Tag Archives Too Faced

The Five Best Mascaras


Mascara is to the beauty world what heels are to the fashion industry: the majestics of the realm. Both can instantly transform your look while also making you feel feminine and beautiful. So, for the heels of the beauty world, we’ve put together the five best mascaras we think will have you feeling even more beautiful, too.

Optimized-Too Faced Better Than Sex
Too Faced Better Than Sex ($23)
Ditch your false lashes because we’ve found something better: a mascara that can imitate false lashes minus the hustle and bustle. Its hourglass-shaped brush will evenly separate and coat your lashes while creating just the right volume, darkness, fullness, and drama that even the queens of false lashes would envy.
Optimized-Tarte Tarteist Lash Paint ($23)
Tarte Tarteist Lash Paint ($23)
This little genie in a bottle must have magic in this tube, as the brush grabs and lifts your lashes, allowing them to have length and curl with ease. Meanwhile, its formula gives a glossy, saturated finish that looks like it was painted on by the pros, but hey, it can be our little secret!
Optimized-Mally-Beauty-High-Impact Mascara from Phoebe Curbow of The Radiance Report
MALLY Instant Impact Mascara ($15)
Despite possibly being the least-known bottle on this list, this mascara is equally noteworthy as the others. MALLY has created the perfect mascara for those barely there makeup no-makeup days. Its brush holds just enough formula to condition and coat your lashes a beautiful carbon black yet keeps each individual lash natural and striking. So here’s to having fabulous lashes without feeling like you’re wearing mascara. A beauty lover’s dream, is it not?
Optimized-Benefit They're Real Lengthening & Voluminizing Mascara
Benefit Cosmetics They’re Real! Lengthening & Volumizing Mascara ($24)
A cult classic for a reason! Long lashes, short lashes — you name it — this Benefit Cosmetics’ mascara has you covered. Its unique technique allows you to use its bristles in a horizontal motion to grab close to the root of your lashes to add volume, and the custom-domed tip also lets you use the brush in a vertical manner to reach and define even the tiniest of lashes. A simple but nevertheless elegant and natural look; it’s no wonder why this one makes the list.
Optimized-Tarte Lights, Camera, Lashes 4-in-1
Tarte Lights, Camera, Lashes 4-in-1 Mascara ($21)
Yes, another Tarte favorite! Though this one for a short while received criticism for its unfavorable packaging, the 4-in-1 mascara does exactly what it says: lengthens, curls, volumizes, and conditions. You’ll certainly want to wear this hidden treasure on a night out to remember because it will undoubtedly live up to its name.
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The Five Best Mascaras: Featured Image Courtesy of Emre Ogan & Getty Images, Photos Courtesy of Sephora & Phoebe Curbow of The Radiance Report

Makeup Must-Haves for the Beauty Beginner


Jumping into the makeup game is not always easy. With all of the products out there, you can get overwhelmed thinking about what products you need the most. Like most things in life, your best bet is to start simple and get more complex as you gain experience. Here are some tried and true staples for your makeup bag that you can’t do without.
A Faithful Primer


Photo Finish Foundation Primer retails for $36.00 and can be bought at Sephora

There are a ton of different primers you can choose from, but to start, you should pick up a face primer with great coverage. The Smashbox Photo Finish Foundation Primer is a great start to have you looking flawless always. Everyone has different needs; some primers will give you a matte finish while others will illuminate you more. The thing to keep in mind is that primers prepare your face for the rest of your makeup process, so choose your primer according to the look you’re heading for.

The Ultra HD Foundation retails for $43.00 and can be bought at Sephora

The struggle to find the perfect foundation is real.  Depending on your skin type or skin color, some foundations just won’t work for your face, so the key to success (hello, DJ Khaled) is to take the time to find what works for you. Foundations vary from whipped, liquid, or powder. Others offer more coverage than others and some can be lighter on your face, which is great to avoid that cakey feeling. Choosing the right foundation starts with identifying your skin type and your everyday needs. To get started, Make Up For Ever has a great full coverage foundation that has even won awards for how great it makes you look on camera.

