Tag Archives swimwear

Q&A with Malia Mills: On Inclusivity, Innovation, and Empowerment in Women’s Swimwear

by

Designer and Founder of Eponymous Label, Malia Mills. Photo credits: http://www.oprah.com/spirit/malia-mills-swimwear-inspiration-guide/all

Born in Honolulu, Hawaii, a mecca for swim and beachwear, Malia Mills graduated from Cornell University where she was initially enrolled in Design & Environmental Awareness. After spending a semester at La Chambre Syndicale de la Couture Parisienne in Paris, she discovered that her passion was fashion, and more specifically, swimwear design. She finished her undergraduate degree with a major in the Department of Textiles & Apparel, known today as the Department of Fiber Science & Apparel Design (FSAD). In 1991, after working in San Francisco as an assistant designer for Jessica McClintock, Mills moved to New York City, where she soon founded her eponymous swimwear label. A waitress at the Odeon — a trendy downtown hotspot — by day, and a designer by night, Mills turned her apartment into a studio and production center, where she cut and sewed swimwear samples with the fit of lingerie. Malia Mills swimwear, which celebrates body inclusivity and empowerment with its attention to fit, comfort and high-fashion aesthetic, pioneered an untapped market and galvanized industry attention, and has since expanded to cover-ups, draped dresses and rompers, blouses and trousers, in addition to swimwear. Within just a few years, Malia Mill swimwear was available through wholesale distribution at over 125 specialty stores across the globe, from Barneys New York and Neiman Marcus to Aman Resorts. From Vogue and Harper’s Bazaar to The New York Times and Women’s Wear Daily, Malia Mills has been featured in numerous publications and is now sold exclusively at three Malia Mills in New and four in California. Renowned for its edgy, luxurious styles, local, women-focused production and “Love Thy Differences” as the brand motto, Malia Mills has opened an inspiring dialogue on inclusivity and fit innovation in swimwear. 

I was so thrilled to chat with Malia, an alumna of my program at Cornell, about her cutting-edge label and lasting impact on the swimwear industry. 

How did you first get into swimwear? 

When I was at Cornell, I did a project on swim during spring break. I grew up in Hawaii so swimwear had always been a huge part of my life. A bikini was a huge right of passage. It’s something I wore when I wanted to feel like a grown up. Upon graduating, my friend and roommate from college was working at Sports Illustrated — she remembered the project I did in school and said I should design some swimsuits for the magazine. That was really the impetus for my first collection. 

 

Malia Mills “Charlize Top.” Available at: https://www.maliamills.com/collections/all-swimwear/products/charlize-top

Where did the idea for bra-sized swimwear come to fruition?

I was in San Francisco at the time when my friend called — I left my job that day, and on my way home, I went to every store that sold swimwear. 8000 light bulbs went off. The same top and bottom on one hanger seemed so bizarre to me. It seemed odd that lingerie was so fit-specific, but in the swim department everything was one size. When I told people I was making swimwear, the first thing everyone would say is “Ugh, I hate swimwear, I’m too fat, I need to lose weight,” but really swimwear is about getting out there with your friends, celebrating a day off, having fun. Swimwear is transformative, it’s sunshine, it’s water, it’s freedom — but that’s not what I was hearing when I heard people talking about swimwear. That was really the inspiration for me to make swimwear that made women feel liberated out there without many clothes.

 

Please tell us a little bit about the process behind starting your own company. How did you build your initial collection into a whole business?

I was working out of my apartment, making patterns and sewing samples, and was working as a waitress at night. I found factories in New Jersey, where I still produce today. It was a source of inspiration for me to really go out into the marketplace, talk to factories, build connections with the families behind the production. We work with domestic family-run factories: these family run factories are truly incredible places, as well as a tremendous source of pride.

Malia Mills Body Revolution. Photo Credits: maliamills.com

We are so lucky to have this amazing team and to go on this extraordinary journey together.

it’s been very special to grow up with them. Parents pass their factories down to their kids, or sometimes the parents are still running the factories after their kids grow up. It’s really incredible to grow up with this amazing family dynamic — there’s such a commitment to expertise and artistry and so much love goes into their work. There are negative connotations associated with the word factory in the media today, but factories come in all shapes and sizes, and these family run factories are truly incredible places. What we’re making is what we call 99 hands. There are so many people involved, from the screenprinter, to the grater, to the cutter, to the UPS guys. You really rely on an orchestra of people to meet deadlines and get garments to consumers. We are so lucky to have this amazing team we went on a journey together

Have you seen change over the course of your career when it comes to women in the workplace? 

