While the fashion industry is notorious for its environmental wastefulness and often poor treatment of its workers, buyers often wish to make a difference, but are lost when it comes to navigating such a complex industry. However, there are many options when it comes to making sure your clothes come from moral and sustainable platforms. Here are 3 ethical fashion companies you should buy from.
Image Credit: thredup.com
Given the second hand nature of all their listed products, this online thrift-store’s values revolve around sustainability. ThredUP wishes to challenge the fashion industry’s unnecessary obsession with “newness”, lessening the amount of discarded clothing in landfills. They use innovative technology to process thousands of garments a a day, while spreading education of the environmental benefits of buying used fashion. They even collaborated with Olivia Wilde to create a second hand t-shirt collection, promoting the significance of second hand fashion to mainstream audiences. With a wide arrange of options of 35k brands, ThredUP is suitable for any shopper. Take their original fashion footprint calculator quiz if you want to make a positive impact!
2. American Apparel
Image Credit: americanapparel.com
At its height of popularity, American Apparel dominated internet platforms such as Tumblr with their sexualized, high flash photography advertising and straightforward designs. It originally went bankrupt in 2017, shutting down 110 stores. However, the brand was revived by Canadian manufacturer Gildan Activewear, the second most sustainability managed apparel company, who revamped its image to highlight female empowerment. Currently, American Apparel operates as an online only platform. Currently, the brand emphasizes its “ethically made and sweatshop free culture. According to their website: “All production employees at our owned facilities earn significantly more than the legally-mandated minimum industry wages in all the countries where we operate. Moreover, in the majority of our locations, our employees receive valuable competitive benefits such as 24-hour access to medical clinics, free transportation to and from work, subsidized meals, and access to financial aid programs.” They also value the LGBTQ+ community, donating to the Trevor Project and the Montreal Pride Parade.
Kikiito is releasing the CONNECT Collection, a new fashion couture bag line with focuses on sustainability and functionality. It is to debut on February 19 at London Fashion Week.
There are 6 pieces each of a unique blend of à la mode minimalism with modernity in their cut lines and leather. Their multifunctional use allows the wearer to personalize the bag’s figure using hooks or chaining multiple bags together.
The CONNECT collection was designed and created by Kiki Ito from her experience throughout the pandemic. Channeling her struggle with depression and anxiety, she drew inspiration through introspection and reflection to help discover and flesh out the authenticity of her brand.
“The mind is such a powerful thing it can control you in the worst ways but it can also take you to the best places. I wanted to express all the honest emotions I had from my fear to the strength I found through this collection” says Kiki.
Sustainability is the main focus of the collection with their usage of leftover leather for every intricate detail of the bag. Each is designed for longevity for long-lasting use and only a limited supply will be manufactured to minimize waste.
Designer and Founder of Eponymous Label, Malia Mills. Photo credits: http://www.oprah.com/spirit/malia-mills-swimwear-inspiration-guide/all
Born in Honolulu, Hawaii, a mecca for swim and beachwear, Malia Mills graduated from Cornell University where she was initially enrolled in Design & Environmental Awareness. After spending a semester at La Chambre Syndicale de la Couture Parisienne in Paris, she discovered that her passion was fashion, and more specifically, swimwear design. She finished her undergraduate degree with a major in the Department of Textiles & Apparel, known today as the Department of Fiber Science & Apparel Design (FSAD). In 1991, after working in San Francisco as an assistant designer for Jessica McClintock, Mills moved to New York City, where she soon founded her eponymous swimwear label. A waitress at the Odeon — a trendy downtown hotspot — by day, and a designer by night, Mills turned her apartment into a studio and production center, where she cut and sewed swimwear samples with the fit of lingerie. Malia Mills swimwear, which celebrates body inclusivity and empowerment with its attention to fit, comfort and high-fashion aesthetic, pioneered an untapped market and galvanized industry attention, and has since expanded to cover-ups, draped dresses and rompers, blouses and trousers, in addition to swimwear. Within just a few years, Malia Mill swimwear was available through wholesale distribution at over 125 specialty stores across the globe, from Barneys New York and Neiman Marcus to Aman Resorts. From Vogue and Harper’s Bazaar to The New York Times and Women’s Wear Daily, Malia Mills has been featured in numerous publications and is now sold exclusively at three Malia Mills in New and four in California. Renowned for its edgy, luxurious styles, local, women-focused production and “Love Thy Differences” as the brand motto, Malia Mills has opened an inspiring dialogue on inclusivity and fit innovation in swimwear.
