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Ways in Which Augmented Reality is Reinventing the Gaming Industry


Today we want to talk to you about ways in which augmented reality is reinventing the gaming industry.   Augmented Reality has been making quite some noise since a few years. It has redefined the way we perceive the world around us and especially, play games.

This wonderful innovation of technology gives one the feeling of being a part of a fabricated world woven by Augmented Reality.  One would only have to look at the example of Pokemon Go to understand how Augmented Reality works in gaming. Augmented Reality, in its simplest definition, infuses the real environment with gaming elements.

This makes it look like the players are a part of the gaming world. Having said that, let us now look into the ways AR is transforming the gaming industry and enhancing user experience.

Augmented Reality Has Led to the Rapid Growth of Gaming:

Augmented Reality gaming

Activedia / Pixabay

There is no dearth of gamers in the world. However, with the insurgence of Augmented Reality, the popularity of gaming has grown in leaps and bounds. People from different age groups are taking more interest in playing these games, for one sole reason. Augmented Reality makes them feel a part of the gaming world.

And this is a statement that we must reiterate throughout the length and breadth of the article. Augmented Reality has several other features that are enhancing the gaming world.  For instance, it has features that can help one work on their gaming skills. These features make the gaming experience pleasurable as well as enlightening.

Augmented Reality Has Enhanced the Appeal of Various Types of Games:

From casino games to video games, Augmented Reality has enhanced the appeal of a plethora of games. Online casinos, like https://www.usgamblingsites.com, among various others, have resorted to the use of Augmented Reality to make gambling much more fun.

One can enjoy the real-world gambling experience without having to move a muscle to drive in to a land-based casino.  This, in turn, has also led to the overwhelming popularity of online casinos. Now that the world has been forced into a lockdown situation, gambling and gaming from the comfort of one’s home have been a delight due to AR.

By the very definition of it, Augmented Reality augments the reality. It enhances the senses of the players and makes gaming fun.

Augmented Reality Has Replaced Traditional Gaming:

Augmented Reality gaming

yohoprashant / Pixabay

The traditional gaming industry like Xbox and Nintendos shall always its audience; however, AR has vividly enhanced the experience.

It has been revolutionizing the gaming industry with various brave innovations and out-of-the-box creativity. Augmented Reality is much more than just 3D gaming.  It amplifies the overall senses of the gamer and brings him closer to the virtual world. This is something that one cannot find in traditional gaming.

Traditional gaming has its own fan-base. But what Augmented Reality has done is infuse the same with newer features and trends.  Therefore, it might be safe to say that Augmented Reality, rather than replacing traditional gaming, has enhanced the same. It has bettered the experience ad shall continue to do so in the years to come.

Augmented Reality Has Bettered the Gaming Consoles:

Augmented Reality has also tweaked the quality of traditional gaming consoles. Choosing the right console for your video game is a bit of a challenge.

Dedicated gamers shall vouch for the said statement. The type of console you use for your game decides how pleasurable the entire experience shall be.  Therefore, it is important to choose the right console after much research. Augmented Reality betters the features available on the console.

Traditional consoles lack the features where they amplify the visual senses and imagination of gamers. Consoles built on the dynamics of Augmented Reality fill in these blanks and provide an experience like none other.

Augmented Reality gaming

dlohner / Pixabay

Wrapping Up:

As we can see, Augmented Reality has been running a league of its own since a few years. The planet has seen a hoard of technological innovations in the last few decades.

Virtual Reality, Artificial Intelligence and Augmented Reality are just a few of them. Each of these has its own unique features to bring to various industries.  However, when it comes to the gaming industry, none compares to the perks of Augmented Reality. Augmented Reality has brought about some sort of revolution in the gaming industry.

It has proven its mettle and served as a welcome relief to the gamers who are always on the lookout for more.  From online casinos to car racing, Augmented Reality has caused seismic shifts in the gaming industry. It perhaps will bring in several more fresh changes in the years that shall follow as well.