I do, change is always happening. Sometimes it’s three steps forward and eighteen steps back, but it’s change nonetheless. And sometimes the steps backwards encourage us to double down on what we’re driving towards. It’s the fuel that makes us work even harder to initiate change. 

Malia Mills “Summer of Love” bottom. Available at https://www.maliamills.com/products/pant-size-swimwear-bottom-summer-of-love

Can you tell us a little bit about your creative process as a designer? 

My design process is very chaotic. When you’re running a small business, you’re wearing many hats, constantly jumping between your left brain and your right brain, between critical and creative thinking. My professor, taught me that design is fundamentally about all the senses we have. I feel very lucky to have been introduced to her. I try to use all five of my senses all day so that I can get in tune with how I feel. Design is much more than how the object will look — it’s so multidimensional, and when you hone your senses, you have this ability to find these free moments where all these different ideas you’ve had over time come together. 

How do you hone your senses? 

When I want to design a new swimsuit top, I don’t necessarily sketch or drape it every time. My process is a combination of so many little things and experiences. Design is a process: you’ll go down some roads and come to a dead end very quickly. For me, design involves reading a lot and writing a lot and trying to listen and see things. For example, I met one designer who always turns her garments backwards, and that informs a new understanding of its comfort, design idea, concept, how it could be better. Using all your senses means you turn things inside out, upside down. Design is not just a linear process. It’s messy and complicated, and you need to be unafraid to be wrong in order to get it right. 

What are your defining values when it comes to craftsmanship and production? Could you tell us about your

Course of Trade trains newcomers at Malia Mills. Photo credits: https://wwd.com/business-news/markets/course-of-trade-trains-newcomers-in-industrial-apparel-sewing-1202778480/

Course of Trade nonprofit initiatives? 

We’ve been incredibly fortunate throughout our journey, so we feel that it’s important to give back as much as we can. It’s not just money — it’s also time and expertise and all these different factors, so over the years we’ve been focused on various mostly women-focused initiatives, from Girls Inc. to supporting local chapters of school events. It’s been very joyous to participate in small but powerful ways. About five years ago, our Production Director Libby, who is also a Cornellian, came to us and said she wanted to start a factory — we had just moved to BK and had an incredible new space. She founded Course of Trade, which is dedicated to teaching women in New York how to sew. We produced and sold bags, which paid for the scholarships of the next students down the line. It’s been an amazing experience to empower our students economically, and we are grateful to have a teammate like Libby who tells us what she wanted to do and how we could make it happen. 

What other prominent gaps in the swimwear industry do you hope to tackle?

Guiding brand mantra: “Love thy Differences.” Photo credits: maliamills.com

I believe it is important to use your senses to get a feel for everything out there and address them as you experience them — to listen to and understand other people’s experiences. The swimwear industry has tremendous opportunities to think about how we define sustainability — it goes far beyond the types of textiles you use. The industry is an incredible tapestry of people with an incredibly diverse skill set and there needs to be the utmost respect for every person along the way. The industry is often presented as the designer or the brand and then the business as a separate entity, which is a disrespectful way of looking at it. With all the transparency available nowadays, it is important to see that you can’t create a garment without the contributions of everyone. You can’t have a designer without a salesperson in a retail location who creates a warm and inviting place for the garments, or all the hands creating each piece. It’s time for people to see the humanity in fashion — it’s a force that is really coming to light these days. By virtue of that, we have a lot of great creative minds coming to the surface with opportunities to express themselves. This will continue to yield more movements in how a swimsuit should feel, how it should look, why we should invest in it. The notion of sustainability is actually a catch-all because it’s a little bit shoehorned into a circular idea, but it’s deeper and broader: understanding the complexity and depth of that alone will yield not just new businesses but also some very interesting roads to travel down in the future. 