I was so thrilled to chat with Malia, an alumna of my program at Cornell, about her cutting-edge label and lasting impact on the swimwear industry.
How did you first get into swimwear?
When I was at Cornell, I did a project on swim during spring break. I grew up in Hawaii so swimwear had always been a huge part of my life. A bikini was a huge right of passage. It’s something I wore when I wanted to feel like a grown up. Upon graduating, my friend and roommate from college was working at Sports Illustrated — she remembered the project I did in school and said I should design some swimsuits for the magazine. That was really the impetus for my first collection.
Malia Mills “Charlize Top.” Available at: https://www.maliamills.com/collections/all-swimwear/products/charlize-top
Where did the idea for bra-sized swimwear come to fruition?
I was in San Francisco at the time when my friend called — I left my job that day, and on my way home, I went to every store that sold swimwear. 8000 light bulbs went off. The same top and bottom on one hanger seemed so bizarre to me. It seemed odd that lingerie was so fit-specific, but in the swim department everything was one size. When I told people I was making swimwear, the first thing everyone would say is “Ugh, I hate swimwear, I’m too fat, I need to lose weight,” but really swimwear is about getting out there with your friends, celebrating a day off, having fun. Swimwear is transformative, it’s sunshine, it’s water, it’s freedom — but that’s not what I was hearing when I heard people talking about swimwear. That was really the inspiration for me to make swimwear that made women feel liberated out there without many clothes.
Please tell us a little bit about the process behind starting your own company. How did you build your initial collection into a whole business?
I was working out of my apartment, making patterns and sewing samples, and was working as a waitress at night. I found factories in New Jersey, where I still produce today. It was a source of inspiration for me to really go out into the marketplace, talk to factories, build connections with the families behind the production. We work with domestic family-run factories: these family run factories are truly incredible places, as well as a tremendous source of pride.
Malia Mills Body Revolution. Photo Credits: maliamills.com
We are so lucky to have this amazing team and to go on this extraordinary journey together.
it’s been very special to grow up with them. Parents pass their factories down to their kids, or sometimes the parents are still running the factories after their kids grow up. It’s really incredible to grow up with this amazing family dynamic — there’s such a commitment to expertise and artistry and so much love goes into their work. There are negative connotations associated with the word factory in the media today, but factories come in all shapes and sizes, and these family run factories are truly incredible places. What we’re making is what we call 99 hands. There are so many people involved, from the screenprinter, to the grater, to the cutter, to the UPS guys. You really rely on an orchestra of people to meet deadlines and get garments to consumers. We are so lucky to have this amazing team we went on a journey together
Have you seen change over the course of your career when it comes to women in the workplace?
I do, change is always happening. Sometimes it’s three steps forward and eighteen steps back, but it’s change nonetheless. And sometimes the steps backwards encourage us to double down on what we’re driving towards. It’s the fuel that makes us work even harder to initiate change.
Malia Mills “Summer of Love” bottom. Available at https://www.maliamills.com/products/pant-size-swimwear-bottom-summer-of-love
Can you tell us a little bit about your creative process as a designer?
My design process is very chaotic. When you’re running a small business, you’re wearing many hats, constantly jumping between your left brain and your right brain, between critical and creative thinking. My professor, taught me that design is fundamentally about all the senses we have. I feel very lucky to have been introduced to her. I try to use all five of my senses all day so that I can get in tune with how I feel. Design is much more than how the object will look — it’s so multidimensional, and when you hone your senses, you have this ability to find these free moments where all these different ideas you’ve had over time come together.
How do you hone your senses?
When I want to design a new swimsuit top, I don’t necessarily sketch or drape it every time. My process is a combination of so many little things and experiences. Design is a process: you’ll go down some roads and come to a dead end very quickly. For me, design involves reading a lot and writing a lot and trying to listen and see things. For example, I met one designer who always turns her garments backwards, and that informs a new understanding of its comfort, design idea, concept, how it could be better. Using all your senses means you turn things inside out, upside down. Design is not just a linear process. It’s messy and complicated, and you need to be unafraid to be wrong in order to get it right.