The Undercover Pot retails for $35.00 and can be bought at Sephora

Concealer can be used in so many ways. It can get rid of under eye circles, hide pimples, and can be used in your contouring process. Something as useful as that definitely needs to be in your makeup bag. The rule of thumb for concealer is to use one that is slightly lighter than your skin tone and to use it after your foundation. Laura Mercier offers their Undercover Pot which has 2 concealer shades and even a setting powder so you can make sure your makeup stays put.
Mascara That Won’t Clump

Better Than Sex Mascara retails for $23.00 and can be bought at Sephora

Mascara is the finishing touch to anyone’s face and choosing the right kind is crucial. Some mascaras are volumizing while others promise to act as a highlighter. If you want to switch things up you could pick up a different color than the ordinary black and go for something more subtle.  Keep in mind that not all lashes are created equal and what works for one girl might not be the same for you. Coming highly reviewed is the Too Faced Better Than Sex Mascara which has a specially sculpted brush to make your lashes look amazing.
Everyday Lipstick

Honolulu Honey retails for $27.00 and can be bought at Sephora

There are those days when you don’t feel like going to heavy on the makeup, but you also don’t want to leave the house without something on your lips. This is where an everyday lippie comes into play. Choosing a soft pink, nude, or brown color can make you look even more polished than you planned to be. Pair that with a great mascara and you’re good to go. NARS makes a gorgeous lip called “Honolulu Honey” that not only looks great but has a satin feel so your lips will feel pampered all day.
Read more Beauty articles on ClicheMag.com
Featured photo courtesy of Eileen D. of www.misswhoeveryouare.com

The Best Halloween Makeup


Trick or treat takes on a whole new meaning for all of us makeup junkies around October. But that’s not to say we don’t appreciate a free chocolate bar… or five. During All Hallow’s Eve, however, nothing claims our hearts and chills our skin as much as the makeup creations shared throughout social media. There are no limits to what you can imagine when creating a look made for Halloween. These days, there is no telling what will pop onto our feeds—literally. The array of cosmetics that make their debut around this season cater to everyone’s artsy and eccentric side. Whether you want to make yourself become a pop art piece or turn into the scariest creature that hides under beds, I’ve “trick-or-treated” the most sought-out makeup products, kits, and palettes for all of you to add into your goodie bags. What will you change into this Halloween? A colorful unicorn? A terrifying doll? Or an adorable fur baby? It’s all up to you! Read on for the best Halloween makeup products, and share your creations with me via Twitter @ClicheMagBeauty and be on the lookout for my very own Halloween makeup designs, too—I promise they won’t be too scary! 
Makeup Forever Eyelash Strip

(MAKE UP FOR EVER Eyelashes – Strip $16, www.sephora.com)


(Too Faced Cat Eyes Palette $36, www.toofaced.com)

Urban Decay Palette

(Urban Decay Electric Pressed Pigment Palette $49, www.urbandecay.com)

Makeup Forever 12 Flash Color Case

(MAKE UP FOR EVER 12 Flash Color Case $99, www.sephora.com)

Urban Decay Nails

(Urban Decay Nail Color $15, www.urbandecay.com)


(Smashbox ART. LOVE. COLOR. Master Class $65, www.smashbox.com)

Sephora Collection

(SEPHORA COLLECTION Beautiful Crush Blockbuster Paletter $49.50, www.sephora.com)

Estee Lauder

(Estee Lauder Pure Color Envy Liquid Lip Potion $30, www.sephora.com)


(SEPHORA COLLECTION Colorful Wink-It Felt Liner Waterproof $14, www.sephora.com)


(MAC Vamplify Collection Lipgloss $22, www.maccosmetics.com)

Brooke Candy MAC

(MAC Brooke Candy Collection Lipstick “Which Witch” $17, www.maccosmetics.com)

Read more Beauty posts on ClicheMag.com
Featured image courtesy of ©Emma Felin/Sassy Street

Fall Beauty Trends


We welcome back crisp, fall mornings filled with the smell of pumpkin spice lattes and warmed by cozy, oversized sweaters this season. Finally being able to enjoy delicious hot beverages and fuzzy apparel aren’t the only fall factors we’re excited for. It’s time to replace the bright, bold colors of summer in our makeup bags with the moody, shimmery shades of fall. Think dark liner, metallic eyeshadow, and rich, colored lips for a little preview of what fall beauty is all about. These beauty trends are what we really have been craving! Well, next to the free candy given out on Halloween, of course. Now if only we could score beauty products along with that candy!