Read more fashion articles at Clichemag.com

Photo Credit: All New American, Oprah, Malia Mills, WWD

Finally, the Sexy Plus-Size Swimwear Collection We’ve All Been Waiting for by Hunter McGrady

by

Women with bodacious curves deserve to feel proud and stunning in what they wear. So why are bathing-suits over the size of 10 so conservative? The average American woman wears a size 16-18, yet time after time, women everywhere are left feeling frustrated and shameful while shopping, especially for swimwear. Super model Hunter McGrady takes action on the matter! It’s about damn time we gave curvy women bathing-suits that show off their beautiful bodies. Finally, the sexy plus-size swimwear collection we’ve all been waiting for by Hunter McGrady!

Like many women, Hunter McGrady found herself feeling awful and disappointed with her swimwear options, summer after summer. She confesses that she felt cheated by the fashion industry. Why were her friends able to easily find the perfect, sexy bathing-suits? Why should women above a certain size have to cover up their curves that many of us would kill to have? Well, instead of rolling over to the pressures of society to cover up with the options available, Hunter McGrady went ahead and created her own dazzling, sultry options.

Feeling inspired, Hunter McGrady teamed up with U.K. brand Playful Promises and designed a 10 piece collection of stylish bathing-suits. The collection features a variety of one-pieces and bikinis starting at a size 12 and going through to a size 20, and all at an affordable price of $75 and under. The whole collection is entirely unique from piece to piece including sexy cutouts, delicate lace trimmings, chic mesh patterns, and bold colors.

If bikinis are your style, you are going to adore the Red Wrap Bikini Top. The bold red color compliments your beach tan excellently—all the more reason to show off!If you’re more drawn to the one-piece look, you definitely need to check out the Black Mesh Insert Swimsuit. The pattern is so trendy and the cut keeps your curves looking amazing! Want some sensuous cutouts in your bathing-suit tops? Well Hunter included the perfect look with her White High Neck Lace Panel Bikini piece. Whatever your style is, the wait is over! Hunter McGrady has delivered!

All of these bathing-suits were fitted to models of all types of body shapes, sizes, and curves; of course, the goal here is to be inclusive for those who are typically underrepresented in the fashion world.

These elegant swimwear pieces are the perfect solution to anyone’s exasperation with not being able to show off their bodies due to an obsolete conception of beauty. Hunter McGrady set out to make the changes she wants to see in the world. After all, what is wrong with loving your body? This collection is just a step towards a more accepting, beautiful world of fashion and humanity.

 

Read more Fashion News at ClicheMag.com

Finally, the Sexy Plus-Size Swimwear Collection We’ve All Been Waiting for by Hunter McGrady: Image Credits: www.playfulpromises.com

Swimwear That Doesn’t Break Bank

by

With summer comes fun tropical vacations, delicious fruity drinks and long days spent tanning in the sand. But for a quality vacation, all of that fun can sometimes come at a high cost. While cheap flights and inexpensive tropical drinks can be difficult to find, one thing that shouldn’t be difficult is affordable swimwear that keeps you looking and feeling your best.

Many times, some of the cutest swimwear is right under our noses. Forget waiting months for your online order or driving hours to find your favorite pieces that still break bank. Check out some of these convenient, everyday shopping stores and find some of our favorite affordable swimwear for the summer!

 

Aerie – Perky Triangle Bikini Top ($29.95, ae.com) Following a more traditional bathing suit style with a subtle twist is Aerie’s perky triangle bikini top! The halter top neck and triangle bust is accompanied by a thick band around the chest that accentuates your cleavage and helps to slim your shape so you always look stunning. In a dark navy and a double bow back, this $29.95 suit is one we already have in our swimwear drawers.

Pacsun – Amor Y Besas ($39.50, pacsun.com)

Pac Sun is known for their fun clothing and unique styles, and that’s exactly where their Amor Y Besas bikini top comes in. With a cage neck top to show off subtle cleavage and fun bright colors, this top will have you turning heads as you go for a quick dip. Even more impressive is the swimsuit’s reversible top half for two fun designs. For only $39.50 (without their awesome sales) this cute top is a must have!

H&M – Floral Super Push-Up Bikini ($24.99, hm.com)

For a brighter more summery style, check out H&M’s coral, floral bikini top with matching high waisted bottoms. This fun and fully lined, push up top maximizes your bust while ensuring comfortability. The balconette features detachable, adjustable shoulder straps for various wear, making this bikini versatile and the best bang for your buck!