What are your defining values when it comes to craftsmanship and production? Could you tell us about your
Course of Trade trains newcomers at Malia Mills. Photo credits: https://wwd.com/business-news/markets/course-of-trade-trains-newcomers-in-industrial-apparel-sewing-1202778480/
Course of Trade nonprofit initiatives?
We’ve been incredibly fortunate throughout our journey, so we feel that it’s important to give back as much as we can. It’s not just money — it’s also time and expertise and all these different factors, so over the years we’ve been focused on various mostly women-focused initiatives, from Girls Inc. to supporting local chapters of school events. It’s been very joyous to participate in small but powerful ways. About five years ago, our Production Director Libby, who is also a Cornellian, came to us and said she wanted to start a factory — we had just moved to BK and had an incredible new space. She founded Course of Trade, which is dedicated to teaching women in New York how to sew. We produced and sold bags, which paid for the scholarships of the next students down the line. It’s been an amazing experience to empower our students economically, and we are grateful to have a teammate like Libby who tells us what she wanted to do and how we could make it happen.
What other prominent gaps in the swimwear industry do you hope to tackle?
I believe it is important to use your senses to get a feel for everything out there and address them as you experience them — to listen to and understand other people’s experiences. The swimwear industry has tremendous opportunities to think about how we define sustainability — it goes far beyond the types of textiles you use. The industry is an incredible tapestry of people with an incredibly diverse skill set and there needs to be the utmost respect for every person along the way. The industry is often presented as the designer or the brand and then the business as a separate entity, which is a disrespectful way of looking at it. With all the transparency available nowadays, it is important to see that you can’t create a garment without the contributions of everyone. You can’t have a designer without a salesperson in a retail location who creates a warm and inviting place for the garments, or all the hands creating each piece. It’s time for people to see the humanity in fashion — it’s a force that is really coming to light these days. By virtue of that, we have a lot of great creative minds coming to the surface with opportunities to express themselves. This will continue to yield more movements in how a swimsuit should feel, how it should look, why we should invest in it. The notion of sustainability is actually a catch-all because it’s a little bit shoehorned into a circular idea, but it’s deeper and broader: understanding the complexity and depth of that alone will yield not just new businesses but also some very interesting roads to travel down in the future.
The end of 2020 marks the long-awaited finale to a disastrous year. But it also provides new opportunities: the end of the Trump administration opens up opportunities for movements and rights as restrictive legislation ebbs. But an issue that is perhaps one of the most pertinent is the environment.
The fashion industry is the second-largest consumer of water supply and contributes to 10% of total carbon emissions; and in total 10% of all textiles travel to landfills every year, as reported by BusinessInsider. If this trend persists, we can expect to see retreating glacier ices, alterations in climate-privy environments, and the disappearance of the year-round sea ice in the Arctic, as told by Climate.gov. It means losing Instagrammable igloo hotels and the extinction of more animal species upon those lost just earlier this year. It’s vital that the upcoming year is met with action then.
Here are some tips to help:
1. Try your best to avoid fast-fashion brands – buy second-hand
The appeal of fast-fashion hidden behind big companies like Forever 21 and YesStyle is its inexpensiveness. This is made only by cheap, horrid cuts in human rights like their exploitation of child workers in underdeveloped nations. Instead, look to buy second hand from sellers through Instagram, Depop, and Poshmark, among others. Thrifting is also an option, however, use discretion as increased consumerism can drive prices up making thrift stores inaccessible to low-income families.
2. Buy locally
Buying second-hand is half the battle as domestic shipping in and of itself causes pollution via gas emissions and packaging. Of course, there are circumstances that necessitate it but consider buying from local shops if you can. Buy from local businesses this gradually post-COVID environment as it supports them and you never know when you’ll find your next unique piece.
3. Research, research, research
When buying from companies otherwise, make sure to do your research beforehand. Utilize websites like https://goodonyou.eco/ to review a company’s efforts towards sustainability before investing in their work.
Whether this article is a launchpad or a continuation of your awareness, make sure to continue researching and educating others on fashion sustainability. The effects of global warming on our environment are enduring and persisting and so should we be in trying for a better life.
In just a few short months, the coronavirus’ impact on local businesses has already been substantial, creating lasting consequences for black-owned vintage shops in particular. While both global powerhouses and local retailers have shuttered their doors, local businesses have been hit the hardest with staggering financial consequences. Consumer preferences rapidly shift from hedonic to utilitarian as the demand and budget for investment goods dwindle across various consumer demographics. The pandemic’s implications for the garment industry are no different: consumers are increasingly prioritizing affordable, long-lasting essentials over ephemeral trends or designer staples. The need to shop sustainably becomes more crucial than ever.
