there was a six-month long waiting list of people wanting lashes from me. I had Brandy, Serena Williams, and when Paris Hilton talked about me on the red carpet once, my business really blew up.

Since no one had attempted the service before, what was the process of perfecting your technique like? Was there a lot of trial and error involved or was development smooth?
Oh yeah, it was definitely trial and error. I was constantly experimenting with different application methods, how to make the extensions stay on and not fall off over dinner, you know. I also had to deal with other people taking my technique and copying it. There are a lot of different ways to apply eyelashes, but I’ve now perfected my own technique, which I’ve learned to keep private in order to keep my intellectual property my own.

On top of being the originator of lash extensions you also started your business, D’Lashes, from the ground up. What was that journey like?
Well it all started from working on models in my kitchen to having everyone in Hollywood as a client. I would talk to everyone about my lashes at parties and covered a lot of ground that way. Word of mouth had a huge impact on my business. So now I have a private studio in Beverly Hills, a staff of marketers, and lash assistants to cover my appointments for when I’m out of town on business. I have clients all over the country so I travel a lot to service them.

Do you have any tips for readers wanting to start businesses of their own?
If you’re passionate about something and love to do it so much that you’d do it for free, just take the leap and start. Make phone calls, network, and do your research. There’s so much information at our fingertips right now. Utilize Google, or the University of Google as I like to call it, and of course YouTube. Just put in the work, test and test until your models are successful, and go for it.

Was there a moment that you felt that you had truly “made it” in the industry?
My aha moment is when people look at themselves after I’m done and they really love how they look and the smile that my work brings to their faces. That comes from cancer survivors who didn’t have eyelashes before me and burn victims who for them a set of eyelashes really changes their lives. Those are the moments when I feel like I’ve truly made it. Having all of my celebrity clients is great, but when I can truly make someone happy and impact their life in a big way, that’s everything.

What is one of your favorite memories with a client?
I actually have a funny story about twerking. My client Victoria Beckham and I were discussing its origins, like where did twerking even come from? The conversation was especially funny because of her English accent. She was throwing out phrases like “twerking in my knickers” and it was just such a good laugh. I laugh about a lot of random things with my clients. I call my sessions: “Lash Enlightenment Sessions.” I become the friend they never had and we just have a blast.

Since lash extensions are everywhere now, what makes your services unique to other boutiques?
I’m constantly researching and staying on top of all the hottest trends. Being a visionary, I can always deliver the look that my clients desire. I stand out because I don’t subscribe to the “one look fits all” philosophy, which a lot of studios and lash places do just to rake in the money. I deal with actresses that are on movie sets and require a specific type of lash look for the role that they’re playing. So, I do my research and come up with the perfect look for them. Currently on Instagram there’s a lot of lash mapping going on, which is great, but lash extensions shouldn’t be one size fits all. The lash technician really needs to take into consideration their client’s eye type, their hair texture, and eye shape. Every eye is different, so you really need to take those details into consideration when creating a set of lashes.

What tips do you have to maintain extensions without damaging your real lashes?
Please do not tug, pull or rub on your eyelashes in that order and be sure to properly wash your eyes. Some people think because they have extensions that they can’t fully wash their face. My tip is using baby shampoo and a great, soft eyeshadow brush to really get into the crevices of your eyelashes. It’s almost like giving your lashes a shampoo. Make sure to get all the way to the baseline of your eyelashes to ensure that they’re truly clean.

You have now branched out into makeup. Do you have any other plans on expanding your business?
Oh yes, I have a lot of plans. I’m expanding in ways that others aren’t. I’m currently testing out models until they prove themselves to be successful. The market doesn’t lie, so I just keep testing and improving until I, and consumers, are happy.

Lastly, what’s your beauty philosophy?
My beauty philosophy is to be who you are and walk boldly in it. I say that because I just changed my hair for the first time ever. I’ve always had the same flowy, kind of Farrah Fawcett long hair, but my husband and I are going away to celebrate our ten-year anniversary and I wanted something different. So, I went blonde! I’m actually so in love with it that it might end up being my new look. Whatever I decide, I’m walking boldly in it.


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You Have Dionne Phillips to Thank for Your Eyelash Extensions. Featured Image Credit: Kawai Matthews.