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Enter the New Virtual Fashion World


Imagine being present at the most recent New York Fashion Week, watching an exclusive runway show of your favorite Fashion brand in a Virtual Fashion World. You gaze around as the show begins; to your left, Anna Wintour; to your right, Leonardo DiCaprio is having a lively chat with Kanye West. As the models stream down the runway flaunting the latest in technical fabrics and revolutionary designs, a User Interface (UI) pops up. 

“Shearling Wool Jacket – $605,” the UI displays as you use your hands to point to some text at the side that reads “Add to Cart.” After checking out, you take off your Virtual Reality (VR) headset, and you’re back in your bedroom in Tokyo. Just a few days later, you receive a package containing the Shearling Jacket that was worn by the model in the VR Fashion show.

Virtual Reality is one of the most significant technological marvels in today’s revolutionary digital age, and it has certainly caught the eye of the Fashion Industry — especially during the Coronavirus pandemic. 

Fashion brands and conglomerates have already taken measures to adapt to the current state of the world; they are figuring out proper ways to compensate supply chain workers; different groups have proposed changes to the Fashion Week calendar. But, VR stands to be Fashion’s chief player: it is a peek into the proverbial keyhole of what Fashion could look like soon. Enter the new virtual Fashion world. Virtual Reality is here to stay.

Technology is a broad term to use in this scenario, as the Fashion industry has already incorporated it before (runway live streams and online shopping wouldn’t be possible without the internet after all.) A more suitable term to use is Immersive Technology, which doesn’t only include Virtual Reality, but also Augmented Reality (AR) and Mixed Reality (MR) — all of which fall under the umbrella term, XR

AR is particularly intriguing because it sounds out-of-reach, but is actually already possible to use on modern mobile devices. You may not even have known that you’ve used it before — Snapchat and Instagram Stories incorporate elements of AR when say, superimposing a pair of glasses to a selfie. Fashion brands have also experimented with AR in the same way they have with VR; Zara is one such brand that allowed store visitors to use AR on their phones to see models walking around wearing the brand’s clothes. That is what makes AR a fascinating piece of technology; it doesn’t take you away from reality — it merely builds upon and enhances it.

What separates VR from the plethora of other technologies, however? People often dream about an escape from reality — to be able to be transported elsewhere or even to experience new worlds entirely. Due to the blazing-fast computing power that we have today, VR can offer exactly that. VR makes use of computer technology to generate simulated 3D environments where users can look around, pick up things through the use of haptic feedback controllers, hear binaural audio, and in some cases, even smell and taste. Virtual Reality is the definition of immersion.

Of course, VR wouldn’t be feasible without the state-of-the-art advancements in hardware and software technology. With modern VR devices made by Oculus, HTC, and Valve on the market, it’s easy to overlook its rocky beginnings. 

It turns out, VR was just in a state of slumber, preparing for its inevitable grand resurgence.

The first instance of Virtual Reality being used in history was back in 1956 when Morton Heilig — who was a Cinematographer with a background in the Hollywood Motion Picture industry — invented the Sensorama, a Head-mounted display (HMD) that allowed users to experience a simulation of a city-based environment. Heilig’s goal was to make the Sensorama’s users feel like they were part of a biker movie, à la Marlon Brando in The Wild One. Users were able to ride a motorcycle while hearing the engine, feeling the motor’s vibrations, and smelling the exhaust. As is with concepts ahead of its time, only a few people believed in the technology, and work was later halted when Heilig stopped receiving financial backing. Nonetheless, the Sensorama set off a ripple effect for Virtual Reality. 