It is important to recognize that black-owned businesses in particular have been disproportionately affected as the pandemic and resurgence in political turbulence coincide. And as consumers, it is our responsibility to remember who and what we are supporting with our purchasing power. While protesting, supporting grassroots organizations, petitioning, and engaging in conversations on racial justice are crucial for political progress, supporting black-owned businesses is one of the most impactful and sustainable ways to demonstrate allyship. After all, elevating black voices and supporting black communities are necessary to create lasting changes.
Below is a list of ten top black-owned thrift stores and consignment shops, which offer one-of-a-kind vintage staples at accessible costs all over the country. From Fyre Vintage, a philanthropic vintage shop celebrating local artisans, to Small Needs, a vintage wonderland, these stores offer the opportunity to promote black-owned local businesses, shop sustainably, and find timeless statement pieces for your wardrobe. Think carefully about the implications of your purchases, remember the people behind the clothes you’re supporting, promote black-owned businesses and artisans, and have fun digging!
10. Roam Vintage
Founded by Natasha Zoë Garrett,Roam Vintage is an online thrift store based in LA. Natasha hand-picks and curates Roam Vintage’s product assortment of clothing, accessories, and home decor. Roam vintage is the perfect place to browse for intricate, earth-toned garments, chunky knits, and leather accessories.
New @RoamVintage drop for sale on 6/11 at 6:30 PM PST. Photo credits: Roam Vintage Instagram Page https://www.instagram.com/roam.vintage/
9. Shirley and Alice
Shirley and Alice was founded by Khalilah Williams-Webb, the personal stylist for the Knicks’ Carmelo Anthony. This Brooklyn-based indy consignment store offers one-of-a-kind vintage staples. From a custom Alexander Wang purse to an embroidered 70s vest, shopping here is like digging through a treasure chest. In addition to being a vintage dreamland, Shirley and Alice supports local designers and businesses through collaborations and partnerships. It also fosters a strong sense of community among its fans through its pop up events, from Wine and Sip night to art fairs.
8. Ephrance Vintage
Ephrance Vintage is an Austin-based vintage store and Depop shop that features bold colors, geometric prints, and androgynous silhouettes. In addition to offering funky everyday staples, Ephrance Vintage is currently donating 75% of its proceeds to Six Square, a cultural center in Austin that celebrates black arts, music, and history.
Founded by Creative Director Arlinda McIntosh, The Sofistafunk label promotes slow-fashion consumption through its versatile, zero-waste skirts, which are all Handmade-to-Order. The brand brings Victorian-style silhouettes to the contemporary market with their funky details and couture prints. The voluminous skirts are designed to be worn for a myriad of occasions. The signature skirt, called The Gathering, is inspired by McIntosh’s childhood memories of her mother working in cotton fields in North Carolina. As Arlinda explained, “I was especially drawn to their full skirts, which seemed to blow musically on the wind, they were passed down and multifunctional. I’d watch them pin the hemlines up to the waist to create a large pocket that would hold various items needed for that day’s tasks, then by simply changing a few things and adding accessories, that same skirt that served them so well during the day seemed to magically transform into the most elegant outfit for other activities throughout the week. These and other memories left me with a full Anthology of future “Skirt Stories” to tell.”
Sofistafunk’s signature “Gathering Skirt” in its Reversible Late Day Style. Photo credits: https://sofistafunk.com/collections/the-gathering/products/a-late-day-gathering-1
6. Kuration Collective
Kuration Collective, a funky collection of hand-picked Alaskan vintage, is a Depop and Instagram-based second-hand resale shop. The brand prides itself upon its intricately-curated 80s Alaskan aesthetic and timeless collection of vintage Disney staples. The prices fall between $25.00 -$125.00, offering a wide array of styles from graphic tee’s to occasionwear. Kuration Collective donates 10% of its profits to Essie Justice Group, a nonprofit, intersectionalist organization of women combatting mass incarceration reform.