Vanilla Beach – Ribbed Scallop One Shoulder Bikini Top ($27.99, target.com)

One of the most convenient places to find quality swimsuits for a good price is Target! With so many fun options, you can’t go wrong with a quick trip to Target’s bathing suit section. One of our favorites is the simple ribbed scallop one shoulder bikini. In general, one shoulder swimsuits are super unique and creative but pair it with the soft scalloped design and a light olive green and you’re ready for a day out in the sun with your girls.

Aerie – Wraparound Scoop Bikini Top ($34.95, ae.com)

Lastly is one of our favorite tops from the American Eagle, Aerie collection.The Wraparound Scoop Bikini is a flirty yet modest top with thick, ruffled straps, a triangle shape bust and a thin wraparound string that bows in the back. But the cut of the top isn’t why it’s one of our favorite swim pieces, it’s the leafy design that has us wishing we were somewhere tropical.

Let us know where your favorite spots are to buy affordable swimwear that will keep up looking ready for the sun and sand but won’t break bank.

 

Read more Fashion News on ClicheMag.com
Swimwear That Doesn’t Break Bank: Featured image courtesy of pacsun.com.

Hit the Beach in Nacre Voyage’s Swim Collection

by

The 2017 Nacre Voyage swim line takes women through a classy and sexy journey this summer with Italian fabrics sourced from European mills that supply high-end designers like YSL and Tom Ford. With seven swim silhouettes and 12 ready-to-wear options, women have a variety of custom silk, linen, and velvet skin fabrics to choose from. Influenced by Palm Beach circa 1960, Nacre Voyage brings sexiness and sophistication through its custom-colored pastels and prints this season.
 

“It’s not about fashion or trends, but about style—understated simplicity, a strong confident look, and timeless elegance,” said the Nacre Voyage team.

Nacre Voyage was created through the inseparable bond of two sisters, Catherine and Emmanuelle. Both women share a deep love for fashion, which they learned from their mother. Hence, Catherine and Emmannuelle embarked on an auspicious journey to develop Nacre Voyage. In addition to their bond and love for fashion, Emmanuelle’s experience in architecture and Catherine’s fashion background in design and communications played a big role in this stunning collection.

“From a young age, our dream was to work together and create something that we would both be passionate about,” said the co-founders.

According to the designers, “the suits and clothing are custom-dyed and printed with exclusive patterns and artwork drawn by Italian, Australian, and Parisian artists.”

Nacre, or “mother of pearl” in French, represents the aesthetic behind this seductive collection. The “mother of pearl” symbolizes quality, purity, luxury, and timelessness, among others. It is a perfect representation of each and every piece within the collection.

It’s not about fashion or trends, but about style—understated simplicity, a strong confident look, and timeless elegance.

“The Nacre Voyage style is built around this simplicity, purity of cut, handmade creations, exclusive designs, and richness of materials for a resolutely current, chic, and feminine fashion line,” said the team.

This collection won’t just have women looking good, but will have them feeling empowered. By wearing a piece from Nacre Voyage, women embody who they are: powerful, sophisticated, timeless, and unique. Wearing swimwear from now on won’t be about showing off that summer body you’ve been working hard for in the past few months; it’ll be about embracing your femininity, power, and pure beauty.

“Nacre is also an invitation to a journey to travel to the world’s end, get carried away, contemplate new horizons, and have the luxury of time. It’s the experience to live in freedom,” said the team.

Embrace your beauty and embody the sophistication, independence, and freedom in Nacre Voyage Swimwear this summer, and forever.


Read more Fashion posts on ClicheMag.com
Hit the Beach in Nacre Voyage’s Swim Collection: Photographs courtesy of Nacre Voyage

How to Look Marvelous in Marble

by

With the minimalist trend catching on like wildfire, marble has made a huge comeback and I am all for it. Simple, beautiful, and unique, marble print (or real marble) is the perfect way to spruce up your home, wardrobe, or workspace. If I can cover something in marble, I’ll do it. My laptop cover is marble, my phone case and wallpaper are marble, I have a marble lamp, and that’s just the beginning.