Revlon Sultry Samba

(Revlon Super Lustrous Lipstick in Sultry Samba, Revlon.com)


Nyx Merlot

(NYX Matte Lipstick in Merlot, $6, Nyxcosmetics.com)

Rich Lips
Our favorite lips shades all hold that dramatic factor that we can only get away with during the autumn season. Now is when we can adorn the wildest, moodiest colors on our lips. If you’re new to bold, dark lips, check out some of our favorites: Nars’ Satin Lipstick in Afghan Red, Revlon’s Super Lustrous Lipstick in Sultry Samba, and M.A.C’s lipstick in Rebel. Rich hues of maroon, bright pigments of pink, and the deep, satin effect of purple are what we sure are taking advantage of each week—it’s safe to say my shade of Nyx’s Matte Lipstick in Merlot will be all but gone by December!


(Stila Magnificent Metals Foil Finish Eye Shadow in Metallic Dusty Rose, $32, Stilacosmetics.com)

Shimmery, Metallic Eyeshadows
Let your eyelids flutter with a metallic sheen of gold, nude, silver, or even green. It’s a must-try trend this fall because it can easily be added to any makeup look. Stila provides gorgeous cream-to-shadow products in full-on metallic shades from Metallic Dusty Rose to Titanium. With these shadows, add some shimmer to a smoky eye for more depth or to an everyday look for some allure. Metallic eyeshadows bring that extra touch of glam that makes our beauty techniques even more fabulous. Try this shimmery trend this fall and see how many eyes will be on yours!
Kat Von D Tattoo Liner

(Kat Von D Tattoo Liner in Trooper, $18, Sephora.com)

Bobbi Brown Long-Wear Liner

(Bobbi Brown Long-Wear Gel Eyeliner in Black Ink, $24, Bobbibrowncosmetics.com)

Dark Liners
Brightly-colored eyeliners were all the rage this past summer, but it’s time to welcome back the classic black. Black will always be the new black. You can’t go wrong at all with a long-lasting ebony eyeliner. Some of my must-haves are Kat Von D’s Tattoo Liner, Maybelline’s Eye Studio Master Precise Ink Pen Eyeliner, Bobbi Brown’s Long-Wear Gel Eyeliner and Urban Decay’s 24/7 Glide-On Eye Pencil. Each one is a definite keeper for being bold, smudge-proof, and easy-to-style. You’ll be rocking liner just as mod as Twiggy’s was in the 60’s!
Marc Jacobs Bronzer

(Marc Jacobs Beauty O!Mega Bronze – Perfect Tan, $49, Sephora.com)

Too Faced Chocolate Soleil

(Too Faced Chocolate Soleil Matte Bronzer, $30, Toofaced.com)

Glowing Bronzer
Even though the summer has passed, our handy bronzers are still kept in tow. They add that extra glow we want year-round in hundreds of shades that we can’t get over. For fall, it’s all about warm undertones in shades of cocoa, buff pinks, and gold finishes. Pat down your cheeks with a touch of Benefit’s Sun Beam, a blend of Marc Jacobs’ O!Mega Bronze, or a sweep of Too Faced’s Milk Chocolate Soleil Matte Bronzer. Your cheeks will be as bright as ripe apples this season.
“Fall Beauty Trends” originally appeared in Cliché Magazine’s Oct/Nov 2014 issue.

Spooky Beauty Treats


Halloween is almost here, and some of you have already gotten your costume, accessories, and date picked out. Heck, you even know where you’ll be spending Halloween night, but are you completely prepared? If not, don’t worry! I’ve come up with a list of spooky beauty treats ranging from makeup to body lotion and much more that will help you pull your entire look together.

Urban Decay Black Magic 24/7 Glide on Double Ended Eye Pencil Set: For those of you who want to test out some color liners but feel a little uneasy with the thought of leaving your black liner behind, don’t worry. The Urban Decay Black Magic 24/7 Glide on Double Ended Eye Pencil Set comes in eight shades; four are colored, and the other four come in variations of black. This is a great set to work with whether you’re going as a fairy or a witch to a Halloween party!

Sweet Cinnamon Pumpkin Collection by Bath & Body Works: The Sweet Cinnamon Pumpkin Collection will not only help get you in the spirit of Halloween, it will also have you smelling and feeling great. In this limited edition collection, you’ll find body lotion, body spray, hand sanitizer, room spray, and much, much more. With a warm blend of pumpkin, cinnamon, and vanilla, this collection is sure to sell out fast, so you might want to get your hands on it before it’s too late.