90s Disney Mom Jeans for sale on Kuration Collective’s Depop page. Photo credits: https://www.instagram.com/p/CBJbQZ9ldfi/
5. Marché Rue Dix
Marché Rue Dix, a concept store situated in Crown Heights Brooklyn, is any creative’s wonderworld. Their brick and mortar location carries quality vintage clothing, along with the work of contemporary Brooklyn creatives. From graphic tee’s and natural beauty products to teas and spices, Marché Rue Dix carries it all.
4. Second Hand Shawty
A global second-hand powerhouse, Second Hand Shawty is an eclectic e-commerce platform that prides itself upon its inclusive, one-of-a-kind wardrobe. Gender non-conforming and inclusive in sizing, the statement garments feature fun colors, oversized silhouettes, and funky 80s styles. Most garments are priced between $20.00 – $40.00.
3. People of 2Morrow
People of 2Morrow is an e-commerce fashion, accessory, and home decor vintage shop. The brand’s core values are centered around environmental sustainability, and it seeks to provide social responsible garments and home adornment for the eco-conscious millennial. With a slightly higher price point than the majority of the brands on this list, the platform features some designer finds. Most of the garments are around $80.00- $100.00.
80s Fuchsia Linen Blazer for sale on Peopleof2Morrow’s online store. Photo credits: https://www.peopleof2morrow.com/products/fuchsia-linen-vintage-blazer
2. Small Needs
A thrifting fanatic favorite, Small Needs is an online Etsy shop that sells whimsical designer vintage-wear. Its carefully curated collection is enchantingly beautiful, from its vintage 1960s womens clothing and fairy tale dresses and Dior blazers to its plissé gowns, lace corsets, and ornate 70s jewelry. Just a scroll through their Instagram feed will take your breath away. Feminine, Parisian, dreamy, and sexy, Small Needs is the place to turn when you’re in search of a vintage investment.
60s Lace Bustier for sale on Small Needs’ Etsy Store. Photo credits: https://www.instagram.com/p/CBCDd0ng4m8/
1. Fyre Vintage
Fyre Vintage is a Michigan-based vintage shop founded by @Daynabyday. Dayna strives to combat the dire environmental impact of fast fashion by encouraging second-hand shopping and supporting local businesses. Through Fyre Vintage, she seeks to promote second-hand consumption and to celebrate local artisans and businesses. 10% of Fyre’s proceeds are used to purchase sustainable, new clothing to donate to women’s shelters in Detroit.
90s Jones New York Oversized Houdstooth Blazer for sale on Fyre Vintage. Photo credits: https://www.fyrevintage.com/shop/vintage-jones-new-york-houndstooth-oversized-blazer
Read more fashion articles at Clichemag.com
Photo credits: Roam Vintage, SofistaFunk, Kuration Collective, People of 2Morrow, Small Needs, & Fyre Vintage
To most, the idea of two environmental studies majors forming a rock band might seem a little strange, but for Trapdoor Social, it makes perfect sense. The group decided to channel their mutual passion for the environment as well as music into a platform to advocate for change. After several years of amassing eco-friendly equipment, they soon began holding sustainable concerts around the US and are always eager to give back to their local communities and any charity in need. We spoke to bandmates Sky and Merritt about Trapdoor Social’s mission. Although sustainability may not be the sexiest topic, their enthusiasm, altruism, and awareness of the issues facing generations to come is certainly resonating with fans. You can listen to one of their new releases, “Hold Me Down” HERE.
Cliché: How did you all originally meet each other?
Sky: Merritt and I (Sky) met at Pomona College in 2008. We were doing environmental studies and had some of the same classes. Beyond that we geeked out about music and songwriting. A year or two out of school we decided to fire up the band!
Explain the meaning behind calling yourselves Trapdoor Social.
Trapdoor Social is a pair of words that paints a picture in our minds of something like an underground meeting of the minds, great thinkers, writers, leaders, artists, past or present, who have gathered to share ideas, play cards, etc. That’s kind of a dream and an idea we like to play with.
Who are some of your musical idols?
For me, Freddy Mercury had the most incredible voice, Justin Vernon of Bon Iver the most vulnerable soul, and Ben Gibbard of Death Cab and Postal Service the best songwriting and storytelling. The other guys have various diverse influences, but those are mine.
“Environmentally conscious indie rock band” is typically not a phrase that you hear. Why is the environment such an urgent cause for you? What made you decide to connect your environmentalism with your music?