 
My love affair for marble began with this gorgeous dining room set my mother bought for her first apartment. I loved the old-world, elegant look of the beautiful marble-topped circular table so much that I am vying to inherit it. Before the days of lifestyle bloggers and Instagrammers, I thought marble was limited to countertops, tables, and cutting boards, but boy was I wrong.
Marble is now more than a stone; it is an ultra trendy print that can go on anything, and in my opinion there isn’t anything that marble doesn’t look good on. Accessories? Check. Notebooks? Check. Clothing? Check. I have picked out some of my favorite marble plastered accessories to share with you, so you, too, can join the marble craze.
Click through to see our favorite marble must-haves!

Essential Wardrobe Pieces You Need For Spring Break

by

Every year, students highly anticipate the one week of freedom that the spring season brings. That freedom brings fresh air and warmth into their hectic lives. It brings them hope that the semester is halfway through and is close to being over, reminding them that they are making progress. For some of them, it might be the last time they’ll ever have this kind of freedom, so they want to make the most of it. It promises them a break; a break from all assignments, exams, and hopefully work. That freedom is the one and only Spring Break. Whether you’re going on vacation or staying home, you’re going to look fabulous doing it with these Spring Break outfit inspirations and tips.


 
Sunhats and Sunglasses
These items are essential if you’re going on vacation in a hotter climate, going to the beach, or to any adventure park. (AEO Silver Flat Aviators ($15.95)Floppy Straw Hat ($22))


Sundresses, Maxi Dresses, and Rompers

In the spring and summer, these never go out of style. They’re easy to put on and make choosing an outfit easier. They’re cute, simple, and comfortable. (Peace of Mind White Multi Striped Shift Dress $29Shield And Sword Olive Green Sleeveless Maxi Dress $40Printed Bell Sleeve Romper $20)
 

Courtesy of Boohoo


Kimono’s 
Throw a kimono over that sundress or bikini. They also work if you decide to wear shorts. Kimonos look great wherever you go because they can be seen as stylish or casual. They’re also light and have several unique patterns to choose from. (Philomena Patchwork Paisley Maxi Tassled Kimono, $14)
 

Courtesy of Victoria Secret


Casual/Comfortable Outfits
Although you plan on looking your best throughout spring break, don’t forget to pack comfortable clothes if you’re traveling, or for those days you just need to feel extra comfortable. However, don’t pack or wear your old sweats! You can still look cute and be comfortable in Victoria’s Secret. (Slouchy Jogger $49.95)


Heels, Wedges, Sandals, and Flip Flops 

Bring. Them. All. When you’re on vacation, you certainly need shoes to match every occasion. Flip-flops for the beach, flats and sandals to explore the city, wedges for eating at a restaurant, and heels for the night life. (Women’s Zelda Espadrille Flip Flop $14.99Women’s Tillie GLadiator Flat $24.99Women’s Solstice High Wedge $34.99Stecy Heels $24.98-$79.95)

Purses
This has the same concept as shoes. You definitely need a purse or clutch for every occasion, and thankfully there are many styles. Bring along a backpack or cross-body bag for days when you’re out exploring and a fashionable clutch for evenings out. (Crossbody ($25.00)Backpack ($29.98)Clutch ($27.98))

Swimwear
There are so many to choose from, so wear what you feel you look best in and what makes you comfortable. (Kendall & Kylie Harness Bralette Bikini Top ($29.95), Bottom ($19.95)Strappy Low-Back One-Piece Swimsuit ($44.95), Scoop Neck Cut-Out Tankini ($16.81)
Read more Fashion articles on ClicheMag.com.
Essential Wardrobe Pieces You Need For Spring Break. Photo courtesy of Pinterest. 

Free Bella Swimwear

by

The sun has finally made its way on our horizons and it’s definitely heating up our lives in every aspect, from our clothes to our skin’s glow. The hunt for swimsuits can be just as tiresome as the sun can make us during this time of year. I’m no stranger to how finding the perfect swimsuit can end up turning into a summer escapade itself. However, Free Bella, a contemporary and aesthetically carefree swimwear brand, is here to put all of our swimwear hunts―including mine―to a halt in no time.