Hard Candy Crystal Confetti Nail Polish in Black Tie Optional: This flirty nail polish is like a little party on your fingertips.There is no need for any design tools; you can get a quick, fun look straight out of the bottle!

Creamy Pumpkin Cleanser by MyChelle Dermaceuticals: This Creamy Pumpkin Cleanser is great for dry skin. It is infused with hydrating honey enzymes, pumpkin, coconut, and luscious vanilla—everything you need to keep your skin feeling smooth and free of impurities. All you need to do is wash your face with a nickel-size amount every day and let the enzymes do all the work.

Lancome Color Design Sensational Effects Lipcolor: This collection of Lancome lipsticks comes in 43 shades, and I am sure one of them will fit your costume just right. For those of you going as sexy vamps, try the Red Stiletto shade. For you witches, try the Pretty Burgundy. And for those of you going as something sweet, go for the Intense Fuchsia.

Too Faced Smokey Eye Shadow Collection: Want a quick, killer look that will stop a ghoul dead in his tracks? The Too Faced Eye Smokey Eye Shadow Collection is what you want! The collection contains nine pigment-rich shadows in smoky hues and shimmery and matted textures, all of which are perfect for a boo-tiful night.

Product photos courtesy of toofaced.com, spohra.com, bbw.com, walmart.com, lancome.com

Maintaining Your Eyebrows


brushingbrowsGetting your eyebrows on point seems to be a meticulous task as much as it is waiting for them to grow out. Our brows have both their good and bad days, much like our hairdos. Sometimes there is no telling how they will look or come out in the morning. In order to maintain a brow that is shaped to your unique face, there are some easy tips and tricks you can try, with nothing too crazy or expensive that will have you looking for rare ingredients or opening up your wallet each week. Maintaining your eyebrows can be as simple as changing up your hairstyle!
Go Natural
Creating the perfect shape to your eyebrows is a myth in the beauty world. Eyebrows are not meant to be perfect; in fact, everyone’s eyebrows are not symmetrical at all. Instead, they are just two fraternal twins sharing the same placement above your eyes. Don’t worry about trying to make them even or super similar! Natural brows are beautiful all on their own. Just let them grow out in their glory, and, if need be, there are ways you can tame those little hairs into obedient strands.
Another popular choice that has risen in favoritism is threading. The perfection of threading has been practiced for many years. It originated in India and has been passed along to beauty bars worldwide. It is done with a thin thread usually in the form of cotton that is double stranded and twisted in the process. Your unwanted hairs are plucked by the thread in a series of quick rolling methods. It removes the hair at its follicle, leaving you with bold results that will last for months. This option leaves your brows more defined and appears less harsh to the skin as well.
Waxing is a two to three week occurrence for your brows to undergo if you choose this option. It is meant to clean your brows up from the extra hair surrounding the shape of them and even take away that impending unibrow we all can get close to having. Don’t be shy, girl. We all get that “almost” look, especially when allowing our brows to grow out a little bit thicker. A hot wax is used over the hairs that need to be gotten rid of, followed by a strip of wax paper that is then put over them to remove the unwanted hairs. The downside to waxing is that it may leave your skin a bit red and irritated for a couple of hours afterwards. However, once that subsides, you’ll be left with brows made to show off to the world.
Stretching out the results from a wax or thread job can be done all on your own in the form of plucking. Plucking isn’t as precise as the other two procedures, but it does get the job done and keeps your eyebrows from turning into an uncontrollable mess. When doing so, make sure to brush over them with an eyebrow brush in the direction they are growing; this will help point out the hairs that are out of place and need to go. When plucking them, make sure to only pluck any hairs that appear to be growing around your shape; remove them in the same direction they are growing for an easier hold. Remember not to get pluck crazy, girls!

Once your brows are shaped out, there is the option of filling them in with an eyebrow pencil or shadow. Filling your brows in helps them stand out more as the frame to your face. You can even experiment with the shape of your brows, which can change up your look dramatically! A more arched brow can give you a sexy look, while a straighter brow can make you appear much younger. Some top tools of choice in creating full brows that can always be switched up have made it on here in the brands of Benefit, Anastasia Beverly Hills, Too Faced, and Whitening Lightening.

Photos courtesy of Cavan ImagesImage SourceBiddibooAsia Images Group, Benefitcosmetics.com, Toofaced.com, Whiteninglightning.com, and Anastasia.net.