Tag Archives women of color

South Asian Pop Star Nikitaa Releases Latest Single, “DITK”


Mumbai-LA-based singer-songwriter, Nikitaa, has released her latest single, “DITK” (Dancing In The Kitchen). After a series of releases, Nikitaa comes to terms with a journey of processing emotions from an abusive experience. “DITK” is a more upbeat pop/RnB-style song than her previous releases. Nikitaa goes back to her childhood, remembering how reverting to dance in uneasy times. 

Born out of an abusive experience, “DITK” depicts the aftermath of the outing of her abuser by another woman. The fast, pop percussion and electric melodies of the song make it impossible to be still. Making the song upbeat, wanting listeners to dance were two purposeful decisions Nikitaa made. She wants listeners to welcome the same relief she was experiencing when physically shaking off unprocessed feelings.

The song came to Nikitaa while wandering into her kitchen, in search of a midnight snack after everyone else had fallen asleep. Flooded with emotions, memories of her abuse, tied to her childhood home, were beginning to resurface. Remembering feelings of loss and worthlessness that once overcame her in that same kitchen, Nikitaa comes to a sudden realization that she is only just now beginning the phases of grieving and understanding these traumatic events, but she knew that with time could, and would overcome all of it.

Nikitaa on her single, “DITK”: “Freedom is confusing when you experience it for the first time on a whole new level. And so, to represent those mixed emotions, I chose for DITK to be upbeat and very dancer/choreographer friendly, while the lyrics and vocals speak to my discomfort and pain. This song is all bass, drums, and percussion, with some guitars thrown in. I took on every possible role I could when creating this song– producer, writter and preformer.”

Born and raised in Mumbai, singer-songwriter Nikitaa, has spent her recent years in LA mastering her art. She is poised to be a breakthrough star on the independent music scene, creating a witty blend of sassy melodies, partnered with powerful lyrics that give added depth to each of her compositions. Nikitaa combines ethereal Pop/RnB with a subtle nod to the South-Asian soundscape bringing a new genre she calls “Goddess Pop.”

Her 2021 release, “Boomerang” made it onto two charts on iTunes in India placing #24 and #155, the first being the Top 200 Pop and the second, Top 200 All Genres. In 2020, the transcontinental singer has put out more than 4 singles – “Tum Aur Main,” “Universe,” “Goddess,” and “Clutch” and sang for a Netflix film Masaba Masaba and she promises not to stop.

Nikitaa is a born entertainer, with the ability to transcend language, culture, and ethnicity. She is on a self-proclaimed mission as an artist is to break down barriers, shatter stereotypes and bring people together under the universal language of music.

For all press inquiries please contact Mavery@gramophone.media

Women Sound Off Festival Empowers Women of Color to Crush Their Goals


Following the enormous success of their event last year, the creative minds behind Women Sound Off are holding the popular festival once again. Women Sound Off emerged as a response to the lack of space for women and especially women of color within the music industry. The enthusiastic response quickly compelled WSO founders Carmena and Vang Elder to expand the festival to all industries with the intent of sharing advice and fostering sisterhood among women of color in a variety of creative and professional fields. The festival showcases many speakers and panels aimed at inspiring participants to achieve their goals, while also providing them with the skills – and hopefully the friends! – to do so. Women Sound Off runs April 5th-7th in Oakland, California.

Cliché: Your event was formerly known as Women in Music. What prompted the name change to Women Sound Off?

Carmena: We noticed that our attendees were people that worked in all industries and wanted to open up the festival to support and celebrate them as well.

Evangeline: There are so many women out there doing amazing things and we want to celebrate their accomplishments and encourage their growth, too. Women Sound Off is really about women across all industries who are hustling just like us.

Cliché also interviewed you when the festival debuted last year! What was the community response like?

Carmena: Our community has grown tremendously. We’re also seeing other groups creating spaces for WOC, and we couldn’t be happier with this. We’ve all been so supportive of each other to push for the ultimate goal of creating community & sisterhood.

Vang: It’s been really amazing to see how many people rally behind our mission and connect to what we’re doing. We’ve also seen our volunteer team become even more involved this year, and many have used the experience they gained with Women Sound Off last year to change their career path all together.

For those who don’t know, explain the inspiration and intention behind Women Sound Off.

Carmena: We were inspired by the lack of attention paid to the women in the music industry. We noticed there weren’t safe spaces for women to let loose and be celebrated, so we came together to create that for Oakland.

Vang: Carmena and I connected initially because we shared the desire to work with more women and celebrate the women working in the industry with us. We felt that this kind of community was really missing in the Bay Area.

Have you kept in touch with any participants from last year? How did the experience alter their perspective as creative artists?

Carmena: We’ve kept in touch with almost all panelists & performers. Many of them have gotten involved this year as well, and have helpful in helping us create another unique experience this year. We definitely see a lot of the artists honing in on their crafts and projects. They have also been so gracious and supportive of the rebranding.