Optimized-Free_Bella_22
Created by designer Francesca Lagudi, whose Australian roots have been part of the inspiration behind Free Bella, the swimwear brand is a fusion of the classic laidback SoCal vibes with an Australian twist. Talk about the best of both iconic coasts. Free Bella translates to “Free Beauty,” which perfectly encapsulates this free-spirited brand that aims to make any woman who is sporting its swimwear feel confident in “celebrating their beauty.”
Optimized-Free_Bella_25
We’re all about girl power at Cliché, especially when it comes to embracing your beauty and bodies in the summer. Free Bella just amplifies that by being the best swimwear cheerleader you’ll ever purchase a swimsuit from; what more can you ask for? Each Free Bella swimsuit is designed with a unique flair, and they are affordable, hardware-free, seamless, and made with so much heart right in the City of Angels, LA, California.
Optimized-Free_Bella_32
Looking to add a Free Bella swimsuit to your closet? Head to freebella.com to snag one―or five―of your own. In the words of Free Bella: “You are Powerful. You are Worthy. You are Beautiful. You are a Free Bella babe.”
Read more Fashion blogs on ClicheMag.com
Free Bella Swimwear: Photographs courtesy of Free Bella

Spring Getaway Essentials from L*Space

by

This winter was sort of an odd one in New York, with a mixture of snow, sun, wind, and all the weather in between. However, now that it’s finally spring, we’re ready for the truly warm weather and gorgeous sunny days. What better way to start getting in the mood for the nicer weather than planning for spring break? If you haven’t made any plans yet to get away, here are some spring break essentials from L*Space by Monica Wise that will get you dreaming of the beach.

When describing fashion designer Monica Wise, think “glam surfer,” “fashion forward,” and “beach babe” because that’s exactly what she is. Her heart lies with the beach and it shows with her company L*Space. An award-winning brand for seven consecutive years and named “2010 Mercedes Benz Swimwear Designer of the Year,” it seems as though Wise is just scratching the surface within the fashion and swimwear industry. Wise’s biggest inspiration, of course, comes from her love of the beach, but more specifically, beaches that she’s visited upon her travels, such as Mexico, Bali, and France, and boy, does that mean she has a look for you. Here’s to checking off your beach babe woes as you get ready for that spring break getaway!
Black Two Piece Swimwear
To start off things off, we’re going with the Lizzie Wrap Top, retailing for $86, and the Marilyn Bottom, retailing for $99. The high neck top covers and secures while the cinched high-waisted bottom helps cover up those who are a little self-conscious about their midriff. Both looks are extremely popular and equally flattering no matter what your figure. Not to mention, the Lizzie Wrap Top doubles as a swimwear top as well as a halter—perfect for those days you have festivals planned over the summer or want quick, easy, multi-functional articles of clothing while traveling. The Marilyn bottom helps you channel your inner pin-up girl, and adds a little sexiness Marilyn Monroe would be proud of, with what the brand refers to as “shirred” detail on each side and a bitsy coverage.
LSpace Cover Up
The Summer Breeze Cover Up, retailing for $145, transitions effortlessly from the perfect beach cover up to your go-to cardigan for a night out on the town. The full length shows you’re up on the latest fashion trends while the crochet knit fabric offers a bohemian princess vibe that will make everyone swoon.
LSpace Black Top Sandals
To wrap up your look, don’t forget to include high-quality leather Italian L*SPACE by Cocobelle Sandals, retailing for $229. These cuties add to your seamless bohemian princess vibe while the metallic stud detailing and a double fit adds a little bit of attitude to your look. They’ll show that you’re a girl who can have fun, but also not one to be messed with.
Read more Fashion articles on ClichéMag.com
Spring Getaway Essentials from L*Space: Photos Courtesy of L*Space