For Merritt and I, the band we were starting was both an outlet for our passion for music and a platform through which we would try to affect change. We learned through our studies about the issues we (and future generations) will be facing and decided something had to be done.
Your commitment to sustainability carries over into your performances – you hold solar powered concerts around the US. What’s involved in producing a solar powered concert?
In 2015 we invested in a mobile solar generator – a big box trailer with solar panels on top, batteries inside, a 3.5 kW inverter, etc. – and eventually we gathered the sound system and equipment we needed to put together an outdoor concert just about anywhere (that we can get away with making that much noise…). We’ve played colleges, breweries, back yards, beaches, block parties, etc. and we’re excited to keep doing these whenever we can. Like… Sunstock Berkeley on April 27!
How are you hoping to make sustainability feel relatable and accessible to music fans?
To be honest, it’s a huge challenge. The areas that interest us most – climate change and the other potential existential threats like nuclear war and runaway artificial intelligence – are not topics that are easily relatable or simple to sing about. They are vague and complex and just… not sexy lyrics. But we do allude to some of these things in metaphor and give messages of encouragement, like “Never Stop Listening,” which urges us to stay vigilant against environmental injustice, and “The Move,” which says “you too can be part of the move[ment]” of people fighting for a brighter future.
What’s the most meaningful or impactful song that you’ve written and why?
I like the message of “Fine On My Own” a lot, and I think it made some extra impact because of the community we made it with in Colorado. These kids were part of the process so a lot of them really got into it and took it to heart. We’ll be releasing an anniversary video soon about it – keep your eyes out for that.
Tell us about Sunstock Solar Festival!
Sunstock was a solar-powered music and art festival we ran for the last three years here in LA. It came about when we first started organizing solar-powered shows, but grew into something on which we worked really hard… and it was great! Really exciting, some great crowds and great bands playing, some great art and good times. Buuuut I was spending seven months each of the three years working on it pretty much full time, and on top of that the band lost a bunch of money on it… so for now, we are giving it a rest. Maybe someday we can pick it back up. There’s a few videos at SunstockSolarFestival.com you can check out to get a sense of what we did.
You’ve done numerous other projects and concerts benefiting various charities. What motivates you to continue to connect your music to not only environmentalism, but other forms of activism as well?
I guess I would say the common thread is that the people we’ve had a chance to work with have been SUPER cool. After Mesa Ridge High School’s marching band recorded with us on “Fine On My Own,” it was a no-brainer to do a fundraiser to support them. The partnerships with Homeboy Industries were awesome because we got to raise money for solar installations, but also got to give them to very much deserving organizations. We want to be part of a community that helps each other out when we can, and we were lucky enough to be able to do those projects.
You’re also set to release a full album in the near future! Give fans a taste of what they can expect.
Well, so far we have released “Hold Me Down,” “The Move,” and “Truth, “ which are available on Spotify, YouTube, etc… and then a body of work around it that is experimental, darker and lighter in different ways, and… still us. Earnest, intense, vulnerable, energetic. Can’t wait to share it with y’all!
Read moreMusic Interviews at ClicheMag.com Trapdoor Social is the Eco-Friendly Rock Band You Didn’t Know You Needed. Photo Credit: Colleen Allison.
Currently the fashion industry is the second most polluting industry in the world—second only to oil—taking up ten percent of total global emissions. Nearly 70 million barrels of oil are used yearly to make polyester—not only the world’s most commonly used fiber but it also takes more than 200 years to decompose; there are more than 150 billion garments are created annually, which could give every person on the planet 20 new articles of clothing yearly, and yet, the industry creates about 53 million tons of landfill waste a year—up to 95% of those textiles could be recycled. As a global industry, fashion is bound to have large numbers tied to it—it is about a three trillion-dollar industry, contributing close to a third of the global economy—but this amount of waste is hard to swallow. With global emissions and warming at the forefront of everyone’s mind, what is the fashion industry doing to promote sustainability?
As of last year, the Global Fashion Agenda believed that 75% of brands and fashion companies had improved their sustainability and many large names like Gucci, Versace, and Michael Kors have moved away from using fur. Gucci has also devised a ten-year “Culture of Purpose” sustainability plan focused on the environment, humanity, and new models. Vivienne Westwood and Stella McCartney both have placed major focus on recycled collection and upcycling materials. There has been a decided upward trend in brands that market themselves entirely on their green-ness (Zady, Veja, Stella McCartney, to name a few). Kering, a French conglomerate of luxury brands, has made bold commitments to reducing its overall environmental impact by at least 40% by 2025. In the market, self-described ‘sustainable’ products have grown by 139%, yet there hasn’t been a large movement to a total edit of the fashion’s worlds relationship with the environment.