Vang: We had overwhelmingly positive feedback from those who participated in the festival last year. One of the panelists told us it was one of the most rewarding professional experiences she’s had to date. We heard a resounding feedback that it was refreshing to connect with other women in the same industry in such a supportive environment. We’ve also heard that it was a strong reminder of how much their voice matters, especially to other womxn coming up in the industry.

Why is it so crucial to provide women of color their own spaces to network?

Carmena: It’s very rare that events like ours create spaces to actively include women of color or acknowledge intersectionality. We wanted to create that space.

Vang: Because these spaces don’t exist, we need to be our own role models and pass that knowledge on.

What advice would you give to women of color hoping to break into the music industry? Are there any words of wisdom you wish you could’ve given your younger selves?

Carmena: Keep working hard and be resilient to achieve all of your goals. Don’t give up, your time is soon to come. You’re already amazing.

Vang: Disregard the rules. Don’t believe everything you’re told because chances are that a man made the rules. So, question everything and remember that you really have more power than you think, especially when you’re charting uncharted territory.

On that note, the festival also features several speakers and panels. How did you go about selecting these women? What sort of guidance can they offer?

Carmena: Our Artist Relations does an amazing job at scouting womxn off season and meeting monthly in the planning session to do outreach. We also use our network to fulfill our tiers. All womxn we selected are badasses in their respective industries and can offer sound advice, inspiration, and encouragement to take the world head on.

What can we expect from the festival this year?

Carmena: You can expect to be blown away by the informative panels, dope experiences, and performances at WSO Concert. We’ve brought in women from all over the country to rejuvenate your energy so you and crush the rest of the year.

Vang: You can expect to tap into a beautiful community of womxn and leave inspired with tangible skills to help you tackle your goals. Plus, you’ll leave with some new friends to help support you along the way.


Read more Music Interviews at ClicheMag.com
Women Sound Off Festival Empowers Women of Color to Crush Their Goals. Photo Credit: Kate Dash (@been.milky)

Hues for Women of Color


Beauty is a vivacious industry: there are thousands of brands, thousands of recipes, and hundreds of things that could be perfect for you. The beauty box is an extremely popular product that gives a woman the opportunity to try new products and figure out what works for her. Makeup, soaps, lotions, and teas are just some of the things that one can find in a beauty box. Reducing product hoarding all while trying every product is a woman’s dream! However, a lot of companies don’t include women of color in that dream; the products don’t complement their skin, work well with their hair types, or reflect the diverse cultures amongst women of color. Worry no more, ladies, because we now have the HuesBox! 

A family-run business, sisters Jasmine and Janae along with their mother Robin Harris have created a box by women of color for women of color. Everything in their boxes is even created by companies run by people of color! They have realized that there is not only a need to have beauty products for African-American women, but for Native American women, Asian women, Hispanic women, and everyone in between.
For only $12 a month, the HuesBox features health, beauty, and wellness products. For example, Carol’s Daughter hair products, whipped shea butter, and herbal teas to name a few. If you find that a product works particularly well for you, then simply go to HuesBox.com and order the full size! It’s that simple!
The HuesBox has found a niche that other companies have not yet explored, which gives them an edge. Not only will the HuesBox have success, but the companies that make the products will be catapulted into success along with them.
Learn more about HuesBox by visiting HuesBox.com
Read more Beauty blogs on ClicheMag.com
Hues for Women of Color. Photos courtesy of: Celisia Stanton Photography

Nubian Skin Introduces Nude Line for Women of Color


Listen up ladies!— particularly ladies of color. If you haven’t tried, heard about or even fathomed a line like Nubian Skin, it’s time to open your eyes and your ears and take notice.
Have you ever been shopping for nude colored underwear, bras, tights, or anything of that nature and noticed that your skin tone was no where to be found? Well, Cliché magazine has a treat for you! Nubian Skin introduces nude line for women of color satisfying all shades of brown— from the lightest to the darkest and anything in-between. So long to the frustrations of searching high and far for undergarments that embrace color, just to go home empty handed. Nubian Skin founder, Ade Hassan, has heard your cries and has worked tirelessly around the clock to counteract those emotions and decided “it’s time for a different kind of nude”.
Headquartered in London, the brand delivers worldwide and continues to listen expand its outreach to the women that long for it the most. Not sure what tone is right for you? No worries, Nubian Skin breaks down each color with a description and even the best makeup to match.
From their lightest shade of Café au Lait, their medium-light shade Caramel, their medium-dark shade Cinnamon and to their darkest shade Berry, there is something for every woman on the spectrum.
Continuously expanding their sizes, Nubian Skin currently caters to women size 30B-36DD as well as small-extra large, but if you can’t find your size or want to give your feedback, they’ve provided their customers with a survey so they can truly explore your concerns and make the necessary changes!
Stay up to date with all the happenings of Nubian Skin’s blog and embrace your color.
Photos Courtesy of Nubian Skin