Best Swimwear

by

Swimwear is a vital fashion item for the summer time. Update your swimwear fashion from these best swimwear picks!
Zarna Black Cut Out Bandeau Bikini
Zarna Black Cut Out Bandeau Bikini, $40.00
Get prepped for the beach with this hot bandeau style bikini from Missguided. Complete with detachable straps for when you’re trying to catch the rays and removable padding, we love this bikini here at cliché and its sure to get you attention when lounging around the pool
Beach Riot X Stone Cold Fox Daphine One-Piece Swimsuit
Beach Riot X Stone Cold Fox Daphine One-Piece Swimsuit, $155.00
This unusual bandeau all-in-one bathing suite is a showstopper from Beach Riot at Urban Outfitters. The stretchy nylon material enables a comfier fit and the deep plunge V sweetheart neckline gives off a super flattering and seductive feel. Swimwear has never been so classy!
Sand Beach Bikini by Elle Mere
Sand Beach Bikini by Elle Mer
Elle Mer, a brand designed for active girls, blends fashion and function with their stunning bikini line. Simple yet stylish, we love this bikini set at the price of $150.00. The top doesn’t only have to be used for swimwear – as it can also be worn as a bralette or layering pieces.
0310-back
Body Suit by Ipanema Swimwear
Known as the original Brazilian bikini, it comes as no surprise that Ipanema swimwear has been worn by supermodels such as Pamela Anderson and Elle Macpherson. This unique body suit with an open back and tropical design is bound to fit right in with whatever paradise you find yourself in! This swimsuit is $155.00 and can be found on the Ipanema website.
Read more Fashion articles on ClicheMag.com

Lolli Swim SS15

by

Get ready to take a dip in the ocean while styled in the sweetest swimwear this summer! We’re talking about a total fun-in-the-sun vibe with the vivacious brand Lolli Swim. Created by California native Vy Nguyen, this swimwear collection is all about spreading sparkles, bright colors, and flirty hints wherever the pieces are worn.
Nguyen gains her inspiration from the world around her when thinking of new swimsuits. “When creating a collection, I always start with scrapbooking,” Nguyen said. “I take pictures of yummy colors that make me smile and pull swatches and photos that spark a memory. Once I have all of my inspiration, I put everything together in one little swimmie.”
We’re sure that Katy Perry’s “California Dream” will come to mind when checking out this eye candy brand well-known for its original cheeky bow bottoms and sweets-related bikini tops. Lolli is made in southern California and has collaborated with incredible names, including Urban Outfitters, Nasty Gal, Modcloth, and ShopBop. This season, Lolli’s SS15 collection features its popular designs in a whole new and vibrant perspective. Elements of tropical fruits, scrumptious desserts, and bold, popping colors make up the titled SUNdae FUNday collection. How could you resist that name?
According to Nguyen, “SUNdae FUNday was inspired by spending long summer days in Newport Beach… Especially Sundays! It’s about hanging out with friends, eating ice cream, and tanning!”
Each stellar swimsuit is designed with only the best swimwear fabrics made to fit your body just right. The swimsuits vary for everyone’s preference, from sophisticated monochrome suits to an array of rainbow-colored suits in bright shades and candy-colored pastels. If you thought that sounded sweet, your sweet shopping is in for a surprise with the details of Lolli’s swimsuits. From adorned embellishments, including bows and ruffles, to sexy cutouts, low necklines, and intricate cuts, the balance of sexy meets girly is what Lolli is all about. Think mesmerizing mermaid meets sensual siren on a day at the beach—it’s the best of both worlds in the summertime with Lolli!
vuv3Sf_sznF_bolLWaMxdGWwzsz3_1yxYpwnhjo42g8 1dwpRv12-T6-Di6_nQBfHv2xwbdc-_WZnrX04bVsYVo 0pR-t_gK8tetb45IZC_1AlJ9cid7E926U-AIfAjINhg
Want to snag your own Lolli creation? Head on over to ilovelolli.com to purchase one (or maybe three) today!
Read more Fashion articles on ClicheMag.com
Lolli Swim SS15: Photo credit to ilovelolli.com