The term “Virtual Reality” wasn’t coined until the mid-1980s, when the founder of VPL Research, Jaron Lanier, first developed and sold VR products, such as the DataGlove and Eyephone HMD, to a consumer audience. An audience was certainly needed in the golden age of arcades in the ’90s when the first VR arcade game, Virtuality, was invented by Jonathan Waldern, a Ph.D. graduate from the Loughborough University of Technology. Virtuality convinced people that VR could reach consumers — both in arcades and at their homes.

In 1995, Nintendo — already then one of the most prominent figures in the world — saw an opportunity to break into an untapped home VR market by releasing the Virtual Boy console. The console was also an HMD that featured a unique red stereoscopic 3D display but was, (and still is,) considered a commercial failure. While it sold over 700,000 units worldwide, it wasn’t enough for Nintendo, which was used to legendary sales hits like the GameBoy and Nintendo Entertainment System (NES). Moreover, the console was as far from Virtual Reality as it could be; it was uncomfortable, and the lack of color graphics at the time broke its immersion. 

Virtual Reality’s technological progress seemed to come to a screeching halt during this period. As far as the tech industry was concerned, it was as good as forgotten. It turns out, VR was just in a state of slumber, preparing for its inevitable grand resurgence.

Image of the Oculus Rift VR headset.

The modern era of VR was ushered in by Oculus founder and designer Palmer Luckey in 2010 when he prototyped the Oculus Rift headset, a VR device. The Rift’s first development kit — funded by a Kickstarter project raising $2 million — was released on March 29, 2013. Catching the eye of Facebook CEO Mark Zuckerberg, the company purchased Oculus the following year for a whopping $2 billion, sparking a new generation for the VR industry. The consumer version of the Oculus Rift was released in 2016, and it was a sign that VR has arrived. Other companies soon followed suit; HTC and Valve have released the Vive and Index respectively; Samsung with their mobile Gear VR headset (in partnership with Oculus.) Recently, Oculus released a follow-up version to the Oculus Rift called the Rift S, and an untethered headset called the Quest

Indeed, consumers nowadays want an experience, to feel things. It is without question that Virtual Reality provides exactly that.

Altogether, these devices have brought upon us unrivaled immersion that is impossible for various sectors of the Fashion industry to ignore. 

Through the use of VR, online shopping might look a lot like Obsess, a Virtual Reality e-commerce store by MIT Computer Science alum, Neha Singh, who strives for change in an otherwise static online-shopping age. Currently, Obsess provides different virtual retail locations that are browsable on the web like a luxury department store or arctic ski-ware cabin — perhaps soon, we can browse Dover Street Market’s Comme des Garcons and Bianca Chandon garments straight from our homes.

This type of VR technology is called WebVR as the experiences can be viewed from a web browser like Chrome or Firefox, where WebVR is already built into the platforms. Tech startup Youcan used that technology in re-creating Dolce & Gabbana’s store in VR, with plans to create virtual shopping spaces similar to Obsess, but with the ability to walk around and feel garments.

VR won’t only be able to impact the shopping experience, but also the in-person runway show, giving people around the world the chance to be present in an otherwise exclusive event. In 2014, Topshop used VR to present its London Fashion Week show at the Tate Modern. Buying that Shearling Wool Jacket straight from the runway sure sounds more realistic nowadays.

A Virtual Fashion World includes Fashion brands, e-commerce shops, and tech startups, all experimenting with VR technology is a step in the right direction, especially when they are all affected with drastic worldwide events like the current pandemic. If a blend of physical and digital through the use of VR really is the future of Fashion, it can not only help maintain businesses in times like these but also introduce a new audience to the industry. Fashion’s growth sounds more exciting than ever.

Increasing advancements in VR technology push the world into a future where having a VR headset might be the norm, espcially for the virtual fashion world . Check out the Oculus Quest: a headset with no wires while still maintaining a high-fidelity image. Or, the Valve Index, the most powerful VR device currently on the market with such a crisp image that the lines between real and virtual are blurred. Indeed, consumers nowadays want an experience, to feel things. It is without question that Virtual Reality provides exactly that.

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