Fast Fashion stands in the way of many changes. Its quick pace has created a throw-away culture involving clothing. While Mintel found that 69% women 25-44 are willing to save up to buy less and buy better, the price of beautiful and ethically made pieces is still too high for many consumers. The mass-produced, cheaply made high street fashion, however, is a formidable opponent. The power of Fast Fashion and the brands reliance on turning out products at a constant pace does not aid the argument for sustainability, but the youth’s movement to more green options may leave them no choice, over time, the cost of using so much water and natural resources is not a benefit to Fast Fashion brands like Zara and H&M—nor does it help public opinion. Beyond the long-term business benefits, young shoppers will be more inclined to shop at a store that offers a green selection.
Sustainability in the fashion world is contingent mostly on two houses: how the clothes are made and how the clothes are consumed. As much as the fashion world needs to fix how they produce clothes and the materials used, consumers need to confront their relationship with clothing. The culture of over-buying and under-wearing clothes we are currently experiencing only increases the environment’s suffering. The United Nations Economic Commission for Europe found that today’s average consumer purchases 60% more clothing than a consumer 20 years ago. However, a poll of 10,000 consumers in 11 countries by The Boston Consulting Group found that sustainable means of production was ranked as the second most important consideration after a brand’s exclusivity. Numerous studies have shown that 65-70% of consumers under 35 are invested shop with the environment in mind, so maybe the times are changing. At this current culturally crux, we cannot just hope that the big businesses make the right choices for us; it is paramount for us as consumers to change how we relate to fashion and its sustainability.
Read more Fashion articles at Cliché Magazine Fashion’s Eco-Problem: Featured Image credit: 350.org
Are you looking for smart living tips that will save you some time, effort and help you learn how to live frugally? You need to reduce your energy consumption if you want to protect the environment. Here are some tips that will come in handy for smart living:
Eliminate Phantom Power Consumption
When you leave electrical equipment plugged in even when you are not using it, it will keep consuming small bits of power even when switched off. If you want to eliminate phantom power consumption for good, you should plug your equipment – TVs, computers, and printers – into a switchable power strip. Moreover, this gadget makes it easier to unplug your equipment when a lighting storm hits.
Open the Windows
Does your apartment have a mesh screen that can keep out the insects? If it does, you need to open the windows on opposite sides to enable the cross flow of air. This will bring in fresh air into your home and help to cool it quickly.
You should eat organic food that is grown locally because it is healthier and tastier and to support the economy in your area. Moreover, eating local food will help in growing local communities, encouraging innovation, and nourishing traditions. You will feel much better when you make a dish from scratch instead of eating processed foods, which are unhealthy.
If a bar of soap is too small to be used, you should not throw it away. Instead, you should cut it into smaller pieces and put it inside a soap-dispensing bottle then add water and you will have some hand-washing liquid at no cost. If you are staying at a hotel, you should not leave behind the soap you are given because it will just go into the trash.
Make sure that you wrap it in a towel and take it home with you. If you are washing the dishes using liquid soap, you should dilute it first to ensure that it lasts longer. To keep wastage to a minimum, you should consider installing a soap dispenser in your bathroom to avoid bringing a fresh bar of soap every time you have guests.
If you have no idea how to install a soap dispenser, you should look at plumber near me ads for a qualified plumber.
Save Paper Napkins
When you order food at any drive thru, you will be given more napkins than you need. Instead of throwing the extra napkins away, you should put them in your glove compartment for later use. When cleaning your kitchen counters, you should use cloth napkins instead of paper napkins.
Whether you are living in a Carmel Kapilina or Carmel Alexandria Apartments, for example, you can always grow your own veggies. If you have space in your yard, you should use it to grow vegetables such as kale and carrots. However, if you have no space outside, you can use containers to grow your veggies.
Reduce, Recycle, and Reuse
If you try hard enough, you can have a zero-trash household that recycles plastic, glass, and metal instead of discarding it. You should compost your kitchen waste and use it as manure for your garden. When mowing the lawn, you should use the mulch setting to ensure that grass turns into mulch, which can then be used as fertilizer.