Frankie’s Bikinis

by

If there ever was a beach babe queen out there, we’ve found her. No, it isn’t the Little Mermaid, but she is as close to that sea princess as we can get in real life. Meet the naturally stunning and effortlessly creative Francesca Aiello—a surfer native to Malibu who has made her mark within the cyber world of social media with her carefree personality and gorgeous swimwear line, Frankie’s Bikinis. Since the age of 17, Aiello has conquered the roles of being a designer, social media guru, and entrepreneur; her connection with the beach she has grown up around and her passion to relate with others has made her a popular icon for young women everywhere. Her swimsuit line is one such passion that has been received exceptionally well by the social media world.
rt 8 Marc_Paula_Kayne ©_68A6483
While surfing in Malibu and on trips to Hawaii, Aiello found that she needed swimsuits to fit her needs and express the lifestyle of being at a beach. With support and help from her mom, she was able to launch her independent line, handmade in the USA, at the early age of 17. After making the decision to complete high school at home in order to fulfill her dreams, Aiello continued to grow in success just like a wave. At the age of 19, she made her first debut at Mercedes-Benz Fashion Week Swim in 2014, titling her as the youngest designer ever to do so.
Frankie’s Bikinis are worn by women all over the world, and the simple and sexy designs are made to fit beautifully. It’s California meets Hawaii with feminine, exotic, and beach lifestyle all in one. See why we are joining the millions of fans Aiello and her swimsuit line have! Warning: you’ll be wanting to buy a couple of her lovely suits once you’re done reading this—guaranteed!
rt 8 Marc_Paula_Kayne ©_68A3877
Cliché: Where do you get your inspiration?
Francesca Aiello: I grew up in Malibu and have been surfing my whole life, so I’m really inspired by southern California’s carefree beach lifestyle. My travels to Hawaii have also played a huge part in my designs.
How would you describe your line as a whole?
Frankie’s Bikinis encompasses what it means to be a carefree beach girl. The line’s signature style is simple and sexy with a bohemian flair.
What do you believe has been your most successful attribute in the social media world? Do you have any advice for social media newbies out there?
I think my age gave me an upper-hand for social media because it just came so naturally to me. For me, posting beautiful photos on Tumblr and Instagram helped create a following of people who enjoyed the same type of lifestyle. It can’t just be about promoting the company. People want to feel like they are friends with you, not just outsiders looking in.
rt 8 Marc_Paula_Kayne ©_68A7204
Do you have a number one tip in feeling and looking confident while wearing one of your creations?
My suits are seamless so they can be flattering for all kinds of bikini babes, but no matter what, a girl should always stand up straight, smile big, and work what she’s got!
What’s next on the horizon?
Frankie’s Bikinis will hold a runway show this year at Swim Week in Miami Beach. I couldn’t be more excited to head back for my second year! We will be showing on Saturday, July 18 at 10:30 pm at the W Hotel.
Be sure to follow Aiello on Instagram @francescaaiello / @frankiesbikinis and on Snapchat @frankiesbikinis
For more Interviews visit Clichemag.com
Photo courtesy of Frankie’s Bikinis

Tatiana’s Column: Happy Summer, Darlings!

by

unnamed-28Happy summer, darlings! In the east coast, we have definitely had enough of the winter blues, so welcome, summer warmth! Other than working like a maniac, I will be spending my summer doing some light traveling and relaxing; I’ll try to enjoy as much time as I can outside, soaking in the vitamin D.
Other than the mandatory summer shopping, one ritual I have is that I must buy new bathing suits every year. I don’t necessarily throw out my older bikinis unless they are worn out, but I think buying a new bathing suit is a great confidence booster. Sure, you may have plenty already, but you need to reward yourself for all those hours spent at the gym to fit into that itty-bitty bikini. Plus, it seems like the bathing suits gets cuter and cuter every year!
unnamed-9
I found my bikini fix at South Beach, a fab site that has affordable and trendy suits for all shapes and sizes. From tons of bikinis and one piece options varying from crochet and cut-outs, mesh and lace, to frills and structured tops, the options at South Beach will make you find any possible way to get to the nearest pool or beach just to wear your new little number. Since I don’t get to spend too much time outdoors, I prefer bikinis and bandeaus because I get to tan more of my body than I would if I wore a cut-out one piece; it’s all about logistics when it comes to this Jersey girl’s tan. My top three picks from South Beach Swimwear are the floral pastel bandeau, the taupe crochet triangle, and the mod structured balconette bikini. They each offer a different vibe; the floral pastel print is pretty and feminine, the taupe crochet is simple yet sexy, and the structured balconette is edgy. You definitely won’t find me without a pair of sunglasses, either.
P.S. Don’t forget to protect your skin with lots of SPF! Here’s to the summer and living easy!
XOXO,
Tatiana
To learn more about South Beach go to Southbeachofficial.com
Tatiana’s Column: Happy Summer, Darlings! originally appeared in Cliché’s June/July 2015 issue. Photos courtesy of Jason Tezgerevski
Read more Fashion posts on ClicheMag.com