You can compost your yard waste, including trimmings and clippings and use them on your garden. If you need to get rid of something, you should consider taking it to Goodwill instead of tossing it. Instead of letting old shoes go into a landfill, you should let Nike recycle them.
American-made, ethically sourced, and high quality; could you ask for anything more from a clothing brand? Womenswear company Emily VS Bear delivers all of this and more. With each purchase made, the company donates 20% of your purchase to a charity of your choice. It may sound too good to be true, but Emily VS Bear is propelled by their dedication to environmental, social, and political justice.
Every item in their online-only shop relates to environmental and social issues, and while the brand encourages you to choose to donate according to the theme of the item you purchase, the donation can be to any charity of your choice. By encouraging shoppers to donate, Emily VS Bear has fulfilled their goal of being a voice for the future. Their justice-charged t-shirts make consumers think about a variety of issues plaguing our earth and society. Themes include saving the bees, littering and waste, and environmental destruction at the hands of large corporations. The unique graphic designs are sure to be conversation starters. Emily VS Bear caters to those who are passionate and informed, but their designs are understated enough for everyday wear. Whether you’re attending a local protest or out running errands, an Emily VS Bear shirt is the perfect addition to any woke gal’s closet. We’ve picked out a few of our favorites from the Summer 2017 collection below, but we sure to head over to https://www.emilyvsbear.com/ to find the perfect shirt for you.
Eco-friendly fashion has quickly demanded that brands and shops step up to meet their demands. Though as the millennial generation, we definitely love getting the biggest bang for our buck, in this day and age we are more aware and progressive than ever of the lasing effects of our decisions, as well as the purchasing power that we possess. It is sometimes overwhelming to have all of the pressure on your back to be conscious and knowledgeable of the various shops and brands you patron on a daily basis. To ease that pressure, we are here to give you a short and sweet rundown of the go-to accessible eco-friendly brands.
H&M Conscious Collection
Our very own H&M — a brand that we have come to love for its variety of styles and price points — has expanded in the past few years to offer conscious pieces. The H&M Conscious Collection strive to bring the eco-friendly pieces to the masses, by seamlessly incorporating the pieces into the everyday H&M fashions. H&M is a brand that has so much visibility and gives every type of shopper the opportunity to put their money where their mouth is in terms of sustainability. And just as its motto states, “looking good should do good too,” the signature style and diversity of the brand is not lost in the conscious collection; there is something here for everyone.
A brand built by two sisters with the aim to style the globe ethically and without sacrificing fashion, all Orgotton pieces are homemade in Philadelphia, PA. You can be sure that local means local. Their collection consists of pieces that are made of sustainable fabrics with variety and flair. Filled with statement items that, while an investment, lend themselves to be worn in a variety of ways from the office to a night out. Each piece goes a long way.
Pieces hand-crafted from the people of Ghana, West Africa, Della prides itself that all of the fabrics and textiles used in the production of the line come right from the Volta region in Africa. Della stands for “responsibility not charity” — all of the proceeds of the sale go right back into the communities of these women, towards employment opportunity and fair wages. And it does not end there; Della offers financial and entrepreneurship classes for the women so they are able to continue to invest and build their own business endeavours. An example of this is weekly literacy and money management classes. Along with making real and deep impact into the community, Della offers everything from tanks and skirts to ipad and computer cases. And we cannot forget the chic and colorful designs!
ASOS — a brand that we rely on for fabulous shoe designs at stellar prices, and everything from statement coats to a flattering blouse — has also joined the eco-friendly team. ASOS Green Room is an edit of ASOS that consists of hand-picked vintage pieces, along with accessories and beauty products. And the best thing is, when making purchases from this eco-friendly spin-off, you can ensure you are getting treasures from all across the globe. These fun spring floral jumpsuits, skirts and kimonos are just a preview of the offerings from ASOS Green Room.
We cannot forget about loungewear and athletic gear, because our investment in sustainability does not stop at being comfortable and fit. LoomState was founded in 2004 as a pioneer in the casual fashion sphere producing active wear from 100 percent certified farm grown cotton. They stand out as a brand with a commitment of full sustainability focusing on uplifting at-risk and marginalized peoples to farm the land, making this company dedicated to the full life of sustainability. The clothing speaks for itself: well-made, great quality, filled with stylish pieces. It just does not get better than that.